If you`re a marketer, only one thing matters: how can you use Twitter to meet your conversion optimization goals? Some recent research provides some clues.

1. 7
ResearchResearch-Backed
CONVERSIONSTWITTER
Tips on ImprovingImproving
@shurleyhall

2. TwitterTwitter
– what is it good for?

3. TwitterTwitter
has become a place that breaksbreaks
newsnews, provides customercustomer
serviceservice and has a goodly dose of
snark and humor.

4. But if you’re a marketermarketer,
only one thing matters:
how can you use Twitter
to meet your conversionconversion
optimizationoptimization goals?

5. Use these studies
to improve your
conversions!

6. 1PublishPublish Image-Image-
RichRich TweetsTweets

7. Saw an increase in
retweets, clicks and
favorites and had a 55%
rise in leads
HubspotHubspot

8. BufferBuffer
Found that tweets with images got
18% more clicks, 89% more favorites
and 150% more retweets

9. 2Get theGet the
TimingTiming RightRight

10. KissmetricsKissmetrics
Science of Social Timing: if you
tweet when people in the Eastern
and Central time zones will see your
update, you will be in front of 80%
of the tweeting public.

11. SysomosSysomos
Avoid the dead zone between 3
and 7AM Eastern and tweet on
Friday evenings instead.

12. Dan ZarellaDan Zarella
Favors evenings and weekends

13. 3PromotePromote
Your TweetsYour Tweets

14. ShiftShift
One company saw engagement
rise by 34% while the cost per
engagement fell by 38%.

15. AirBnBAirBnB
Used a Promoted Tweets
campaign in conjunction with a
special discount offer to get a 4%
increase in engagement for one of
their tweets

16. Dallas Tanning Spa LUXDallas Tanning Spa LUX
Saw a fivefold return on ad spend
from its campaign

17. 4Use the Power ofUse the Power of
RecommendationsRecommendations
(and Social Proof)(and Social Proof)

18. SysomosSysomos
Top three most-used phrases to get
product recommendations were:
- Who makes the best...?
- Does anyone know...?
- I’m looking for...

19. 5FollowFollow
Twitter’s AdviceTwitter’s Advice

20. TwitterTwitter
Twitter published an infographic
capturing the results of its survey
of 1,100 SMB owners: 72% of
whom felt that being on Twitter
was important.

21. A few conversion tactics coming out
of the survey included:
- using Twitter to send people to other
resources
- increasing engagement by using
Twitter as a customer response tool
- using advertising to increase reach

22. 6Work OutWork Out WhyWhy
People Follow YouPeople Follow You

23. Know what your followers are
looking for, provide it, and increase
their satisfaction and likelihood for
further interaction.

24. Center for Marketing ResearchCenter for Marketing Research
Main reasons millennials follow
brands:
- to support the brand
- to get updates from the brand
- to get discounts
- to research brands
- to follow the people their
friends are following

25. They are also clear about one
thing: offering a discount or
coupon is likely to lead to an
increase in sales.

26. 7Play Your (Twitter)Play Your (Twitter)
CardsCards RightRight

27. TwitterTwitter
Lead Generation Cards, Product
Cards, and Website Cards
reduce cost-per-click while
increasing the number of
URL clicks.

28. WebtrendsWebtrends
A Webtrends case study of the
Lead Generation Cards showed
a 500% improvement in cost per
lead, with a 996% jump in lead
acquisition.

29. The research is clear:
Twitter still has a
role to play in
acquiring leads
and making sales.

30. Want updates on the
latest marketing and
blogging trends?

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32. Read the full
article at
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33. A Presentation By
Sharon
Hurley Hall
and