Customers are leveraging hybrid clouds to optimize their IT. Claire Vyvyan, VP at Dell, talking at WHDglobal on how to monetize on this market.

1. Embracing the
Hybrid Cloud
Claire Vyvyan
Vice President Dell EMEA Enterprise Solutions Group

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Cloud – the #1 customer initiative
9 out of 10 agree
HYBRID CLOUD is fundamental to the
future-ready enterprise
…yet only 3 out of 10 have
realized that goal.
2016 IT Budget Predictions
The fear of technology business disruption is
overtaking the fear of technology change
and cumbersome legacy systems have to go.
2016 is shaping up to be the year of multi-cloud
adoption and multi-cloud application management.
2016 IT budgets will be impacted by the continued
move to cloud solutions and from the increased IT
spend outside of the CIO organization.

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The Cloud mix is shifting …
Gartner, IDC, TBR Strategy Analysis.
Hybrid
Private/
Public only
Private/
Public only
Hybrid
40%
60%
20%
80%
Leveragebestofboth
worlds
2015 2019

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Dell’s differentiated cloud strategy

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An open approach to Cloud Solutions
Dell Hybrid
Cloud System
for Microsoft
Microsoft
Cloud Platform
System
Dell & OnApp
Cloud
Platform
Dell Hybrid Cloud
Platform RA with
WMware
Dell Hybrid Cloud
Platform RA with
Red Hat OpenStack

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Developing Products to your IT needs
Validating unique
configurations
Developing
new products
Identifying new
fulfillment models
Creating fully
custom solutions
Building modular
data centers
Full warranty
& support
Global support & supply
chain capabilities
Best in class
hardware

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Best Practices: Ready-to-Order
DSS 7000:
The densest storage server
• 7.2 PB of storage in a 42U
rack using 90 x 8TB drives
• Very low $/GB for large
scale file and object
workloads
DSS 9000:
Open, agile & efficient
• Built on hyper-scale
principles: flexible, modular
• Rack-level infrastructure
with open management
DSS 1500, 1510 & 2500:
Minimalistic 1U/2U designs
• Open and industry
standard systems
management
• Meeting demands for fast
technology adoption
Unique Validations:
Delivering on customer needs
• Purposefully designed to
customer specifications
• Delivered to customers
when, where, and how they
want it

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The Future-Ready Networking stack
Platinum
partner
Onboard
Q4FY16
Platinum
partner
Ti Server
member
Dell
infrastructure
Infrastructure
Software
Network
Functions
&Apps
Switches
Open source
base software
Management,Orchestration&Automation
Traditional
Data Center,
Campus, SMB
networking
software
Premium
+ ecosystem
NFV & NVO
Solutions
Open Networking
Solutions
Traditional
Networking
Servers Storage
Converged Infrastructure

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Financial Support to manage cash flow
Grow your technology
solutions over time
with a cyclical plan,
deploy, pay process.
Acquire the entire
solution up front
with payments that
increase as your
business grows.
Pay for technology
as you use it and
accelerate project
completion by
receiving equipment
up front.
Deploy your cloud,
your way and
structure costs to
meet your business
needs
Provision and
Pay
Pay As You Grow
Scale On
Demand
Cloud Flex Pay

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Accelerate your business

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Join up for success
Delivering customer success with Dell’s innovative
Future-Ready Cloud
Customer outcomes…
A faster, simpler path to
cloud with less risk and
greater project success
Industry-leading TCO
with integrated cloud
management, visibility,
and security
Flexibility to adapt your
cloud to changing
business demands
Best-of-breed technology
innovation & partnerships
Comprehensive, end-to-
end lifecycle solutions
Heterogeneous choice
and distinct point of view
Dell differentiators…

12. Embracing the
Hybrid Cloud
Claire Vyvyan
Vice President Dell EMEA Enterprise Solutions Group