The document discusses the healthcare sector in India and the need for healthcare marketing. It notes that while India has a large population, only 25% have access to quality healthcare as most hospitals and resources are urban-focused. The sector is growing rapidly but more investment is needed to improve infrastructure and access. Healthcare marketing can help increase revenues, connect patients with providers, and promote a positive experience. It discusses how marketing addresses the unique challenges in healthcare like legal barriers and influencing non-end users. The conclusion is that healthcare marketing is necessary to realize the large potential of India's healthcare sector.
The insights driving superior healthcare outcomes in Asia Pacific.
Asia-Pacific Insight Magazine brings together IMS Health experts from across the region, delivering fresh perspectives on how to navigate through the challenges and opportunities in Asia-Pacific pharmaceutical market.
Presenting this set of slides with name - Healthcare Sector Analysis Powerpoint Presentation Slides. Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of sixty four slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
The 2016 IMS APAC Insight Magazine provide insights to unveils new areas of play, new methodologies and new geographies that are poised to disrupt the healthcare landscape in this region.
The insights driving superior healthcare outcomes in Asia Pacific.
Asia-Pacific Insight Magazine brings together IMS Health experts from across the region, delivering fresh perspectives on how to navigate through the challenges and opportunities in Asia-Pacific pharmaceutical market.
Presenting this set of slides with name - Healthcare Sector Analysis Powerpoint Presentation Slides. Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of sixty four slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
The 2016 IMS APAC Insight Magazine provide insights to unveils new areas of play, new methodologies and new geographies that are poised to disrupt the healthcare landscape in this region.
1. What are the subgroups under hospitality industry?
2. Porters five force analysis
3. Growth drivers and strategies
4. Key trends
5. Major players
6. Risks
The presentation unfolds Information Technology's presence and exposure in the Healthcare Industry.
The technology used in this sector is of large scale and very less Big players/ Vendors are ruling the market.
The insights driving superior healthcare
outcomes in Asia Pacific.
Asia-Pacific Insight Magazine brings together IMS Health experts from across the region to engage in conversations about the forces that are shaping healthcare in Asia - and the strategies necessary to surge ahead of the competition
In this paper, we seek to map the current state of affairs in the healthcare delivery space in the eastern states, explore recent trends in the sector, identify key areas requiring immediate action and offer recommendations that can ensure equitable access and quality healthcare to all.
Latitude Health, a new affiliate firm of Rubicon Strategy Group, is a leading healthcare consulting firm located in Shanghai. This slide deck introduces their capabilities in more detail.
Market Research Report : Hospital Market in India 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report – Hospital Market in India. The Indian hospital market is currently experiencing rapid growth over the last few years and it is expected to continue this trend in the near future.
The report provides a snapshot of the hospital market. It begins with an introduction section which offers a study of the types and specifications of the hospital in India. The market overview section provides an insight into the current and forecasted market size of the equipment.
An analysis of the drivers explains the factors for growth among which are the dearth in hospital beds in comparison to the demand it faces, growing healthcare industry, growing affordability among people, growing medical tourism, increasing lifestyle diseases, changing demographic structure and growing health insurance market. Key challenges include insufficient medical professionals, lack of investment in IT infrastructure and shortage of FDI flows in Indian hospitals.
The next section provides a study on the role of government that is taking measures to raise the number of hospitals both public and private and also providing financial incentives to the private players to encourage them to establish more and more hospitals.
The next section provides the Trends that are developing in the hospital market among which are growth in Secondary Care Hospitals, growing interest of foreign hospitals to start business in India, public private partnership projects, funding from private equity firms, increase in operation of mobile hospitals, domestic hospitals offshore expansion along with telemedicine and health city emergence in hospital market.
The competition section gives overview of hospitals in the country that have grown over time segmented on the basis of region. It is then followed by some hospitals that have or will soon commence operation in 2012-13. Thereafter, the report highlights the features of the major players operating in the market. It includes an elaborate profile of the major domestic players in the market along with their financial analysis. Porters Five Forces Analysis has been incorporated for a brief but effective understanding of the market scenario.
The strategic recommendations section focuses on some effective strategic decisions which can be taken up by companies to increase their market shares.
IBC’s Indonesia Healthcare conference brings together healthcare leaders to discuss evolving policies, opportunities for private healthcare investment, partnerships, projects and initiatives.
Key Conference Themes:
Updates on Regulation and the Road Towards Universal Healthcare Coverage
Hospital Management & Cutting Edge Healthcare Delivery Standards
Digital Marketing and Telehealth Solutions
Healthcare Infrastructure Projects, Investments & Development
Generics & Access to Medicine
Public-Private Partnerships & Collaboration
Why You Must Attend This Year’s Event
Understand the proactive steps to take by hospitals, pharmaceutical and insurance companies for the new Universal Healthcare Coverage policy
Discover partnerships and investment opportunities in Indonesia
Hear different case studies from major hospitals, insurance and pharmaceutical companies
Meet and exchange business cards with your peers during the networking sessions
Learn how to deliver safe and quality healthcare from other Asian countries
Evolution of the healthcare industry in India and the potential impact of the...Harshit Jain
2014 looks to be a positive but challenging year for the Indian health care sector; one in which many historic business models and operating processes will no longer suffice amid rising demand, continued cost pressures, lack of or inadequate care facilities, and rapidly evolving market conditions. India, likely will be dominated by the “Modi-care” –Health assurance for all.
1. What are the subgroups under hospitality industry?
2. Porters five force analysis
3. Growth drivers and strategies
4. Key trends
5. Major players
6. Risks
The presentation unfolds Information Technology's presence and exposure in the Healthcare Industry.
The technology used in this sector is of large scale and very less Big players/ Vendors are ruling the market.
The insights driving superior healthcare
outcomes in Asia Pacific.
Asia-Pacific Insight Magazine brings together IMS Health experts from across the region to engage in conversations about the forces that are shaping healthcare in Asia - and the strategies necessary to surge ahead of the competition
In this paper, we seek to map the current state of affairs in the healthcare delivery space in the eastern states, explore recent trends in the sector, identify key areas requiring immediate action and offer recommendations that can ensure equitable access and quality healthcare to all.
Latitude Health, a new affiliate firm of Rubicon Strategy Group, is a leading healthcare consulting firm located in Shanghai. This slide deck introduces their capabilities in more detail.
Market Research Report : Hospital Market in India 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report – Hospital Market in India. The Indian hospital market is currently experiencing rapid growth over the last few years and it is expected to continue this trend in the near future.
The report provides a snapshot of the hospital market. It begins with an introduction section which offers a study of the types and specifications of the hospital in India. The market overview section provides an insight into the current and forecasted market size of the equipment.
An analysis of the drivers explains the factors for growth among which are the dearth in hospital beds in comparison to the demand it faces, growing healthcare industry, growing affordability among people, growing medical tourism, increasing lifestyle diseases, changing demographic structure and growing health insurance market. Key challenges include insufficient medical professionals, lack of investment in IT infrastructure and shortage of FDI flows in Indian hospitals.
The next section provides a study on the role of government that is taking measures to raise the number of hospitals both public and private and also providing financial incentives to the private players to encourage them to establish more and more hospitals.
The next section provides the Trends that are developing in the hospital market among which are growth in Secondary Care Hospitals, growing interest of foreign hospitals to start business in India, public private partnership projects, funding from private equity firms, increase in operation of mobile hospitals, domestic hospitals offshore expansion along with telemedicine and health city emergence in hospital market.
The competition section gives overview of hospitals in the country that have grown over time segmented on the basis of region. It is then followed by some hospitals that have or will soon commence operation in 2012-13. Thereafter, the report highlights the features of the major players operating in the market. It includes an elaborate profile of the major domestic players in the market along with their financial analysis. Porters Five Forces Analysis has been incorporated for a brief but effective understanding of the market scenario.
The strategic recommendations section focuses on some effective strategic decisions which can be taken up by companies to increase their market shares.
IBC’s Indonesia Healthcare conference brings together healthcare leaders to discuss evolving policies, opportunities for private healthcare investment, partnerships, projects and initiatives.
Key Conference Themes:
Updates on Regulation and the Road Towards Universal Healthcare Coverage
Hospital Management & Cutting Edge Healthcare Delivery Standards
Digital Marketing and Telehealth Solutions
Healthcare Infrastructure Projects, Investments & Development
Generics & Access to Medicine
Public-Private Partnerships & Collaboration
Why You Must Attend This Year’s Event
Understand the proactive steps to take by hospitals, pharmaceutical and insurance companies for the new Universal Healthcare Coverage policy
Discover partnerships and investment opportunities in Indonesia
Hear different case studies from major hospitals, insurance and pharmaceutical companies
Meet and exchange business cards with your peers during the networking sessions
Learn how to deliver safe and quality healthcare from other Asian countries
Evolution of the healthcare industry in India and the potential impact of the...Harshit Jain
2014 looks to be a positive but challenging year for the Indian health care sector; one in which many historic business models and operating processes will no longer suffice amid rising demand, continued cost pressures, lack of or inadequate care facilities, and rapidly evolving market conditions. India, likely will be dominated by the “Modi-care” –Health assurance for all.
Healthcare Private Equity in India - An overview of the market, trends, and o...Quadria Capital
Private equity firms pool money from groups of investors to invest in businesses. In the healthcare sector, private equity firms typically invest in hospitals, diagnostic centers, and other healthcare providers.
The Indian healthcare private equity market is attractive and growing. There are a number of opportunities for private equity investment in India’s healthcare market. However, there are also some challenges that private equity firms need to be aware of.
This Power Point Presentation is about the health care industry its opportunities in growing market and the company profile and swot analysis of Apollo Hospitals
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
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Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
HOT NEW PRODUCT! BIG SALES FAST SHIPPING NOW FROM CHINA!! EU KU DB BK substit...GL Anaacs
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ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
ASA GUIDELINE
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2 Case Reports of Gastric Ultrasound
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
3. Touch topics . . .
A brief on Marketing
The Indian Healthcare scenario
Healthcare divide in India
Government – An healthcare marketer
Healthcare – An entrepreneurial Venture
Will not touch up on strategies for Marketing
4. What is Marketing ?
They are all functions that link the business with customer needs and
wants in order to get the right product to the right place at the right
time
What is healthcare marketing ?
Marketing of health-related products and services.
Healthcare Marketing Wins Patients, Enhances reputation and Grows
Revenues .
5. What is modern healthcare . . ?
It is a systematic delivery of preventive & curative care by
professional & paraprofessionals
A modern healthcare system is the organization of people,
institution and resources to deliver healthcare services to meet
the health needs of our target population
6. The Healthcare scenario
• Healthcare is one of India’s largest sectors, in terms of
revenue and employment, and the sector is expanding rapidly
• During the 1990s, Indian healthcare grew at a compounded
annual rate of 16%
• Today the total value of the sector is more than $34 billion.
• This translates to $34 per capita, or roughly 6% of GDP.
By 2012, India’s healthcare sector is projected to grow to nearly
$40 billion.
7. Growth Drivers . . .
India’s booming population, currently 1.1 billion and increasing at
an annual rate of 2%
Fastest growing economy in the world
Shift from ruralization to urbanization
Increasing number of hospitals in Tier-II and Tier-III cities is the
major driver for private sector growth
Insurance penetration into both Private & Government sector
Limited resources of the govt. has led to private players entering
the market
Rise in income, today at least 50 million Indians can afford
to buy Western medicines, a market only 20% smaller than that of
UK.
8. Disease Assessment and Potential
• Chronic degenerative diseases & Lifestyle diseases
• While ailments such as poliomyelitis, leprosy, will soon be eliminated
• Communicable diseases such as dengue fever, viral hepatitis,
tuberculosis, malaria, and pneumonia, have developed a stubborn
resistance to drugs.
• Sub-standard housing, inadequate water, sewage and waste
management systems & a crumbling public health infrastructure
9. Contd . . .
Indians live more affluent lives and adopt unhealthy western diets, high
in fat and sugar the country is experiencing a healthcare crisis of
being the
The Diabetes Capital of the World
Heart Disease capital of the World
Cancer Capital of the World
Healthcare a bottomless opportunity !
10. The Healthcare divide in India
to healthcare, there are two India’s !!!
1. A country that provides high-quality medical care to middle-class
Indians and medical tourists
2. 65% of the population live in rural sector who have limited or no
access to quality healthcare care.
Today only 25% of the Indian population has access to allopathic
medicine, which is practiced mainly in urban areas, where 2/3 of India’s
hospitals are located. Many rural poor rely on alternative forms of
treatment
11. Healthcare Infrastructure Requirement
Enormous private capital is required to enhance India’s healthcare
infrastructure .
India has approximately 860 beds / million population. One-fifth of
the world average, which is 3,960, according to WHO
An estimated 450,000 additional hospital beds required at an
investment estimated at $30 billion
Government to fund only 15-20% of the total, hence providing
opportunity for private players to fill the gap
12. Healthcare - An entrepreneurial venture
New entrepreneurs setting up hospitals
New funding opportunities
- Private equity participation
- Venture Capitalists
Expansion of footprints by existing players like; Apollo Hospitals,
Fortis, Narayana, HCG .
New formatted chains like Apollo Clinics, Day Care, Diagnostics,
Rehab & Dental
By 2020, the Indian healthcare industry is estimated to be worth
US$ 250 billion.
13. Top areas for Healthcare Private Equity Investment
Super Specialty / Multi specialty Hospital set up
Single specialty based Hospitals
Ambulatory surgery center chains
Diagnostics, Dental, Rehab chains
Hospital information technology & health systems
15. Government as the Healthcare Marketer
Some of the Government health campaigns that made strong impact on the
society
•A very popular slogan “ Hum do Humare Do”
16. Why only a boy? Are these not girls For a healthy family, wait three years
before your second child
17. Need marketing for healthcare....
1. All Hospital ventures are capital intensive
- Technology & Infrastructure
- Human Infrastructure
2. Breakeven are longer than other sectors
3. Technology out paces Breakeven
- Cost of technology
- Technology getting obsolete
4. Top line, bottom line, EBIDTA, Net profits , P&L, Balance
sheet , Market Capitalisation , Stock prices all have
become relevant
18. Do we need marketing for healthcare ?
Yes. . .
- Create a critical mass for consumption
- Generate a strong need for hospital related services
- Match aggressive competition
- Penetrate insurance products & services
- Market destinations for healthcare in global markets
- Make hospital venture a profitable Investment.
-
19. What does healthcare marketing do. .
.
Hospital mktng Its about
connects creating a
patients positive
physicians & experience
providers
The doctor is
the biggest Compassionate
factor for Healthcare healthcare is
retention of Market what hospital
customer mktg does
Healthcare Hospital mktg
mktng wins pts also has a TG,
to grow its Needs &
revenue & mission
reputation
20. Healthcare Marketing is Unique
• Some resistance to change as it is relatively new
• No real way to measure return on investment
• Legal barriers
• Propensity to spend is extremely less..
• Most decisions are not made by the end user
• Price most often is not a factor
• Product information difficult to convey
• Provider differences are unclear
21. Dynamics in healthcare. . .
• Unorganized sector to Organized Sector
• Curative approach to Preventive approach
• Out of pocket payments to Insurance or employer paid
• Doctors concentrated in urban areas to increased competition in
urban areas
• Break even from 7 yrs to 3yrs .
• Lack of system & accountability to increased emphasis on systems
& accountability
• No quality check on service to Consumers demand quality
22. Product
Price 7 th P of Marketing
Promotion
Physicians
Place
People
Process
23. Conclusion
The Indian healthcare sector can be viewed as a glass half empty or a
For companies that view the Indian
glass half full..
healthcare sector as a glass half full, the potential is
enormous.
Hence, Healthcare marketing is a necessity !!!