The document proposes creating a website called "Be Healthy" to address the problem of obesity. Obesity is a major health issue that leads to many diseases. The website will provide information to help people reduce obesity and be a single platform for relevant information. A prototype of the website and mobile apps were created. Customer interviews found that over 50% liked modifications and interactivity while around 10% liked the overall concept. The estimated market size locally in Bangladesh is 8 million users with potential revenue of $160 million and globally is 1.4 billion users with potential revenue of $900 million from the first phase. Future plans include modifying the website based on customer feedback and exploring other solutions.

1. Be Healthy
Problem:
Obesity is a crucial problem today .It
is related to various problems.It causes many
diseases,some of which are life threatening .So, we need
to be aware of this and also need to reduce
overweight.From this thinking ,we have decided to
create a website related to this problem which will be a
single platform that provides all necessary information
how to reduce obesity.This will be helpful for those who
are really sufferers of this problem and who are health
conscious.we have named this product-Be Healthy.
Prototype-

2. http://be-healthy-5.launchrock.com/
https://be-healthy-1.launchrock.com/
Web app version

3. Mobile app version

4. Related health magazine
Product idea
Business Model Canvas

5. Customer Interview Result-
Face to face interview: 10 to 15 potential customers(Age group-35 to
70,both male and females,overweight and obese) are interviewed .
Result : More than 50% like modification and interactivity
Approximate 20% like to use other solution.
Around 10% like the concept
Customer survey result: 14 persons have taken this survey till now.
Result:
https://www.surveymonkey.com/results/SM-S5L7T9XR/

6. Estimated Market Size:
Locally-(Bangladesh) :
Total population: 160,000,000(Approximate)
No of obese : 1/5 of total population ~ 32,000,000
users(primary target): 1/4 th of obese : 8,000,000
Expected revenue(1st phase) : 2000tk/100 clicks ~ 160,000,000 tk
Selling magazine :20% of users(expected)~1,600,000
Expected revenue(primarily):1,600,00*200tk~32,000,000 tk
Revenue from app: unknown at this stage.
Globally:
Total population: 7.4 Billion

7. No of obese: 60% of total population ~ 4.4 Billion
users(primary target): 1/3 of obese~1.4 Billion
Expected revenue(1st phase): $25/100 clicks~$.35 Billion
Selling magazine: 25% of users(expected)~.35 Billion
Expected revenue(1st phase): $2.5*.35Billion~$.9Billion
Revenue from app: unknown at this stage.
Future Direction :
1. Modifying the idea of website ,adding interactivity and other
features according to customers' need
2. Seeking other popular solution of the same problem