1. Presented by :
Narendra Singh Under the guidance of :
Prof. Satish pawar
Roll no : 30
MBA
A Presentation on
Project Title
Distribution and
Retailers
Satisfaction

2. INTRODUCTION
 Havells India ltd. is billion-dollar-plus electrical
equipment company.
 Havells India ltd. was found in 1958.
 It’s headquarter is in Noida.
 Havells owns global brands like Crabtree , Sylvania
, Concord , Luminance.
 It have 12 manufacturing plants in India.

3. OBJECTIVES
 To find out reach of Havells switchgear in city
 To study the sales decline of MCB and other
products in market
 To find out big distributors of other company motors
in city
 To find out major competitors in market
 To find out the issues , distributors and retailers had
for company’s product

4. RESEARCH METHODOLOGY
 The main objective of the research was to know the
responses of Retailers and Distributors.
 And to find out the big distributor of other
competitive company’s motors.
 DISCRIPTIVE : questionnaire and interview
 DATA COLLECTION :
primary data : Personal Interview and
questionnaire
secondary data : Books and Report

5. PRODUCT LINE
 Domestic Appliances
 Cables and Wires
 Crabtree Modular Switches
 Industrial Switchgear
 Lighting
 Fans
 Water Heaters
 LED/CFL
 Motors
 Monoblock Pumps

6. FINDING AND SUGGESTIONS
 Margin/Price may play a major role
 Major competitors are Schneider , Crompton , L&T ,
Legrand , C&S
 The brand suffers in terms of retailers negative
recommendation
 Retailers were not updated with change in price
and product line
 Dealers or retailers are more interested in pushing
the product of the company which provides them
better schemes
 Delay in replacement of products

7. CONCLUSION
 There’s good market awareness about Havells in
the market
 Quality is the main factor which influence the
customer in buying the products of Havells
 According to retailers , the price of Havells products
is bit higher compare to other brands
 Need to reach outer area of city and rural area