Delcho Delchev is an architect from the Transformatori Association - a team of urban activists, with an experimental spirit, ready to come up with many solutions for better urban space.
For the last 5 years he has been committed to the association's most challenging project - the shared laboratory at the University of Architecture, Civil Engineering and Geodesy. Smart Fab Lab is part of the global Fab Lab network (up to 1600 labs) and aims to provide access to digital and manual fabrication tools, that can be used by anyone and also to be a hardware incubator for start-ups and urban design solutions.
Stefan Dimitrov is the Managing Partner of Matrix Relocations and an active entrepreneur since 1990. For the past 30 years, he has grown and expanded his company in 8 countries. Throughout the years, Stefan has served at the leadership of the AmCham & BBLF. Stefan actively leads organizations related to the international workforce mobility, global security and local community development.
In less than 3 years his idea and implementation of the AirBG.Info project placed the subject of clean air at the top of the agenda in Bulgarian society.
Madlena Komitova, Head of department PensionistInnenklubs (150 Pensioners Clubs), Kuratorium Wiener Pensionisten-Wohnhäuser (KWP).
Around 400 employees work in the department at 150 locations. The area of responsibility is very complex and rich in topics. For their daily work, the employees need a lot of skills and opportunities to use their talents. This task requires a special type of organisation - self-determined, networked, in a meaningful form.
Milena Stoycheva is the CEO of JA Bulgaria and its spin-off company The Edge: R&BD. She is Visiting Professor with the EIT Digital Master School in I&E (Innovation and Entrepreneurship).
Entrepreneur and educator, she is passionate about the importance of education and the opportunity for young people to develop their talents and discover their future as entrepreneurs.
Daniel has been a tech entrepreneur for nearly two decades with international experience in technology start-ups and large multi-nationals.
Previously, Daniel was a founding partner at OPTiiM, a new EMEA system integrator, which he started with his partners in 2009 and exited in 2016. Earlier, he was responsible for EMEA pre-sales of several products at HP Software. Prior to HP, Daniel was part of EMEA customer R&D and presales at Mercury Interactive, the #1 testing software company at the time, acquired by Hewlett-Packard for €4.5bn. In 1999, he created his first e-commerce start-up, FranceBusinessPlus in Paris, as co-founder and lead developer and exited to a private angel in 28 months.
Daniel holds a degree in Computer Science and Business Administration.
Pavel has a decade of experience in corporate finance with Microsoft and Deutsche Bank and 12 years as an entrepreneur ans principal investor. He is co-founder of NEVEQ I and II, two institutional VC funds, Neo Ventures and Empact Fund. Pavel backed over 30 startups and exited successfully 10 of them. Pavel graduated with honors from Northeastern University, studied French at the Sorbonne and neuroscience at Vrije University. He is a hacker by soul, has 3 advanced sports qualifications and admires Sadhguru.
Dr. Arthur Pantelides has earned two engineering degrees in Aerospace and Mechanical Engineering from Boston University in Boston Massachusetts, and has gone on to earn Masters and PhD degrees in Engineering Management from the George Washington University in Washington DC.
He has over 25 years of experience in the industrial machinery sector in areas of international manufacturing operations and strategic management consulting. He has led multiple international project teams in establishing several new products that have earned multiple patents and have gone on to be marketed and sold worldwide.
Delcho Delchev is an architect from the Transformatori Association - a team of urban activists, with an experimental spirit, ready to come up with many solutions for better urban space.
For the last 5 years he has been committed to the association's most challenging project - the shared laboratory at the University of Architecture, Civil Engineering and Geodesy. Smart Fab Lab is part of the global Fab Lab network (up to 1600 labs) and aims to provide access to digital and manual fabrication tools, that can be used by anyone and also to be a hardware incubator for start-ups and urban design solutions.
Stefan Dimitrov is the Managing Partner of Matrix Relocations and an active entrepreneur since 1990. For the past 30 years, he has grown and expanded his company in 8 countries. Throughout the years, Stefan has served at the leadership of the AmCham & BBLF. Stefan actively leads organizations related to the international workforce mobility, global security and local community development.
In less than 3 years his idea and implementation of the AirBG.Info project placed the subject of clean air at the top of the agenda in Bulgarian society.
Madlena Komitova, Head of department PensionistInnenklubs (150 Pensioners Clubs), Kuratorium Wiener Pensionisten-Wohnhäuser (KWP).
Around 400 employees work in the department at 150 locations. The area of responsibility is very complex and rich in topics. For their daily work, the employees need a lot of skills and opportunities to use their talents. This task requires a special type of organisation - self-determined, networked, in a meaningful form.
Milena Stoycheva is the CEO of JA Bulgaria and its spin-off company The Edge: R&BD. She is Visiting Professor with the EIT Digital Master School in I&E (Innovation and Entrepreneurship).
Entrepreneur and educator, she is passionate about the importance of education and the opportunity for young people to develop their talents and discover their future as entrepreneurs.
Daniel has been a tech entrepreneur for nearly two decades with international experience in technology start-ups and large multi-nationals.
Previously, Daniel was a founding partner at OPTiiM, a new EMEA system integrator, which he started with his partners in 2009 and exited in 2016. Earlier, he was responsible for EMEA pre-sales of several products at HP Software. Prior to HP, Daniel was part of EMEA customer R&D and presales at Mercury Interactive, the #1 testing software company at the time, acquired by Hewlett-Packard for €4.5bn. In 1999, he created his first e-commerce start-up, FranceBusinessPlus in Paris, as co-founder and lead developer and exited to a private angel in 28 months.
Daniel holds a degree in Computer Science and Business Administration.
Pavel has a decade of experience in corporate finance with Microsoft and Deutsche Bank and 12 years as an entrepreneur ans principal investor. He is co-founder of NEVEQ I and II, two institutional VC funds, Neo Ventures and Empact Fund. Pavel backed over 30 startups and exited successfully 10 of them. Pavel graduated with honors from Northeastern University, studied French at the Sorbonne and neuroscience at Vrije University. He is a hacker by soul, has 3 advanced sports qualifications and admires Sadhguru.
Dr. Arthur Pantelides has earned two engineering degrees in Aerospace and Mechanical Engineering from Boston University in Boston Massachusetts, and has gone on to earn Masters and PhD degrees in Engineering Management from the George Washington University in Washington DC.
He has over 25 years of experience in the industrial machinery sector in areas of international manufacturing operations and strategic management consulting. He has led multiple international project teams in establishing several new products that have earned multiple patents and have gone on to be marketed and sold worldwide.
4. 289 000
деца загиват годишно поради лоши
хигиенни навици и невъзможност да
мият ръцете си със сапун.
Източник: WaterAid, 2020
ГЛОБАЛНО
5. 42- МИЕНЕТО НА РЪЦЕ
СЪС САПУН НАМАЛЯВА РИСКА
ОТ ДИАРИЧНИ ЗАБОЛЯВАНИЯ
Източник: WaterAid, 2020
ГЛОБАЛНО
6. 72%от българите мият ръцете си със
сапун след използване на тоалетна
Източник: Statista, 2020
ЛОКАЛНО
7. Миенето на ръцете само с вода не оставя същото усещане за чистота
у хората, които държат на хигиенните си навици.
ПРОБЛЕМ
8. Същевременно тоалетните в училищата и университетите са проблем за
ученици, студенти и преподаватели заради липсата на сапун, която води
до невъзможността да измият ръцете си ефикасно. В тези условия
опитът на родителите да възпитават хигиенни навици се проваля
напълно.
ПРОБЛЕМ
9. На пазара няма изградени и разпознаваеми брандове,
предлагащи сапуни в джобна разфасовка и дозировка
за еднократна употреба.
П А ЗА РНА СИ Т У АЦИЯ
10. Сапун на листчета
(опаковки от 15 до 50 листчета)
Дезинфекциращи гелове за ръце
(опаковки около 50 – 70 мл)
Мокри кърпички
Течни и твърди сапуни в по-малки
разфасовки
(около 70 – 100 г/мл)
КОНКУРЕНЦИЯ
14. BUYER PERSONA
Ния, 34 г.
Живее в София.
Омъжена.
Доход 1200 лв.
Работи за немска фирма.
Авантюрист по душа.
Има дете на 8 години.
Пътува често със семейството
си до екзотични дестинации.
Обича да се разхожда в паркове, да ходи на планина.
Стреми се да е подготвена за всякакви неочаквани
ситуации. Често пробва нови продукти. Полага много
усилия, за да се грижи за своето здраве и това на
близките си. Следи блогове, за да се информира за
случващото се около нея.
16. Иновативен сапун на дражета от 3 г,
разтварящи се за няколко секунди с вода.
Джобна опаковка от 20 бр. и система с
технологичен диспенсър за сапунени
дражета подходяща за обществени
тоалетни.
18. 20 ЛВ. /КГ
Иновативен диспенсър за
сапунени дражeта.
Задейства се със сензор. Снабден
с технология за отчитане на
разходите и предотвратяване на
преразход.* Екран с инструкции и
възможност за допълнителна
информация.
След 3 последователно пуснати дражета сензорът блокира за 10 сек.
20. ПРОИЗВОДСТВЕН ПАРТНЬОР
26 години опит в производството на FMCG продукти,
голяма част от които в категория битова химия.
В лицето на "Фикосота" като компания с 8 производствени
съоръжения и 70 експорт пазара виждаме партньор с
капацитет за производство на сапунените дражета.
21. Аналогичен модел, който може да
бъде адаптиран за Wash it.
Hero e диспенсър за
разпределение на до 10 вида
лекарствени таблетки в
количество за месец. Оборудван
със софтуер, който може да бъде
програмиран за нашата цел.
ПАРТНЬОР ЗА ДИСПЕНСЪРИТЕ
24. Маркетинг цели:
5% B2B, 1% B2C от аудиторията да пробва продукта в
рамките на една година. (пенетрация: 92 хил. души)
Комуникационни цели:
1. Създаване на 25% осведоменост за новия продукт
сред целевата аудитория в рамките на една година.
2. Изграждане на имидж на бранда като иновативен,
отговорен и устойчив.
Бизнес цел:
Постигане на 0,3% пазарен дял на бранда Wash It в
сектора сапуни за една година.
ЦЕ ЛИ
26. НАШИЯТ ЕКИП
Ние сме студенти по реклама, маркетинг и
графичен дизайн.
Екипът ни е от хора с разнообразни интереси и специалности. Знанията и уменията ни в
областта на комуникациите, както и отдадеността ни към каузата за по-добра лична
хигиена, ще ни помогнат да изградим визуална идентичност и комуникационна стратегия
за лансиране на продукта в B2B и B2C сегмента.
27. B2B КОМУНИКАЦИЯ
Информационни срещи с институции
Продуктово представяне и демонстрация на ползите за потенциалните партньори.
Ще бъдат организирани срещи със заинтересованите страни - училищно ръководство,
преподаватели, психолози, родителски съвет, за да бъде инсталиран диспенсърът в 5
избрани образователни институции за период от 2 месеца тест период с цел
провеждане на изследвания на терен - колко често е необходимо зареждане на
диспенсърите, какви данни за оптимизация могат да бъдат използвани и др.
Интерактивно информационно-
демонстративно събитие
Гости ще бъдат длъжностни лица от РИО, МОН, МЗО, училища, университети; медии,
заинтересовани страни и други, с цел да бъдат демонстрирани ползите от продукта.
29. Вярваме, че нашият проект има потенциал за развитие, защото решава
важен проблем свързан с личната хигиена, за която липсата на сапун е
препятствие в някои ситуация.