Email still has a great role in digital marketing. Find out how you can create a kickass email marketing campaign

1. DRIVING A KICK-ASS
EMAIL MARKETING
CAMPAIGN
K E Y P O I N T E R S T H A T Y O U A N D Y O U R T E A M N E E D S M U S T
A N A L Y Z E T O I M P L E M E N T A S U C C E S S F U L C A M P A I G N
DON'T FORGET TO FALLOW GDPR RULE
LARGEST NUMBER OF LAWYERS
BENCHMARK YOUR AUDIENCE
2014 2015 2016 2017 2018
80
60
40
20
0
Preferences and Interest Demographics
Acquisition Sources Lifestyle Stages
Reading Environment
DOCUMENT SUCCESS AND FAILURE POINTERS
Analyse the most and least successful
campaign to figure out what made it
successful (or not). Dig deep to figure
out how can you avoid reoccurring
errors and reduce bounce rate
FIGURE OUT YOUR CURRENT ANALYTICS
CAPABILITIES
While it's important to analyze your campaign, it's
also important to evaluate your tools. Whether or
not they are providing you additional analytics
other than what is given by email service provider.
It's being observed that 75% times the tools we
use don't match our needs
The general data protection rule came
into effect on May 25, 2018.
Organization found breaching GDPR
can be fined up to 4% of annual global
turnover or €20 Million ( whichever is
greater)
40Million
STEPS TO FOLLOW OVER AND ABOVE ALL
Clearly define your email goal
Pre-approved mailing list
Re-define success measuring parameter
Landing pages with encoded URLs
Follow-up actions
Made By: Heena Tandon