The document discusses using online tools like social media, event marketing, and email marketing to inspire volunteers and donors. It provides an agenda that covers the benefits of these tools and best practices. It also provides nonprofit customer examples of how these tools have been used successfully. The presentation aims to show nonprofits how to create meaningful online experiences to engage audiences and help achieve their goals.
This document discusses using online tools like social media, email marketing, and online surveys to inspire volunteers and donors for nonprofits. It provides an agenda covering social media marketing, event marketing, email marketing, and online surveys. It explains that these tools help create engaging online experiences that leave lasting impressions and encourage supporters to take further actions like donating. Relationship building is key, and these new tools have changed how nonprofits can market themselves and engage with supporters. Different levels of online engagement provide increasing permission and indication of relationship quality. Nonprofits tend to be more active with event marketing compared to businesses.
The document provides an overview of email marketing best practices. It discusses building an email list, using an email service provider, creating compelling subject lines and content, optimizing delivery timing, and reducing unsubscribes. Key recommendations include using a consistent "from" name, keeping subject lines short, adding calls to action, and enabling audience feedback on unsubscribes. Paul also provides his top 10 tips for successful email marketing.
Social Media Marketing Made Simple SEP 2012Ghost Partner
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses why social media marketing is important, how to connect with customers on key social networks like Facebook, Twitter, and LinkedIn, how to create engaging content, and how to have conversations and measure engagement. The document emphasizes creating original, relevant content and sharing it across networks to drive engagement and encourage word-of-mouth marketing. Case studies are provided of businesses that successfully used social media and email together to increase sales and build customer loyalty.
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Exhibit Craft
Keeping in touch is the most important element to building relationships that sustain and grow a business. To build brand awareness, trade show marketing and social media marketing go hand in hand. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.
Join us and learn how to build strong relationships that will lead to more business and growth through the social media marketing!
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses why social media marketing is important, highlights key social media platforms like Facebook, Twitter and LinkedIn, and provides guidance on developing engaging content, building connections, and having conversations on social media. The document emphasizes focusing on one's area of expertise, sharing useful content to inspire engagement, and managing social media activity and time commitments.
Social Media Marketing Made Simple is a document providing an overview of best practices for small businesses and nonprofits using social media marketing. It discusses defining social media marketing, why businesses should use it, and how to do it well through building connections, creating engaging content, and having conversations. It also covers managing activity and time as well as measuring success.
This presentation was used as part of celebrating small business week in Southeastern CT. As a Local Authorized Expert with Constant Contact they provide great education materials for Experts in the field to present to businesses and associations.
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses defining social media marketing, the benefits of social media marketing, and best practices around connections, engaging content, and conversations. Specifically, it recommends businesses build connections by being present on platforms customers use, discover preferred channels, and kickstart growth using email lists. It also provides tips for creating engaging content that inspires sharing and strategies for monitoring social media and turning negative comments into positive customer experiences. The document aims to demonstrate how small businesses can successfully utilize social media marketing with limited time and resources.
This document discusses using online tools like social media, email marketing, and online surveys to inspire volunteers and donors for nonprofits. It provides an agenda covering social media marketing, event marketing, email marketing, and online surveys. It explains that these tools help create engaging online experiences that leave lasting impressions and encourage supporters to take further actions like donating. Relationship building is key, and these new tools have changed how nonprofits can market themselves and engage with supporters. Different levels of online engagement provide increasing permission and indication of relationship quality. Nonprofits tend to be more active with event marketing compared to businesses.
The document provides an overview of email marketing best practices. It discusses building an email list, using an email service provider, creating compelling subject lines and content, optimizing delivery timing, and reducing unsubscribes. Key recommendations include using a consistent "from" name, keeping subject lines short, adding calls to action, and enabling audience feedback on unsubscribes. Paul also provides his top 10 tips for successful email marketing.
Social Media Marketing Made Simple SEP 2012Ghost Partner
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses why social media marketing is important, how to connect with customers on key social networks like Facebook, Twitter, and LinkedIn, how to create engaging content, and how to have conversations and measure engagement. The document emphasizes creating original, relevant content and sharing it across networks to drive engagement and encourage word-of-mouth marketing. Case studies are provided of businesses that successfully used social media and email together to increase sales and build customer loyalty.
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Exhibit Craft
Keeping in touch is the most important element to building relationships that sustain and grow a business. To build brand awareness, trade show marketing and social media marketing go hand in hand. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.
Join us and learn how to build strong relationships that will lead to more business and growth through the social media marketing!
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses why social media marketing is important, highlights key social media platforms like Facebook, Twitter and LinkedIn, and provides guidance on developing engaging content, building connections, and having conversations on social media. The document emphasizes focusing on one's area of expertise, sharing useful content to inspire engagement, and managing social media activity and time commitments.
Social Media Marketing Made Simple is a document providing an overview of best practices for small businesses and nonprofits using social media marketing. It discusses defining social media marketing, why businesses should use it, and how to do it well through building connections, creating engaging content, and having conversations. It also covers managing activity and time as well as measuring success.
This presentation was used as part of celebrating small business week in Southeastern CT. As a Local Authorized Expert with Constant Contact they provide great education materials for Experts in the field to present to businesses and associations.
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses defining social media marketing, the benefits of social media marketing, and best practices around connections, engaging content, and conversations. Specifically, it recommends businesses build connections by being present on platforms customers use, discover preferred channels, and kickstart growth using email lists. It also provides tips for creating engaging content that inspires sharing and strategies for monitoring social media and turning negative comments into positive customer experiences. The document aims to demonstrate how small businesses can successfully utilize social media marketing with limited time and resources.
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses defining social media marketing as building social networks through engaging content shared to reach and engage more people. It emphasizes starting with connections by building community on the social networks customers use and kickstarting growth through an organization's email list. It also stresses the importance of engaging content, focusing the social media presence, and managing activity and conversations over time.
Defining social media_roi_new_comm_2010_read-onlydllu
The document discusses new approaches for measuring the return on investment (ROI) of social media marketing. It notes that traditional metrics like impressions and reach are no longer relevant, and that engagement and impact-based metrics should be used instead. It provides examples of how various organizations have measured ROI through social media by looking at metrics like cost savings, donations generated, sales increases, and other outcomes rather than just reach. It advocates defining goals and key performance indicators to measure success and outlines a seven step process for developing a new measurement program tailored to social media.
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
Social Media and the Energy Industry May 2012DEER digital
This presentation come from DEER digital's May Breakfast Briefing on Social Media and the Energy Industry. Sparked by the vast contrast between BP’s management of the Deepwater Horizon Oil Spill and the Total Elgin Gas Leak, it is clear that the public demands communication on these channels. In this presentation we examine to what degree the energy industry has embraced social media, with key learnings for the future.
Email Marketing Workshop Part 2: The Holy Grail - Database ManagementVivastream
The document discusses strategies for improving email marketing return on investment through effective data management and segmentation. It provides tips for selecting the right data to target customers more precisely across channels. Finally, it emphasizes that gaining executive support, prioritizing integration of the most critical customer data sources, and clearly defining and measuring success are important starting points for optimizing digital marketing programs.
This document discusses strategies for marketing and customer engagement on social media in 2013. It notes that the customer journey has become more complex, personal, and emotional. It emphasizes that multiple social media channels are now required to connect with customers, who are influenced by friends, brands, and influencers online. Some key points discussed include using social media to build deeper customer relationships; monitoring social media for customer feedback; creating video and image content for sites like YouTube and Pinterest; engaging customers on Facebook, Twitter, and other platforms; and measuring return on investment from social media efforts.
This document summarizes a presentation about using social media as a customer relationship management (CRM) tool. It discusses how social media requires a strategic approach and how brands can extend their value by engaging on different social platforms. While social media offers opportunities to engage with customers, many companies still struggle with cross-departmental collaboration, resources, and buy-in from upper management to fully leverage social media within their overall marketing strategy. The presentation emphasizes that social media should be integrated into a company's relationship marketing but that becoming a social CRM leader will take time.
Social Media Marketing | Cutting through the hype & getting to the valueConstant Contact
Social Media Marketing is the best way to start acquiring and nurturing customer relationships. When combined with email marketing, it's a mix for incredible success.
The document discusses how Vistaprint leverages social media to keep customers engaged throughout the sales cycle. It describes Vistaprint's social media presence and personas. It also outlines how Vistaprint measures the value of social media conversations and keeps customers engaged by integrating social promotions. Finally, it proposes further integrating social media across the company through ambassadors, advertising, analytics, and content strategies.
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
This document discusses how businesses can use social media platforms like Facebook and Twitter. It provides guidance on setting up business pages on each platform and engaging with customers. The key points covered are how to create profiles, post engaging content, build communities, and leverage social media for marketing and customer service. Strategies for getting the most value from each platform through regular participation and viral sharing are also presented.
7 Social Media Secrets That Make a Great Direct Marketing Campaign GreatAct-On Software
The document discusses 7 ways to integrate outbound direct marketing campaigns with inbound marketing tactics. It focuses on tactic #1 of amplifying direct mail by bringing prospects and customers online and engaging them with sharable content. Some suggestions include including an online poll, contest, or multi-part information series in direct mail and directing recipients to engage with this content on the company's website or social media pages. The goal is to entice direct mail recipients to willingly connect with the company online.
The document discusses how social media usage has grown significantly and will continue to grow for marketing purposes. It provides statistics on how much companies are spending on social media and how many consumers and retailers are using major platforms like Facebook. The document then goes on to discuss differences in social media consumption and value among different generations (Gen X, Gen Y, Boomers). It emphasizes that a multi-channel social media strategy is most effective and provides tips and tools for effective social media marketing.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
This document discusses how retailers can embrace social media marketing to meet changing consumer needs. It introduces the four C's of social media marketing: content, connections, context, and community. It then provides examples of social media platforms and discusses how small businesses can capitalize on social networking by increasing search engine optimization, brand awareness, customer relationships and more. The document advocates starting with blogging and monitoring other industry blogs as an initial step in social media marketing.
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
The document discusses a seminar on using social media for jewelry businesses. The seminar objectives are to learn why social media matters, understand how consumers use social media, and learn social media tactics for different generations. It provides tips on using tools like Facebook, blogs, and mobile marketing to engage customers, generate leads, and build brands. Overall, it emphasizes that social media is important for businesses to meet evolving consumer needs and behaviors.
Corporate Trends - Online Marketing Summit 2009Mike Lewis
This document summarizes corporate trends in social media based on a survey of 628 responses. It finds that while budgets for search and video are increasing in 2009, opinions on social media are mixed, with 71% unsure about increasing spending on it. Concerns about social media include issues around participation, brand image, calculating ROI, legal considerations, and intellectual property rights. However, many see benefits like networking, marketing, revenue, recruiting, promoting brand, and customer engagement. Best practices may help address concerns. The document outlines use cases and strategies for social media, including the importance of content and profiles. It provides examples of successful social media programs at companies like Salesforce, Marriott, and McDonald's.
The document outlines strategies for running an effective social media strategy in 30 minutes per day. It recommends focusing on people, objectives, and strategy using the POST technique:
1. Listening to customers and understanding where they engage on social media to inform objectives and strategy.
2. Defining clear, quantifiable goals for the social media program focused on awareness, community, engagement, and satisfaction.
3. Deciding where to focus efforts, starting slowly with one platform before expanding, and using tools to schedule and engage followers across networks.
10 steps togo and grow your social-2012-paigePaige Cahill
This document provides 10 tips for small businesses and nonprofits to help grow their social and online marketing. The tips include setting goals, knowing your audience, monitoring your online brand, professionally branding your business online, listening and learning from your network, having good social media manners, planning ahead with a content calendar, crafting valuable content, growing your social networks, managing your social media, and measuring your success. The document emphasizes using a combination of email marketing and social media to effectively promote your business. It also provides information on free resources available from Constant Contact.
This document discusses how print and digital media are converging. It notes that audiences now get information from many sources and recommends cross-media marketing. New technologies like mobile devices, responsive design, augmented reality, and NRF allow print to be made more interactive. The document provides tips on using tools like social media, content marketing, and analytics to improve online marketing efforts and measure success.
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses defining social media marketing as building social networks through engaging content shared to reach and engage more people. It emphasizes starting with connections by building community on the social networks customers use and kickstarting growth through an organization's email list. It also stresses the importance of engaging content, focusing the social media presence, and managing activity and conversations over time.
Defining social media_roi_new_comm_2010_read-onlydllu
The document discusses new approaches for measuring the return on investment (ROI) of social media marketing. It notes that traditional metrics like impressions and reach are no longer relevant, and that engagement and impact-based metrics should be used instead. It provides examples of how various organizations have measured ROI through social media by looking at metrics like cost savings, donations generated, sales increases, and other outcomes rather than just reach. It advocates defining goals and key performance indicators to measure success and outlines a seven step process for developing a new measurement program tailored to social media.
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
Social Media and the Energy Industry May 2012DEER digital
This presentation come from DEER digital's May Breakfast Briefing on Social Media and the Energy Industry. Sparked by the vast contrast between BP’s management of the Deepwater Horizon Oil Spill and the Total Elgin Gas Leak, it is clear that the public demands communication on these channels. In this presentation we examine to what degree the energy industry has embraced social media, with key learnings for the future.
Email Marketing Workshop Part 2: The Holy Grail - Database ManagementVivastream
The document discusses strategies for improving email marketing return on investment through effective data management and segmentation. It provides tips for selecting the right data to target customers more precisely across channels. Finally, it emphasizes that gaining executive support, prioritizing integration of the most critical customer data sources, and clearly defining and measuring success are important starting points for optimizing digital marketing programs.
This document discusses strategies for marketing and customer engagement on social media in 2013. It notes that the customer journey has become more complex, personal, and emotional. It emphasizes that multiple social media channels are now required to connect with customers, who are influenced by friends, brands, and influencers online. Some key points discussed include using social media to build deeper customer relationships; monitoring social media for customer feedback; creating video and image content for sites like YouTube and Pinterest; engaging customers on Facebook, Twitter, and other platforms; and measuring return on investment from social media efforts.
This document summarizes a presentation about using social media as a customer relationship management (CRM) tool. It discusses how social media requires a strategic approach and how brands can extend their value by engaging on different social platforms. While social media offers opportunities to engage with customers, many companies still struggle with cross-departmental collaboration, resources, and buy-in from upper management to fully leverage social media within their overall marketing strategy. The presentation emphasizes that social media should be integrated into a company's relationship marketing but that becoming a social CRM leader will take time.
Social Media Marketing | Cutting through the hype & getting to the valueConstant Contact
Social Media Marketing is the best way to start acquiring and nurturing customer relationships. When combined with email marketing, it's a mix for incredible success.
The document discusses how Vistaprint leverages social media to keep customers engaged throughout the sales cycle. It describes Vistaprint's social media presence and personas. It also outlines how Vistaprint measures the value of social media conversations and keeps customers engaged by integrating social promotions. Finally, it proposes further integrating social media across the company through ambassadors, advertising, analytics, and content strategies.
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
This document discusses how businesses can use social media platforms like Facebook and Twitter. It provides guidance on setting up business pages on each platform and engaging with customers. The key points covered are how to create profiles, post engaging content, build communities, and leverage social media for marketing and customer service. Strategies for getting the most value from each platform through regular participation and viral sharing are also presented.
7 Social Media Secrets That Make a Great Direct Marketing Campaign GreatAct-On Software
The document discusses 7 ways to integrate outbound direct marketing campaigns with inbound marketing tactics. It focuses on tactic #1 of amplifying direct mail by bringing prospects and customers online and engaging them with sharable content. Some suggestions include including an online poll, contest, or multi-part information series in direct mail and directing recipients to engage with this content on the company's website or social media pages. The goal is to entice direct mail recipients to willingly connect with the company online.
The document discusses how social media usage has grown significantly and will continue to grow for marketing purposes. It provides statistics on how much companies are spending on social media and how many consumers and retailers are using major platforms like Facebook. The document then goes on to discuss differences in social media consumption and value among different generations (Gen X, Gen Y, Boomers). It emphasizes that a multi-channel social media strategy is most effective and provides tips and tools for effective social media marketing.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
This document discusses how retailers can embrace social media marketing to meet changing consumer needs. It introduces the four C's of social media marketing: content, connections, context, and community. It then provides examples of social media platforms and discusses how small businesses can capitalize on social networking by increasing search engine optimization, brand awareness, customer relationships and more. The document advocates starting with blogging and monitoring other industry blogs as an initial step in social media marketing.
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
The document discusses a seminar on using social media for jewelry businesses. The seminar objectives are to learn why social media matters, understand how consumers use social media, and learn social media tactics for different generations. It provides tips on using tools like Facebook, blogs, and mobile marketing to engage customers, generate leads, and build brands. Overall, it emphasizes that social media is important for businesses to meet evolving consumer needs and behaviors.
Corporate Trends - Online Marketing Summit 2009Mike Lewis
This document summarizes corporate trends in social media based on a survey of 628 responses. It finds that while budgets for search and video are increasing in 2009, opinions on social media are mixed, with 71% unsure about increasing spending on it. Concerns about social media include issues around participation, brand image, calculating ROI, legal considerations, and intellectual property rights. However, many see benefits like networking, marketing, revenue, recruiting, promoting brand, and customer engagement. Best practices may help address concerns. The document outlines use cases and strategies for social media, including the importance of content and profiles. It provides examples of successful social media programs at companies like Salesforce, Marriott, and McDonald's.
The document outlines strategies for running an effective social media strategy in 30 minutes per day. It recommends focusing on people, objectives, and strategy using the POST technique:
1. Listening to customers and understanding where they engage on social media to inform objectives and strategy.
2. Defining clear, quantifiable goals for the social media program focused on awareness, community, engagement, and satisfaction.
3. Deciding where to focus efforts, starting slowly with one platform before expanding, and using tools to schedule and engage followers across networks.
10 steps togo and grow your social-2012-paigePaige Cahill
This document provides 10 tips for small businesses and nonprofits to help grow their social and online marketing. The tips include setting goals, knowing your audience, monitoring your online brand, professionally branding your business online, listening and learning from your network, having good social media manners, planning ahead with a content calendar, crafting valuable content, growing your social networks, managing your social media, and measuring your success. The document emphasizes using a combination of email marketing and social media to effectively promote your business. It also provides information on free resources available from Constant Contact.
This document discusses how print and digital media are converging. It notes that audiences now get information from many sources and recommends cross-media marketing. New technologies like mobile devices, responsive design, augmented reality, and NRF allow print to be made more interactive. The document provides tips on using tools like social media, content marketing, and analytics to improve online marketing efforts and measure success.
COGO is a leading provider of internet marketing expertise headquartered in Herndon, VA. They offer full-service internet marketing consulting with over 25 years of experience in marketing, management, and business development. Their services include expert internet marketing strategy, email campaigns, social media marketing, search engine optimization, blog development, and multimedia content like videos and podcasts.
Attracting quality traffic - Dave Chaffey Smart Insights 2011Dave Chaffey
The document discusses strategies for digital marketing and customer acquisition in 2012. It poses 8 questions to review one's strategy: 1) Does your brand have a clear personality and online value proposition? 2) Is your mix of paid, owned and earned media investments balanced and effective? 3) Is your publishing process optimized for digital channels? 4) How can you make online campaigns more engaging? 5) Is your business designed for social media? 6) Are you implementing deep SEO practices? 7) Are your channels integrated or siloed? 8) Are you using analytics to optimize performance? The document provides tips and examples for developing strategies in areas like content, social media, email marketing and search engine optimization to attract customers online.
This document discusses how social media is changing the banking industry and how banks can leverage social media. It provides perspectives from banking executives on how social media can drive innovation through service, product, and process innovation. Social media allows banks to improve customer service, generate leads, deepen customer relationships, and differentiate from competitors. Banks need to listen to customers on social media, engage in conversations, and join discussions in online communities to benefit. Executives share how their banks are learning from early social media experiences and adapting their strategies to be more active and responsive online. Web listening tools and private online communities are presented as ways for banks to gain insights from customers.
Connect, Build, Sustain: Growing Your Business with Social MediaGrow Socially, Inc.
Your social media presence has to be planned, executed, managed, and measured on a daily basis
while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve
marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through
online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can
successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target
audience communicates in the various social networks and how getting noticed is most important. Learn how to drive
website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to
blend traditional marketing methods with online channels. Get immediate action items and ideas for your business—
website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website
design.
Combined presentations from social media marketing for small business webinar (28th April 2011) with Our Social Times, Constant Contact, MarketMeSuite and oneForty.
This document discusses how small businesses can use social media marketing to drive real business results. It begins by introducing the small business owner who wears many hats and has limited time and technical skills. It then shows that over 50% of small businesses find social media and Facebook to be important marketing tools. The document emphasizes that social media allows businesses to engage customers and build relationships at each stage to turn them into loyal fans. It provides examples of how businesses have successfully used email marketing together with social media on Facebook, Twitter, and blogs to boost website traffic, email subscribers, and sales.
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
Using Inbound Marketing To Build Your BusinessinterlinkONE
This presentation was shared during a webinar by the Grow Socially team on July 24th, 2012.
The content throughout the webinar is designed to help companies effectively use inbound marketing tactics to achieve their business objectives.
The presentation covered items such as:
- Social Media
- Search Engine Optimization (SEO)
- Website Design
- And more!
Matt Sullivan also shared some of the practical ways that companies can use Grow Socially's services to achieve success with inbound marketing.
This document outlines a 7-step process for becoming a social office hero by driving trials of a new software product through social media. The steps are: 1) Define clear goals aligned with business objectives; 2) Integrate social strategies with internal teams and plans; 3) Listen to and monitor social conversations; 4) Engage by adding value to social streams; 5) Build successful social channels; 6) Activate and reward key evangelists; 7) Analyze social metrics and business results. Following this process increased the company's social reach and engagement, drove more software trials, and had higher sales conversions than other marketing channels.
This document provides an introduction to internet marketing for small businesses. It discusses how marketing makes sales easier by helping qualify prospects and set expectations. It also outlines common internet marketing strategies like content creation, social media sharing, and call-to-action on websites. Finally, it emphasizes the importance of search engine optimization and developing websites around targeted keywords to drive organic search traffic. The overall message is that internet marketing is essential for small businesses to reach customers online.
This document summarizes a presentation by Ardath Albee on demand generation strategies. Albee is a marketing strategist and author who believes buyer personas are key to content strategies. The presentation discusses how attention has evolved from cursory to intentional, and how content should match what buyers want, including content structured by business role. It also emphasizes the importance of consistency across channels to help prospects connect information. Engagement data can inform program design, and consistency involves pre-event, event, and post-event activities around triggers for education, expertise and evidence.
This document provides an overview of online marketing strategies including search marketing, social media marketing, email marketing, and analytics. It discusses setting goals for digital campaigns, optimizing websites for search engines, managing paid search campaigns, engaging audiences on social networks, designing effective email promotions, and measuring campaign performance through analytics. The document also lists related services such as creative design, application development, online marketing support, and localization.
Optify: How to get more sales using web visitor and lead intelligence Optify
The Internet has given today’s buyers unprecedented access to information, putting them firmly in the driver’s seat. But the same web technology that put power in the hands of the buyer can also be used to capture in-depth information about your website visitors and sales leads.
This presentation covers:
What information can be captured by smart internet marketing software
How to turn that information into secret weapon for your sales team
How marketing can use visitor and lead information to get smart about targeting
The document provides an overview of a marketing power workshop held on September 30, 2010 at St. Edward's University. It discusses various topics related to marketing including defining marketing, developing a marketing system, finding a core difference to communicate to customers, packaging a business, creating educational content, establishing lead generation strategies, harnessing social media and the internet, and living by a marketing calendar. The workshop also covered narrowing a business focus, product and service strategies, referral marketing, public relations, social media marketing, and marketing automation. Additional training sessions were announced on related topics like social media, referral marketing, and design.
Social Media Inside The Brand: DuPont Case Study
Learn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.
* Gary Spangler, eMarketing, DuPont
Follow the Money: Growing Your Business in a Multi-Channel WorldinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 CUPMAC Annual Conference.
CUPMAC, The College and University Print Management Assoication of Canada, has a membership of in-plant printers at colleges and universities around Canada.
As the world of marketing and communications has changed over the past few years, many of them are looking for new ways to grow their business.
During his all-day presentation, John shared a number of strategies, tactics, best practices, marketing campaign ideas, and case studies to help these in-plant printers transform and grow their business.
John discussed items such as:
- Business Transformation into a Marketing Services Provider
- QR Code Creation, Tracking, and Management
- Mobile Website Building
- Near Field Communication (NFC)
- Using social media to grow your print business
- And more!
All attendees received a copy of John's book, "Business Transformation: A New Path to Profit for the Printing Industry". Learn more about that book at http://NewPathtoProfit.com
Similar to Get Heard: Using Online Tools to inspire Volunteers and Donors (20)
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
GraphRAG for Life Science to increase LLM accuracy
Get Heard: Using Online Tools to inspire Volunteers and Donors
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inspire Volunteers and Donors
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Erik Mintz
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9. Apply New Tools To The Cycle
Suspect
Start with your passionate
customers and
interesting content
Fan Prospect
Email
Social Media Marketing
Marketing
Customer Event
Marketing
(B2C) Dingo Pet Supply, ran a promotion in order to build community and grow their contact lists.They collected the email address of all participants,They got everyone to like them on FacebookThey didn’t have to give half the proceeds to a third party. They reached 6k+ Likes and more than 15k subscribers![Backstory: they had 330 fans on Facebook and wanted to get to 5,000. They offered a $20 certificate to everyone who Liked them on Facebook and submitted their email address through their Facebook Page using the CTCT JMML app. Customers would only be sent the $20 certificate if they helped Dingo get to 5,000 likes. Dingo promoted the campaign through Facebook, Twitter and Email and used social media to keep their followers up to date on the progress and to encourage them to share the campaign with their social media followers and even blog readers. It only took Dingo 3 days to go from 330 Likes to over 5,000 Likes. They are now running the same campaign with a target of 25,000 Likes.]Notes from Lisa:Becareful of incentives because it’s like buying love and that’s not how strong relationships are built!Groupon – some small businesses find that people are just coming to get the coupon and not coming back. The SMB should get their email as art of the coupon! Also, they only attract bargain seekers so is this the individual that you are seeking?