The document discusses 8 lessons learned from the hoverboard craze of 2016. It notes that the market moves faster than language can describe new products like hoverboards. It also discusses how commoditization happens at light speed, the challenges of inventing versus commercializing, and how lack of patents allowed Chinese manufacturers to thrive producing hoverboards. The document cautions buyers to do proper due diligence when purchasing hoverboards given issues of certification and potential fake components that could pose safety risks. It concludes that 2016 will determine the winners between brands like Ninebot and Razor.

1. Source:HAX.co
8 LESSONS FROM THE HOVERBOARD CRAZE

2. And it has already fragmented!
HovertraxSegway Ninebot MiniOnewheel Solowheel Z-board
LESSON 1: THE MARKET IS FASTER THAN OUR LANGUAGE
Self-balancing scooter?Hoverboard?
Smart scooter? Smart board?
Smart balance wheel?

3. Protect yourself with science, software or a community
LESSON 2: COMMODITIZATION REACHED LIGHT SPEED

4. Protecting and commercializing is just as hard
LESSON 3: INVENTING IS ONLY HALF THE BATTLE
1986 2001
15
YEARS
15
YEARS
2016

5. Hoverboards benefit from the lack of patent
and China’s “network model” of IP
LESSON 4: PUBLIC DOMAIN INVENTION
Source:Gizmodo

6. Was it making tablets or selfie sticks last year?
LESSON 5: SHENZHEN’S SUPPLY CHAIN POWER

7. “Fun to ride for 5 minutes at a gadget conference, insane to buy”
TechCrunch, January 2015 (prices dropped 80% since then)
LESSON 6: HITS ARE HARD TO PREDICT

8. Importers and customers should do proper due diligence
LESSON 7: BUYERS BEWARE
With this product:
- No address
- Potential fake components
- Certified (CE, FCC) does
not mean safe to ride

9. Ninebot? Razor? Mark Cuban? 2016 will decide on the winners!
LESSON 8: THE GAME IS STILL ON

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