This document is a presentation by Dada Lin from T-Systems Multimedia Solutions GmbH about whether Enterprise 2.0 reveals the next generation of knowledge management. The presentation discusses the basics of Web 2.0 and Enterprise 2.0, how Enterprise 2.0 differs from traditional knowledge management approaches, a demonstration of an Enterprise wiki called TeamWeb, and success factors for implementing a wiki. The conclusion is that while Enterprise 2.0 embraces a people-focused and web-based approach to knowledge work that differs from traditional top-down knowledge management, changing organizational culture is still a challenge to implementation.

1. T-Systems Multimedia Solutions GmbH
Dada Lin
23/03/2011
KNOWING 2.0 –
DOES ENTERPRISE 2.0 REVEAL THE NEXT
GENERATION OF KNOWLEDGE
MANAGEMENT?

2. ABOUT ME.
Dipl. Wi.-Ing. Dada Lin
§ Study of industrial engineering and management
(TU Dresden)
§ Diploma thesis: “A framework for the systemic
handling of knowledge within the Enterprise
2.0” (2010)
§ T-Systems Multimedia Solutions GmbH (since
02/2008)
§ At present: doctoral thesis “structure vs. freedom in
Knowledge Management” (since 2011)
E-Mail: Dada.Lin@t-systems.com
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3. T-SYSTEMS MULTIMEDIA SOLUTIONS
GMBH.
§ market leader for internet based solutions:
Hamburg
§ E-Commerce
§ Internet portals Berlin
§ Intranet portals
§ Innovation
Dresden
§ Web IT management Bonn Jena
§ 900 employees
Stuttgart
§ 8 offices München
Freiburg
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4. AGENDA.
1. The Basics – From Web 2.0 to
Enterprise 2.0
2. Enterprise 2.0 = Knowledge
Management 2.0 ?
3. TeamWeb – an Enterprise Wiki
4. Success factors for Wiki implementation
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5. 1. THE BASICS:
FROM WEB 2.0 TO
ENTERPRISE 2.0

6. QUESTIONS TO THE AUDIENCE.
§ Who has already dealt with the subject “Enterprise
2.0”?
§ Who uses Enterprise 2.0 tools in his own
organization? (Blogs, Wikis, Microblogging etc.)
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7. THE PHENOMENON WEB 2.0.
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8. DEFINITIONS FOR “ENTERPRISE 2.0”.
“Enterprise 2.0 is the use of emergent social software platforms within
companies, or between companies and their partners or customers“
– Andrew McAfee (2006)
“Enterprise 2.0 means to understand the concepts of web 2.0 and social
software and to adopt them for enterprise collaboration”
– Alexander Richter and Michael Koch (2007)
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9. SOCIAL SOFTWARE TOOLS.
§ Wikis
§ Weblogs
§ Microblogging
§ Social Networking Services
+ feeds, mashups, social bookmarks, tagging, newsgroups, instant
messaging, … etc.
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10. SOCIAL SOFTWARE TOOLS.
Information management
Identity and network
management Communication
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11. IT’S NOT ALL ABOUT TECHNOLOGY!
„2.0-management
Social Software
philosophy“
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12. 2. ENTERPRISE 2.0 =
KNOWLEDGE
MANAGEMENT 2.0?

13. P. DRUCKER ABOUT MANAGEMENT
PHILOSOPHY.
“In the knowledge economy everyone is a volunteer,
but we have trained our managers to manage
conscripts.“
– Peter Drucker
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14. KNOWLEDGE MANAGEMENT VS.
ENTERPRISE 2.0. vs.
Knowledge management Enterprise 2.0 / Web 2.0
(1.0)
central planning decentralized activities
“top-down“ controlling, interventions “bottom-up” organizing
facilitate (knowledge extensive)
provide information/knowledge
working processes
-
-
- - -
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15. A NEW PARADIGM IN KNOWLEDGE
MANAGEMENT.
Operational Knowledge Management in the Enterprise 2.0 is
practiced by ALL employees, while Knowledge Management as
an organizational function only creates an enabling environment
for sharing and creating knowledge.
à HOW?
1. People focus.
2. Web-based knowledge work.
3. “Perpetual Beta”-Knowledge
Culture.
4. Uncover the context.
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16. 1. PEOPLE FOCUS.
Networking
Reputation Communities
Identity Collaboration
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17. 2. WEB-BASED KNOWLEDGE WORK.
Intranet Wiki = „Place“ of work
Content is …
§ … created online.
§ … used online.
§ … discussed and updated
online.
§ … saved and stored online.
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18. 3. “PERPETUAL BETA” – KNOWLEDGE
CULTURE.
…comment
…discuss
…edit
…update
and
correct
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19. 4. UNCOVER THE CONTEXT.
tags
discussions
authors
version history
comments
time stamps
Hyperlinks
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20. 3. TEAMWEB – AN
ENTERPRISE WIKI

21. LIVE-DEMO: TEAMWEB.
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22. USE CASES.
§ Efficient meeting organization
§ Improving business processes with help of the community
§ Shorter training periods
§ Joint aggregation of ideas and solutions
§ Increased networking between employees and business units
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23. 4. SUCCESS FACTORS FOR
WIKI IMPLEMENTATION

24. SUCCESS FACTORS FOR WIKI
IMPLEMENTATION. (1/2)
§ Find Use Cases!
§ Optimize Usability!
§ Embed in work processes and existing technology landscape!
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25. SUCCESS FACTORS FOR WIKI
IMPLEMENTATION. (2/2)
§ Appoint Wiki gardeners!
§ Continuously improve your platform!
§ Involve Management to exemplify cultural change!
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26. 1 A WIKI IS NOT AN ALL-PURPOSE
WEAPON.
photo:
www.wenger.ch
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27. 2 WIKI USAGE MUST BE LEARNED
TOO.
photo:
www.babywire.net
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28. 3 INFORMATION OVERLOAD!
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29. CONCLUSION.
DOES ENTERPRISE 2.0 REVEAL THE NEXT
GENERATION OF KNOWLEDGE
MANAGEMENT?
YES… BUT…
§ People focus. § change in corporate
culture is necessary
§ Web-based knowledge work.
§ there are several barriers
§ “Perpetual Beta”-Knowledge for the implementation
Culture.
§ Uncover the context.
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30. THANK YOU!
Your Questions?
Dada Lin
T-Systems Multimedia Solutions
GmbH
Riesaer Str. 5
01129 Dresden
Mail: Dada.Lin@t-systems.com
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