The document discusses the implementation of winfluencer marketing, emphasizing its cost-effectiveness and high impact by leveraging trusted individuals to influence potential buyers. It outlines a step-by-step approach, starting with defining the target audience, identifying influencers, ensuring content readiness, and developing a communication plan. Additionally, it highlights the importance of analytics and overcoming challenges such as lack of participation and spamming.

1. Winfluencer Marketing
Alok Dalvi, Lead - Digital Marketing, Customer Acquisition & Branding- Wipro
9th September 2016

2. Winfluencer Marketing
How do you implement it?
Presented by: Alok Dalvi

3. Influencer Marketing is about leveraging the
influence of individuals over potential buyers

4. Low Cost
Highly Targeted
Sustainable
High Impact
So why spend $$$ targeting buyers
when we are already connected to them

5. How are we connected
to buyers?
Every Brand is associated
with a “Human Face”. Most of
the times Brand recall is
associated with the people
with whom we communicate.
Before buying any products/
services buyers consult or
take feedback from people
they “know or trust”

6. How we do it?

7. Identify
Influencers
Content
Preparedness
Communication
Plan
Define Target
Audience
Blueprint

8. Define Demographics
Define Certain Characteristics
Intelligence & Analytics
Profiling your Target Audience
Step 1 – Define your Target Audience

9. Evaluate
Influence Score
Induction
Program
Gamification
Platform
Gratification
Rewards
Step 2 – Identifying Influencers

10. Step 3 – Content Readiness

11. Tag your
Influencers
Call them if
needed
Dashboards &
Leaderboards
Trigger &
Broadcast Alerts
Step 4 – Communication Plan

12. No
Relevance
Category
Dashboards
Lack of
Participation
Gamification
Gratification
&
Spamming/
Stalking
Optimize
Articulation
Overcome Challenges
Overcome Challenges