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Harder,!
Better,!
Faster,!
Stronger.
• Hardware Startup Accelerator
• “Lean Hardware Academy”
• $25~$100k
• In Shenzhen (SV for HW)
!
• Founders
• Stanford MIT, Berkeley, Apple…
• M/F, 20s~40s
• 60% N.A. 20% EU 20% Asia
Automation
Home
Sports
Music
Lifestyle
Education
Interaction
Health
Entertainment
Pets
50 startups (+30 in 2015)
#1 investor in crowdfunded hardware
Crowdfunding Experts:!
#1 Investor in crowdfunded hardware!
!
Crowdfunding starts when prototype,
BOM, supply chain are de-risked by the
end of the HAX program.!
!
www.kickstarter.com/haxlr8r
Trend 1!
Harder
!
While prototyping is getting
easier and the supply chain in
China opened up to startups,
building something unique and
defensible is increasingly hard.!
Going from 0 to many:
!
Dreamer!!!!!!!!!!!!!!0!
Maker!!!!!!!!!!!!!!!!! 0.1!
Veteran!!!!!!!!!!!!!!!!1!
Indie!!!!!!!!!!!!!!!!!!!!!1k!
Startup!!!!!!!!!!!!!!!!!10k! Inspired by
Seeed Studio
Shipping products:
!
The skills needed to
prototype hardware are
varied, but various tools!
and products made it!
increasingly accessible.!
Maker skills:!
Mechanical!
Electronics!
Software!
Design
!
Beyond a prototype,
something unique enough
making requires wider and
deeper technical knowledge.!
Hardware 2.0 skills:!
Connected!
Sensors!
AI / AR / VR!
Data science
This smart trash can uses a Kinect to track and
moves to catch the rubbish you throw.
!
Going from prototype to a
manufacturable product and a
sustainable business requires
many extra skills.!
From 0.1 to 1 to many
Startup skills:!
Mechanical!
Electronics!
Software!
Design
Strategy!
Production!
Marketing!
Finance!
Community
Positioning!
Sourcing!
Supply chain!
Communication!
Social!
Advertising!
PR!
Working capital!
Fundraising!
Engagement!
Support
Strategy!
Production!
Marketing!
Finance!
Community
Trend 2!
Better
More startups are targeting very
specific problems instead of just
getting excited with technology.!
!
Not everything is worth building at
scale.
Lean Hardware rule #1!
!
“Build the right thing”
Ye
Olde
Future
Humanoid robots
Jet pack
HoverboardFlying car
Even a humanoid robot in space!
Robots in daily life
Cleaning
Mowing Surgery
Vertical mobility Thermostat
More robots
Drones for fun!
or specific industries
Robot butler
Robots for pets
Robots with katanas?
Future of Mundane:!
Hotel staffed by robots
For some jobs, humans will be at a premium soon!
In Shenzhen of course
HAX Startup:!
Pipetting robot
for biology
research
HAX Startup:!
Prynt turns your
smartphone into an
instant camera, with
extra AR features
Patents used to be the go-to way to
protect IP.!
!
Today, software, complex algorithms,
data science, communities of users or
developers are often more valuable.!
!
That and of course time-to-market.
Trend 3!
Faster
No prototype? No excuse!
- Iterate fast (“Lean prototyping”)!
- Learn manufacturing!
- Learn from factories
Scalable prototypes needs more
Lean Hardware rule #2!
!
“Build things right”
“Shenzhen’s electronics
market is a maker’s dream”

Katarina Ilic
“Every week we’re getting

a month worth of output”

Dan Corkum
Being on the factory floor for
prototyping and manufacturing
helps anticipate and solve
problems at record speed.
“All hardware!
lead to Shenzhen”
Trend 4!
Stronger
More global!
More startups!
More funding!
More exits
China’s Xiaomi is about to become the
most valuable private tech company in
the world at a valuation above $40B.!
It took only 4 years.!
!
They plan to launch 100 hardware
startups. Online first, no ads.
Outlier or Pioneer?
Not everyone has the resources and
experience of Xiaomi’s founder Lei Jun,
yet startups can be built faster than ever.!
!
Where will the nest next hardware
unicorn ($1B+ startup) or “Xiaomi for X”
come from?
The next unicorns
Lean Software
Measure
Build
Learn
Fund
Milestones
Learn
Lean Hardware
Milestones:!
Customer discovery!
Work-like prototype!
Look-like prototype!
Crowdfunding!
Shipping & reviews
“Crowdfunding is!
the new seed”
Do it right and you could go to
market with less than $50k in
capital, the rest covered by
customers. Cost-wise, it’s like
the web in 2000.!
From Kickstarter ($500k) to Series A ($5M)
Lean Hardware rule #3 !
!
“Ship fast, scale slow”"
Scaling requires healthy cash
flow and margins, otherwise
you might end up scaling a
money-losing business.
In addition, both online and
offline retail require a mastery
of supply chain, logistics and
the “in-store” customer
experience.!
Scale when it’s solid.
Recap: Death Traps!
Poor positioning!
Learning too slow!
Premature Crowdfunding!
Hands-off Manufacturing!
Premature scaling
If you dodge death,!
you win!
Thanks!!
!
makeit@haxlr8r.com!
www.haxlr8r.com

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