THIS WILL HELP YOU IN BETTER UNDERSTANDING ABOUT DIGITAL MEDIA

1. DIGITAL MARKETING
STRATEGIES FOR BABYBERRY
APP
BY TEAM 15
TEAM NAME: MAYHEM SOLVERS
MEMBERS: MANOSIJ RAHA
AYUSH SHARMA
ADARSH KUMAR
MD BELALAKBAR

2. ABOUT BABYBERRY
BabyBerry is a pregnancy & parenting app. It offers everything that a pregnant woman & a
new parent need for healthy pregnancy and holistic development of the child. Apart From
these this app provides following assistance:
 All you need to know about the second trimester of pregnancy.
 Calorie intake during pregnancy.
 Developmental milestone: baby turning to loud sounds and baby’s social skills.
 Mental development of babies aged 2years-3years.
 7 ways dads can bond with new-born's.
 Latest vaccination chart for Indian babies.
 10 tips to help babies sleep through the night.
 Indian diet chart for 4-6 months and 6-9 months babies.

3. Segment Analysis
 For promoting our product we are targeting higher middle class
customers who are well educated and active users of social
networking sites like Facebook, twitter, snapchat, Instagram.
 We are segmenting our target customer on the basis of
PSYCHOGRAPHIC SEGMENTATION. In psychographic
segmentation buyers are divided into different groups on the basis of
personality traits, lifestyle, or values.
 Values and lifestyle significantly affect product and brand choice of
consumers. The strict norms that consumers follow with respect to
food habits or even health care are representative under this segment.

4.  DIGITAL MARKETING STRATEGIES
 SOCIAL MEDIA MARKETING:
 Under social media marketing we will be posting our product ads
on social networking sites like Facebook, Twitter, Snapchat,
Instagram and YouTube.
 We will appoint wife of a celebrity who is having huge followers
base, they will share their experience during their pregnancy
period that how this app helped them. How this app helping them
now even as a new parent. A short video clip will be uploaded
with the above talks. And link of the app will be provided below
for downloading the app from PLAYSTORE, APPSTORE etc.
 Direct link for the app can be circulated via WhatsApp to
pregnant woman. Contact details can be easily available from
Hospitals and Clinics we are tying up with.

5.  Search Engine Optimisation (SEO):
 Search engine optimisation is another very vital digital
marketing tool. SEO follows an algorithm which helps to
display your product or service link at the top when ever you
search about certain product.
 All major search engine such as Google, yahoo, and Bing
have primary search results. Where web pages contents such
as videos or local listing are shown and ranked based on what
the search engine considers most relevant to users.

6.  Tie up with E-Wallet and UPI app
 We will tie up with e-wallets like paytm and PhonePe, we will
give 10% discounts if customers pay from PAYTM and
PhonePe, it will be an indirect promotion.
 And we will give 1 month free premium services on every new
account.

7. Conclusion
 By following this marketing strategies we expect a growth of 30% in
usage of this app. Since more public awareness is done and large
amount of population is covered.
 Since celebrity endorsement is done people will have more faith in
this app.
 We will tie-up with famous gynaecologists and nutritionists of India,
they will suggest the app to their patients because the doctor cant be
available for 24*7.
 BabyBerry’s estimated annual revenue is $2M and since they have
CerebrBrahm Innovations as their founder, it will have a strong
financial backing so under Balasubramanian Venkatachalam this app
have strong potential to grow a lot.