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Evaluating Online Video Platforms
- 1. Evaluating Online Video Platforms EDUCAUSE Southeast Regional Conference 2010 Aby Rao Web Application Developer Division of Student Affairs Duke University aby.rao@duke.edu @indiefilmshow Thursday, June 3, 2010
- 2. Presenter Introduction • Web Developer, Student Affairs • Content Producer • Background in TV Management, Library Science and Computer Science Thursday, June 3, 2010
- 3. Online Video • Compressed video that can be put on the web for viewing. -Tufts University, Educational Media Center • Streaming media is sound (audio) and pictures (video) that are transmitted on the Internet in a streaming or continuous fashion, using data packets. The most effective reception of streaming media requires some form of broadband technology such as cable modem or DSL. -National Educational Telecommunications Association • Related jargons: Streaming Media, Web Video, Progressive download Thursday, June 3, 2010
- 4. Applications of Online Video • Teaching and Learning such as recorded class presentations, video projects, online blogs • Communication • Sales • Distance Education and Online learning • Student Activities: clubs, associations etc • Alumni & Athletics • Events and Conferences • Emergency Preparedness Thursday, June 3, 2010
- 5. Teaching and Learning • MIT Open Courseware Thursday, June 3, 2010
- 6. Communication • TED Talks Thursday, June 3, 2010
- 7. Sales • Lynda Thursday, June 3, 2010
- 8. Online Learning • NCSU Engineering Thursday, June 3, 2010
- 9. Student Activities • PSU, Newspaper Thursday, June 3, 2010
- 10. Alumni and Athletics • University of Virginia Thursday, June 3, 2010
- 11. Events and Conferences • National Council for Science and the Environment Thursday, June 3, 2010
- 12. Emergency Preparedness • University of California TV Thursday, June 3, 2010
- 13. Online Video Platform • Definition according to Streaming Media Magazine “An online video platform is a free or fee- based self-service platform that offers hosting, encoding, customizable & embeddable players, and metrics for organizations that wish to upload and distribute their own video content.” Thursday, June 3, 2010
- 14. OVP Landscape Thursday, June 3, 2010
- 15. OVP Landscape Thursday, June 3, 2010
- 16. Components of OVP • Ingestion • Management • Delivery • Interaction • Analysis Thursday, June 3, 2010
- 17. Ingestion Thursday, June 3, 2010
- 18. Ingestion ➡ Upload from computer ➡ Tag the content ➡ Related content and information ➡ File conversion and transcoding Thursday, June 3, 2010
- 19. Management Thursday, June 3, 2010
- 20. Management ➡ Multiple upload ➡ Channel Creation ➡ Player Customization ➡ Bandwidth Usage ➡ Billing and Accounts Setting ➡ User Management Thursday, June 3, 2010
- 21. Management ➡ Multiple upload ➡ Channel Creation ➡ Player Customization ➡ Bandwidth Usage ➡ Billing and Accounts Setting ➡ User Management Thursday, June 3, 2010
- 22. Management ➡ Multiple upload ➡ Channel Creation ➡ Player Customization ➡ Bandwidth Usage ➡ Billing and Accounts Setting ➡ User Management Thursday, June 3, 2010
- 23. Management ➡ Multiple upload ➡ Channel Creation ➡ Player Customization ➡ Bandwidth Usage ➡ Billing and Accounts Setting ➡ User Management Thursday, June 3, 2010
- 24. Management ➡ Multiple upload ➡ Channel Creation ➡ Player Customization ➡ Bandwidth Usage ➡ Billing and Accounts Setting ➡ User Management Thursday, June 3, 2010
- 25. Delivery Thursday, June 3, 2010
- 26. Delivery ➡ Browser Video Players ➡ Podcast ➡ Download Manager Thursday, June 3, 2010
- 27. Delivery ➡ Browser Video Players ➡ Podcast ➡ Download Manager Thursday, June 3, 2010
- 28. Delivery ➡ Browser Video Players ➡ Podcast ➡ Download Manager Thursday, June 3, 2010
- 29. Delivery ➡ Browser Video Players ➡ Podcast ➡ Download Manager Thursday, June 3, 2010
- 30. Delivery ➡ Browser Video Players ➡ Podcast ➡ Download Manager Thursday, June 3, 2010
- 31. Interaction Thursday, June 3, 2010
- 32. Interaction ➡ Player Design & Controls ➡ Commenting ➡ Social Media ➡ Captioning/ Subtitles Thursday, June 3, 2010
- 33. Interaction ➡ Player Design & Controls ➡ Commenting ➡ Social Media ➡ Captioning/ Subtitles Thursday, June 3, 2010
- 34. Interaction ➡ Player Design & Controls ➡ Commenting ➡ Social Media ➡ Captioning/ Subtitles Thursday, June 3, 2010
- 35. Interaction ➡ Player Design & Controls ➡ Commenting ➡ Social Media ➡ Captioning/ Subtitles Thursday, June 3, 2010
- 36. Interaction ➡ Player Design & Controls ➡ Commenting ➡ Social Media ➡ Captioning/ Subtitles Thursday, June 3, 2010
- 37. Analysis Thursday, June 3, 2010
- 38. Analysis ➡ Video Metrics ➡ Revenue Metrics Thursday, June 3, 2010
- 39. Analysis ➡ Video Metrics ➡ Revenue Metrics Thursday, June 3, 2010
- 40. Analysis ➡ Video Metrics ➡ Revenue Metrics Thursday, June 3, 2010
- 41. Analysis ➡ Video Metrics ➡ Revenue Metrics Thursday, June 3, 2010
- 42. Analysis ➡ Video Metrics ➡ Revenue Metrics Thursday, June 3, 2010
- 43. Decision-making Needs and Requirements Team Structure Demos and Reviews Total Cost Thursday, June 3, 2010
- 44. Evaluation Planning* Needs and Requirements * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
- 45. Evaluation Planning* Needs and Requirements ✓ No. of websites to support * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
- 46. Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
- 47. Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe ✓ Video publishing frequency * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
- 48. Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe ✓ Video publishing frequency ✓ No. of videos to be published * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
- 49. Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe ✓ Video publishing frequency ✓ No. of videos to be published ✓ Length of Content * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
- 50. Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe ✓ Video publishing frequency ✓ No. of videos to be published ✓ Length of Content ✓ No. of Expected visits * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
- 51. Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe ✓ Video publishing frequency ✓ No. of videos to be published ✓ Length of Content ✓ No. of Expected visits ✓ No. of Streams * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
- 52. Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe ✓ Video publishing frequency ✓ No. of videos to be published ✓ Length of Content ✓ No. of Expected visits ✓ No. of Streams ✓ Requirements for video player design and control * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
- 53. Evaluation Planning (contd.) Needs and Requirements Thursday, June 3, 2010
- 54. Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players Thursday, June 3, 2010
- 55. Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players ✓ Do you need to monetize your video? Thursday, June 3, 2010
- 56. Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players ✓ Do you need to monetize your video? ✓ Integration Thursday, June 3, 2010
- 57. Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players ✓ Do you need to monetize your video? ✓ Integration ✓ With your current Content Management System? Thursday, June 3, 2010
- 58. Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players ✓ Do you need to monetize your video? ✓ Integration ✓ With your current Content Management System? ✓ With an analytics system? Thursday, June 3, 2010
- 59. Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players ✓ Do you need to monetize your video? ✓ Integration ✓ With your current Content Management System? ✓ With an analytics system? ✓ With Active Directory or Lightweight Directory Access Protocol (LDAP)? Thursday, June 3, 2010
- 60. Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players ✓ Do you need to monetize your video? ✓ Integration ✓ With your current Content Management System? ✓ With an analytics system? ✓ With Active Directory or Lightweight Directory Access Protocol (LDAP)? ✓ Other capabilities such as Closed Captioning, Social Media etc. Thursday, June 3, 2010
- 61. Evaluation Planning (contd.) Team Structure • Content Producers : responsible for content ingestions • Developers: responsible for technical well- being of the platform • Sales Managers (optional): responsible for advertising revenue and strategies • Business Manager: responsible for overall marketing and media strategy Thursday, June 3, 2010
- 62. Evaluation Planning (contd.) Demos and reviews • Contact sales engineers • Review white papers and other technical information • Review customer feedback • Ask for trial period • Discuss any product customization Thursday, June 3, 2010
- 63. Evaluation Planning (contd.) Total Cost Buy Build Thursday, June 3, 2010
- 64. Build vs. Buy • Do-it-yourself • Development and maintenance cost • Dedicated technical staff Thursday, June 3, 2010
- 65. Building Options • Drupal Modules • MediaFront • Video • Wordpress • Video Plugin by Oliver Wunder • Flash Video Player by Joshua Eldridge • Smart Video Plus • VideoPress (as of 06/01/2010: $59.95/year) Thursday, June 3, 2010
- 66. Buying Costs Source: Veeple.com Thursday, June 3, 2010
- 67. Resources • Online Video SEO http://www.reelseo.com • Online Video Resources http://www.onlinevideo.net • Online Video News http://newteevee.com/ • Trends and new technologies http://www.streamingmedia.com • Video Platform comparison http://www.vidcompare.com • Captioning and Subtitles http://wac.osu.edu/examples/youtube-player-controls/ Thursday, June 3, 2010