Disruption Through Hardware - Presentation by Benjamin Joffe, General Partner of HAXLR8R at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.

1. Disruption
Through
Hardware
@benjaminjoffe

4. STARTUPS PROGRAMS
80 7
YEARS
3
DAYS
FOUNDERS
& MENTORS
111 300

5. …and self-taught creators!

7. CATEGORIES
Robotics, Health,
Manufacturing
Smart Home,
Interfaces, Sensors
6

8. CATEGORIES
Robotics, Health,
Manufacturing
Smart Home,
Interfaces, Sensors
USA &
CANADA
EU &
ASIA
6 60% 40% 2/3
B2C
35
KICKSTARTER

9. $1M+$500K$100K<
LIVE!LIVE!
LIVE!
KICKSTARTER.COM/HAX
LIVE!

10. $1M+$500K$100K<
LIVE!LIVE!
LIVE!
KICKSTARTER.COM/HAX
LIVE!
“#1 VC in crowdfunding”

12. STARTUPS SELECTED RATE
1,000 30 3%
$25k-
$100k
EQUITY
$200k
MATCHING
FUNDS

13. “FULL STACK” ACCELERATOR
Prototype
Accelerator ($25k-$100k)
Shenzhen
Launch Make Sell
+$200k Boost
San Francisco

15. YEARS IN
ASIA
China, Japan,
Korea
INDUSTRIES
telecom, web,
mobile, gaming,
hardware
ANGEL
INVESTMENTS
15 5 13 40+
KEYNOTES,
PANELS,
Etc.
12
COUNTRIES
China, Japan, Korea,
HK, Taiwan, USA,
Canada, UK, France,
Austria, Germany,
Finland

17. MONTHS
AGO
PAGES
INSPIRATION
(Mary Meeker)
3 192 1 200+
STARTUPS
128,000
VIEWS

20. VR
AR
Desktop Robotics
Industrial Robotics
Home Robotics
Service Robotics
Wearables
Sports tech
Health tech
Pet tech
Robots for pets!

21. DISRUPTION THROUGH HARDWARE?

22. MORE
DISRUPTION THROUGH HARDWARE?

23. Unicorns
Startups
Speed
Global
Industries
MORE AND MORE AHEAD
DISRUPTION THROUGH HARDWARE?

24. MORE STARTUPS#1

25. Internet of Things
= $19 trillion market?
John Chambers
Executive Chairman, CISCO
75 billion “things”
connected by 2020

26. CONNECTING

27. CONNECTING

28. SENSORS

29. SENSORS

30. SENSORS

31. PROTOTYPING

32. PROTOTYPING

33. PROTOTYPING

34. LAUNCH & FINANCING

35. CHALLENGE #1

36. CHALLENGE #1
NO LEAD FOR SEED

37. MORE UNICORNS#2

40. Founded 2010 2009
2014 Sales $12B $10B
Funding $1.4B $5.9B (4x)
Valuation $46B $50B
AS BIG AND FAST AS SOFTWARE
Source: Company data, May 2015

41. Founded 2007 2005
2014 Sales $745M $124M
2014 Net $132M ($169M)
Funding $66M $563M (9x)
Valuation $3.1B (est.) $2.1B
MORE CAPITAL EFFICIENT
Source: Matt Turck, FirstMark, May 2015

42. Next unicorns?

43. Already $20M-$50M within 2 years
Early HAX startups

44. CHALLENGE #2

45. CHALLENGE #2
FUNDING BEFORE PROFIT

46. MORE INDUSTRIES#3

47. From MAINFRAMES
to DESKTOPS

49. Voltera
PCB Printer
Opentrons
Lab Robot
Othermill
CNC Machine
Taktia
Power Tool
Makerbot
3D Printer
Katia
Robotic arm

51. ELECTROLOOM

52. 2,000V-19,000V
(<500 microamps)
Liquid polymer Prints fabric!

53. 2,000V-19,000V
(<500 microamps)
Liquid polymer Prints fabric!

54. 2,000V-19,000V
(<500 microamps)
Liquid polymer Prints fabric!

56. Mobile Health
& New Sensors

57. Leverage biofeedback
& neuroplasticity
(brain changes with new signals)

58. PERSONAL HEALTH

59. PERSONAL HEALTH

60. PERSONAL HEALTH

61. Addicted to
home blood testing?

62. Addicted to
home blood testing?

63. CHALLENGE #3

64. CHALLENGE #3
PARTNERING WITH
INDUSTRY

66. John Chambers
Executive Chairman
CISCO

67. John Chambers
Executive Chairman
CISCO
“We've moved from selling
boxes to outcomes”

68. “You either change & disrupt,
or you get left behind”
John Chambers
Executive Chairman
CISCO
“We've moved from selling
boxes to outcomes”

69. “You either change & disrupt,
or you get left behind”
John Chambers
Executive Chairman
CISCO
“40% of businesses in this room
will be irrelevant in 10 years”
“We've moved from selling
boxes to outcomes”

70. MORE SPEED#4

73. But also…
3D printers
Drones
Etc.

74. Chris Anderson
CEO, 3D Robotics

75. Chris Anderson
CEO, 3D Robotics
“Before you had 6 YEARS
Today you have 6 MONTHS”

77. Xiaomization
Commoditization
with disruptive prices
and high quality.

78. $24$16$13
$64
$18
16,000mAh
power bank
1$
Smart button
Miband tracker Bluetooth speaker IP camera
Action camera
$41
Headphones
$639
4K TV screen

79. vs.

80. DO SOMETHING HARD!

81. SCIENCE
Biotech,
Nanotech,
Materials,
Medicine,
etc.
DO SOMETHING HARD!

82. SCIENCE
Biotech,
Nanotech,
Materials,
Medicine,
etc.
SOFTWARE
Algorithms
AI
DO SOMETHING HARD!

83. SCIENCE
Biotech,
Nanotech,
Materials,
Medicine,
etc.
SOFTWARE
Algorithms
AI
ECOSYSTEM
Supply + Distribution
Developers
Users
DO SOMETHING HARD!

84. LAUNCHING
SOON ON
KICKSTARTER

85. CHALLENGE #4

86. CHALLENGE #4
POSITIONING
&
DEFENSIBILITY

87. SHENZHEN SILICON VALLEY
MORE GLOBAL#5
YOU + +

88. SHENZHEN
SILICON VALLEY
The silicon
has left
it is now in

93. $45

95. One week in Shenzhen
= One month in Silicon Valley

97. JAN
2013

98. “The Shenzhen
supply chain is just
incomparable.”
MAY
2015
JAN
2013

99. The BEST of BOTH Worlds
SHENZHEN
PROTOTYPING,
SUPPLY CHAIN

100. The BEST of BOTH Worlds
SHENZHEN SILICON VALLEY
PROTOTYPING,
SUPPLY CHAIN
STARTUP ECOSYSTEM,
MARKET ACCESS

101. STRATEGY
SOURCING
DESIGN
BUILDING
111 DAYS
SHENZHEN
LAUNCH
MEDIA
PARTNERS
DEMO DAY
SILICON VALLEY
+

102. “We’re most likely to be successful
connecting with Shenzhen than
competing with it head on.”
Joichi Ito
Director
MIT Media Lab

103. SHENZHEN SILICON VALLEYYOU + +
Leverage the best resources

104. CHALLENGE #5

105. CHALLENGE #5
THINKING GLOBAL
FROM DAY 1

106. MORE
DISRUPTION THROUGH HARDWARE

107. Unicorns
Startups
Speed
Global
Industries
MORE AND MORE AHEAD
DISRUPTION THROUGH HARDWARE

108. MORE AHEAD#6

109. We have “connected” or “smart” things

112. Could we make things
intelligent and autonomous
?

113. Have computers in things
Run apps on things

114. WELCOME by NetatmoNEST Thermostat
$250
$200

115. WELCOME by Netatmo
Too few + Not cheap
NEST Thermostat
$250
$200

117. 400 BACKERS + $70,000

119. 40,000 BACKERS + $2M

120. +

121. CAMBRIAN MOMENT

124. Software
Creativity
Wisdom
What will matter:

126. WHAT IT IS… IS UP TO US

127. Danke Schön!
@benjaminjoffe
ben@hax.co