The presentation I'm delivering as a Keynote on Monday, Oct. 5, 2009 at Mayo Clinic in Scottsdale, Arizona, as part of the health care social media summit we're producing with Ragan Communications.
Twitter: Who Cares What You're Doing Right Now, Anyway?Scott Abel
Twitter. It's everywhere. Newscasters mention it. Political analysts point to its influence. Marketers use it to get messages out. Journalists and bloggers use it for research. Regular folks use it to keep up with their friends, family, and co-workers. And, people of all types use it for entertainment, research, and education. But, Twitter is more than all of these things combined. It's a revolution in content publishing and its changing forever -- or at least for now -- how we communicate what's important to us to those who want to know.
For several educational institutions, YouTube serves the purpose of an online video-sharing website. As video content grows, new challenges emerge with respect to management and organization. Some of the challenges faced by institutions with large volume of video content include decentralization of video management, pricing, marketing, web metrics, server traffic, and scalability. Migrating to a video platform can alleviate some of these challenges. Deciding on the right platform can be a daunting task. This presentation highlights various decision-making steps in selecting the right platform that meets institutional requirements.
The document discusses podcasting and its pedagogical uses. It begins with workshop objectives on describing, creating, and discussing podcasting. It then defines podcasting as multimedia files distributed over the internet for playback on mobile devices. The document outlines how to create podcasts using various recording and editing software. It discusses the pedagogical theories of constructivism that support using podcasting for learning, such as allowing students to construct knowledge by creating podcasts. Throughout, it provides examples of how podcasts can be used for lectures, student projects, and mobile learning.
This document discusses how open educational resources (OERs) can be discovered. It outlines several methods for finding OERs, including using search engines like Google, searching repositories, and using aggregators. It also notes that OERs can be discovered through recommendations from others via phone, email, social media, or in person. The document advocates making OERs easy to find by tagging them properly and including relevant metadata, as well as storing them in repositories like JorumOpen and using open licenses. It questions whether simply making resources openly available will ensure they can be discovered and indicates more research is needed on discovery methods.
Presented on November 9, 2009 as a part of the Seminar for Historical Administration surrounding the idea of how the changing media landscape has (and will continue to) alter the mission and behaviors of museums around the world.
This document discusses TikiWiki, an open source content management system and wiki. It provides an overview of TikiWiki's features and capabilities, including its integration of CMS, wiki and groupware functionality. Examples of how TikiWiki can be used include for online communities, knowledge management, documentation, and project management. The TikiWiki project has hundreds of contributors worldwide and an active international community.
Transforming Medicine Through Personalized Health Care at Ohio State Universi...Ryan Squire
The document describes Ohio State University Medical Center's vision to transform medicine through personalized health care. Their goal is to move from today's reactive, disease-based system to a proactive, wellness-based system using systems biology tools. They plan to create predictive, personalized, precise and preventive (P4) medicine through discovery platforms using omics data, modeling, and imaging. These platforms will be translated through diagnostics, devices, and targeted therapeutics. Applications include pilot programs, a personalized medicine collaborative, and accountable care organizations. The overall vision is to improve quality and lower costs through disruptive innovation and personalized strategic health plans.
Twitter: Who Cares What You're Doing Right Now, Anyway?Scott Abel
Twitter. It's everywhere. Newscasters mention it. Political analysts point to its influence. Marketers use it to get messages out. Journalists and bloggers use it for research. Regular folks use it to keep up with their friends, family, and co-workers. And, people of all types use it for entertainment, research, and education. But, Twitter is more than all of these things combined. It's a revolution in content publishing and its changing forever -- or at least for now -- how we communicate what's important to us to those who want to know.
For several educational institutions, YouTube serves the purpose of an online video-sharing website. As video content grows, new challenges emerge with respect to management and organization. Some of the challenges faced by institutions with large volume of video content include decentralization of video management, pricing, marketing, web metrics, server traffic, and scalability. Migrating to a video platform can alleviate some of these challenges. Deciding on the right platform can be a daunting task. This presentation highlights various decision-making steps in selecting the right platform that meets institutional requirements.
The document discusses podcasting and its pedagogical uses. It begins with workshop objectives on describing, creating, and discussing podcasting. It then defines podcasting as multimedia files distributed over the internet for playback on mobile devices. The document outlines how to create podcasts using various recording and editing software. It discusses the pedagogical theories of constructivism that support using podcasting for learning, such as allowing students to construct knowledge by creating podcasts. Throughout, it provides examples of how podcasts can be used for lectures, student projects, and mobile learning.
This document discusses how open educational resources (OERs) can be discovered. It outlines several methods for finding OERs, including using search engines like Google, searching repositories, and using aggregators. It also notes that OERs can be discovered through recommendations from others via phone, email, social media, or in person. The document advocates making OERs easy to find by tagging them properly and including relevant metadata, as well as storing them in repositories like JorumOpen and using open licenses. It questions whether simply making resources openly available will ensure they can be discovered and indicates more research is needed on discovery methods.
Presented on November 9, 2009 as a part of the Seminar for Historical Administration surrounding the idea of how the changing media landscape has (and will continue to) alter the mission and behaviors of museums around the world.
This document discusses TikiWiki, an open source content management system and wiki. It provides an overview of TikiWiki's features and capabilities, including its integration of CMS, wiki and groupware functionality. Examples of how TikiWiki can be used include for online communities, knowledge management, documentation, and project management. The TikiWiki project has hundreds of contributors worldwide and an active international community.
Transforming Medicine Through Personalized Health Care at Ohio State Universi...Ryan Squire
The document describes Ohio State University Medical Center's vision to transform medicine through personalized health care. Their goal is to move from today's reactive, disease-based system to a proactive, wellness-based system using systems biology tools. They plan to create predictive, personalized, precise and preventive (P4) medicine through discovery platforms using omics data, modeling, and imaging. These platforms will be translated through diagnostics, devices, and targeted therapeutics. Applications include pilot programs, a personalized medicine collaborative, and accountable care organizations. The overall vision is to improve quality and lower costs through disruptive innovation and personalized strategic health plans.
The document appears to be a weekly newsletter covering various topics related to education technology and trends from 2009. Some of the topics covered include collaboration, curriculum integration, studio learning, new tools, creative commons, crowdsourcing, social bookmarking, podcasting, blogging, wikis, networking, professional development on Twitter, using social media platforms, and embracing open source attitudes and sharing. The newsletter concludes by discussing how classrooms may change in the future and includes credits for the creator and images used under a Creative Commons license.
URIplay for Media Futures Conference (2009)Chris Jackson
The document discusses MetaBroadcast's URIplay project, which aims to help users find moving images across different sources and formats. It aggregates metadata to enable discovery and playback of content. URIplay currently supports sources like YouTube, Hulu, BBC and formats like RSS, JSON, and RDF/XML. The document outlines plans to add more sources and data, improve caching and indexing, and enable others to build apps using URIplay's capabilities or contribute additional content sources.
Understanding the Power and Potential of Social MediaAntonio Viva
The document summarizes a presentation about understanding the power and potential of social media. It discusses how social media has changed how people consume and share information. Traditional media like television, newspapers, and magazines have been supplemented by new forms of digital media and social networking sites. The presentation outlines the growth of popular social media platforms and how they are influencing communication between individuals, organizations, and communities. It encourages attendees to consider how their institution can engage with current and prospective students using social media.
Everything You Ever Wanted To Know About Social Mediadavid cushman
The document provides an overview of social media and its impact:
1) It defines social media as digitally enabled peer-to-peer networks where people share content and distribute it to other people.
2) It discusses how social media has disrupted traditional media by allowing anyone to create and distribute content, and giving users control over their experience.
3) It explains that understanding how conversations and ideas spread in social networks is key to reaching more people in the "long tail" beyond just hits or the largest groups.
This document is from the website Millennium Matrix and covers various topics related to changes in society and institutions due to technological developments. It discusses how different generations now have different views and relationships with technology. Institutions like education, business and healthcare are facing common challenges in adapting to these changes. Images included show different historical periods in technology from Gutenberg's printing press to the modern internet age.
Twitter Who Cares What You\'re Doing Right Now, AnywayScott Abel
Twitter. It\'s everywhere. Newscasters mention it. Political analysts point to its influence. Marketers use it to get messages out. Journalists and bloggers use it for research. Regular folks use it to keep up with their friends, family, and co-workers. And, people of all types use it for entertainment, research, and education. But, Twitter is more than all of these things combined. It\'s a revolution in content publishing and its changing forever -- or at least for now -- how we communicate what\'s important to us to those who want to know.
The document discusses how local councils should respond to developments in hyperlocal sites, social media, and civic activism. It recommends that councils join in local online conversations, nurture community skills, champion civic activism internally, and collaborate with other local organizations. The minimum actions suggested are to create shareable online content, make all information permanently linkable, and provide RSS feeds for place-based and topic-based information. The goal is for councils to work with and support locally-driven online communities.
Get Serious About Social Media (futureM)Mike Lewis
The document is a presentation by Mike Lewis, VP of Marketing & Sales at Awareness Inc, about getting serious about social marketing. It discusses the evolving landscape of communications and the shift to social media. It outlines some of the top challenges companies face with social media, such as inability to scale, security and control issues, and lack of resources and buy-in. The presentation introduces a social business maturity model and describes where companies typically fall - as observers, explorers, influencers or luminaries. It provides recommendations for improving social marketing strategies based on a company's current maturity level.
Recruiters — How to use Twitter, Linkedin, Facebook to network with candidates and companies. Presented Oct. 29, 2009 to members of the Top Echelon Network Southwest Ohio Core Group.
This document discusses managing large enterprise Drupal projects with epic scope, scale, and speed. It provides a case study of a project with 22 content types, 16 custom modules, and over 4500 commits that was completed on time and on budget while maintaining code quality. It also outlines some of the challenges of enterprise Drupal projects like scope creep, multiple stakeholders, and platform requirements. Finally, it promotes tools like Aegir and Pantheon that can help with deployment and management of large Drupal sites at scale.
The document discusses social media and its use for universities. It notes that universities are quick to adopt social media because their audiences are already engaged on these platforms. It provides examples of how universities can engage alumni through LinkedIn, Facebook, and Twitter. The document also shares statistics on the growth and usage of Facebook, including that it has over 300 million active users and more fans than many universities and their departments.
The document discusses social media and its use for universities. It begins by asking questions about comfort and use of social media. It then defines social media and provides examples. Key points made include that social media allows connecting and interacting with large audiences, sharing media assets, and that universities are quick to adopt it because students and alumni are already using it. The document provides tips for universities on social media, including engaging alumni and encouraging interaction. It emphasizes using multimedia like photos and videos to generate responses.
Facebook makes it easy to find friends, share photos and take unlimited quizzes, but it also can be a valuable business tool. Learn the best ways to use this popular social network to promote your products and connect with your customers.
This presentation covers some of the health applications for Ushahidi. This was first presented at the Voice of America Workshop on Disaster Preparedness and Influenza in 2011.
This document is a presentation about professional learning networks (PLNs) given by Troy Patterson and Shawn McGirr. It discusses what PLNs are and how educators can use various online tools like Twitter, podcasts, social networks, blogs, and wikis to connect, collaborate, and share resources as part of building their own PLN. Specific tools and websites that are recommended for participating in a PLN are also outlined.
This document provides an agenda for a class on social media concepts. It includes definitions of social media, forms of social media like forums and blogs, examples of social media sites, tools for web collaboration, information on copyright and fair use, an exercise for students to evaluate social media sites, and plans for the next class.
It's a beautiful day in your (online) neighborhoodKatie Laird
A fun online apartment marketing presentation with a fun group of folks at the Houston Apartment Association. We took a look at some of the basics of social networks that apartment industry leaders are diving into.
HELPcare Clinic is a membership-based primary care clinic that aims to make healthcare more affordable, personal, and effective. It offers unlimited primary care visits and includes many diagnostic tests and generic medications at no extra cost. Members also receive health coaching and education through the HELPcare program to help prevent and reverse diseases through lifestyle changes. The clinic founder hopes to restore the soul of healthcare by empowering people to take control of their health. HELPcare Clinic offers different membership levels that include primary care, labs, and additional health coaching services for individual, couple, or family plans.
This document discusses Mayo Clinic's digital innovations for coping with COVID-19. It summarizes how Mayo Clinic used social media and a new employee app to keep staff informed during the pandemic when many lost regular intranet access. It also discusses using private Facebook groups to listen to staff needs and concerns. Finally, it outlines how Mayo Clinic updated patients through their news network website and coordinating with their main website. The rapid app deployment and social media efforts helped Mayo Clinic overcome disrupted communication channels during the crisis.
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The document appears to be a weekly newsletter covering various topics related to education technology and trends from 2009. Some of the topics covered include collaboration, curriculum integration, studio learning, new tools, creative commons, crowdsourcing, social bookmarking, podcasting, blogging, wikis, networking, professional development on Twitter, using social media platforms, and embracing open source attitudes and sharing. The newsletter concludes by discussing how classrooms may change in the future and includes credits for the creator and images used under a Creative Commons license.
URIplay for Media Futures Conference (2009)Chris Jackson
The document discusses MetaBroadcast's URIplay project, which aims to help users find moving images across different sources and formats. It aggregates metadata to enable discovery and playback of content. URIplay currently supports sources like YouTube, Hulu, BBC and formats like RSS, JSON, and RDF/XML. The document outlines plans to add more sources and data, improve caching and indexing, and enable others to build apps using URIplay's capabilities or contribute additional content sources.
Understanding the Power and Potential of Social MediaAntonio Viva
The document summarizes a presentation about understanding the power and potential of social media. It discusses how social media has changed how people consume and share information. Traditional media like television, newspapers, and magazines have been supplemented by new forms of digital media and social networking sites. The presentation outlines the growth of popular social media platforms and how they are influencing communication between individuals, organizations, and communities. It encourages attendees to consider how their institution can engage with current and prospective students using social media.
Everything You Ever Wanted To Know About Social Mediadavid cushman
The document provides an overview of social media and its impact:
1) It defines social media as digitally enabled peer-to-peer networks where people share content and distribute it to other people.
2) It discusses how social media has disrupted traditional media by allowing anyone to create and distribute content, and giving users control over their experience.
3) It explains that understanding how conversations and ideas spread in social networks is key to reaching more people in the "long tail" beyond just hits or the largest groups.
This document is from the website Millennium Matrix and covers various topics related to changes in society and institutions due to technological developments. It discusses how different generations now have different views and relationships with technology. Institutions like education, business and healthcare are facing common challenges in adapting to these changes. Images included show different historical periods in technology from Gutenberg's printing press to the modern internet age.
Twitter Who Cares What You\'re Doing Right Now, AnywayScott Abel
Twitter. It\'s everywhere. Newscasters mention it. Political analysts point to its influence. Marketers use it to get messages out. Journalists and bloggers use it for research. Regular folks use it to keep up with their friends, family, and co-workers. And, people of all types use it for entertainment, research, and education. But, Twitter is more than all of these things combined. It\'s a revolution in content publishing and its changing forever -- or at least for now -- how we communicate what\'s important to us to those who want to know.
The document discusses how local councils should respond to developments in hyperlocal sites, social media, and civic activism. It recommends that councils join in local online conversations, nurture community skills, champion civic activism internally, and collaborate with other local organizations. The minimum actions suggested are to create shareable online content, make all information permanently linkable, and provide RSS feeds for place-based and topic-based information. The goal is for councils to work with and support locally-driven online communities.
Get Serious About Social Media (futureM)Mike Lewis
The document is a presentation by Mike Lewis, VP of Marketing & Sales at Awareness Inc, about getting serious about social marketing. It discusses the evolving landscape of communications and the shift to social media. It outlines some of the top challenges companies face with social media, such as inability to scale, security and control issues, and lack of resources and buy-in. The presentation introduces a social business maturity model and describes where companies typically fall - as observers, explorers, influencers or luminaries. It provides recommendations for improving social marketing strategies based on a company's current maturity level.
Recruiters — How to use Twitter, Linkedin, Facebook to network with candidates and companies. Presented Oct. 29, 2009 to members of the Top Echelon Network Southwest Ohio Core Group.
This document discusses managing large enterprise Drupal projects with epic scope, scale, and speed. It provides a case study of a project with 22 content types, 16 custom modules, and over 4500 commits that was completed on time and on budget while maintaining code quality. It also outlines some of the challenges of enterprise Drupal projects like scope creep, multiple stakeholders, and platform requirements. Finally, it promotes tools like Aegir and Pantheon that can help with deployment and management of large Drupal sites at scale.
The document discusses social media and its use for universities. It notes that universities are quick to adopt social media because their audiences are already engaged on these platforms. It provides examples of how universities can engage alumni through LinkedIn, Facebook, and Twitter. The document also shares statistics on the growth and usage of Facebook, including that it has over 300 million active users and more fans than many universities and their departments.
The document discusses social media and its use for universities. It begins by asking questions about comfort and use of social media. It then defines social media and provides examples. Key points made include that social media allows connecting and interacting with large audiences, sharing media assets, and that universities are quick to adopt it because students and alumni are already using it. The document provides tips for universities on social media, including engaging alumni and encouraging interaction. It emphasizes using multimedia like photos and videos to generate responses.
Facebook makes it easy to find friends, share photos and take unlimited quizzes, but it also can be a valuable business tool. Learn the best ways to use this popular social network to promote your products and connect with your customers.
This presentation covers some of the health applications for Ushahidi. This was first presented at the Voice of America Workshop on Disaster Preparedness and Influenza in 2011.
This document is a presentation about professional learning networks (PLNs) given by Troy Patterson and Shawn McGirr. It discusses what PLNs are and how educators can use various online tools like Twitter, podcasts, social networks, blogs, and wikis to connect, collaborate, and share resources as part of building their own PLN. Specific tools and websites that are recommended for participating in a PLN are also outlined.
This document provides an agenda for a class on social media concepts. It includes definitions of social media, forms of social media like forums and blogs, examples of social media sites, tools for web collaboration, information on copyright and fair use, an exercise for students to evaluate social media sites, and plans for the next class.
It's a beautiful day in your (online) neighborhoodKatie Laird
A fun online apartment marketing presentation with a fun group of folks at the Houston Apartment Association. We took a look at some of the basics of social networks that apartment industry leaders are diving into.
Similar to Health Care Social Media Summit Keynote (20)
HELPcare Clinic is a membership-based primary care clinic that aims to make healthcare more affordable, personal, and effective. It offers unlimited primary care visits and includes many diagnostic tests and generic medications at no extra cost. Members also receive health coaching and education through the HELPcare program to help prevent and reverse diseases through lifestyle changes. The clinic founder hopes to restore the soul of healthcare by empowering people to take control of their health. HELPcare Clinic offers different membership levels that include primary care, labs, and additional health coaching services for individual, couple, or family plans.
This document discusses Mayo Clinic's digital innovations for coping with COVID-19. It summarizes how Mayo Clinic used social media and a new employee app to keep staff informed during the pandemic when many lost regular intranet access. It also discusses using private Facebook groups to listen to staff needs and concerns. Finally, it outlines how Mayo Clinic updated patients through their news network website and coordinating with their main website. The rapid app deployment and social media efforts helped Mayo Clinic overcome disrupted communication channels during the crisis.
This presentation discusses the correlation between physician online activity and hospital reputation scores in the U.S. News & World Report rankings. Research found a positive correlation between the percentage of a hospital's affiliated physicians active on Twitter and its reputation score. The presentation advocates training clinicians on safe and effective social media use and engaging them online to boost a hospital's reputation. It outlines Mayo Clinic's approach, including resources like the Social Media Network for training and collaboration.
This document provides an overview of Mayo Clinic's Mini-Social Media Residency program. It discusses Mayo Clinic's history with social networking dating back to its founders. It then covers Mayo Clinic's social media strategy, the importance of developing strategy before implementing tactics or tools. It previews Mayo Clinic's Social for Healthcare certificate program and full Social Media Residency. The document concludes with an invitation for questions.
This document summarizes a presentation about developing effective social media strategies. It discusses identifying goals and target audiences, choosing appropriate platforms like Facebook, Twitter, LinkedIn and YouTube, and measuring success. Tips include getting to know target audiences, using hashtags and visual content, collaborating with others, and continually learning and improving strategies. Resources are provided for exploring social media opportunities.
Making Social Media Work in your OrganizationLee Aase
The document discusses strategies for developing an effective social media presence for an organization. It describes elements of an effective social media strategy including conducting a brand audit and using metrics to demonstrate value. The document also discusses using different types of video on social media and the benefits of staff engagement through advocacy and training. It emphasizes using a social media management system to streamline content and engagement.
Using Social Media to Meet Healthcare Business ObjectivesLee Aase
This document discusses using social media to meet healthcare business objectives. It provides examples of how Mayo Clinic has historically used social networking to strengthen relationships and shares patient volumes. It also discusses managing provider reputation online, responding to issues on social media, and resources for strategic social media application including the Mayo Clinic Social Media Network which provides guidelines, training and community.
Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
1) Mayo Clinic has a history of social networking dating back to its founders who networked with colleagues around the world. 2) The Mayo Clinic Social Media Network was created to accelerate the effective use of social media throughout Mayo Clinic and broader healthcare institutions. 3) The network provides resources like guidelines, training, and events to help healthcare organizations and professionals better utilize social media.
The document provides guidance on social media use for nursing leaders and staff at Mayo Clinic. It outlines the Mayo Clinic Social Media Network resource and 10 social media guidelines for employees. It then describes scenarios for small group discussion around appropriately responding to social media requests from patients and properly using social media as a nurse. The document concludes with next steps for nursing staff, including ways to have conversations about social media use and share Mayo Clinic resources.
Closing Remarks from #MCSMN 2017 ConferenceLee Aase
The document announces social media residency programs in 2018 in four locations between March and December, including Indianapolis, Rochester, Scottsdale, and Jacksonville. It also notes that the 2018 MCSMN Annual Conference is sold out but members can save with discounts. Finally, it asks readers to complete an upcoming survey, look out for shared presentation links, and take advantage of premium membership benefits while staying connected through the listed social media channels and email.
This document summarizes a presentation given by Lee Aase on social media and its applications in healthcare. Some key points:
- Mayo Clinic has a long history of physicians networking and sharing information, forming an early social network.
- Social media allows Mayo Clinic to amplify positive word-of-mouth, increase patient volumes, accelerate knowledge diffusion, and reduce the burden of disease.
- Mayo Clinic uses various social media platforms like Facebook, YouTube and Twitter to engage with patients and medical professionals.
- The Mayo Clinic Social Media Network provides resources and training to help healthcare organizations effectively use social media.
The document discusses keys to success in rapidly changing times. It outlines 7 principles: 1) extrapolation is the best starting point for prediction, 2) improbable events will have outsized influence, 3) mindset matters more than skill sets, 4) growth mindset creates optionality, 5) think analogically, 6) develop a "barbell" risk profile, 7) pursue personal growth. It then discusses Mayo Clinic's use of social media and digital skills, highlighting innovations like Facebook Live and ways to develop deeper relationships through platforms like the Mayo Clinic Social Media Network and Connect.
Skill Sets and Mindset: Keys to Success in Rapidly Changing TimesLee Aase
Lee Aase discusses 7 principles for success in rapidly changing times:
1. Extrapolating trends is the best way to predict the future.
2. Improbable events will have outsized influence.
3. Having a growth mindset matters more than specific skill sets.
4. A growth mindset creates flexibility to learn new skills.
5. Analogical thinking helps promote new ideas.
6. Develop a balanced risk profile.
7. Continually pursue personal and professional growth.
Mayo Clinic Social Media Network Resources and Membership BenefitsLee Aase
An outline of the free health care social media resources available through the Mayo Clinic Social Media Network, as well as premium benefits for individuals and organizations.
Our backs are like superheroes, holding us up and helping us move around. But sometimes, even superheroes can get hurt. That’s where slip discs come in.
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Integrating Ayurveda into Parkinson’s Management: A Holistic ApproachAyurveda ForAll
Explore the benefits of combining Ayurveda with conventional Parkinson's treatments. Learn how a holistic approach can manage symptoms, enhance well-being, and balance body energies. Discover the steps to safely integrate Ayurvedic practices into your Parkinson’s care plan, including expert guidance on diet, herbal remedies, and lifestyle modifications.
These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
One health condition that is becoming more common day by day is diabetes.
According to research conducted by the National Family Health Survey of India, diabetic cases show a projection which might increase to 10.4% by 2030.
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptxHolistified Wellness
We’re talking about Vedic Meditation, a form of meditation that has been around for at least 5,000 years. Back then, the people who lived in the Indus Valley, now known as India and Pakistan, practised meditation as a fundamental part of daily life. This knowledge that has given us yoga and Ayurveda, was known as Veda, hence the name Vedic. And though there are some written records, the practice has been passed down verbally from generation to generation.
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1. Why Social Media are Essential
to the Future of Health Care,
and How You Can Get Started
Lee Aase
Manager, Syndication and Social Media
Mayo Clinic
#MayoRagan09
October 5, 2009
Saturday, October 3, 2009
2. Our goal for next two days
Saturday, October 3, 2009
3. “Remarkable” experience of
• Mutual learning
• New and stronger personal connections
• Hands-on use of social media
• Conference interactivity
• Experience Mayo Clinic
Saturday, October 3, 2009
4. Maximizing Remark-ability
• Twitter hashtag #mayoragan09
• Facebook group
− Join
− Write on wall, share links
− Join discussion boards
− Upload photos, videos
• See blog post on 5 steps to getting the
most out of #mayoragan09
Saturday, October 3, 2009
10. Help you shoot down arguments
that social media tools...
• ...aren’t worth your time and money
• ...are too risky for your organization
• ...are beyond your capability to
implement, either because of cost or
complexity
• ...are optional
Saturday, October 3, 2009
11. Help you make the case that
social media tools are...
• Immensely powerful
• Consistent with your organization’s
values (or should be)
• Free (or ridiculously inexpensive)
• and...
Saturday, October 3, 2009
13. About Lee Aase (@LeeAase)
• B.S. Political Science
• 14 years in politics and government at
local, state, national levels
• Mayo Clinic since April 2000
− Media relations consultant
− Manager since 2004
− Media Relations/Research Comm
− Syndication and Social Media
Saturday, October 3, 2009
14. A Grandpa who has seen the
power of Facebook first-hand
Saturday, October 3, 2009
15. Disclaimers
• These results not typical
• Use as directed
• Read and follow label directions
• Side effects may include vertigo, watery
eyes, crackberry thumb and iPhone
application addiction
• Social media tools are an essential part of a
balanced communications diet
• If insufficient media coverage persists,
consult your communications doctor
• Batteries not included
• Some assembly required
• Your mileage may vary
Saturday, October 3, 2009
18. Star Tribune Values and The
Changing Media Landscape
• 1998 $1.2 Billion
• 2006: $530 Million
• Emerged from
bankruptcy last
week
Saturday, October 3, 2009
19. Reasons to Care about Social
Media: Risks are Unavoidable
• Anyone (especially detractors) can
− Start a blog
− Launch a YouTube channel
• A significant portion of your
employees are in Facebook now (e.g.
>5,000 at Mayo Clinic)
• ROI = Risk of Ignoring (Hat tip: USCG)
Saturday, October 3, 2009
23. Intro to Today’s FREE Tools
Blogs RSS
Podcasts Social Networks
Skype YouTube
Wikis Twitter
Slideshare uStream
Saturday, October 3, 2009
24. Use tools like a Minnesotan...
Saturday, October 3, 2009
25. Intro to Blogs
• Just an easy-to-publish Web site that
allows comments
• Blogs in Plain English - Lee LeFever
Saturday, October 3, 2009
26. RSS = Really Simple Syndication
• Lets you easily track dozens of blogs
or other Web sites without surfing
• Truly opt-in “email”
• RSS “baked in” to IE 7, Safari
• Google Reader a free Web option
Saturday, October 3, 2009
27. Podcasts
• TiVo for Audio (and now video)
• Don’t need an iPod to use
• Series of segments to which you can
subscribe via RSS
• iTunes free for PC or Mac
• Create your own FREE podcast (listed
in iTunes) through SMUG
Saturday, October 3, 2009
30. Wikis
• Collaborative editing tools
• Wikipedia the most famous
• 2.9 million articles in English
• Definitive stories quickly on
− 35W Bridge Collapse
− Virginia Tech shooting
Saturday, October 3, 2009
32. YouTube
• World’s second largest search engine
• Google bought for $1.65 Billion
• “The world has voted, and we want to
watch videos on YouTube.” - Andy
Sernovitz, SocialMedia.org
Saturday, October 3, 2009
34. Other Important Platforms
• Slideshare.net: YouTube for PowerPoint
and Keynote
• uStream.tv: Your own global television
channel
• Mix and Match
Saturday, October 3, 2009
36. A Taste of Tweetcamp
• Understanding the Phenomenon
• Exploring Applications
Saturday, October 3, 2009
37. Twitter vs. Facebook
• Facebook is primarily for strengthening
existing connections (or re-establishing
former ones.) For your friends.
• Twitter enables you to connect with
people who have common interests.
For the friends you don’t know yet.
Saturday, October 3, 2009
38. Twitter vs. Blogs
• Twitter is a micro-blogging platform
• Limited length reduces writer’s block
• Blogs provide opportunity for more
thoughtful reflection and development
− Tweeting = great way to take notes on a
live event
− Blog = platform for review/synthesis
− Twitter = great for spreading word about
posts
Saturday, October 3, 2009
39. 5 Reasons Twitter Beats Email
• MacBeth’s (?) maxim applies
• No expectation to read and respond to
every message
• Conversations open and discoverable
• Direct messages can reach recipients
with priority
• Blocking or unfollowing punishes
abuses
Saturday, October 3, 2009
40. Twitter Hashtags
• Enable easy gathering, especially
around an event, such as:
− #hcsm
− #MayoRagan09
• Follow in search.twitter.com or log
into room on Tweetchat.com
• Create a hashtag simply by using it in
a tweet
Saturday, October 3, 2009
41. Making Twitter More Productive
• Desktop Applications
− Tweetdeck
− Seesmic
• Phone Applications
− Twittelator
− Tweetie
− Twitterific
• Various Web sites, e.g. HootSuite,
CoTweet, Tweetchat
Saturday, October 3, 2009
46. Twitter Case Study #2:
“Tweetup” in Baltimore
Me: Are you based in Baltimore?
Me: I’m going to be there Tuesday for this conference.
(asae.center.or/hcc) on a panel RU available late pm?
Me: I’m flying out Tues at 6:45 p.m. Any avail in the later
afternoon? I think my panel is done about 2:30
Saturday, October 3, 2009
53. First Foray in New Media
• Existing Medical Edge radio mp3s
• Launched Sept. ‘05; Downloads up
8,217 percent Oct. vs. Aug.
Saturday, October 3, 2009
54. Step 2: More, Longer Podcasts
Saturday, October 3, 2009
64. Sharing Mayo Clinic
• Gathering global Mayo community
− Patients telling their stories
− Employee bloggers recruited from
throughout organization
− Video profiles of patients/staff
• Hub to integrate Mayo social media
• Interactive companion to print edition
• sharing.mayoclinic.org
Saturday, October 3, 2009
67. Complying with HIPAA
• Comments moderated to prevent privacy
breaches
− Patients can divulge own info in
comments
− When comments aren’t from patient, de-
identify
• Get HIPAA releases for special
comments or video we shoot and upload
Saturday, October 3, 2009
68. Where Sharing Mayo Clinic Fits
• News Blog - Breaking research news;
“Hard” news - Like U.S News, Time
• Podcast Blog - Evergreen “news you
can use” - Like Prevention
• Sharing Mayo Clinic - Features; behind
the scenes at Mayo Clinic, and stories
from patients in their own words - Like
People
Saturday, October 3, 2009
69. Other Blogs...
• Health Policy Center Blog
• Physician Update Blog - For referring
MDs but not limited to them
• Diversity in Education Blog
• Advancing the Science - Medical
science blog - our medical version of
Scientific American
Saturday, October 3, 2009
70. Yearly Cost for a
Customized Blog
$75.00
Saturday, October 3, 2009
74. Answers to Objections
• “But what about the cost in staff time to
maintain all of these social media
platforms? They’re not really that
cheap!”
− AT&T free phone service in 1969
− Pitney Bowes free fax machines and
supplies in 1989
− YouTube, Facebook and Twitter free in
2009
Saturday, October 3, 2009
75. Stephen Covey’s “8th Habit”
Going beyond effectiveness to greatness
“Find your voice and inspire
others to find theirs”
Saturday, October 3, 2009
76. “8th Habit” Opportunity
I can go to any group, and I do it all the time, all over the world, and I
ask a simple question: “How many honestly believe that the vast
majority of the workforce in your organizations possess more talent,
more intelligence, more capability, more creativity, more resourcefulness
than their present jobs require or even allow them to use?” Literally,
almost everyone raises their hands…. Think of the loss of what we could
call “voice,” of people’s intelligence, capability, creativity. And yet I
can ask the next question: … “How many feel pressured to produce
more for less?” and you know what, the same amount of hands go up.
Now just put those two questions together: Here there’s this enormous
capability and talent and intelligence, and also this great pressure to
produce more for less, and they’re not able to even use it.
-- Stephen Covey
Saturday, October 3, 2009
79. Affirming our Employees
Dear staff,
This 4 minute video actually made me tear
up…the patients mentioning our Judd
Sessions, classes and pamphlets…in relation
to their satisfaction with their care. How
wonderful to hear.
The patient/family testimonials reminded me
how we are making a difference through patient
education in the lives of our patients/families.
Saturday, October 3, 2009
85. Jillayn Hey’s “Remarkable” Story
“One statement has stuck out above all
of the medical jargon written by the
surgeons and various nurses who cared
for me, and that is this: ‘patient's stay
was unremarkable.’ Well, although
things went fairly smoothly after a
difficult surgery, I would like to say that
there was nothing unremarkable about
my experience with Mayo.”
Saturday, October 3, 2009
86. Therapeutic Storytelling...
“I recently read an (Utne Reader) article ... (which said) that
through telling our personal stories of illness and disease, we
assist in creating a new story of wellness that facilitates
healing and in turn directs a person towards recovery. This is
just one aspect that Sharing Mayo Clinic provides. It is not
only an opportunity for many patients and perhaps future
patients to tell their unique stories to work their way towards
health but it also provides a voice for its employees to share
parts of their daily work which I know must include joy and
sorrow as some of us become well and some of us
unfortunately do not. In my opinion, this is just another area
that Mayo is ahead of the curve in caring for its patients and
obviously their employees as well.”
Saturday, October 3, 2009
88. The Next Big Thing:
Radio Syndication
Saturday, October 3, 2009
89. Healthline becomes Medical
Edge Weekend
• Host is Mayo Clinic M.D. with 20 years
local radio experience
• Previous syndication not feasible
− 1999: Unlikely profitable
− 2008: $20K/month unavailable
• Opportunity for creative application of
social media tools
Saturday, October 3, 2009
90. The MacGyver Syndication Plan
• Production continues at KROC-AM
• Segments delivered to affiliates as
mp3 files for next week’s broadcast
• Topic for live production posted to
blog, promoted via Twitter
• Listen live through audio stream from
flagship station
• Podcasts posted 9 days later
Saturday, October 3, 2009
91. Medical Edge Weekend Results
• Already a “win” as formerly local
program is now on >10 stations,
including international
• Gradual growth is practical because
costs are nearly $0.00
• Unbridling a physician’s passion
• Significant new social media content
Saturday, October 3, 2009
93. Follow Medical Edge Weekend
Progress
• radio.mayoclinic.org
• #mayoradio
• @mayoclinic
Saturday, October 3, 2009
94. Enhancing Distribution of
Patient-Generated Content
• Alerted to interesting video of elderly
couple playing piano in Gonda atrium
• Embedded in Sharing Mayo Clinic,
posted to Facebook, Tweeted on 4/7/09
• Video had been seen 1,005 times in six
preceding months since upload
Saturday, October 3, 2009
113. Results to Date
• More than 4.6 million views on YouTube
• More than 1.4 million views on Sharing
Mayo Clinic
• Before posting to Sharing Mayo Clinic:
1,000 views in six months
• After posting, Facebooking and
Tweeting: 5,000 views per hour
Saturday, October 3, 2009
114. Lessons
• Your mileage may vary, but...
• You’ll go a lot farther if you get a car.
Saturday, October 3, 2009
115. Summary
• Twitter, Facebook, YouTube: $0
• Sharing Mayo Clinic blog: $75
• Bringing joy to the world through
music: Priceless
Saturday, October 3, 2009
116. Immense Potential
• Marketing we couldn’t buy at any price
− 500,000 annual unique patients,
50,000 employees as ambassadors
• More efficient care delivery
− Patient support groups
− Chronic disease management
− Workplace Collaboration
• Free versions let you prove concept,
gauge readiness
Saturday, October 3, 2009
118. Tips on Personal Steps to
Explore
• Establish a permanent personal email
• Get profiles in Facebook, LinkedIn
• Get a Twitter account
• Get a Flip camera (or iPhone 3G S?)
• Create a personal YouTube account
• Start a personal Blog
Saturday, October 3, 2009
119. Visit Mayo Clinic Social Media
Sites
• Follow, subscribe or “Fan”
− http://twitter.com/mayoclinic
− http://www.youtube.com/user/mayoclinic
− http://sharing.mayoclinic.org/
− http://www.facebook.com/pages/Mayo-Clinic/
7673082516
Saturday, October 3, 2009
120. Starter Steps for Organizations
• Claim your Twitter “handle”
• Create a Facebook “fan” page
• Create a YouTube channel
• For Extra Credit: If you have
organizational commitment, create a
multi-author blog
Saturday, October 3, 2009
121. Lee’s Law of ROI:
As I approaches 0
ROI approaches
Saturday, October 3, 2009
∞