Uploaded byJoseph Stabb, ABD
Social Publishing
The document discusses the role and impact of social media in modern marketing, emphasizing its use as a communication tool alongside traditional media. It highlights the importance of social networks, customer engagement, and the growing mobile web, noting that social media should focus on customer feedback, marketing buzz, and industry monitoring. Additionally, it covers various social media platforms and the necessity of interactivity within these channels to build a strong online presence.
More Related Content
Social Publishing
- 1. Social Publishing Joseph Stabb Director of Emerging Media ABC Creative Group Sunday, October 4, 2009
- 2. Why are wehere? • Social Media Landscape • Social Networks • Social Bookmarking • Mobile Marketing Sunday, October 4, 2009
- 3.
- 4. Social Media Landscape Sunday,October 4, 2009
- 5.
- 6. What is socialmedia? Sunday, October 4, 2009
- 7. What is socialmedia? • A trendy buzzword? • Content & Media created by a community? • Read/Write Web: read and written by the masses and uncontrolled by organizations? • A conversation? • More than just social networks? Sunday, October 4, 2009
- 8.
- 9. Services & Tools Sunday,October 4, 2009
- 10. Services & Tools • Blogs - Wordpress, Blogger, Typepad • Content Sharing - YouTube, Flickr, Photobucket • Social Networks - MySpace, Facebook • Professional Networks - LinkedIn, ecademy, xing • Microblogging & Presence - Plazes, Twitter, Jaiku • Social Bookmarking - Digg, Delicious • Preference Sharing - LastFM, Wakoopa Sunday, October 4, 2009
- 11.
- 12.
- 13. BUDGET TIME 20% 20% 80% 80% Sunday, October 4, 2009
- 14.
- 15.
- 16. Social Media Revolution Sunday,October 4, 2009
- 17. Social Media Revolution As a Marketing Tool •Should be used in conjunction with traditional media •It is not advertising, it is communication •It must be consistent with the rest of your messaging •If you build it, they wont just come Sunday, October 4, 2009
- 18. Defining the Scopeof Social Media Primarily look at applying social media for 3 key uses Sunday, October 4, 2009
- 19. Defining the Scopeof Social Media Primarily look at applying social media for 3 key uses • Customer Sunday, October 4, 2009
- 20. Defining the Scopeof Social Media Primarily look at applying social media for 3 key uses • Customer • Listening, Need Gauging, Customer Feedback, Relationship Building, Instant Feedback, Focus Groups Sunday, October 4, 2009
- 21. Defining the Scopeof Social Media Primarily look at applying social media for 3 key uses • Customer • Listening, Need Gauging, Customer Feedback, Relationship Building, Instant Feedback, Focus Groups • Marketing Sunday, October 4, 2009
- 22. Defining the Scopeof Social Media Primarily look at applying social media for 3 key uses • Customer • Listening, Need Gauging, Customer Feedback, Relationship Building, Instant Feedback, Focus Groups • Marketing • Buzz, Customers as WOM Agents, SEO/SEM Sunday, October 4, 2009
- 23. Defining the Scopeof Social Media Primarily look at applying social media for 3 key uses • Customer • Listening, Need Gauging, Customer Feedback, Relationship Building, Instant Feedback, Focus Groups • Marketing • Buzz, Customers as WOM Agents, SEO/SEM • Industry Watch Sunday, October 4, 2009
- 24. Defining the Scopeof Social Media Primarily look at applying social media for 3 key uses • Customer • Listening, Need Gauging, Customer Feedback, Relationship Building, Instant Feedback, Focus Groups • Marketing • Buzz, Customers as WOM Agents, SEO/SEM • Industry Watch • The CEO, Opportunistic, Competition Sunday, October 4, 2009
- 25. Social Networks • Social Networks allow people to create profiles and interact with each other • Share stories, photos, videos, and bookmarks from all over the internet Sunday, October 4, 2009
- 26. Example : Facebook • 4th most visited site in the United States • Started by a Harvard student in 2004, collegiate start and base, but now available to anyone ages 13 and up. Sunday, October 4, 2009
- 27. Facebook Stats • The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report • The 55+ demo is not far behind with a 194.3% growth rate • The 25-34 year population on Facebook is doubling every 6 months • There are more females (55.7%) than males (42.2%) Sunday, October 4, 2009
- 28. So How isFacebook Being Used by Newspapers? Sunday, October 4, 2009
- 29.
- 30.
- 31.
- 32.
- 33.
- 34. Getting Started • Develop your presence • create a page, add content, start communicating • Build a fanbase • Add current friends and lists • Use traditional and new mediums for promotion • Keep communicating!! 20% • Keep monitoring!! 80% Sunday, October 4, 2009
- 35.
- 36.
- 37. Social Bookmarking • Allow users to share your content with others • Share your computer bookmarks with other people • Used instead of a browser bookmark Sunday, October 4, 2009
- 38. Social Bookmarking Sharing Sunday, October 4, 2009
- 39.
- 40.
- 41. Source: Newspaper Associationof America Sunday, October 4, 2009
- 42.
- 43. Mobile Web Sunday, October4, 2009
- 44.
- 45. What is theMobile Web? Sunday, October 4, 2009
- 46. What is theMobile Web? • A specialized version of the web that is viewable from you cell phone Sunday, October 4, 2009
- 47. What is theMobile Web? • A specialized version of the web that is viewable from you cell phone • The Mobile Web refers to browser-based web services such as the World Wide Web, WAP and i-Mode (Japan) using a mobile device such as a cell phone, PDA, or other portable gadget connected to a public network. Sunday, October 4, 2009
- 48.
- 49. Are You Usingthe Mobile Web? Sunday, October 4, 2009
- 50. Are You Usingthe Mobile Web? 6 Billion Users Globally as of 2008 Sunday, October 4, 2009
- 51. Are You Usingthe Mobile Web? 6 Billion Users Globally as of 2008 Equals 255 Million in the United States Sunday, October 4, 2009
- 52. Are You Usingthe Mobile Web? 6 Billion Users Globally as of 2008 Equals 255 Million in the United States The total number of mobile web users grew past the total number of PC based internet users for the first time in 2008 Sunday, October 4, 2009
- 53.
- 54. The Mobile Web Sunday,October 4, 2009
- 55. The Mobile Web • The study, “Going Mobile: How Publishers Are Preparing for the Burgeoning Digital Market,” found that most publishers are already focusing on the mobile market or planning to do so soon in an attempt to expand their brands, reach new audiences and generate additional revenue. • Nearly 60% of newspapers and more than 40% of consumer magazines and business publications already format their sites for viewing on mobile devices: Sunday, October 4, 2009
- 56.
- 57.
- 58. Connect with Me • ABC Creative Group www.abccreativegroup.com • Connect with Joe Stabb • The Idea Drawer • http://www.linkedin.com/in/joestabb www.theideadrawer.com • joe@abccreativegroup.com • ABC on Facebook • P: 315-471-1002 http://www.facebook.com/pages/Syracuse- NY/ABC-Creative-Group/ • ABC on YouTube http://www.youtube.com/user/abccreative • ABC on Twitter @ABCCreative Sunday, October 4, 2009
Editor's Notes
- #14 Currently, there are hundreds of avenues to interact with travelers on the web, but what is the best avenue for you and where do you start? These are the questions that must be answered before you start your social media plan.
- #15 Simply monitoring one or two social media websites or blogs requires time and resources. It may give you piece of mind, but there is no value or return on your time and resources without a strategic plan as to how this important information will be utilized. To reap the benefits of social media requires a measurable plan and clear expectation. Your strategy should enable you to benefit not only from negative reviews, but also the good reviews as well.
- #16 Simply monitoring one or two social media websites or blogs requires time and resources. It may give you piece of mind, but there is no value or return on your time and resources without a strategic plan as to how this important information will be utilized. To reap the benefits of social media requires a measurable plan and clear expectation. Your strategy should enable you to benefit not only from negative reviews, but also the good reviews as well.
- #43 According to a recent study from the Newspaper Association of America. Let me tell you a little story about the power of this from Bill Adee, Editor of Digital Media for the Chicago Tribune.
- #45 Big brands are using this valuable resource. Are you?
- #46 Big brands are using this valuable resource. Are you?
- #47 Big brands are using this valuable resource. Are you?
- #48 Big brands are using this valuable resource. Are you?
- #49 Big brands are using this valuable resource. Are you?