The document discusses healthcare in India and the use of telemedicine. It provides an overview of the size and structure of the healthcare industry in India. It then discusses hospital service marketing and the key elements of the marketing mix for hospitals. The document introduces Apollo Hospitals and its telemedicine network, which uses technologies like video conferencing to provide remote access to medical experts and services.
The document discusses the Indian healthcare sector. It notes that healthcare is one of India's largest sectors in terms of revenue and employment. The private sector accounts for over 80% of healthcare spending. The sector is projected to grow to $40 billion this year. An aging population and expanding middle class represent opportunities for growth. However, physical infrastructure and the number of public health facilities are inadequate. The government uses price controls to improve drug affordability. [END SUMMARY]
The healthcare sector in India is governed by the Ministry of Health and Family Welfare. It has a total value of more than $40 billion and employs 8 million people directly and indirectly. Between 2000-2011, the sector grew by 9.8% annually. However, corporate hospitals constitute less than 1% of all healthcare institutes. An investment of $14.4 billion is needed by 2025 to increase India's bed density to at least two per thousand population.
1) The document discusses the 7 Ps marketing strategy of North Star Hospital, which includes product, place, promotion, price, people, process, and physical evidence.
2) It describes the hospital's facilities and services, as well as its pricing structure which includes super deluxe, private, cubical, and general classes.
3) The promotion strategies include both personal promotion through referrals and word of mouth, as well as impersonal promotion using print media, hoardings, and press releases.
Fortis and Kailash Hospital both implement customer relationship management (CRM) systems to improve patient care and experience. Fortis operates 63 healthcare facilities across India while Kailash Hospital is located in Noida, India. Both hospitals use CRM to provide instant patient information, respond quickly to appointments, and offer customized services. They measure CRM success through increased customer retention, more frequent patient visits, and greater average spending per visit. While CRM implementation presented training challenges initially, both hospitals now utilize CRM to enhance operational efficiency and patient satisfaction.
The document discusses the marketing mix of hospital services. It describes the key elements of the marketing mix - product, price, place, promotion, people, and process. For the product element, it outlines the core, expected, and augmented levels of services hospitals provide. It then discusses factors considered for pricing, promotion strategies, location decisions, importance of staff, and the process of receiving treatment from admission to discharge.
Hospital marketing -Multi specilality hospital By Dr Kavita Soni Dr.Kavita Soni
Hospital Marketing has been viewed from a different perspective these days.It has become a major tool for business development in health care sector.The only challenge to incorporate and customize the core marketing concept to go well with hospital setting
The document provides an overview of the healthcare industry in India. It discusses various aspects of the industry including emerging diseases, infrastructure issues, the growth of the health insurance market, medical tourism, Ayurveda, surgical equipment, pharmaceuticals, and the top pharmaceutical companies. It also includes survey results on perceptions of healthcare infrastructure and recommendations to improve the industry.
Marketing is communicating the value of healthcare services to patients to promote and sell those services. Marketing blends art and science and uses information technology. For hospitals, marketing is necessary in today's competitive world to answer questions about who they are, what services they offer, and at what cost. The six P's of marketing for hospitals are: product (services offered), positioning, pricing, promotion, people (patients and staff), and presentation of the hospital and services. Effective hospital marketing requires addressing all six P's through a variety of promotional activities tailored to the specific hospital.
The document discusses the Indian healthcare sector. It notes that healthcare is one of India's largest sectors in terms of revenue and employment. The private sector accounts for over 80% of healthcare spending. The sector is projected to grow to $40 billion this year. An aging population and expanding middle class represent opportunities for growth. However, physical infrastructure and the number of public health facilities are inadequate. The government uses price controls to improve drug affordability. [END SUMMARY]
The healthcare sector in India is governed by the Ministry of Health and Family Welfare. It has a total value of more than $40 billion and employs 8 million people directly and indirectly. Between 2000-2011, the sector grew by 9.8% annually. However, corporate hospitals constitute less than 1% of all healthcare institutes. An investment of $14.4 billion is needed by 2025 to increase India's bed density to at least two per thousand population.
1) The document discusses the 7 Ps marketing strategy of North Star Hospital, which includes product, place, promotion, price, people, process, and physical evidence.
2) It describes the hospital's facilities and services, as well as its pricing structure which includes super deluxe, private, cubical, and general classes.
3) The promotion strategies include both personal promotion through referrals and word of mouth, as well as impersonal promotion using print media, hoardings, and press releases.
Fortis and Kailash Hospital both implement customer relationship management (CRM) systems to improve patient care and experience. Fortis operates 63 healthcare facilities across India while Kailash Hospital is located in Noida, India. Both hospitals use CRM to provide instant patient information, respond quickly to appointments, and offer customized services. They measure CRM success through increased customer retention, more frequent patient visits, and greater average spending per visit. While CRM implementation presented training challenges initially, both hospitals now utilize CRM to enhance operational efficiency and patient satisfaction.
The document discusses the marketing mix of hospital services. It describes the key elements of the marketing mix - product, price, place, promotion, people, and process. For the product element, it outlines the core, expected, and augmented levels of services hospitals provide. It then discusses factors considered for pricing, promotion strategies, location decisions, importance of staff, and the process of receiving treatment from admission to discharge.
Hospital marketing -Multi specilality hospital By Dr Kavita Soni Dr.Kavita Soni
Hospital Marketing has been viewed from a different perspective these days.It has become a major tool for business development in health care sector.The only challenge to incorporate and customize the core marketing concept to go well with hospital setting
The document provides an overview of the healthcare industry in India. It discusses various aspects of the industry including emerging diseases, infrastructure issues, the growth of the health insurance market, medical tourism, Ayurveda, surgical equipment, pharmaceuticals, and the top pharmaceutical companies. It also includes survey results on perceptions of healthcare infrastructure and recommendations to improve the industry.
Marketing is communicating the value of healthcare services to patients to promote and sell those services. Marketing blends art and science and uses information technology. For hospitals, marketing is necessary in today's competitive world to answer questions about who they are, what services they offer, and at what cost. The six P's of marketing for hospitals are: product (services offered), positioning, pricing, promotion, people (patients and staff), and presentation of the hospital and services. Effective hospital marketing requires addressing all six P's through a variety of promotional activities tailored to the specific hospital.
The document discusses plans for a new hospital chain in India. It notes that the Indian healthcare market is large and growing rapidly due to factors like population growth and rising rates of non-communicable diseases. There is a need for more infrastructure to address the healthcare needs. The document outlines plans to target middle and upper middle class customers in semi-urban areas by positioning the hospitals on quality care. It discusses the service triangle of hospitals, doctors, and patients. Marketing strategies around products, price, place, promotion, and people are presented. The document also addresses strategies to reduce service gaps and ensure customer satisfaction. Projections show the capital costs required and projected revenues needed over 4 years.
This document discusses marketing techniques and management systems for hospitals. It covers identifying customer needs, developing programs and services to satisfy customers, and performing SWOT and PEST analyses. Various marketing strategies are presented, including the four Ps of marketing (product, place, price, promotion), addressing variables like patients, physicians, employers and lack of patient knowledge. The importance of marketing and management for hospital revenue generation is emphasized.
Apollo Hospitals is one of the largest private healthcare providers in India with over 53 hospitals. It utilizes various marketing strategies including promoting its high success rates, hosting seminars and conferences, and collaborating with doctors. Apollo markets to patients, doctors, and the community through multiple channels such as social media, advertisements, and initiatives to raise health awareness. It positions itself as a premium hospital that provides quality care, treatments for many diseases, and services across India and internationally.
Apollo Hospitals Enterprise Limited (AHEL) is a leading private healthcare provider in Asia. It owns and operates a network of hospitals and clinics across India. As of June 2012, AHEL had 49 hospitals with nearly 8,000 beds, including 36 owned hospitals. In the first quarter of 2013, AHEL reported consolidated revenues of 8.8 billion rupees, up 21.8% from the previous year. Apollo Hospitals has pioneered many new medical procedures and technologies in India and receives medical tourists. While opportunities for growth exist in India's expanding healthcare market, Apollo Hospitals faces threats like rising costs and shortage of skilled medical professionals.
This document discusses managing demand and capacity in the service industry. It describes the nature of services and how demand fluctuates while capacity is usually constant. This can lead to four scenarios: excess demand, demand exceeding optimum capacity, balanced demand and capacity, and excess capacity. The document outlines various strategies for matching demand and capacity, such as shifting demand patterns, adjusting capacity levels, using yield management, and establishing waiting line strategies.
Marketing Plan for 150 Bedded Cardiac HospitalSameer Shinde
This document outlines a marketing plan for a 150-bed cardiac hospital called Healthy Heart Club Hospital. It details the hospital's mission, vision, values, facilities including 10 surgical suites and a 50-bed ICCU. It discusses strategic placement in an underserved area and outlines services such as interventional cardiology, non-invasive cardiology, pediatrics, and heart failure programs. The marketing plan proposes promotional activities like health checkup camps, corporate promotions, media advertising, search engine optimization, and internal marketing. It also discusses marketing metrics and special cause-related initiatives.
Marketing Plan for Multi Diagnostic CenterSameer Shinde
Hi Tech Diagnostic Center plans to expand its network of diagnostic laboratories in Navi Mumbai. It currently has a main branch in Vashi that offers various testing facilities. The document discusses Hi Tech's mission and services. It then analyzes the demographic data and growth in population in Navi Mumbai zones. The rest of the document outlines Hi Tech's marketing strategy, which includes identifying customer needs, researching competitors, conducting SWOT analysis, and using various promotional techniques. The goal is to provide quality healthcare services and establish a wider presence in Navi Mumbai.
In B Grade and C Grade cities of India, Hospital Marketing is not a recognized branch but it plays a very important role. Here is a guide for Hospital Marketing with basic knowledge. Hope you all will be in gain of something from my efforts.
For more information and updates join me and contact me directly. Credit for guidance goes to my mentor and guide Mr. Manish Kumar Vaishnav Sir, Slide Background taken from fppt.com other sources are collected from Google and Wikipedia.
These facts are only for the presentation and basic ideas of Hospital Marketing in B and C grade cities,no elaborated and complete information is shared here, any mismatch in information will be consider for the change, your valuable feedback's and suggestions are cordially invited, for complete information contact me directly. Market Research | Analysis | Strategy Building | Budgeting| Recruitment | Costing | All other Hospital Marketing Aspects
This Power Point Presentation is about the health care industry its opportunities in growing market and the company profile and swot analysis of Apollo Hospitals
The document provides an industry analysis of Apollo Hospitals in India. It discusses the size and growth of the healthcare industry in India. Key facts noted include that the industry is currently worth $34 billion and is projected to grow to $40 billion by 2022. It also profiles the chairman of Apollo Hospitals, Dr. Prathap Reddy, and his vision to make India a healthcare destination. Details are given on some major players in the hospital industry like Fortis, Max India and Escorts. Apollo Hospitals is highlighted as a leading private healthcare provider in Asia with over 7500 beds across 43 hospitals in India and abroad.
The marketing plan is for a Cancer Institute that offers advanced cancer treatment technologies like Gamma Knife and Synergy-S radiosurgery. A SWOT analysis finds strengths in the institute's precise technologies and centralized location but weaknesses in high costs and lack of marketing. The marketing mix discusses pricing below competitors, unique product offerings, a central location, and promotional activities. Projections estimate increasing patient numbers through marketing efforts.
This document provides an overview of planning and marketing strategies for a proposed 300-bed corporate hospital. It discusses identifying patient needs, developing new services, satisfying patients, and marketing at different stages of hospital growth. Key aspects of hospital marketing include promoting quality treatment, medical tourism, major surgeries, and using social media. The roles of marketers in healthcare are also examined. Effective marketing techniques for hospitals include demonstrations, public relations, advertisements, media interviews, and using various modes of publicity.
Hospital marketing aims to promote high quality medical care while satisfying patient needs. It informs target audiences like patients, families, and doctors about hospital services. Hospital marketing has three key functions: understanding future consumer needs to plan strategy, providing consumers with treatment information to avoid delays, and making quality services affordable for communities. Social media has become an important tool for hospital reputation management by connecting with patients, raising awareness of health issues, and understanding the customer lifecycle. Activities like video marketing, image marketing, and hosting health-related events can effectively promote hospitals on social media.
A study and Analysis of operational strategies employed in Apollo and Manipa...k Sravan
This document analyzes and compares the operations strategies of Apollo and Manipal Hospitals in India. It discusses how the private healthcare sector has grown significantly. Both hospitals aim to provide affordable and high-quality care. Apollo focuses on differentiation through diverse services under one brand. Manipal focuses on cost leadership through efficient supply chains and economies of scale. Both match strategic options to resources and implement operations strategies aligned with their corporate goals, such as Apollo adopting new technologies and Manipal improving infrastructure and professionalizing employees. Overall, the hospitals have increased market share through adaptive strategies and achieving operational excellence.
This is the powerpoint version of the content from my latest article posted on LinkedIn: https://www.linkedin.com/pulse/discussion-pricing-concepts-easy-recipe-healthcare-marketers-tangun
Apollo hospital, it's management philosophy, strategies, management issues, challenges faced by management and overcome activities with expansion plan and licensing.
This document provides an overview of the hospital industry in India. It discusses the growth of the industry in recent decades as healthcare awareness and costs have increased. The Indian healthcare sector now includes large private hospitals that offer surgeries at a fraction of the cost of other countries. The outlook is positive due to rising medical tourism, a growing economy, and potential for telemedicine. The document also lists some of the largest hospitals in India and emerging trends in healthcare like a dual disease burden and lack of infrastructure. It concludes by describing the 7 P's of the hospital industry including people, price, product, promotion, place, packaging, and positioning.
1) The document discusses marketing practices of corporate hospitals in Tamil Nadu, India. It analyzes factors like the socioeconomic environment, importance of marketing, and marketing mix strategies used.
2) A key finding is that most corporate hospitals lack dedicated marketing departments and comprehensive marketing programs. Newsletters, medical camps, and doctor referrals are common promotion tactics but exit interviews and feedback are rarely used.
3) The document recommends that hospitals develop marketing strategies tailored to customer needs to gain competitive advantage. This includes obtaining customer feedback, expanding service offerings, promoting health plans, and tying up with insurance providers.
The document discusses plans for a new hospital chain in India. It notes that the Indian healthcare market is large and growing rapidly due to factors like population growth and rising rates of non-communicable diseases. There is a need for more infrastructure to address the healthcare needs. The document outlines plans to target middle and upper middle class customers in semi-urban areas by positioning the hospitals on quality care. It discusses the service triangle of hospitals, doctors, and patients. Marketing strategies around products, price, place, promotion, and people are presented. The document also addresses strategies to reduce service gaps and ensure customer satisfaction. Projections show the capital costs required and projected revenues needed over 4 years.
This document discusses marketing techniques and management systems for hospitals. It covers identifying customer needs, developing programs and services to satisfy customers, and performing SWOT and PEST analyses. Various marketing strategies are presented, including the four Ps of marketing (product, place, price, promotion), addressing variables like patients, physicians, employers and lack of patient knowledge. The importance of marketing and management for hospital revenue generation is emphasized.
Apollo Hospitals is one of the largest private healthcare providers in India with over 53 hospitals. It utilizes various marketing strategies including promoting its high success rates, hosting seminars and conferences, and collaborating with doctors. Apollo markets to patients, doctors, and the community through multiple channels such as social media, advertisements, and initiatives to raise health awareness. It positions itself as a premium hospital that provides quality care, treatments for many diseases, and services across India and internationally.
Apollo Hospitals Enterprise Limited (AHEL) is a leading private healthcare provider in Asia. It owns and operates a network of hospitals and clinics across India. As of June 2012, AHEL had 49 hospitals with nearly 8,000 beds, including 36 owned hospitals. In the first quarter of 2013, AHEL reported consolidated revenues of 8.8 billion rupees, up 21.8% from the previous year. Apollo Hospitals has pioneered many new medical procedures and technologies in India and receives medical tourists. While opportunities for growth exist in India's expanding healthcare market, Apollo Hospitals faces threats like rising costs and shortage of skilled medical professionals.
This document discusses managing demand and capacity in the service industry. It describes the nature of services and how demand fluctuates while capacity is usually constant. This can lead to four scenarios: excess demand, demand exceeding optimum capacity, balanced demand and capacity, and excess capacity. The document outlines various strategies for matching demand and capacity, such as shifting demand patterns, adjusting capacity levels, using yield management, and establishing waiting line strategies.
Marketing Plan for 150 Bedded Cardiac HospitalSameer Shinde
This document outlines a marketing plan for a 150-bed cardiac hospital called Healthy Heart Club Hospital. It details the hospital's mission, vision, values, facilities including 10 surgical suites and a 50-bed ICCU. It discusses strategic placement in an underserved area and outlines services such as interventional cardiology, non-invasive cardiology, pediatrics, and heart failure programs. The marketing plan proposes promotional activities like health checkup camps, corporate promotions, media advertising, search engine optimization, and internal marketing. It also discusses marketing metrics and special cause-related initiatives.
Marketing Plan for Multi Diagnostic CenterSameer Shinde
Hi Tech Diagnostic Center plans to expand its network of diagnostic laboratories in Navi Mumbai. It currently has a main branch in Vashi that offers various testing facilities. The document discusses Hi Tech's mission and services. It then analyzes the demographic data and growth in population in Navi Mumbai zones. The rest of the document outlines Hi Tech's marketing strategy, which includes identifying customer needs, researching competitors, conducting SWOT analysis, and using various promotional techniques. The goal is to provide quality healthcare services and establish a wider presence in Navi Mumbai.
In B Grade and C Grade cities of India, Hospital Marketing is not a recognized branch but it plays a very important role. Here is a guide for Hospital Marketing with basic knowledge. Hope you all will be in gain of something from my efforts.
For more information and updates join me and contact me directly. Credit for guidance goes to my mentor and guide Mr. Manish Kumar Vaishnav Sir, Slide Background taken from fppt.com other sources are collected from Google and Wikipedia.
These facts are only for the presentation and basic ideas of Hospital Marketing in B and C grade cities,no elaborated and complete information is shared here, any mismatch in information will be consider for the change, your valuable feedback's and suggestions are cordially invited, for complete information contact me directly. Market Research | Analysis | Strategy Building | Budgeting| Recruitment | Costing | All other Hospital Marketing Aspects
This Power Point Presentation is about the health care industry its opportunities in growing market and the company profile and swot analysis of Apollo Hospitals
The document provides an industry analysis of Apollo Hospitals in India. It discusses the size and growth of the healthcare industry in India. Key facts noted include that the industry is currently worth $34 billion and is projected to grow to $40 billion by 2022. It also profiles the chairman of Apollo Hospitals, Dr. Prathap Reddy, and his vision to make India a healthcare destination. Details are given on some major players in the hospital industry like Fortis, Max India and Escorts. Apollo Hospitals is highlighted as a leading private healthcare provider in Asia with over 7500 beds across 43 hospitals in India and abroad.
The marketing plan is for a Cancer Institute that offers advanced cancer treatment technologies like Gamma Knife and Synergy-S radiosurgery. A SWOT analysis finds strengths in the institute's precise technologies and centralized location but weaknesses in high costs and lack of marketing. The marketing mix discusses pricing below competitors, unique product offerings, a central location, and promotional activities. Projections estimate increasing patient numbers through marketing efforts.
This document provides an overview of planning and marketing strategies for a proposed 300-bed corporate hospital. It discusses identifying patient needs, developing new services, satisfying patients, and marketing at different stages of hospital growth. Key aspects of hospital marketing include promoting quality treatment, medical tourism, major surgeries, and using social media. The roles of marketers in healthcare are also examined. Effective marketing techniques for hospitals include demonstrations, public relations, advertisements, media interviews, and using various modes of publicity.
Hospital marketing aims to promote high quality medical care while satisfying patient needs. It informs target audiences like patients, families, and doctors about hospital services. Hospital marketing has three key functions: understanding future consumer needs to plan strategy, providing consumers with treatment information to avoid delays, and making quality services affordable for communities. Social media has become an important tool for hospital reputation management by connecting with patients, raising awareness of health issues, and understanding the customer lifecycle. Activities like video marketing, image marketing, and hosting health-related events can effectively promote hospitals on social media.
A study and Analysis of operational strategies employed in Apollo and Manipa...k Sravan
This document analyzes and compares the operations strategies of Apollo and Manipal Hospitals in India. It discusses how the private healthcare sector has grown significantly. Both hospitals aim to provide affordable and high-quality care. Apollo focuses on differentiation through diverse services under one brand. Manipal focuses on cost leadership through efficient supply chains and economies of scale. Both match strategic options to resources and implement operations strategies aligned with their corporate goals, such as Apollo adopting new technologies and Manipal improving infrastructure and professionalizing employees. Overall, the hospitals have increased market share through adaptive strategies and achieving operational excellence.
This is the powerpoint version of the content from my latest article posted on LinkedIn: https://www.linkedin.com/pulse/discussion-pricing-concepts-easy-recipe-healthcare-marketers-tangun
Apollo hospital, it's management philosophy, strategies, management issues, challenges faced by management and overcome activities with expansion plan and licensing.
This document provides an overview of the hospital industry in India. It discusses the growth of the industry in recent decades as healthcare awareness and costs have increased. The Indian healthcare sector now includes large private hospitals that offer surgeries at a fraction of the cost of other countries. The outlook is positive due to rising medical tourism, a growing economy, and potential for telemedicine. The document also lists some of the largest hospitals in India and emerging trends in healthcare like a dual disease burden and lack of infrastructure. It concludes by describing the 7 P's of the hospital industry including people, price, product, promotion, place, packaging, and positioning.
1) The document discusses marketing practices of corporate hospitals in Tamil Nadu, India. It analyzes factors like the socioeconomic environment, importance of marketing, and marketing mix strategies used.
2) A key finding is that most corporate hospitals lack dedicated marketing departments and comprehensive marketing programs. Newsletters, medical camps, and doctor referrals are common promotion tactics but exit interviews and feedback are rarely used.
3) The document recommends that hospitals develop marketing strategies tailored to customer needs to gain competitive advantage. This includes obtaining customer feedback, expanding service offerings, promoting health plans, and tying up with insurance providers.
8 covid 19 finanicial trends research paper hari masterpiece HariMasterpiece
This document summarizes a study on marketing management practices of corporate hospitals in Tamil Nadu, India. It discusses how hospitals play an important role in healthcare delivery across primary, secondary, and tertiary levels. The healthcare sector depends on socioeconomic development and government priority. Private household expenditure on healthcare is higher than public expenditure. Due to increased competition, service quality is important for corporate hospitals. The study aims to analyze socioeconomic factors, understand the importance and scope of marketing, examine product mix and pricing approaches, and identify strategies used by corporate hospitals to promote their facilities. Hypotheses are presented on how marketing positioning, orientation, and competitiveness relate to factors like investment, service variety, and assertiveness.
8 covid 19 finanicial trends rearch paper publishedin international journalmaaranhari
This document provides an abstract for a study on marketing management practices in corporate hospital services in Tamil Nadu, India. The study explores how hospitals play an important role in diagnosing, treating, and preventing diseases through primary, secondary, and tertiary healthcare levels. It notes that household expenditure on private healthcare is higher than public expenditure in India. The study aims to analyze socio-economic factors, the importance and scope of marketing, and strategies adopted by corporate hospitals. It finds that corporate hospitals lack decision-making and technical skills to successfully manage and market their healthcare services. Suggestions include developing integrated systems combining services and insurance, offering health plan packages, and increasing the range of services provided.
This document provides an abstract for a study on marketing management practices in corporate hospital services in Tamil Nadu, India. The study aims to analyze socio-economic factors, the importance and scope of marketing, and strategies adopted by corporate hospitals. It finds that corporate hospitals need to better understand patient populations, accessibility of physicians, and service offerings to compete. Marketing approaches need to focus on uniquely meeting consumer needs rather than just doing things better than competitors. Cost-effective services, feedback systems, insurance tie-ups, overseas marketing, and comprehensive health plans are suggested to increase revenues and market share. The conclusion is that corporate hospital entrepreneurs lack decision-making and technical skills to successfully manage and market healthcare services.
This document provides an abstract for a study on marketing management practices in corporate hospital services in Tamil Nadu, India. The study explores how corporate hospitals use marketing strategies and examines factors like investment levels, service offerings, and competition that influence their marketing positioning. It finds that most corporate hospitals conduct some basic promotional activities but lack comprehensive marketing plans. The study suggests corporate hospitals develop customized health plans, forge insurance ties, target medical tourism, and improve customer feedback to enhance their marketing. Overall, the study aims to analyze socio-economic factors and the importance of marketing in the corporate hospital sector in Tamil Nadu.
The Role of Technology in Healthcare_MedLink Jobs.pdfsharanyaa12
Technology has become an integral part of modern healthcare, revolutionizing the way patients are diagnosed, treated, and managed. From electronic health records to telemedicine, technology is driving significant improvements in healthcare delivery, patient outcomes, and overall efficiency. This article explores the various ways in which technology is transforming healthcare and the benefits it offers to patients and healthcare providers alike.
MedLink Jobs is India's 1st and Only Healthcare Recruitment platform. The platform specializes in connecting healthcare professionals with job opportunities across India. MedLink Jobs focuses on the healthcare sector, catering to a wide range of roles such as Doctors, Nurses, Paramedics, Allied Healthcare students/professionals and administrative staff. MedLink Jobs offers features such as job postings, candidate search, resume database access, and tools for managing the recruitment process efficiently.
The Role of Technology in Healthcare_MedLink Jobs.pptxsharanyaa12
Technology has become an integral part of modern healthcare, revolutionizing the way patients are diagnosed, treated, and managed. From electronic health records to telemedicine, technology is driving significant improvements in healthcare delivery, patient outcomes, and overall efficiency. This article explores the various ways in which technology is transforming healthcare and the benefits it offers to patients and healthcare providers alike.
MedLink Jobs is India's 1st and Only Healthcare Recruitment platform. The platform specializes in connecting healthcare professionals with job opportunities across India. MedLink Jobs focuses on the healthcare sector, catering to a wide range of roles such as Doctors, Nurses, Paramedics, Allied Healthcare students/professionals and administrative staff. MedLink Jobs offers features such as job postings, candidate search, resume database access, and tools for managing the recruitment process efficiently.
A press release publishing is the dissemination of official announcements or statements to the media for public consumption. Typically written by organizations, businesses, or individuals, press releases aim to inform the public about newsworthy events, product launches, corporate updates, or other noteworthy developments. These releases are strategically crafted to attract media attention and coverage, serving as a vital tool for promoting brand awareness and reputation management. Press release publishing involves distributing the release to various media outlets, journalists, bloggers, and influencers through online platforms, press release distribution services, or direct outreach. Through effective press release publishing, organizations can amplify their message and reach a wider audience, shaping public perception and driving engagement.
Press release publishing involves disseminating important news and information to the media and public. Typically, press releases are crafted by organizations to announce significant developments, events, or achievements. These releases are then distributed to various media outlets, journalists, bloggers, and other relevant channels for wider coverage. The goal is to generate publicity, raise awareness, and attract attention to the subject matter. Press release publishing plays a crucial role in shaping public perception, building brand reputation, and fostering communication between organizations and their target audience. With the potential to reach a wide audience, effective press release publishing can help amplify the reach and impact of a company's message.
Beyond Scaling Up: Opportunities & Regulatory Challenges of the Spread of e-H...IDS
This presentation was given at the 'Beyond Scaling Up: Pathways to Universal Access' workshop which was held at the Institute of Development Studies, Brighton on the 24-25 May, 2010. This event was co-sponsored by the Future Health Systems Research Programme Consortium and the STEPS Centre. Zakir presented on e-health.
The Indian healthcare sector is growing rapidly due to rising incomes, increased health awareness, and government initiatives. It is expected to reach $372 billion by 2022, growing at a 22% CAGR from 2016-2022. Major drivers include increased healthcare spending by public and private players, a growing disease burden from lifestyle diseases, and increased adoption of digital health technologies like telemedicine, e-pharmacies, and smart wearables. The government has launched several programs like Ayushman Bharat and increased healthcare funding to boost the sector. Several startups are also emerging to address gaps through innovative solutions and further propel the digital transformation of India's healthcare industry.
The document discusses the role of marketing in the healthcare industry in India. It provides details on key topics such as health marketing, marketing of healthcare services and products, demographic and trend factors influencing healthcare marketing, government policies impacting marketing, and privacy concerns. It also outlines the growth of the Indian healthcare sector, common marketing strategies used, key investments and initiatives by the government to promote the industry. The road ahead discusses ongoing opportunities in areas like medical devices, diagnostics, telemedicine, and investments in healthcare infrastructure to meet demand.
The 10 Best Super Specialty Hospitals.” On our cover page we have Dr. B Ramesh, Director and Chief Endoscopic Surgeon of Altius Hospital,having 21 years of excellent medical experience in India.
The document discusses the healthcare services industry in India. It provides details on the key components of the industry including hospitals, medical insurance, pharma, diagnostics, and medical tourism. It then describes some characteristics of the hospital industry such as intangibility, inconsistency, inseparability, and perishability of services. The document also lists innovations, technologies, top hospitals in India and globally, market segmentation approaches, and the marketing mix (7Ps) framework specific to hospitals. It concludes with analyzing SWOT, problems faced by the industry, and a PESTEL analysis.
The document discusses the healthcare sector in India and the need for healthcare marketing. It notes that while India has a large population, only 25% have access to quality healthcare with most hospitals located in urban areas. There is a large healthcare infrastructure gap that requires private capital. The government can only fund 15-20% of investments needed. This creates opportunities for private players and entrepreneurs. Marketing is necessary to create demand, match competition, promote services, and make hospital ventures profitable. Healthcare marketing connects patients to providers and aims to grow revenue and reputation while providing compassionate care.
7 ravindra pai-marketing-a-necessity-in-healthcare-delivery_ncas_2011Nova Medical Centers
The document discusses the healthcare sector in India and the need for healthcare marketing. It notes that while India has a large population, only 25% have access to quality healthcare as most hospitals and resources are urban-focused. The sector is growing rapidly but more investment is needed to improve infrastructure and access. Healthcare marketing can help increase revenues, connect patients with providers, and promote a positive experience. It discusses how marketing addresses the unique challenges in healthcare like legal barriers and influencing non-end users. The conclusion is that healthcare marketing is necessary to realize the large potential of India's healthcare sector.
The health care industry consists of sectors that provide medical services to treat patients. It is one of the largest industries worldwide, consuming over 10% of GDP in developed nations. The industry is divided into areas like hospitals, medical practices, and other human health services. It is further divided into health care equipment and services, and pharmaceuticals and biotechnology. The health care industry has unique characteristics like intangibility, perishability, and inseparability of services. The 7Ps of marketing - product, place, promotion, price, people, process, and physical evidence - are important factors for health care industry marketing.
The document discusses the virtual care/telehealth market. It notes that the market size is projected to grow significantly between 2020-2026. It then summarizes the key points about telehealth, including how it uses technology to expand access to healthcare and enable virtual consultations and remote patient monitoring. Major trends in the industry include integrating artificial intelligence, developing specialized telehealth platforms, and adopting hybrid care models. Recent news highlights policy updates, strategic partnerships, investments in startups, and expanding telehealth services to post-acute care.
The healthcare sector in India is rapidly expanding due to factors such as a growing population and an expanding middle class. However, there are also significant challenges facing the sector. The physical infrastructure is inadequate to meet current demands and a large portion of the population still lacks access to quality care. While the private sector accounts for over 80% of healthcare spending, government efforts aim to increase capabilities and access at primary care facilities in rural areas. Overall, the Indian healthcare system can be viewed as both facing substantial challenges but also possessing opportunities for growth.
3. HEALTH CARE INDUSTRY Health care is the treatment and prevention of illness. The health care industry treats patients who are injured, sick, disabled, or infirm. The delivery of modern health care depends on an expanding interdisciplinary team of trained professionals.
4. HEALTH CARE INDUSTRYSIZE The Indian Healthcare market is estimated at about US $ 34 billion (2006) . The industry is expected to grow at 15% p.a., to reach US $ 79 billion by 2012. The large domestic market complemented by the inflow of medical tourists Medical tourists have increased almost 20-fold from 10,000 in 2000 to about 1,80,000–2,00,000 in 2006.
5. STRUCTURE The industry is fragmented with a large number of independent, privately run hospital and healthcare centers. Private sector corporate entities like…. Apollo Hospitals Wockhardt Hospitals Fortis Healthcare They have aggressive expansion plans Indian hospitals are gaining reputation globally as “quality” service providers UK has indicated India to be a preferred destination for surgery.
8. HEALTH CARE INDUSTRY The demand for healthcare services in India has grown from…… $ 4.8 billion in 1991 to $ 22.8 billion in 2001-02 It indicating a compounded annual growth rateof 16 per cent. The healthcare industry accounted for 5.2 per cent of India’s GDP in 2002, and it could reach $ 47 billion or 6.2—7.5 per cent of GDP by 2012. On the one hand, the Indian middle class, with its increasing purchasing power, is more willing than ever before to pay more for quality healthcare.
9. Healthcare delivery is one of the largest service sector industry in India
12. HOSPITAL SERVICE MARKETING Hospital service marketingis a specialized field that deals with connecting patients, physicians, and hospitals in mutual relationships. Many people ask, "How can you 'market' a hospital?" But marketing a hospital or health system is no different than "marketing" any other non-profit organization.
13. HOSPITAL SERVICE MARKETING Plus, historically, medicine in America has always been a business. In today's insurance and reimbursement environment, health care and hospital marketing is more needed than ever to ensure continuing viability of American medicine on the local level and to provide the high quality of individual health care that Americans have come to demand. With these ingredients, there is clearly a need for analysis, strategy and communication to make the most of limited resources while providing compassionate health care. This is what hospital marketing does.
15. PRODUCT The product is the central component of any marketing mix. It covers issues such as service package, core services and managing service offering and developing service offering. Hospitals today offer the following services: Emergency services Ambulance services Diagnostic services Pharmacy services Causality services
16. PRICE It is one of the most prominent elements in the marketing mix. Price charged must be able to target customers and it should co-ordinate with other elements of the marketing mix. Price usually depends on treatment prescribed by the respective consultants and the facilities offered to the patient. A hospital does not believe in profit maximization, it aims at providing quality service for its customers at reasonable price.
17. PROMOTION Promotion function of any service organization involves the transmission of message to present, past and potential customers. Customers need to be made aware of the existence of the service offered. Promotion includes advertising, personal selling, sales promotion and publicity. Hospitals conduct camps in rural areas to give medical check ups at a reasonable price so that the rural people approach the hospital again in the future. They also sponsor frequent visits to the spastic society, old age homes, etc. Hospitals generally advertise in health and fitness magazines.
18. PLACE It refers to contact point between the customer and the service provider, who gets the benefit of the service. This element in the marketing mix leads to the identification of a suitable location. The two major issues considered regarding the decision of a place are accessibility and availability of the service to customers. Accessibility refers to the ease and convenience with which a service can be purchased, used or received. Availability refers to the extent to which a service is obtainable or capable of being purchased, used and received.
19. PLACE Factors influencing the placing decision are market size and structure by geographical regions, number and types of competitors in the region, location of potentially attractive consumer segments, local infrastructure, good road access facilities and public transportation network. A hospital must be ideally located and must be easily accessible to all.
20. PEOPLE The People component reflects the important role played by individuals in the provision of services. People are also an important element in the marketing mix. It is necessary that the staff in hospital are trained to offer quality patient care with human touch using state of the art technology.
23. PHYSICAL EVIDENCE It is the environment in which the service is delivered with physical or tangible commodities and where the firm and the customer interact. Physical evidence plays an important role in hospital services. It makes a huge impact on the customer. Physical evidence offers customers means of evaluating the service. Corporate image plays in important role in terms of physical evidence. This can be developed through corporate relation programmes.
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25. TELE MEDICINE Telemedicine has been defined as the use of telecommunications to provide medical information and services. It may be as simple as two health professionals discussing a case over the telephone, or as sophisticated as using satellite technology to broadcast a consultation between providers at facilities in two countries, using videoconferencing equipment or robotic technology.
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29. Telemedicine Telemedicine generally refers to the use of ICT for the delivery of clinical care.
30. Telemedicine TYPES OF TELEMEDICINE Telemedicine is practiced on the basis of two concepts: Real time (synchronous) Store & forward (asynchronous)
31. REAL TIME TELEMEDICINE Real time telemedicine could be as simple as a telephone call or complex as robotic surgery. It requires the presence of both parties at the same time and a communications link between them that allows a real time interaction to take place. Video- conferencing equipment is one of the most common forms of technologies used in synchronous telemedicine
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33. STORE & FORWARD TELEMEDICINE Store-and-forward telemedicine involves acquiring medical data (like medical images, biosignals etc.) and then transmitting this data to a doctor or medical specialist at a convenient time for assessment offline. It does not require the presence of both parties at the same time. Dermatology, radiology and pathology are common specialties that are conductive to asynchronous telemedicine.
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35. ADVANTAGES OF TELEMEDICINE Providing healthcare services via telemedicine offers many advantages. It can make specially care more accessible to underserved rural and urban populations. Video consultations from a rural clinic to a specialist can alleviate prohibitive travel and associated costs for patients. The use of telemedicine can also cut costs of medical care for those in rural areas.
36. BARRIERS TO TELEMEDICINE There are still several barriers to the practice of telemedicine. Many states will not allow out-of-state physicians to practice unless licensed in their state. The centers for Medicare and Medicaid(CMS) still has several restrictions for Medicare telemedicine reimbursement.
37. NEED OF TELEMEDICINE IN INDIA The health of a nation is the product of many factors and forces that combine and interact. Economic growth, per capita income, literacy, education, age at marriage, birth rates, information on healthcare and nutrition ,access to safe drinking water, public and private health care infrastructure, access to preventive health and medical care.
38. NEED OF TELEMEDICINE IN INDIA India is a vast country gifted with rich and ancient historic background and geographically the nature has provided India with all the varieties like the mountain regions like Ladakh, deserts, green planes and far flung areas in the north east and offshore islands of Andaman’s and Lakshadweep.
39. NEED OF TELEMEDICINE IN INDIA A recent survey by the Indian Medical society has found 75% of qualified consulting doctors practice in urban centers 23% in semi urban areas Only 2%from rural areas whereas majority f the patients come from rural areas. Hospital beds/ 1000 people is 0.19 in rural and 2.2 in urban areas.
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42. APOLLO HOSPITAL Type- Public Industry- Health care Founded- 1983 Headquarter- Chennai, India Founder & Chairman- Mr. Pratap .C. Reddy Managing Director- Preetha Reddy Revenue- 9.566 billion Employees- 10,000+
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44. APOLLO HOSPITAL Apollo is the largest private healthcare provider in Asia and the third largest in the world, with hospitals in.. India, Sri Lanka, Bangladesh Ghana, Nigeria, Republic of Mauritius, Qatar, Oman, Kuwait
46. TELEMEDICINE Apollo’s vision is to provide a successful working model of Telemedicine which self-propagates throughout Gujarat Rajasthan Madhya Pradesh. It provides a channel for continuous access to the most sophisticated medical support systems at all times. Further, Telemedicine improves patient care, enhance medical training, standardize clinical practice, stabilize costs and unite clinicians worldwide.
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48. TELEMEDICINE Apollo aims at extending super-special services to remote countries across the globe by proactively using technological developments and imaging techniques to create benchmark standards in the field of medicine and health.
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50. Telemedicine platform can be used in a variety of applications as under Second/Special OpinionA medical professional can get in touch with his peer or a specialist to discuss the patient treatment plans, particularly in complex cases and emergencies.Complex InterpretationsComplex medical cases often need more than one specialist's opinion to ensure accurate diagnosis. In these cases, the treating doctor at the remote site can interact with a team of specialists in another location for accurate diagnosis. Telemedicine applications such as Tele-Radiology, Tele-Pathology, Tele-Cardiology etc help to arrive at more comprehensive treatment plan.
51. Virtual Patient VisitsRelatives from across the globe can interact with their loved ones admitted in hospitals at remote locations. Healthcare Knowledge BaseTelemedicine networks can be leveraged to capture and store valuable healthcare information. This information can serve as a healthcare knowledge base and/or decision support system.
52. Continuing Medical EducationTools like video conferencing systems can be used for conducting community development programs and also for imparting knowledge to the medical/ paramedical staff involved in the delivery of healthcare services. This can take shape in the form of grand-ward/rounds, preoperative rounds, clinico- pathological correlations etc.Disaster Management In natural calamities and disasters, Telemedicine station can be utilized to coordinate relief efforts aimed at the affected population.The Telemedicine station can be utilized to provide training in typical disease patterns in remote areas. For instance, if a particular area's population is susceptible to a certain disease, the physician can be trained to identify the symptoms and provide accurate treatment. This training can be done both online and offline.