This document summarizes the pitch of an accelerator program called HAX that helps hardware startups. It discusses 12 types of hardware products that often fail, then discusses various hardware startups in categories like lifestyle, health, robotics, infrastructure, and fabrication that HAX has worked with. It highlights the accelerator's approach of providing support through mentorship, connections in China, and a global community to help hardware startups scale.

1. FROM
HACKATHON
TO
HARDWARE
CORPORATION

2. PITCH
Credible
Likable
PROJECT
Fun
Learning
Business

3. 12
WARES
that
FAIL

4. 1.
FUNware

6. 2.
EASYware

8. 3.
SAMEware

10. More
Xiaomization
4k for $450

11. 4.
SOLUTIONware

13. 5.
VAPORware

15. 6.
LAMEware

17. 7.
FAILware

19. 8.
LATEware

21. 9.
LOSSware

23. 10.
BOREware

25. 11.
FUTUREware

27. 12.
LOCALware

29. ABOUT HAX

30. WHAT’S NEXT

31. LIFE SCIENCESHARDWARE
“WORLD’S MOST ACTIVE SEED INVESTOR
IN HARDWARE & LIFE SCIENCES”
THE ACCELERATOR VC
SOCIAL & MOBILE
SEAN O’SULLIVAN
FOUNDER & MANAGING PARTNER, SOSV
FOUNDER, MAPINFO (IPO, 1994)
FOOD BUSINESS

32. NO.1 SEED INVESTOR
IN FEMALE FOUNDERS
THE ACCELERATOR VC
#GLOBAL
#IMPACT
#DIVERSE
#MEGA-TRENDS
55% OF FOUNDERS
REST OF WORLD
33% FROM
EMERGING MARKETS
45% OF FOUNDERS
FROM USA

33. INVEST & SCALE
HARDWARE COMPANIES
FROM PROTOTYPE TO PROFIT
WORLD’S MOST ACTIVE HARDWARE INVESTOR

34. Hi!Hi!
HAX HAS A DREAM…
THAT HARDWARE DOESN’T HAVE TO BE HARD
THAT HARDWARE DOESN’T HAVE TO BE LONELY
THAT HARDWARE CAN CHANGE THE WORLD

35. “THERE IS NO APP FOR THAT”
THE PHYSICAL WORLD
&
THE HUMAN BODY
NEXT IMPACT

36. SOFTWARE = ROCK BAND
HARDWARE = ORCHESTRA

37. Confidence
Wall
Prototyping
Wall
Scaling
Wall
Not starting
Building
things
wrong
Building
the wrong
thing
Scaling
too fast
or too slow
Productization
Wall
THE 5 WALLS TO SUCCESS
Win!
Demand
Wall
Building
something

38. Benjamin Joffe
Partner
HAX
Duncan Turner
Managing Director
HAX Accelerator
Kate Whitcomb
Program Director
HAX Boost
Cyril Ebersweiler
Founder, Managing Director
HAX
BYENTREPRENEURS FOR ENTREPRENEURS

39. >160HARDWARE
STARTUPS

40. 50:50 B2B & B2C
50% 20% 30%
HAXStartups

41. LIFE
HEALTH
as
ROBOTICS
INFRA
FAB
Enabling new possibilities
Reimagining consumer devices
Home, Kitchen, Family, Pets, AR/VR, etc.
Wellness-as-a-Service
Fitness, Sports, Health, Environment
Prevent, diagnose, heal, retrain
Robot-as-a-Service
Automate dangerous, tedious and repetitive work
Educate, entertain, collaborate
Smart City/Building/Factory
Monitor, Optimize, Improve
Infra-as-a-Service
Desktop manufacturing
Mass customization
Advanced materials

42. as “FASTER
THAN
FITBIT”
LIFE
HEALTH
ROBOTICS
INFRA
FAB

43. IN KICKSTARTER ALL-TIME TOP 100
NO.1 FROM
CANADA
NO.1 FROM
FRANCE
NO.1 FROM
AUSTRALIA
40,000 BACKERS
NO.2 GLOBAL
“NO.1 IN HARDWARE CROWDFUNDING”
>90% OVER $100,000
>60 SUCCESSFUL CAMPAIGNS
MILLION-DOLLAR CAMPAIGNS

44. THEHAXWAY

45. 4(invisible)ASSETS

46. 1.CURATION

47. COMPLETE
TEAM
LARGE
MARKET
10X
ADVANTAGE
PROOFOF
CONCEPT
STRICT SELECTION

48. SCIENCE
10X ADVANTAGE
SOFTWARE COMMUNITY

49. 2.CURRICULUM

50. SHENZHEN
PrototypetoLaunch
SANFRANCISCO
ProducttoScale
HAX ACCELERATOR HAX BOOST
O TO 1 1 TO N
“FULL-STACK” SUPPORT & CURRICULUM

51. “FULL-STACK” SUPPORT & CURRICULUM
TECHNICAL REVIEWPOSITIONING
PHASE 1: BUILDING THE RIGHT THING
FILMMESSAGING PR
STRATEGY BRANDING SHENZHEN RESOURCES
PHASE 2: BUILDING THINGS RIGHT
TECH SPECS SOURCING ITERATIVE PROTOTYPING PRINCIPLES OF MANUFACTURING
PHASE 3: LAUNCH
ONLINE MARKETING CROWDFUNDING FUNDRAISING
CHANNELSSALES
PHASE 4: SCALING
DISTRIBUTION PACKAGING LOGISTICSMARKETING MIX

52. 3.COMMUNITY

53. HARDWARE EXPERTS
IN ONE PLACE
IT TAKES A VILLAGE?
WE BUILT
A VILLAGE
USEFUL CHATS EVERY DAY - FRIENDS FOR LIFE
400+
5%
100+
2,000+ APPLICANTS PER YEAR
STRICT SELECTION
FOUNDERS NETWORK

54. 4.CHINA

55. THE SUPPLY CHAIN
IS A
SUPERPOWER

56. FirstClass
MNC
Economy
DIY
THE SILICON VALLEY
FOR HARDWARE
SHENZHEN
WAS A PRIVILEGE

57. FirstClass
MNC
Economy
DIY
BusinessClass
HAX
HAX BUILT AN “API”
TO CHINA’S SUPPLY CHAIN

58. HAX | HARDWARE TRENDS 2016 | PAGE 58
SKILLS
SCALE
SPEED
SAVINGS
4S OF
SHENZHEN
A WEEK IN SHENZHEN
IS LIKE A MONTH
ANYWHERE ELSE

59. CAN YOU AFFORD
THE COST OF
NOT BEING IN CHINA?

60. TRIANGULARSTARTUPS

61. Research
Development
+
Manufacturing
Sales
1
2
3

62. ?
Advantages:
- Costs
- Recruitment

63. On
Market
Seed
< $1m
SWE
B2C
B2B
MINUT is a camera-free home monitor.
Sound and air analysis tell you if all is right.
Ex-Apple founder.

64. “We gained a year in product
development by coming to China”
Nils Mattisson
Founder, MINUT

65. HAX | HARDWARE TRENDS 2016 | PAGE 65
TECHCRUNCH | HAX Lean Hardware Series
12 articles | CLICK HERE
WIRED | Shenzhen: The Silicon Valley of Hardware
60 minutes documentary | CLICK HERE
SLIDESHARE | Free Online Reports | CLICK HERE
Hardware Trends, State of Hardware
State of Robotics, State of Health Tech

66. HAX PORTFOLIO & TRENDS

67. LIFESTYLE
HEALTH TECH
as
ROBOTICS
INFRASTRUCTURE
FABRICATION
Portfoliowww.hax.co
October 2016 - Confidential

68. Coachware Augmented Objects
Smart Home
AR/VR
Active Tech
Personal Farming
Dataware
LIFESTYLE
Pet Tech
Family TechKitchen Tech
Baby Tech Travel Tech
Smart Toys
Personal Transporters
Music Tech
Audio Tech HCI
Smart Clothing
Silver Tech

69. AUDIO & VIDEO

70. USA
B2C
PRYNT is a smartphone case that prints pictures.
It adds augmented reality content to them, like in Harry Potter paintings.
NO.1 FROM
FRANCE
TOP
100

71. REVOLS created the first instant custom-fit earphones.
It uses a proprietary gel in a silicon sleeve that hardens in
less than 1 minute when triggered from the user’s smartphone.
CAN
B2C
NO.1 FROM
CANADA
TOP
100

72. AUS
B2C
NURA are revolutionary in-ear-over-ear hybrid headphones
that adapt to your unique hearing profile to create a “personal
equalizer” and deliver sound like you’ve never heard before.
NO.1 FROM
AUSTRALIA
TOP
100

73. UK
B2C
KOKOON are the world’s first sleep-sensing headphones.
Designed for sleep comfort. Audio powered by Onkyo.
TOP
100

74. KITCHEN TECH & PERSONAL FARMING

75. USA
B2C
BARTESIAN is the “Keurig for cocktails”.
Using fresh ingredient capsules to mix your favorite drinks.

76. CAN
B2C
AUROMA is a precision coffee machine
using sensors and a proprietary
“vacuum brewing” technology to
never make bad coffee again.

77. CAN
B2C
B2B
GROBO SMART GARDEN is the first indoor growing system
suitable for herbs, vegetable and medicinal plants
including medical marijuana.

78. HK
AUT
B2C
B2B
LIVIN FARMS is a home growing system
for edible insects. It sells home hives
and ento-food (insect-based food).

79. SMART HOME

80. China
B2C
YEELINK is a leader in smart lighting, from bulbs to lamps.
It is distributed in China on the Xiaomi online store, and overseas.

81. SWE
B2C
B2B
MINUT is a camera-free home monitor.
Sound and air analysis tell you if all is right.
Ex-Apple founder.

82. BEAUTY TECH

83. USA
B2C
PREEMADONNA’s Nailbot offers art
and polish at the touch of a button.

84. PET & FAMILY TECH

85. Ukraine
B2C
PETCUBE makes smart devices for pet owners
to keep connected to their pets and take care of them.

86. USA
B2C
OCTOPUS is an icon-based smartwatch to help kids form good habits.
Reminders can be set for tasks, play time and more.

87. Wearapeuthics Metabolic Tech
Precision Medicine
Implantables
HEALTH TECH
InsurTech
NeuroTech
WellnessTech
SexTech
Biosensors
Bionics
SilverTech
Predictive Care

88. SPORTS TECH & COACHWARE

89. STEP
PSG
B2C
STEPP is a running sensor using biomechanics algorithms
to help runners improve their form and prevent injuries.

90. UK
B2C
MOTION METRICS brings tracking analysis to skiing.
Tested with Olympic skiers and coaches.

91. WELLNESS TECH

92. DARMA is a sedentary health tracker.
Its medical-grade flat sensor tracks
biosignals such as ECG & breathing patterns.
It can be embedded into chairs, beds & more.
China
B2B
B2C

93. SEX & BABY TECH

94. B2C
WINK by KINDARA is a fertility app and thermometer
to increase the chances of conception.
USA

95. BELLI helps mothers understand their body
and track their contractions.
USA
B2C

96. B2B
GER
BABYBE is an “emotional prosthetics” enabling mothers to communicate
with their premature babies, helping their development and health.

97. B2C
USA
MY.FLOW is a smart tampon
to manage heavy flows.

98. WEARAPEUTHICS

99. SANA helps to fall sleep in 10 minutes.
Designed for insomniacs, chronic pain and PTSD sufferers.
UK
B2B
B2C

100. USA
B2C
LIV helps sufferers of Body-Focused Repetitive Behaviors (BFRB)
by using gesture analysis and delivering discreet alerts.

101. VIDEO

102. USA
B2B
B2C
LIEF is the first wearable to measure stress
and deliver instant somatic interventions.

103. France
B2B
FEETME’s smart insoles help prevent diabetic foot sores
and improve sport performance for running, golf and more.

104. METABOLIC TECH

105. BBB’s smart blood testing device can track
multiple blood markers and detect various
conditions & pre-conditions.
South
Korea
B2B

106. Ireland
B2C
AIRE detects food intolerance through the breath.
It targets in particular Irritable Bowel Syndrome (IBS) sufferers.

107. HOME WELLNESS TECH

108. USA
B2C
FOOBOT monitors and controls your indoor air quality.

109. NEUROTECH

110. B2B
USA
BERKELEY ULTRASOUND treats depression and Alzheimer’s disease
using trans-cranial ultrasound

111. IMPLANTABLES

112. Smartfuse
Intelligent Implants
B2B
SWE
SMARTFUSE vastly reduces the failure rate
of spinal fusion surgeries with a smart implant
stimulating and guiding bone growth.

113. Micro-AutomationCobots
Service Robotics
Robot-as-a-Service
Drones
ROBOTICS
Autonomous Vehicles
Toys

114. ROBOT-AS-A-SERVICE

115. USA
B2C
SPRITE ROBOTICS creates small, fast and smart indoor robotic systems.
Their first product is an intelligent mouse to play with your cat.
SPRITE ROBOTICS

116. USA
B2B
CARRIE is a ground-based robot for last-mile deliveries.

117. SIMBE ROBOTICS is a robotics-based retail analytics company.
It created Tally, the first shelf inventory robot, using advanced computer
vision to audit shelves in real time. Currently piloting at Target.
USA
B2B

118. Canada
B2B
AVIDBOTS autonomous robots scrub commercial floors.

119. China
B2B
PLECOBOT is a window-cleaning robot
for the outside of office buildings.

120. Canada
B2B
RATIONAL ROBOTICS robots paint auto parts
perfectly and automatically.

121. Swiss
B2B
ROVENSO makes heavy-duty agile robotic rovers
for rough terrains and remote intervention.

123. 3 MONTHS EARLIER…

124. INDUSTRIAL

125. Work
Look
Seed
> $1m
USA
B2B
B2C
KATIA is the first industrial-grade robot arm under $5k,
opening new horizons for automation.
The founders are among the Forbes ‘30 under 30’ for robotics.

126. TOYS & EDUCATION

127. China
B2C
MAKEBLOCK makes robotic kits
for automation, hobbyists and education.
Products are sold worldwide.

128. China
B2C
CELL ROBOT is the first advanced
modular robot for consumers.
It’s 100 robots in one.

129. Taiwan
B2C
B2B
TRAINERBOT is a smart robot to train ping pong.

130. DRONES

131. China
B2C
FLEXBOT creates low-cost drones customizable via your smartphone.

132. City-as-a-Service
INFRASTRUCTURE
Smart Buildings
Precision agriculture
Internet of Everything
Micro-grids
Infra for Robots

133. CONNECTIVITY

134. USA
B2C
B2B
PARTICLE offers connectivity and cloud solutions for IoT,
such as WiFi and cellular modules.

135. USA
B2C
B2B
CHIP is the world’s first $9 computer.
Made for IoT products, makers and education.
Sold over 40,000 units in its first month.
DIY Amazon Echo - $10
1GHz CPU, WiFi, BT
512MB RAM, 4GB storage
Linux system
PocketCHIP - $59 tablet
A COMPUTER FOR $9
TOP
100

136. AGRITECH

137. UK
B2B
PYCNO is a precision agriculture company developing
low-cost connected soil sensors and management software.

138. SMART BUILDINGS

139. USA
B2B
LumenCache is a direct-current solution providing
power and control to future-proof smart buildings.

140. SMART CITIES

141. NELLO upgrades your existing intercom
for keyless access and unattended services.
EUR
B2B
B2C

142. FABRICATION
Precision Production
Microfactories
Desktop Manufacturing
Fab-on-Demand
Industrial IoT
Smart Factories
Mass Customization

143. PERSONAL MANUFACTURING

144. Canada
B2C
B2B
VOLTERA is a desktop prints and solders circuit board.
It accelerates the creation of electronics products.

145. UK
B2C
B2B
KNITERATE is a desktop knitting robot
for the home.
Kniterate

147. USA
B2C
B2B
WAZER is the world’s first desktop waterjet cutter.
Cut anything including steel, titanium, glass or ceramic.
TOP
100

148. IN 3 MONTHS…
from “Does it work?” to… “How much?”

149. Thanks!
makeit @ hax.co