The document outlines a proposed mobile app called Healthit that aims to help people build and maintain healthy habits through gamification and social elements. It analyzes research showing people struggle with motivation over time to live healthily. The app would track steps, offer real-life rewards, stimulate other healthy behaviors, and simplify habit-building. It would bring together app users and health/wellness providers to offer discounts. The founders have experience in psychology and marketing and believe the app could tap into Bulgaria's sizable health/wellness market. They provide details on marketing strategies, milestones, the competent team, and screenshots of app features from the beta version.

1. Healthit
Your Healthy Pocket Buddy

2. "Very often my willpower is not
enough."
"I find myself losing motivation
overtime."
"Living healthily has a lot of
aspects and it's overwhealming."
Problem
People can't build
and maintain
healthy habits.
12 months working with people in the industry.
Research with 252 people.
31 customer interviews;
Data based on:

3. Solution
Gamifies the user experience,
offering real rewards.
Keeps users motivated and
engaged with social elements.
Simplifies building and
maintaining healthy habits.
We are building the first Bulgarian mobile application for healthy lifestyle.

4. Diverse, Real-Life Rewards
Tracks Only
Steps
Limited, Ingame Rewards
Stimulates Other
Healthy Habits
Unique Selling Proposition

5. Comission for every
transaction
Ad revenue from
the providers
App Users Partners
How We Make Money
Engagem
ent
R
eal-Life
R
ew
ards
&
M
otivation
N
ew
C
ustom
ers
&
D
igitalP
resence
D
iscounts
forthe
U
sers
We bring app users and
providers of health & wellness
services (partners) together.

6. Market Opportunity
Health App Users
Yearly Health &
Wellness Expenditure
Per Person
31.7m BGN
Market Potential
in Bulgaria
Market potential is calculated as 5% (the
comission) of the avg. money spent on health
& wellness products & services per year.
App Users Data is based on statista.com
600,000 1,051 BGN

7. Expansion
Phase I: English-Speaking Market
Phase II: Bulgarian Neighbours Market
$6.6b
English-Speaking
Market
$101m
Neighbours Market

8. 6 Months 12 Months 18 Months 24 Months
100 000
75 000
50 000
25 000
0
Financial Projections
NumberofUsers
Monthly Revenue based on:
Monetisation: 50% of the users buying
health & wellness products & services
through the app with 5% commission.
219,000BGN
109,500BGN
Monthly Revenue
4.70m BGN
avg. annual revenue
in 24 months

9. Go-To-Market
02
01
02 03
Ways To
Grow App.
Users
For organic growth, we are going to use our own social
media channels and the networking effect of our partners.
16,000 Social Media Fans
240,000 Bulgarians Reached Monthly
900 People in Our Newsletter
4,000 Monthly Website Users
Organic
Growth
10 Signed Partners with 125,000 Social
Media Fanbase

10. Go-To-Market
02
01
02
03
15,000 Visitors
Festival of Street Art,
May 2019
Real-Life
Events &
Mascot
Marketing
For this strategy, we are going to participate in real-life
events with our company mascot.
In 2019 we did 3 live events.
In 2020 we plan to do 5 live
events in Sofia, Plovdiv,
Varna, Burgas & V. Tarnovo.
Ways To
Grow App.
Users

11. 02
01
02
03
We are creators of the first
Bulgarian Health & Wellness
Podcast - Nazdrave.
We work with influencers in
the health & wellness
industry and produce
content with them to grow
together.
Influencers,
Podcasts &
Content
Marketing
Our strategy for attracting
people is content-marketing.
We have more than 55
original articles, 770+ social
media publications, and 30+
YouTube pieces produced.
Go-To-Market
Ways To
Grow App.
Users

12. Achieved & Planned Milestones
"The Daily Challenges
are super motivational."
"Finally an intuitive
health app!"
"I believe your app will be
an incentive for many!"
Idea validated with a
survey, customer
interviews, and A/B
testing.
Prototype tested
and main hypotheses
confirmed.
Beta Tested with 148
users.
10 partners signed.
Feedback collected.
Official Release in the
Fall 2020
Soft launch in July 2020.
Work on additional 50
partnerships.
December 2019 January 2020 May 2020 July 2020 Fall 2020
Quotes from
Beta Feedback:

13. Our Competent Team Strives For Success
Degrees in
psychology,
good understanding
of habit building.
4+ years of combined
experience in
social media content-
marketing.
Well-developed
network of insiders in
the industry who help
connect with partners.
Metodi Kanazirski Emil Todorov Yuliy Yuliev
Business Strategy,
Marketing, Operations
Business Development,
Sales, Partnerships
Product Development,
UX/UI, SEO

14. Thank you!
SIGN UP FOR THE SOFT RELEASE
HEALTHIT.BAV.BG
Contact:
yuli@bav.bg

15. BONUS SLIDES: APP FEATURES
The following slides include actual
screenshots of Healthit Beta.

16. Daily Challenges
Bonus Slide #1

17. Rewards
Bonus Slide #2

18. Social Engagement
Bonus Slide #3

19. Gamified Experience
Bonus Slide #4

20. Progress Tracking
Bonus Slide #5