The document discusses the impact of social media, highlighting that over 2 billion people use the internet with a significant number engaging on social platforms, particularly in India. It emphasizes the effectiveness of positive brand experiences leading to organic word-of-mouth promotion, as well as the services offered by 'Social Savvy', including social media management and digital marketing strategies. Additionally, it outlines their approach to client collaboration and their range of activities aimed at enhancing online visibility and user engagement.

1. Creating digital revolutions
Social
Savvy

2. Social Savvy//market scenario
 2 billion Internet Users in the world.
With more than >1 billion social
networking users
 >70% people are connected to
brands
 36% post content about brands
because of their product/service
experience and not advertising
 Average number of mobile apps
installed on smartphones is 25, with 12
used frequently and the majority of
them being social networking apps
 Average of social networking websites
a user is a member of in India – 3.9
Source* Insites and AC Nielsen

3. Social Savvy//market scenario
• 98% of people aware of
Social Media with at least 88%
being a member of at least
one social networking
website
• >600 million people use social
networking daily
• Social networking has
surpassed e-mail in terms of
user activity
• Consumers prefer talking to
brands via social media more
than e-mail
• Indian Social Media user base
expected has hit 66 million as
of June 2013
Source* NDTV

4. Social Savvy//our insight
• If, the positive experiences are
given a proper channel it can
lead to a lot of organic coverage
for the brand with results in much
more coverage than traditional
advertising
• Positive and delightful experience
offline leads to positive word of
mouth – People love positive
things, like to connect to them
and talk about it
• Example – Coke (Israel, Australia),
Tesco (South Korea), Nike (Write
the future), Heineken
(HeineKingdom), Kotex (Israel),
Gangs of Wasseypur (India),

5. Q: So, how can your brand get
the most out this?
A: By directly connecting to its
target audience online on a one to
one basis

6. Consists of people with great
experience and enthusiasm in
Social Media
Social Savvy // about
We act in a complex and
strategic manner regarding
our activities on the internet
We specialize in Search
Engine Optimization and
Social Media Management
Our activites are
measureable

7. [full of
passion]
If we didn’t
work in Social
Media it would
be our hobby
[effective]
Our actions
bring
measureable
effect
[precise]
Attention to
details in
everything we
do
[co-operate
with client]
Because they
know better
than anybody
else
[friendly]
It is pure
pleasure to
work with us
Social Savvy // about

8. Social Savvy//expectations
 Wants to work with
different brands in
various verticals
handling their digital
arm
 Social Savvy will also
help organizations
achieve their goals
and grow in a
mutually beneficial
manner

9. Social Savvy // range of activities
Social
Savvy
Social Media
E-Mail
Marketing
Blog
Marketing
Community
Management
Web
Designing
Search Engine
Optimization

10. Social Savvy //range of activities
What weWhat we
do
Improve
visibility on
the internet
Engage Users
Generate
Quality
Content
Target
Focused
Advertising
Application
Development

11. Social Savvy //app development
Fiat (iOS)
GTA Auto Store
(iOS)
Skechers
(Facebook)
Pradhan
Dental Care
(iOS)
Chatswood
(iOS)
Smash (iOS)

12. Social Savvy //community management
Jayesh Sheth (Facebook, YouTube & Twitter)
My Life Portrait (Facebook, Instagram & Pinterest) (Initiative by Account
Planning Head of Ogilvy & Mather)
Indiva (Web Content, Facebook, YouTube & Twitter) (featuring the
female vocalist of Chamak Challo – Ra.One)
Dehraadun Diary (Facebook & YouTube)
Prem Pariwar (Facebook)
(Initiative by Jain Tapa Gaccha spiritual leader – Prem Suri Maharaj
Saheb)
Indian Politricks (Facebook & Twitter)
Mirchi Restaurant (Facebook)
Rohit Bhardwaj (Facebook & Twitter) (Currently portraying Yudhisthir in
Mahabharat on Star Plus, previously featured in Navya and Waapsi)

13. Social Savvy //web designing
• pramilahospitality.com
• jayeshsheths.neq3.com
(Review website for ace Bollywood
photographer - Jayesh Sheth)
• Indiva.oo3.co

14. Social Savvy //plan of action
Analyze
client
requirement
and position
Devise a
plan of
action
Implement
the plan
and deliver
measurable
results

15. Social Savvy //how we work
Prepare
Monthly
Schedule
Collect all
necessary
information
Implement Plan
Generate
qualitative and
quantitative
report
Eventual
correction &
learning
SMART

16. Social Savvy //contact
Do not hesitate to contact us:
Social Savvy
communicate@socialsavvy.in/
pramathesh@socialsavvy.in
+91-9923385764