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mishuarora

The document discusses the emergence of the human relations approach in organizational communication. It summarizes some key studies and theories that influenced this approach, including the Hawthorne Studies which found social factors influence productivity, Maslow's hierarchy of needs theory which proposes humans seek to fulfill lower needs before higher needs, and Herzberg's motivation-hygiene theory distinguishing between motivators and hygiene factors. The human relations approach sees employees as humans with needs rather than cogs, and emphasizes social interaction, individual achievement, and two-way communication both vertical and horizontal.

BusinessTechnology
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Human Relations Approach Chapter 2 Lippert-COM329
Reacting to the Classical Approach ,[object Object],[object Object],[object Object],Lippert-COM329
Classical Approach Doesn’t: ,[object Object],[object Object],[object Object],Lippert-COM329
Making a Case for Human Needs: The Hawthorne Studies ,[object Object],[object Object],[object Object],Lippert-COM329
Hawthorne Studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lippert-COM329
Maslow’s Hierarchy of Needs Theory ,[object Object],[object Object],[object Object],Lippert-COM329
Maslow’s Hierarchy of Needs Theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lippert-COM329
Herzberg’s Motivation-Hygiene Theory ,[object Object],[object Object],[object Object],Lippert-COM329
Herzberg’s Motivation-Hygiene Theory ,[object Object],[object Object],[object Object],[object Object],[object Object],Lippert-COM329
McGregor’s Theory X and Theory Y ,[object Object],[object Object],[object Object],[object Object],[object Object],Lippert-COM329
Theory X then advances the following postulates: ,[object Object],[object Object],[object Object],[object Object],[object Object],Lippert-COM329
In contrast, Theory Y advances the following five assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object],Lippert-COM329
Human Relations Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],Lippert-COM329
Communication Implications ,[object Object],[object Object],[object Object],[object Object],Lippert-COM329
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],Lippert-COM329
Case Study: Motivation at Healthtime Fitness Club ,[object Object],[object Object],[object Object],[object Object],Lippert-COM329

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