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Hannah chapplain pitch deck

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The document is an investor presentation by Hannah Chapplain, an artist and entrepreneur, for her startup HCI. She outlines problems in the traditional music industry model and presents her solution of building direct engagement between artists and fans through social media and ecommerce platforms. Hannah discusses HCI's business model, team, marketing and revenue strategies, intellectual property, funding request, milestones, and financial projections, which forecast growing revenues and fans as the business scales up over the next few years.

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HCI Investor Presentation Hannah Chapplain (Founder) Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
There’s a problem in the music industry Artist Manager Label (Promotion) (Distribution) Social iTunes Artist Amazon Media (Distribution) Then and Now: Thank you Steve Jobs? Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
Company Overview I’m Hannah Chapplain I’m an Artist and an Entrepreneur I’ve got a solution ...and i’m the pilot Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
My Solution “I thought of it from the fans point of view” ~ “Success is the ability to communicate with the people who like you” Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
Love it Share it Start-up Product Go To Market Gather Metrics Improved Margin Distribution Social Deep Our own Company Content Direct to Fans Engagement Analytics E-Commerce Creation Creation Globally Campaigns Meta Data Platform How it works: End-to-end Fan Engagement Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
My Success to Date • Debut Album Dec 2011 Sales: $2K • Over 400 original songs 3 Music Videos, 10 recordings • Big Name Concerts lined up Jim Cuddy, Tim McGraw, Kim Mitchell • Press and Radio coverage • Sophisticated Social Media and e-commerce platform I’m Looking for with deep meta data and analytics $25K to grow the business • Team of 15 people Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
My Market is Growing • Huge Global Market $20.1B by 2015 with CAGR 22.1% • Female Rockers - rare • Powerful Emerging Social Marketing Trends • Democratized Media Distribution • Fans want to feel deeply engaged and connected Global digital music revenues will increase to USD$20.1B by 2015 CAGR of 22.1%. Subscriptions will be the fastest growing segment, growing at CAGR of 60.8%. http://www.companiesandmarkets.com/Market/Media/Market-Research/The-Digital-Music-Market-Outlook/RPT881031 Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
My Business is Sustainable Scalable and • Its all about end-to-end • Lean start-up model with two deep fan engagement week sprints and quick ROI • Effective demand generation • We own distribution through social media sprints and campaigns • Very efficient cost structure Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
I have a Killer Team • I create content, engage fans, and perform • My Media: I write and produce, create video content, perform gigs • My Coaches: Voice, Music, Performance, Dance, Image, Band, Biz • My Management Team executes on the business • My Execs: Strategy, Finance, Talent Attraction, Biz Dev, Logistics • I have domain experts at every level • Music: Industry Veterans, Concert Production, Promotion, Band • Web: Social Marketing, Community Manager, Analytics, Apps, Gamification, Analytics, Software Dev. Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
My Go To Market • Short marketing sprints and campaigns Micro Apps: Founding Fan, Sweepstakes, Goal: Gamification • Simultaneously Engage all Fans marketing channels and Web: Facebook, Twitter, SoundCloud, YouTube Revenue Social Marketing: Hootsuite, Mail Chimp, HubSpot Analytics: VidYard, Google Traditional: Print, Radio, Music TV, CBC, Live Gigs, Swag • Complete distribution channel: iTunes, Amazon, E-commerce, Event Booking Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
It kinda looks like this Events Web Tools Official Launch at Canada 3.0 Media Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
My Revenue Model • Founding Fan @ $10/fan • Direct ticket sales • Merchandise Sales • Song Sales iTunes, Amazon, Direct-e-commerce Spotify, Pandora, web-radio, CD Sales • Ad monetized video • Royalties on Songs Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
Intellectual Property • Over 200 original songs • Debut album • Music videos • Video blog content • Social media platform • Fan data Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
Deal Structure • Asking for $25,000 • All Common Stock • 15% Equity • Exit: Acquisition by Record Label or Sponsor or long-tail dividend for shareholders Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
Milestones Use of Funds • Implement Social Media micro-Apps • Launch Founding Fan Campaign Goal: 10,000fans • Produce second album • Create Video content • Equipment • Events: Opening for big name artists • Swag and Merchandise Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
Financials ($000s) 2012 2013 2014 # Fans 10,000 100,000 1,000,000 Head Count 2 3 5 Revenues 155,900 659,000 4,340,000 COGS 103,950 204,283 1,275,000 Gross Margin 51,950 454,717 3,065,000 Gross Margin % 33% 69% 71% OPEX 65,000 123,000 285,000 EBITDA -13,050 331,717 2,780,000 Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
Key Differentiators • Sophisticated Social Media Platform • Deep Analytic Tools • Continual Fan Engagement • Team of Experts • I can Focus on Content “We’ve got the Team the Tools and the Talent” Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
Why invest in HCI • Great Product • Great Team • Growing market • We own our fans • We have traction “...you can be hip, have fun, and make money” Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
rise above the noise Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved

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Hannah chapplain pitch deck

  • 1. HCI Investor Presentation Hannah Chapplain (Founder) Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  • 2. There’s a problem in the music industry Artist Manager Label (Promotion) (Distribution) Social iTunes Artist Amazon Media (Distribution) Then and Now: Thank you Steve Jobs? Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  • 3. Company Overview I’m Hannah Chapplain I’m an Artist and an Entrepreneur I’ve got a solution ...and i’m the pilot Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  • 4. My Solution “I thought of it from the fans point of view” ~ “Success is the ability to communicate with the people who like you” Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  • 5. Love it Share it Start-up Product Go To Market Gather Metrics Improved Margin Distribution Social Deep Our own Company Content Direct to Fans Engagement Analytics E-Commerce Creation Creation Globally Campaigns Meta Data Platform How it works: End-to-end Fan Engagement Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  • 6. My Success to Date • Debut Album Dec 2011 Sales: $2K • Over 400 original songs 3 Music Videos, 10 recordings • Big Name Concerts lined up Jim Cuddy, Tim McGraw, Kim Mitchell • Press and Radio coverage • Sophisticated Social Media and e-commerce platform I’m Looking for with deep meta data and analytics $25K to grow the business • Team of 15 people Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  • 7. My Market is Growing • Huge Global Market $20.1B by 2015 with CAGR 22.1% • Female Rockers - rare • Powerful Emerging Social Marketing Trends • Democratized Media Distribution • Fans want to feel deeply engaged and connected Global digital music revenues will increase to USD$20.1B by 2015 CAGR of 22.1%. Subscriptions will be the fastest growing segment, growing at CAGR of 60.8%. http://www.companiesandmarkets.com/Market/Media/Market-Research/The-Digital-Music-Market-Outlook/RPT881031 Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  • 8. My Business is Sustainable Scalable and • Its all about end-to-end • Lean start-up model with two deep fan engagement week sprints and quick ROI • Effective demand generation • We own distribution through social media sprints and campaigns • Very efficient cost structure Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  • 9. I have a Killer Team • I create content, engage fans, and perform • My Media: I write and produce, create video content, perform gigs • My Coaches: Voice, Music, Performance, Dance, Image, Band, Biz • My Management Team executes on the business • My Execs: Strategy, Finance, Talent Attraction, Biz Dev, Logistics • I have domain experts at every level • Music: Industry Veterans, Concert Production, Promotion, Band • Web: Social Marketing, Community Manager, Analytics, Apps, Gamification, Analytics, Software Dev. Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  • 10. My Go To Market • Short marketing sprints and campaigns Micro Apps: Founding Fan, Sweepstakes, Goal: Gamification • Simultaneously Engage all Fans marketing channels and Web: Facebook, Twitter, SoundCloud, YouTube Revenue Social Marketing: Hootsuite, Mail Chimp, HubSpot Analytics: VidYard, Google Traditional: Print, Radio, Music TV, CBC, Live Gigs, Swag • Complete distribution channel: iTunes, Amazon, E-commerce, Event Booking Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  • 11. It kinda looks like this Events Web Tools Official Launch at Canada 3.0 Media Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  • 12. My Revenue Model • Founding Fan @ $10/fan • Direct ticket sales • Merchandise Sales • Song Sales iTunes, Amazon, Direct-e-commerce Spotify, Pandora, web-radio, CD Sales • Ad monetized video • Royalties on Songs Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  • 13. Intellectual Property • Over 200 original songs • Debut album • Music videos • Video blog content • Social media platform • Fan data Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  • 14. Deal Structure • Asking for $25,000 • All Common Stock • 15% Equity • Exit: Acquisition by Record Label or Sponsor or long-tail dividend for shareholders Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  • 15. Milestones Use of Funds • Implement Social Media micro-Apps • Launch Founding Fan Campaign Goal: 10,000fans • Produce second album • Create Video content • Equipment • Events: Opening for big name artists • Swag and Merchandise Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  • 16. Financials ($000s) 2012 2013 2014 # Fans 10,000 100,000 1,000,000 Head Count 2 3 5 Revenues 155,900 659,000 4,340,000 COGS 103,950 204,283 1,275,000 Gross Margin 51,950 454,717 3,065,000 Gross Margin % 33% 69% 71% OPEX 65,000 123,000 285,000 EBITDA -13,050 331,717 2,780,000 Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  • 17. Key Differentiators • Sophisticated Social Media Platform • Deep Analytic Tools • Continual Fan Engagement • Team of Experts • I can Focus on Content “We’ve got the Team the Tools and the Talent” Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  • 18. Why invest in HCI • Great Product • Great Team • Growing market • We own our fans • We have traction “...you can be hip, have fun, and make money” Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  • 19. rise above the noise Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved