SlideShare a Scribd company logo
Fabrizio Martire
          Enterprise 2.0
          Marketing 2.0
Hands on
Enterprise 2.0
SQS Associazione Svizzera per Sistemi di Qualità e Management / Durata e sostenibilità del successo nel
tempo / La gestione avanzata della conoscenza / Mercoledì 27 Maggio 2009 / Villa Baiana, Brescia.
Did you
know? 

da 5m a
30m 

  Nicola Zago –Lago S.p.a. @ FORUM-IT 2009 | L’AZIENDA WEB 2.0: Rischi e opportunità per le imprese. 12 Marzo 2009
59%
 Nicola Zago –Lago S.p.a. @ FORUM-IT 2009 | L’AZIENDA WEB 2.0: Rischi e opportunità per le imprese. 12 Marzo 2009.
Start!
Problem
Problem
Solution
Problem
Solution
  Values
Problem
Enterprise 0.0
 Know   Know   Know   Know
 How    How    How    How
Enterprise 1.0
 Know   Know   Know   Know
 How    How    How    How
Did you
know? 

5.7m 

         every
       1000
        people
Emanuele Quintarelli,Enterprise 2.0 Evangelist – www.socialenterprise.it @ Enterprise 2.0 Conference 2009 IDC. 09 Febbraio 2009
63%
Emanuele Quintarelli,Enterprise 2.0 Evangelist – www.socialenterprise.it @ Enterprise 2.0 Conference 2009 IDC. 09 Febbraio 2009
Solution
Enterprise 2.0
 Know       Know
 How        How




            Know
 Know
            How
 How
Enterprise 2.0
 Know       Know
 How        How




            Know
 Know
            How
 How
Enterprise 2.0
   Know   Know
   How    How




   Know   Know
   How    How
Enterprise 2.0
       Know
       How
Enterprise 2.0
 Know
  Know
    Know
     Know   Know
             Know
               Know
                Know
 How How
   How
    How     How How
              How
               How




 Know
  Know
    Know
     Know   Know
             Know
               Know
                Know
 How How
   How
    How     How How
              How
               How
People not Devices

              http://www.flickr.com/photos/interpunct
Values
R&D
“More Knowledge More ideas”/New Products
Costs Reduction
Travel/Brainstorming/Office Tools/
Customers Engagement
Marketing 2.0/Social Media Marketing
Project Management
PM 2.0 / A better control of Processes
Human Resource
Employee Engagement/Open Affiliation
Yes,but..
“I have an old
  company”
Graymont

           http://www.flickr.com/photos/desertchick-/2651716160/sizes/o/
Graymont

           http://www.flickr.com/photos/desertchick-/2650890651/sizes/o/in/photostream/
Graymont
Graymont
           “Easier access to information and tools will
           make employees more productive – and less
           frustrated – and also reduce the management
           burden for IT.

           But the big values, will come in areas outside IT
           – when a person in Pennsylvania connects with
           someone in Alberta and shows him something
           he’s done that saves the company $10,000 or
           $20,000;

           or when an informal discussion group is
           established amongst maintenance workers or
           kiln operators across borders and geography.”
“I have
security
 issue”
CIA
“Sean and Don brief the technical and cultural
  changes under way at the CIA and across the
  Intelligence Community involving the adoption of
  Enterprise 2.0 tools including Intellipedia, blogs,
  and social tagging.

  These tools are being used to improve information
CIA
  sharing by moving information out of traditional
  channels and onto platforms.”
R&D
Costs Reduction
Customers Engagement
Project Management
Human Resources
End
   www.virtualeco.org
martire.fabrizio@gmail.com

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