This document discusses an exploratory study on how cost, evidence, and comparative effectiveness research data could be used in benefit design by public and private payers. The objectives are to examine how value may be considered, feasible implementation mechanisms, prioritizing treatments within and across diseases, engaging the public, and how the Patient-Centered Outcomes Research Institute could help maximize benefits. Two examples on cancer treatment and drug trials are provided to discuss policy options on coverage. The document also outlines fellowship meetings and opportunities for travel related to the research.