UXPA BOSTON 2013 - Visual Communication in UX research and designDory_Kronos
Communicating strategies, concepts, ideas and user research data to key decision-makers is a major challenge that user experience designers continuously face in the product design cycle. A big part of this challenge lies in the fact that user experience deliverables need to be communicated to a wide audience with various skills and expertise at different stages of the product development. This presentation focuses on providing user experience researchers and designers with real examples on how infographics and information visualization methods have been used in the different stages of a user-centered design cycle to convey solutions to complex business problems in a visually more consumable format. According to various cognition and perception research literature, visualization has been proven to improve the reception of information and knowledge compared to text.
The content of this presentation reinforces those findings by examining the different visualization techniques and principles invoked in the literature and adapting them to promote the user experience being designed. Various visual representations have been explored as a replacement to more traditional formats of conveying ideas such as text for example. Those include"day-in-a-life charts", experience maps, color-coded dashboards and many more. Best practices and lessons learned will be shared during the session such as how to best apply Tufte's design principles to improve the effectiveness of visual representation. The session will be an interactive discussion where the audience is encouraged to start thinking on how the knowledge around information visualization could be leveraged to help us, designers and UX researchers, better communicate design problems and solutions.
Presentation by Sarah Weise at Digital Summit Denver June 16, 2015
Build better products, faster with these actionable, inventive techniques to help you amp up UX sessions with your team, customers, and stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. After a decade of experimenting with literally hundreds of hands-on activities for commercial and government clients, Sarah Weise will be sharing time-saving tricks for uncovering deep drivers and creating better experiences. Learn how to quickly and effectively identify, ideate and refine target audiences, business/site goals, top tasks, key differentiators, personas and more. Take these UX hacks back to your team tomorrow!
4-hour, hands-on workshop from Internet Summit 2015 presented by Sarah Weise, UX Director at Booz Allen Hamilton.
There’s a secret that lies at the heart of today’s most successful tech methodologies: Lean UX, Agile, Lean Startup, Design Thinking, Human Centered Design, and beyond. It’s the human connection. As digital marketers and strategists, our careers depend on connecting and engaging, learning how to add value — and then convincing the rest of your team.
This hands-on session will teach you lean UX skills and strategies that you can take back to your team tomorrow. Inspire your team to get to know your customers — and build better experiences, faster for those who interface with your brand.
After this session, you will immediately be able to apply what you learned to your work. In Lean & Mean UX, you’ll receive:
- Workbook of templates and cheat sheets.
- Creativity kickstarters and facilitation tricks to get your team focused and gushing ideas.
- Live usability testing session with one lucky volunteer.
- Real-life stories, photos and videos from 15 years of trial and error.
- Motivation to go forth and build awesome things, faster.
Digital Summit conferences are presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. Variations of this workshop have been presented at Digital Summit conferences across the country in 2014 and 2015.
Presented by Sarah Weise at the HOW Interactive Design Conference in San Francisco. September 2015 / HOW Design Magazine.
Build better products, faster with actionable, inventive techniques to help you amp up UX sessions with your team, customers, and stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. After a decade of experimenting with literally hundreds of hands-on activities for commercial and government clients, Sarah Weise will be sharing time-saving tricks for ideating, uncovering deep drivers and crafting better experiences. Learn how to quickly and effectively identify, ideate and refine target audiences, business/site goals, top tasks, key differentiators, personas and more. Take these time-saving UX hacks back to your team tomorrow!
Type on the web has many roles: it is an interface, a brand, sets tone, and directs the user. Typography has many roles and can either add or take away from User Experience. In this beautiful and exciting talk we’re going to look at various ways type is used, implemented, and dissect the role that it plays in user experience on the web.
Lean UX Secrets: Engage & Delight in a Digital World (Digital Summit Atlanta)Sarah Weise
This talk on Lean UX was presented at Digital Summit Atlanta by Sarah Weise.
Program Description: Stop hearing crickets. Learn the secrets to amp up meetings with your team, your customers and your stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. We’ll break down the nuts & bolts of how to conduct successful working sessions in order to get the most from your team members during meetings, and uncover deep drivers to create a better experience. After years of experimenting with hundreds of hands-on activities for commercial and government clients, we’ll be sharing our top creative activities. We’ll show you what works to gather information about target audiences, business goals, website goals, top tasks, key differentiators, and personas. This session is specifically designed for you to take away tips and tricks that you can apply to your own meetings. That’s right: try this at home, folks.
UXPA BOSTON 2013 - Visual Communication in UX research and designDory_Kronos
Communicating strategies, concepts, ideas and user research data to key decision-makers is a major challenge that user experience designers continuously face in the product design cycle. A big part of this challenge lies in the fact that user experience deliverables need to be communicated to a wide audience with various skills and expertise at different stages of the product development. This presentation focuses on providing user experience researchers and designers with real examples on how infographics and information visualization methods have been used in the different stages of a user-centered design cycle to convey solutions to complex business problems in a visually more consumable format. According to various cognition and perception research literature, visualization has been proven to improve the reception of information and knowledge compared to text.
The content of this presentation reinforces those findings by examining the different visualization techniques and principles invoked in the literature and adapting them to promote the user experience being designed. Various visual representations have been explored as a replacement to more traditional formats of conveying ideas such as text for example. Those include"day-in-a-life charts", experience maps, color-coded dashboards and many more. Best practices and lessons learned will be shared during the session such as how to best apply Tufte's design principles to improve the effectiveness of visual representation. The session will be an interactive discussion where the audience is encouraged to start thinking on how the knowledge around information visualization could be leveraged to help us, designers and UX researchers, better communicate design problems and solutions.
Presentation by Sarah Weise at Digital Summit Denver June 16, 2015
Build better products, faster with these actionable, inventive techniques to help you amp up UX sessions with your team, customers, and stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. After a decade of experimenting with literally hundreds of hands-on activities for commercial and government clients, Sarah Weise will be sharing time-saving tricks for uncovering deep drivers and creating better experiences. Learn how to quickly and effectively identify, ideate and refine target audiences, business/site goals, top tasks, key differentiators, personas and more. Take these UX hacks back to your team tomorrow!
4-hour, hands-on workshop from Internet Summit 2015 presented by Sarah Weise, UX Director at Booz Allen Hamilton.
There’s a secret that lies at the heart of today’s most successful tech methodologies: Lean UX, Agile, Lean Startup, Design Thinking, Human Centered Design, and beyond. It’s the human connection. As digital marketers and strategists, our careers depend on connecting and engaging, learning how to add value — and then convincing the rest of your team.
This hands-on session will teach you lean UX skills and strategies that you can take back to your team tomorrow. Inspire your team to get to know your customers — and build better experiences, faster for those who interface with your brand.
After this session, you will immediately be able to apply what you learned to your work. In Lean & Mean UX, you’ll receive:
- Workbook of templates and cheat sheets.
- Creativity kickstarters and facilitation tricks to get your team focused and gushing ideas.
- Live usability testing session with one lucky volunteer.
- Real-life stories, photos and videos from 15 years of trial and error.
- Motivation to go forth and build awesome things, faster.
Digital Summit conferences are presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. Variations of this workshop have been presented at Digital Summit conferences across the country in 2014 and 2015.
Presented by Sarah Weise at the HOW Interactive Design Conference in San Francisco. September 2015 / HOW Design Magazine.
Build better products, faster with actionable, inventive techniques to help you amp up UX sessions with your team, customers, and stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. After a decade of experimenting with literally hundreds of hands-on activities for commercial and government clients, Sarah Weise will be sharing time-saving tricks for ideating, uncovering deep drivers and crafting better experiences. Learn how to quickly and effectively identify, ideate and refine target audiences, business/site goals, top tasks, key differentiators, personas and more. Take these time-saving UX hacks back to your team tomorrow!
Type on the web has many roles: it is an interface, a brand, sets tone, and directs the user. Typography has many roles and can either add or take away from User Experience. In this beautiful and exciting talk we’re going to look at various ways type is used, implemented, and dissect the role that it plays in user experience on the web.
Lean UX Secrets: Engage & Delight in a Digital World (Digital Summit Atlanta)Sarah Weise
This talk on Lean UX was presented at Digital Summit Atlanta by Sarah Weise.
Program Description: Stop hearing crickets. Learn the secrets to amp up meetings with your team, your customers and your stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. We’ll break down the nuts & bolts of how to conduct successful working sessions in order to get the most from your team members during meetings, and uncover deep drivers to create a better experience. After years of experimenting with hundreds of hands-on activities for commercial and government clients, we’ll be sharing our top creative activities. We’ll show you what works to gather information about target audiences, business goals, website goals, top tasks, key differentiators, and personas. This session is specifically designed for you to take away tips and tricks that you can apply to your own meetings. That’s right: try this at home, folks.
Apps as Machines — ThingsCon Berlin 2014Martin Jordan
What if your favourite apps turned into little machines? What makes physical objects more emotionally engaging than apps? How do we connect to them through our natural senses and cognitive abilities?
Together we'll break down some of our favourite apps to their elementals and imagine them as physical machines. We'll examine aspects of experience which can bring us closer to the services we use everyday.
How? With a few short hands-on exercises, we'll explore the jobs-to-be-done behind popular apps. Quick prototypes and scenarios of how these might exist as machines will try to uncover what we're after.
The ‘Apps as Machines’ workshop was held during ThingsCon in May 2014 in Berlin — by Boris Anthony, Hannes Jentsch and Martin Jordan
Slides from my talk at Cambridge Usability Group on the 12th of May 2014
http://www.eventbrite.co.uk/e/designing-better-ux-deliverables-tickets-11542298325
Needing to produce some kind of deliverables throughout a project is inevitable: it might be user research reports to inform senior stakeholder; usability test results to communicate to developers; sketches and wireframes to pass on to web designers.
Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
This was a quick talk I gave on product roadmaps and how they are obsolete. I offer a few suggestions on how to tackle having a conversation around roadmaps and removing dates.
Original meetup: https://www.meetup.com/ProductTank-Atlanta/events/232478237/
Includes the definition, value, usage and history of heuristics as well as 10 principles with starter questions for use in an evaluation. (As presented most recently at Interaction 12 in Dublin)
The Art of Experience Design | Peer AcademyOnur Ekinci
Sally and Yvonne - co-founders of Wildwon - design events and experiences in a completely new way by applying user experience (UX) design methods to event production. Their events are designed holistically across the digital as well as the real world. Whether you work on are launches, conferences, small workshops and meetings or public programs and exhibitions, this workshop is the perfect chance to get across the cutting edge approach of experience design for events, and engage your audience in a deeper and more unique way.
Finding Your Way - Big Data vs. Wayfinding On Your Campus - #heweb15 #aim7farktal
Wayfinding and map data: so many (conflicting) data sources out there, so little time . And so much potential for losing your future students before you can even make the pitch. We’ll look at ways to correct your campus data in major mapping systems, and then look at some fairly easy-to-build and inexpensive options for building mobile-friendly interactive maps for your campus. (HighEdWeb 2015 Conference, AIM7 Track Session)
In this deck, we discuss an approach to validate the business merits of ideas. Presented to the HackUCI club on 02/02/2017 as part of a Cylance sponsored event.
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Anna Dahlström
TAKE THIS WORKSHOP ONLINE & GET 20% OFF WITH CODE 'SLIDESHARE'
https://school.uxfika.co/p/best-practice-for-ux-deliverables/?product_id=325265&coupon_code=SLIDESHARE
---
Slides from my 'Best practice for UX deliverables' workshop that I ran for Eventhandler in London on the 05th of March 2014.
http://www.eventhandler.co.uk/events/uxnightclass-uxdeliverables3
---
Please note that for copyright reasons & client privacy the examples in this presentation are slightly different than from the workshop. The examples included are for reference only in terms of what I talked through in the 'Good examples' section.
-----
ABSTRACT
Whilst the work we do is not meant to be hanged on a wall for people to admire, nor is meant to be put in a drawer and forgotten about. Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Who is it for?
This workshop is suitable for anyone starting out in UX, or who's worked with it for a while but is looking to improve the way they present their work.
What you'll learn
In this hands on workshop we'll walk through real life examples of why the UX of UX deliverables matter. We'll cover how who the reader is effects the way we should present our work, both on paper and verbally, and how to ensure that the work you do adds value. Coming out of the workshop you'll have practical examples and hands on experience with:
// How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)
// Guiding principles for creating good UX deliverables (both low and high fidelity)
// Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents
// Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
This deck covers:
What is user experience design?
How lean concepts changed our approach to UXD
How to begin a successful UX project
How to implement user research to get actionable insight
Brief presentation for Always On Always Connected, an application development class for state-of-the art in mobile technology and smart devices at NYU's ITP.
A design system can vastly improve your team's productivity, but most of all, it leads to better products! The challenge lies in creating a mature system and leading its adoption across the company successfully. Let's talk about how we learned to meet the needs of different designers and developers on different products, on different tech stacks. Attendees will go home with tips they can use to improve design systems of any stage.
Apps as Machines — ThingsCon Berlin 2014Martin Jordan
What if your favourite apps turned into little machines? What makes physical objects more emotionally engaging than apps? How do we connect to them through our natural senses and cognitive abilities?
Together we'll break down some of our favourite apps to their elementals and imagine them as physical machines. We'll examine aspects of experience which can bring us closer to the services we use everyday.
How? With a few short hands-on exercises, we'll explore the jobs-to-be-done behind popular apps. Quick prototypes and scenarios of how these might exist as machines will try to uncover what we're after.
The ‘Apps as Machines’ workshop was held during ThingsCon in May 2014 in Berlin — by Boris Anthony, Hannes Jentsch and Martin Jordan
Slides from my talk at Cambridge Usability Group on the 12th of May 2014
http://www.eventbrite.co.uk/e/designing-better-ux-deliverables-tickets-11542298325
Needing to produce some kind of deliverables throughout a project is inevitable: it might be user research reports to inform senior stakeholder; usability test results to communicate to developers; sketches and wireframes to pass on to web designers.
Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
This was a quick talk I gave on product roadmaps and how they are obsolete. I offer a few suggestions on how to tackle having a conversation around roadmaps and removing dates.
Original meetup: https://www.meetup.com/ProductTank-Atlanta/events/232478237/
Includes the definition, value, usage and history of heuristics as well as 10 principles with starter questions for use in an evaluation. (As presented most recently at Interaction 12 in Dublin)
The Art of Experience Design | Peer AcademyOnur Ekinci
Sally and Yvonne - co-founders of Wildwon - design events and experiences in a completely new way by applying user experience (UX) design methods to event production. Their events are designed holistically across the digital as well as the real world. Whether you work on are launches, conferences, small workshops and meetings or public programs and exhibitions, this workshop is the perfect chance to get across the cutting edge approach of experience design for events, and engage your audience in a deeper and more unique way.
Finding Your Way - Big Data vs. Wayfinding On Your Campus - #heweb15 #aim7farktal
Wayfinding and map data: so many (conflicting) data sources out there, so little time . And so much potential for losing your future students before you can even make the pitch. We’ll look at ways to correct your campus data in major mapping systems, and then look at some fairly easy-to-build and inexpensive options for building mobile-friendly interactive maps for your campus. (HighEdWeb 2015 Conference, AIM7 Track Session)
In this deck, we discuss an approach to validate the business merits of ideas. Presented to the HackUCI club on 02/02/2017 as part of a Cylance sponsored event.
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Anna Dahlström
TAKE THIS WORKSHOP ONLINE & GET 20% OFF WITH CODE 'SLIDESHARE'
https://school.uxfika.co/p/best-practice-for-ux-deliverables/?product_id=325265&coupon_code=SLIDESHARE
---
Slides from my 'Best practice for UX deliverables' workshop that I ran for Eventhandler in London on the 05th of March 2014.
http://www.eventhandler.co.uk/events/uxnightclass-uxdeliverables3
---
Please note that for copyright reasons & client privacy the examples in this presentation are slightly different than from the workshop. The examples included are for reference only in terms of what I talked through in the 'Good examples' section.
-----
ABSTRACT
Whilst the work we do is not meant to be hanged on a wall for people to admire, nor is meant to be put in a drawer and forgotten about. Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Who is it for?
This workshop is suitable for anyone starting out in UX, or who's worked with it for a while but is looking to improve the way they present their work.
What you'll learn
In this hands on workshop we'll walk through real life examples of why the UX of UX deliverables matter. We'll cover how who the reader is effects the way we should present our work, both on paper and verbally, and how to ensure that the work you do adds value. Coming out of the workshop you'll have practical examples and hands on experience with:
// How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)
// Guiding principles for creating good UX deliverables (both low and high fidelity)
// Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents
// Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
This deck covers:
What is user experience design?
How lean concepts changed our approach to UXD
How to begin a successful UX project
How to implement user research to get actionable insight
Brief presentation for Always On Always Connected, an application development class for state-of-the art in mobile technology and smart devices at NYU's ITP.
A design system can vastly improve your team's productivity, but most of all, it leads to better products! The challenge lies in creating a mature system and leading its adoption across the company successfully. Let's talk about how we learned to meet the needs of different designers and developers on different products, on different tech stacks. Attendees will go home with tips they can use to improve design systems of any stage.
Mobile interaction models, beyond the appKoen Delvaux
This presentation given on the Mobilecamp Brussels event on 08/05/2010 makes the point that not everyone needs to develop a mobile app. There are plenty of other interaction possibilities with mobile users.
Engage Your Audience With PowerPoint Decks: WebinarGramener
Gramener's CEO and Co-Founder Anand S hosted a webinar on how interactive PowerPoint decks can engage your audiences.
Pain points discussed in this webinar :
-How to utilize interactive slides to answer business questions like "Where is the problem?" and "What created this problem?"
-What forms of interactivity does PowerPoint offer, and when should you utilize each?
-What tools and plug-ins can aid in the creation of interactive presentations?
Watch the full webinar on: https://info.gramener.com/interactive-powerpoint-for-operations
Book a free demo to know more about Gramener's solutions: https://gramener.com/demorequest/
How to make data-driven interactive PowerPoint presentations for operationsGramener
Interactive data-driven presentations are a new way of presenting data. They allow the presenter and the audience to engage actively and drill into the data within PowerPoint.
Author: S. Anand - CEO, Gramener
Check out the full webinar on the topic: https://info.gramener.com/interactive-powerpoint-for-operations
Web UI Design Patterns and best-practices guide from http://www.uxpin.com -- the best online wireframing, UX & product management suite available anywhere.
As part of a series of bi-weekly training on UX design and architecture, I presented a three part series on application design frameworks and best practices for interaction design patterns for desktop and mobile
Similar to How to Drive Great Design in Organizations (Small & Very Very Large) (20)
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Transforming Brand Perception and Boosting Profitability
How to Drive Great Design in Organizations (Small & Very Very Large)
1. UXPA Boston 2015: How to Drive
Great Design in Organizations (Small &
Very Very Large)
Shaun Worti
s
Director, User Experience & Product Desig
n
Pegasystem
s
shaun.wortis@pega.co
m
@shaunwortis
Meng Yan
g
Senior UX Designe
r
Pegasystem
s
meng.yang@pega.co
m
@mengyang
22. Expert reviews
Pega®
7
SalesForceAutomation
7.13 Targeted UX/UI Review
December 12, 2014 – ONGOING DRAFT
Pega®
7 SalesForceAutomation7.13 Design Review
15
PRIVATE & CONFIDENTIAL
Get Directions
This does not have to be a repeating
button and can be replaced as an
icon. Since it dependent on the
Location value, the icon, button or
link should be more attached to
Location. If using an icon, considering
vertically aligning it to the top of the
Location value and not the label.
Also, consider having the icon next to
the Location label, which can then be
an icon or the text “Directions”.
“FirstName” / “LastName”
Is it necessary to separate these out
into two fields and column?
It is difficult to quickly read the name.
Consider having a single field “Name”
with format: LastName, FirstName
MiddleName – especially since the list
is sorted by last name.
Can this table be sorted? (Does sort
add value?)
Find Contacts in Area Continued
Drop Down Filter
The positioning of this drop down
suggests it only manipulates the map
– specifically the view of the map;
however, it actually modifies the
scope of the list to the right.
This drop down should be moved
over to the right and above the
pagination. If possible, some
information about the “current
location” should be visible.
There seems to be a performance
issue when changing the value. If this
continues to be updated onChange,
consider adding a loading icon.
Pagination
If not modifying the existing
pagination style on this page,
consider spacing out the next and last
(first and previous) icons more and
provide a large hit area for previous
and next (through padding).
A copy of pagination should appear
at the bottom of the list as well (and
should be a global standard).
Tactics!
43. Home
screen
Short-look
notification
Clock
Long-look
notification
Scrollable
offscreen
actions
More actions
menu
App
landing
Additional
app info
Pressed
Digital Crown
Received
notification,
tilted wrist Didn’t drop wrist,
kept staring
Action
selected
(Seems to be
no confirmation
in Watch?)
Force
touch
P
Glances
Expiring in 5 min
PARKING
P PARKING
Your parking expires
in 5 minutes for...
233 S Main St.
Cambridge, MA
Expiring soon
Refill for half hour
Refill for 1 hour
Dismiss
Swipe left
App selected
Swipe
up
66%
6Days
left
until Bermuda
Apple Watch
App Interaction Flow 1.1
Action taken
on glance
Action options
Action item
pressed
Food intake
Track
Water intake
Sugar intake
Main 10:06
70. In a Nutshell
5 principles
• Understand what the business considers valuabl
e
• Turn UX strategy into product strateg
y
• Create a simple internal design languag
e
• Demonstrate (over and over) what UX actually i
s
• Be honest: There’s no formula to UX success
8 tactics
• Company-wide design reviews
• Expert reviews
• Videos
• Quarterly C-level brie
fi
ngs on UX and front-end tech trends on:“High-Level” processes, technology, and UX
• Drive technology to drive design
• Engage stakeholders in the design process (i.e. use Agile/Lean UX)
• Test stake holder
s
• Explaining test data via weekly emails and online publications
4 approaches to effective design presentations
• Visualize, as much as you can
• Use real conten
t
• Prototype, as fast as you can
• Tell a story