The document provides an agenda and overview for an educational health app. It includes sections on company overview, personas for target audiences, key opinion leaders on social media and blogs, competition, marketing tactics, a PR kit, video testimonials, social media strategy, gamification ideas, app metrics, and strategies for increasing app discovery and downloads. The goal is to teach basic healthy practices and support for disease prevention and recovery through modern science. Tactics discussed include paid social media, partnerships, events, referral programs, and optimizing the app listing for discovery.
Many people looking forward to monitor their own health with help of some gadgets like Smartphones. Mobile application preferred as simple and easy way to monitor health care activities. Few many think it doesn’t need mobile app for such purpose, since other healthcare providers who think differently.
Presentation and functioning MVP for a product development competition that won $3,500 as the highest placing undergraduate team out of 30 (2nd place).
Many people looking forward to monitor their own health with help of some gadgets like Smartphones. Mobile application preferred as simple and easy way to monitor health care activities. Few many think it doesn’t need mobile app for such purpose, since other healthcare providers who think differently.
Presentation and functioning MVP for a product development competition that won $3,500 as the highest placing undergraduate team out of 30 (2nd place).
Our deck summarises how to use Smartphone Applications as part of the marketing mix of your brand.
Smartphones and apps are increasingly dominating not just the digital but the whole communication landscape. But this marketing channel is so different from the regular ones that it requires a totally unique approach
Know-how and best practices are still under development for this channel
We, at ARworks, with the experience of more than 80 different apps for international brands collected our learnings on the following slides.
www.arworks.com
The I-DOCTOR App-Final project iiml internship winter 19th dec to 15th janSneh Ankur
This is marketing plan of an android app named I-Doctor submitted by Sneh Ankur, Btech (C.S.E) , NIT Agartala which was done during a marketing winter internship under Prof> Sameer Marthur, marketing professor, IIM Lucknow
AFFONSO PENNA E OS REPERTÓRIOS DO ENGRANDECIMENTO MINEIRO (1874-1906)Bárbara Penido
Dissertação de mestrado em Educação Tecnológica. A proposta é tomar o político Affonso Penna como sujeito desse estudo, por meio da reconstituição de sua trajetória profissional e intelectual, no período de 1874 a 1906, buscando discutir os repertórios de seus discursos, compreender o horizonte de expectativas referente às noções de progresso associadas a um projeto de modernidade, segundo as perspectivas de Affonso Penna sobre os projetos de instalação de ferrovias e os programas educacionais que procurava instituir no Estado.
Our deck summarises how to use Smartphone Applications as part of the marketing mix of your brand.
Smartphones and apps are increasingly dominating not just the digital but the whole communication landscape. But this marketing channel is so different from the regular ones that it requires a totally unique approach
Know-how and best practices are still under development for this channel
We, at ARworks, with the experience of more than 80 different apps for international brands collected our learnings on the following slides.
www.arworks.com
The I-DOCTOR App-Final project iiml internship winter 19th dec to 15th janSneh Ankur
This is marketing plan of an android app named I-Doctor submitted by Sneh Ankur, Btech (C.S.E) , NIT Agartala which was done during a marketing winter internship under Prof> Sameer Marthur, marketing professor, IIM Lucknow
AFFONSO PENNA E OS REPERTÓRIOS DO ENGRANDECIMENTO MINEIRO (1874-1906)Bárbara Penido
Dissertação de mestrado em Educação Tecnológica. A proposta é tomar o político Affonso Penna como sujeito desse estudo, por meio da reconstituição de sua trajetória profissional e intelectual, no período de 1874 a 1906, buscando discutir os repertórios de seus discursos, compreender o horizonte de expectativas referente às noções de progresso associadas a um projeto de modernidade, segundo as perspectivas de Affonso Penna sobre os projetos de instalação de ferrovias e os programas educacionais que procurava instituir no Estado.
Cuaderno resolución inteligente de conflictos 3ª sesiónCYMA Consultores
Cuaderno creado para impartir 2 horas de formación en resolución inteligente de conflictos en Formación Profesional Básica en Padre Piquer. Taller de 10 horas, 2 sesiones de 2 horas mensuales. En 3 grupos de FPB.
Imagine waking up to the sound of a robin chirping outside your window and not the boisterous alarm clock.
Imagine breathing in air so pure, you'll forget there is anything called air pollution.
Imagine stepping out on your lawn, every blade of grass dressed in dewdrops caressing your feet.
You watch as dewdrop makes it way down the delicate petal of a tulip, as a hummingbird tugs at a cherry bathed in glistening dewdrops. You lie down in Mother Nature's lap and let the sun warm you up gently.
You sigh and say "Ahhh....I never knew life could be so fresh, so pure."
Công ty cổ phần tư vấn thiết kế và giám định xây dựng Sao Việt (gọi tắt là SVG engineering) là công ty thành công trong lĩnh vực thiết kế nhà đẹp, thiết kế nội thất đẹp. Nhà tư vấn uy tín, sáng tạo và chất lượng. Phục vụ quý khách hàng khắp các tỉnh thành trong nước.
American Marketing Association, Executive SummitRenown Health
A presentation by Suzanne Hendery of Baystate Health on the importance of asking, listening and consistently delivering on an excellent healthcare experience.
The past decade has seen a growing appreciation of the importance of private healthcare providers as the first, and often only, source of healthcare in many countries. This has led to a range of interventions aimed at engaging these providers to deliver standardized public health goods and services. One partnership modality, called clinical social franchising, applies commercial principles to achieve this goal.
In 2012, 74 clinical social franchising programs were operational in 40 countries. The programmes included networks of 66,000+ providers that delivered franchised clinical and health services for family planning; maternal, newborn and child health; and to diagnose and treat TB, malaria and/or HIV. Millions of people received services. The scale and overall health impact of these programs is documented in the Clinical Social Franchising Compendium, 2013 (http://bit.ly/10nVT25).
This approach to engaging private purveyors of health and clinical services is gaining traction worldwide. The evidence base for this approach is also increasing, with studies now addressing health impact, quality of care, new usership of formal medical services, cost-effectiveness and equity.
This webinar will explain how clinical social franchising works, how it is being adapted in different countries and the evidence for its relevance as a public health approach.
Using power of food for health and healing ,one bite at a time.
A smart and innovative App to track your nutrition and diet.
Diet Monitor is an Nutrition and health care app that help user manage their health and diet.
Easy Ways to Segment Your Customers and Create Actionsimagine.GO
Health care reform created millions of new health care shoppers. Many of whom visited your website for the first time. You've did the work to support the new health care consumer on your site, but did you converting visitors into shoppers, and shoppers into repeated customers? You can find the deck associated with this presentation here.
During this session we discussed:
1. How do you create and execute an effective segmentation strategy for health insurance shoppers?
2. Why Segment?
3. What Models?
4. What Methods?
5. What Results?
6. What Next?
Overview of the Health B2B2C Ecosystem; Use Social Media as a Market Focus Tool; Measure Your Performance; American Health Insurance Reality; Lack of Doctor Relationship; PR is the New Primary Care Facilitator; For Health Marketers – End-users Matter; Innovation drives healthcare advances; Ways to Improve Health and Make Money; Medicine Is a Team Sport; Big Data- Allowing Individual Patients to Leverage The Many; Some Examples of What Works- Equashield, EarlySense, MD Anderson, LifePoint; 3D Systems; American Association for Cancer Research,
Marketing Strategy
Introduction
Health Care Options and Our Audience
Highest ethnicity groups: Hispanic and African American
Highest age group: 65 – 74 and 75+
Low Income families are the highest social group
(Ohio Diabetes 2011 Fact Sheet,” 2011)
Hospitals
Clinics
In-home care
Assistance Programs
The targeted audience for our new Diabetes Program is minority groups aged 65 and older with a low family income. The statistics in Ohio reflect that this audience is the highest social group to be affected by diabetes. (Ohio Diabetes 2011 Fact Sheet, 2011)
Given this market, the marketing campaign must have a wide stretching plan. Social Media, radio, and television will all have to be incorporated into this campaign as the targeted audience has an eclectic skill set for gathering information.
3
Information Sharing
Verbal communication
Technology
Observance of commercials
Group outings.
The mature consumer shares information in a multitude of ways. Verbal communication such as party conversations and small talk are a common way they share information, even about health. Also, more adults in their 60’s are using cell phones and are transitioning into some basic forms of social media. This implicates the mature audience still uses classic forms of information sharing like speaking and writing to each other. This also brings to light that the mature audience also is becoming more aware and utilizing modern technology. Television and radio commercials are a standard and should also be used as the mature audience still rely on classic methods of gathering information.
4
Health Care Reform
Federal health reform that uses “building blocks” approach to build off of the current health insurance system we have today in the United States. While building off of it to provide people with access to health insurance coverage, establish legal protections for consumers, and set up mechanism for consumer to shop knowledgeably for insurance
Effect on new diabetes program
Here is information on what the health care reform is doing for consumers who are looking to pick up insurance or get improvements in their current plans.
The health care reform will not have a very big impact on the consumers who are looking to participating in the new diabetes program that is being promoted by Southern Ohio Mercy Hospital. The primary goal would be that this diabetes program would be covered by insurances as a preventative service for the patient.
5
Health Care Reform Continued
Targeted Audience
Marketing to targeted audience
The targeted audience for the new diabetes program being offered by Southern Ohio Mercy Hospital would be mature adults. The program has been developed to help monitor patient care, admissions and re-admissions that are concerning diabetes health.
With the Health Care Reform and marketing to the targeted audience of mature adults it is essential that they under that that the program is going to be covered ...
Rock Report: Personalization in Consumer Health by @Rock_HealthRock Health
Overview of personalization in healthcare, including opportunities, barriers and case studies related to a market estimated to reach $450B+ by 2015. Purchase the report here: https://gumroad.com/l/XxcA
Trends From The Trenches - Consumer Data, Insights and InnovationAndrea Simon
Healthcare Innovation: Trends From The Trenches
Consumer Data, Insights and Innovation
Featured Speakers:
Andrea (Andi) Simon, PhD and President of Simon Associates Management Consultants
Linda MacCracken, VP, Truven Health Analytics and Adjunct Lecturer, Harvard School of Public Health
In the 3rd webinar, Linda MacCracken will review data analytics needed for Fee For Service and Fee for Value consumer engagement in today’s rapidly changing healthcare industry. Linda will review pressing business questions which focus on data analytics as effective, innovative ways to improve customer intimacy and enhance margin. She will share a case study and give practical tools to help you and your teams find better ways to serve your customers.
Andrea Simon PhD, webinar host, will introduce and conclude Linda's presentation with ways to tie data and information into valuable insights to help you better “see, feel and think” in new ways so you can “do” better in changing times.
Listening to employers how health systems-masterCentralPAHEF
On March 3, 2016 at Highmark Blue Shield there were healthcare executives gathered for the Healthcare Executive Forum of Central PA's quarterly event. The three speakers shared their experiences, which opened doors for discussion and furthering healthcare in our transition of providing quality care. These speakers included: The speakers were: Moderator: Terry Madonna, Director of the Center for Politics and Public Affairs, Franklin and Marshall College; Speakers: John Holmes, VP, Finance-Population Health and Payor Contracting, Wellspan Health; David Vasillaros, Esq., The Benecon Group; Diane Hess, CLU CEBS, Interim Executive Director, Lancaster County Business Group on Health. This American College of Healthcare Executive's event was worth 1.5 face to face credits. Visit our website for full biographies and more at www.centralpa.ache.org.
How to Personalize Cancer Diagnostics and Empower Patients in Their FightMicroArts
Learn how MicroArts helped GE Healthcare's Clarient Diagnostics Services build a consumer-facing brand that would provide the education necessary to leverage patient demand.
It is said that, "Thy food is thy medicine." Hippocrates in his writings of Modern Medicine has mentioned this fact and has clearly said that what you eat will either provide you Health or Sickness !
Execution guide made for Pepsico Salesforce by each channel on the company, it demonstrates where, why and how each merchandise piece should be placed, so the goal will always be achieved.
Execution guide made for Pepsico Salesforce by each channel on the company, it demonstrates where, why and how each merchandise piece should be placed, so the goal will always be achieved.
Campaign for the launch of a spread from General Mills into the Venezuelan market, the campaign was based in the journey the customer makes from the moment they step into the store until the moment they are in front of the product.
Development of a platform that would engage a new and more young user base while not damaging the current user base; creating with it a new way to digest content, creating with it a whole new experience to get the traditional content.
The project was selected as the winner of the Action Project by the client in a competition with four other teams.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
1. MIM Team 3 Charlestown Cohort
Hult International Business
2. Agenda
- Company’s Overview
- SWOT
- Healthy Lifestyle Persona | KOL’s Social Media | KOL’s Bloggers | Competition
- Medical Field Persona | KOL’s Social Media | KOL’s Bloggers | KOL’s Insurance
- Competition Cancer Field
- Advertising for Cancer Patients
- Traditional Marketing on Cancer Patients
- Top 10 Tactics for Hospitals
- PR Kit
- Landing Page
- Video Testimonials | User Profiles | Script
- Top 10 Tactics for Social Media
- Gamification
- App KPI’s
- Increase App Search
- Discovering the App
- Timeline
- Survey
3. Company’s Overview
Provides educational health information that are fact-based, easy to
understand, and simple to navigate. We serve regular people who are
currently with disease or had diseases and their families and friends. Also,
busy people who don’t have time to figure out all the available information
that’s out there and want to maintain good health.
The goal is to teach how basic practices with food and good daily habits can
help support a strong and healthy body when combined with modern science.
These practices can be integral for disease prevention and critical during
disease recovery.
4. - Has little knowledge about the subject.
- Needs a simple guide to start.
- Is not yet open to radical changes.
- Probable reasons for it:
Lose weight | Prevention | Minor disease | Health
conscious
Wants to incur in a healthy
lifestyle:
Currently living a healthy
lifestyle:
- Wants to gain more knowledge about the lifestyle.
- Probably already follows a regime (vegetarian,
fitness, vegan, high protein intake, etc.)
- Simple guides won’t do the cut.
Personas – Healthy Lifestyle
6. Healthy
Recipes
Spark Recipes
Calorie Counter
& Diet Tracker
MyFitnessPal
Substitutions
Gormaya
Superfoods
Thomas Hansen
Eating Well
Amphetamobile
free
free
$2.99
free
free
Competition – Apps in the market
7. - Not necessary follows a healthy lifestyle but has
a relative or friend going through cancer.
- Believes in holistic approaches to cure diseases.
- Person in the medical field wanting to help a
patient.
- Patient going through cancer.
- Wants to diminish side effects of chemotherapy
or radiotherapy.
- Is willing to try new things.
Cancer patient:
Relative of a cancer patient:
Personas – Medical Field
8. Dr. Isaac Eliaz
89.5K
Is an integrative doctor dedicated to the treatment of cancer and
chronic illnesses. As a researcher, product formulator, and
clinical practitioner, he is dedicated to empowering people in
overcoming diseases and finding true health.
KOL’s Social Media – Cancer Influencers
9. KOL’s Social Media – Cancer Influencers
- Glen Gilmore | Forbes top media influencer.
- Jen Arnold | Neonatologist | Cancer Survivor.
- Elaine Schattner | Journalist | Retired Oncologist.
- Atul Gawande | Surgeon | Public Health
Researcher.
12. KOL’s Insurance Companies
- Partnership with insurance companies to acquiere a
great fan base.
- Establish company in the mind of employees and
patients.
- Use their YouTube channel as a platform.
13. - More serious looking.
- Content is more based on the disease, alerts
and analysis.
- In a disease with no control, apps are giving it
with manage, tracking and other resources.
- Communities.
- Celebration of progress.
- Fight Boredom!
- Log of pain and symptoms.
Competition – Apps in the market
16. - Trials and giveaways.
- Viver community within the hospitals.
- Cooking Competition.
- Cookout between patients and KOL’s.
- Referral Base Program by doctors.
- Get involved in the hospital programs for free PR.
Advertising for Cancer Patients
17. Traditional Marketing on Cancer Patients
- Connect with leaders of Cancer Support Group.
- Viver ambassadors.
- PR kit for ambassadors.
- Care packages for families and patients.
- Community.
- Company’s enu on caffeteria.
- Connect Viver through hospital’s OneLogin.
18. Traditional Marketing on Cancer Patients
Cancer Patients Support Group:
www.canceractive.com/cancerchat
The cancer chat room “run by patients, for patients”
PAID ADS HERE!
19. Traditional Marketing on Cancer Patients
8K
462
1.8M
18.5K
82.5K
2.5K
Celebrities sharing their
survivor or coping
stories.
20. Traditional Marketing on Cancer Patients
Quarterly magazine, designed to inform and empower cancer patients,
their friends and families | They have a community support group
• Engages over 24M with a health conscious
consumers monthly
• Partnership with 3 out of the 5 largest health sites
17.5K
31.5K
58K
Website
21. Top 10 Tactics for Hospitals
- Stand in cafeteria.
- Hospital “street” marketing, to increase the experience | Touch point with a
chef making company’s menu for patients.
- Digital device with free access to all the recipes in the waiting room for
patients to browse and discover the App.
- Hand doctors company’s uniform for them to wear.
- Advertise company’s App through hospital’s App or website.
Add a “Company’s Cancer Care Diet” section.
22. Top 10 Tactics for Hospitals
- Partnership with medical instrument companies to provide them to
hospitals with company’s logo on them.
- Post a “Daily Health Diet” in the hospitals’ lobby and Social Media
channels of the hospitals’ to reach fan base.
- Post recovery stories on hospitals’ websites section and also their other
accounts.
- Have Cancer Prevention Meetings in hospitals, inviting patients and
doctors to attend.
23. PR Kit
- Press Release | Print and digital version.
- Guides.
- Smart flyers for App download.
- Company fact sheet.
- Testimonials along with the press release | Digital.
26. Video Testimonials
- 3 short user videos minimum.
- Under 1 minute each.
- Promote App and guides.
- The videos will be on the landing page.
- Target the two main personas for the enterprise
version | Cancer Patients & Cancer Survivors.
27. Video Testimonials – Users Profiles
- Young female, under 30 years, very relatable,
energetic and happy.
- Male between 40-50 years, conventional dad, happy
and positive.
- Woman over 60 years, positive attitude and very
active.
28. Video Testimonials – Script
- Name, age, cancer survivor or patient, type of cancer, home town and
job.
- Why did you start using Viver and what motivated you to try it?
- How did you use the guides and how was your experience?
- What was the result of using them, how did it change your every day
life?
- How did you feel after you started using the guides?
- Why would you recommend others in your situation to try Company’s
product?
29. Top 10 Tactics for Social Media
- Landing page creation.
- Paid advertising in Facebook with persona profiling.
- Landing page keyphrases optimization.
- Professional and useful content creation.
- Meta tags optimization (images & titles description).
- Organic Search Optimization.
- Email data base build-up Newsletter.
- Video Testimonials YouTube Channel.
- Community build-up Facebook Group.
- Long tail Google AdWords Advertising.
30. Drop the ingredients that are
going to be used to understand
the effect on each meal and on
your body, with daily, weekly,
monthly feedback.
+ INTERACTION
+ AWARENESS / UNDERSTAND
+ CONFIDENCE
Gamification
31. The Connected Chef
If the client have any question, he can send them to
the ‘connected chef’ in order to receive support
regarding it.
- Answers provided by the celebrity and experimented
chef.
+ BRAND
+ CELIBRITY CHEF AMBASSADOR
+ CUSTOMER RELATION
Gamification
32. Recipe Finder
What do you have today?
- Carrots
- Potatoes
- Black pepper
+ LOYALTY / TRAFFIC
+ CUSTOMER RELATION
Gamification
33. - Active Users: How many use the app after download?
- Visit Frequency: How many users open and interact with the
content?
- Session Time.
- Depth of Visit: Number of screen pages visited on one session, gives
insights on how engaging and useful is the content.
- Conversions.
- Revenue Per User.
- Social Shares.
App KPI’s
34. - Active Users: Your goal is to have as many active users as
downloads.
- Visit Frequency: The usual Retention Rate for an utility app is 15%
for Android and 11% for iOS.
- Session Time: For utility apps the session time on each visit is
around 200 to 300 seconds.
- Depth of Visit.
- Conversions.
- Revenue Per User.
- Social Shares.
App KPI’s
35. - App Icon, screenshots and
preview video.
- Competitor’s app store
page.
- In-App request for a rating
from users.
- Very low or a perfect 5
stars tend to lower
conversion rates.
- Use negative reviews to
improve the app.
Downloads Ratings & Reviews
Increasing App Search
36. - Keywords research.
- Competitive search.
- Inclusion of keywords in the title.
- Inclusion of keywords in the description.
Discovering the App