Company2.0, web2.0 as Biz Platform


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  • Company2.0, web2.0 as Biz Platform

    1. Company 2.0 web2.0 as Biz Platform Jo, SanKu 조산구 web2.0 Evangelist KT
    3. Global Economy Crisis Knowledge Based Eocnomy New Value/Power Relationship New Structures: Family S ocial E conomy New Rule New Game New World Alvin Toffler Seoul, Korea Nov. 27, 2008
    4. Chaos
    5. Future Now
    6. The web 2.0 Age
    7. Online/Web Cyberspace Life/Offline Yesterday Today Tomorrow
    8. Volume of Participation Consumers Dictate Church, State, Monarchy Dictate the Agenda Professional Media Dictate Pre Media Age Mass Media Age Social Media Age Consumers Dictate
    9. web 2.0 Power Shift to People Empowered Connected Huge Disruption
    10. Paradigm Shuffling
    11. web2.0 was about a new web web2.0 is about U Philosophy Culture Politics Education Business Life
    12. web2.0 for You
    13. Shift to 2.0 Me2.0 Life2.0 Company2.0 (web2.0 as Biz Platform) * Korea2.0 World2.0
    14. Company 2.0 web2.0 as Biz Platform
    19. web2.0 Generation Employee, Partner, Customer, Anyone
    20. Groundswell A Social Trend in which People use technologies to get the things they need from each other, rather than from traditional institutions like corporations. <ul><ul><li>Role -> Groundswell Objectives </li></ul></ul><ul><ul><li>Research -> Listening </li></ul></ul><ul><ul><li>Marketing -> Talking </li></ul></ul><ul><ul><li>Sales -> Energizing </li></ul></ul><ul><ul><li>Support -> Supporting </li></ul></ul><ul><ul><li>Development -> Embracing </li></ul></ul>
    21. Disruption & Opportunity
    22. Old Media vs. Social Media
    24. Company 2.0 Made in/for/by People Fast Innovation Flat Communication Learning by Doing People Value Culture Vision Market Biz Models Services Strategy Risk Customer Relationship
    25. Enterprise2.0 (web2.0 as Facilitator) Business2.0 (web2.0 as Biz Platform & Business Models) Company 2.0
    26. Company1.0 web2.0 Security Static, stable Systemic Process Company 2.0 Hierarchical Closed Top Down Control & Command Enterprise 2.0 BizModel 2.0 Participate Open Share Collective Intelligence Social Media Attention Economy New Money ?????
    27. Enterprise 1.0 Enterprise2.0 Hierarchy Flat Organization Friction Ease of Organization Flow Bureaucracy Agility Inflexibility Flexibility IT-driven technology / Lack of user control User-driven technology Top down Bottom up Command and Control Collaboration and Collective Decision Centralized Distributed Teams are in one building / one time zone Teams are global Silos and boundaries Blur , Fuzzy boundaries, open borders Need to know Transparency Information systems are structured and dictated Information systems are emergent Taxonomies Folksonomies Overly complex Simple and Light Closed / proprietary standards/ NIH Open Scheduled On Demand Long time-to-market cycles Short time -to-market cycles Security Trust
    28. Hierarchy to Flat Creative Network Command & Control Creative Collaboration: Communication and Decision Making
    29. Email Overload to Wiki Collaborative Intelligence
    30. New Leadership and Decision Making
    31. Blog for Flat and Transparent Communication 일터 문화 혁신 ( 수평적 ) 구성원간 커뮤니케이션 활성화 집단지성 활성화 인재 파악 및 등용 신속한 트랜드와칭 및 변화에 대한 빠른 대응 고객의 Loyalty 확보 Made in Customer 지속적이고 성공적인 사업추진 자발적 자기 표현 , 참여 , 공유하는 열린 터전 고객과의 교감
    32. Open Innovation & Crowd Sourcing <ul><li>A 50 year old mining company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find. </li></ul>
    33. 돌리고 돌리고 ~ Think Big, Start Small, Move Fast
    34. web2.0 as Biz Platform & Hot Issues
    35. Services => Platform => Data => Trust
    37. Information, Knowledge, Contents, Application, Advertisement, Money, Relationship… Everybody is Happy Value Time
    38. Mobile Platform & Open Ecosystem
    39. Within 5 years, the majority of Web usage worldwide will be mobile. Mobile application developers are increasingly choosing the Web as a platform.
    40. Online Video Platform Web/PC/OnDemand TV/Setupbox/Live UGC Pro(RMC) IPTV tv2.0 Internet TV Open IPTV by josanku 2008
    41. Contents Owners User Advertisers Online Video Platform, Ecosystem & Economy Attention Engagement Money Device Manufacturers Platform Providers Service, Solution Providers Network Operators Contents Distributers Contents Creators
    42. Desktop Widget Web Widget Mobile Widget, zenzui Physical Widget Widgetstation, chumby Widget
    43. Widget Makers Content & Application Providers Users Widget Gallery Advertisers Web Containers, Terminals Developers Widget Platform
    44. Search Media Information Comm. Shopping Entertainment PEOPLE Social Wb, Peopleware/Socialware/Social Computing People as Platform
    46. Social Shopping
    48. Social Media
    49. Ad Platform, Attention Economy Advertisement2.0 <ul><li>The Major or Only web2.0 Revenue Model </li></ul><ul><li>Two Side Economics </li></ul><ul><li>Attention=$: MS Cashback </li></ul><ul><li>Personalized </li></ul><ul><li>Advertisement as Content </li></ul><ul><li>Cost Per Action: iCompany </li></ul><ul><li>Type: Video, Mobile, Widget, Game </li></ul><ul><li>Social Ad Network </li></ul><ul><li>Wibro as an Advertisement </li></ul>
    50. Show Me the Money~
    51. Company Needs C2O C hief Web 2 .0 O fficer
    52. web2.0 in Korea
    53. web2.0 >> web3.0 web0.2 web3.0 (Semantic Web , Mobile Web ?)
    54. 본질
    55. Collaborative Intelligence
    58. ME Broadcasting (Mobile) Broadband Democracy
    60. Internet=Via Applia Antica web2.0=Internet + Open Culture
    61. korea 2.0 = f(web2.0)
    62. U People, Industry, Academy, Government
    63. korea2.0 Initiative
    65. Thank U [email_address]