After working with diverse clients – ranging from small agencies to big corporations for over eight years, and by learning from the mistakes and success, I found that there are five basic questions that should be answered, and introspected on, to make an agency-client relation successful-
Who exactly is your client?
What is expected from you? Go beyond gathering requirements and find out what your clients’ & their customers’ expectations are.
When do you plan to give ongoing demos, and delivery? Build predictability.
Why do clients send you those agitated mails? What is the real reason behind them?
To ensure quality results, follow the LED principal – Lead, Empathise, Document.
From my experience answering these questions are building blocks for a successful client relationship- whether a small theme project or one with a huge scope.
6 Hacks to Take Your B2B Website Conversion to the Next LevelOptimizely
Did you know that only 22% of B2B businesses are satisfied with their website conversion rates? That’s probably because the average website conversion rate on a B2B site is 7%. Many companies are missing a huge opportunity to engage and convert the majority of their site visitors.
As marketers we’re always looking for fresh new ideas to boost our site conversion. And that’s why we are bringing together Optimizely’s Takeshi Young and Drift’s Dan Murphy to share their insights and experience.
Join this webinar and learn:
- 6 ways you can skyrocket your site conversion
- Example of real conversion tests run
- Website hacks that you can start implementing right away
Six (6) Questions to Plan your Website RedesignMayur Gudka
Designing a website without a plan can cost a lot in time and money. These SIX proper planning questions will help you succeed must faster and crush your competition like never before.
contentzap.com/actions-pages-and-bears
Most marketers struggle when it comes to tracking lead interests, being seen as relevant, and converting their leads to customers. If this describes some of the challenges you are facing, then creating GREAT calls to action and landing pages will dramatically help you increase your results!
Our very own Kim Albee and Margaret Johnson have teamed up yet again to help SMB marketers grasp their second biggest boggle: creating enticing calls to action and landing pages that convert.
6 Hacks to Take Your B2B Website Conversion to the Next LevelOptimizely
Did you know that only 22% of B2B businesses are satisfied with their website conversion rates? That’s probably because the average website conversion rate on a B2B site is 7%. Many companies are missing a huge opportunity to engage and convert the majority of their site visitors.
As marketers we’re always looking for fresh new ideas to boost our site conversion. And that’s why we are bringing together Optimizely’s Takeshi Young and Drift’s Dan Murphy to share their insights and experience.
Join this webinar and learn:
- 6 ways you can skyrocket your site conversion
- Example of real conversion tests run
- Website hacks that you can start implementing right away
Six (6) Questions to Plan your Website RedesignMayur Gudka
Designing a website without a plan can cost a lot in time and money. These SIX proper planning questions will help you succeed must faster and crush your competition like never before.
contentzap.com/actions-pages-and-bears
Most marketers struggle when it comes to tracking lead interests, being seen as relevant, and converting their leads to customers. If this describes some of the challenges you are facing, then creating GREAT calls to action and landing pages will dramatically help you increase your results!
Our very own Kim Albee and Margaret Johnson have teamed up yet again to help SMB marketers grasp their second biggest boggle: creating enticing calls to action and landing pages that convert.
InboundCon 2016 "Turning Viewers into Customers" - Kimbe MacMasterPowered by Search
Video is the next best thing to being there in person. Seriously, video helps you connect emotionally and build relationships, which, aside from giving you the warm and fuzzies, also helps marketers build trust, move prospects through the funnel faster, close bigger deals, and secure longer-term, loyal customers. And yes, even B2B marketers make decisions based on personal benefit and emotional connection. Join this session to learn how to harness the power of video to elicit emotions in even the toughest B2B decision makers, build stronger, one-to-one relationships with personalized video, and learn more about them with interactive video to give them more of what they want (and need!) to convert. Because, after all: the play button is the most compelling call to action on the web.
Blogging – you’ve been told it’s a good idea but why? And more importantly how?
In this webinar, you’ll learn why blogging should be central to your online marketing strategy. But we’ll keep the theory to a minimum and give you a practical guide to blogging success.
You’ll also get tips from top accounting bloggers and there’s free blog content for everyone who registers for the webinar. See you there!
What you’ll Learn
- Why blog?
- How to get ideas for blog posts
- Writing tips from our content team
- Recycling your blog content for a marketing boost
- Pro tips from top accounting bloggers
Writing PHP – The WordPress Way! by Rahul Bansal @WordCamp Mumbai 2017rtCamp
These slides cover common mistakes PHP programmers often make when they join the WordPress ecosystem.
There are few PHP functions for which WordPress has its API. One common case is use of PHP’s curl() function instead of using wp_remote_*() functions.
Using WordPress equivalent has its benefits.
Approaches To WordPress Theme DevelopmentCatch Themes
Here I have shared my WordPress Theme Development and review experiences. In this process, I have used and learned about various approaches to WordPress theme development. Such as Starting from Scratch, Editing an Existing Theme, Parent and Child, Theme Framework and Starter Theme. I am sharing with you about TwentyEleven, Catch Box, Simple Catch, Genesis, Hybrid, Edin, Goran, Bones, Underscores, Components and other themes.
How to Build your own Medium using WordPress.comNagesh Pai
From my talk delivered at WordCamp Kochi. Some idea on how you can create your own medium, to spread your ideas. Begin with zero investment, create value and then scale up towards a full blown medium
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
InboundCon 2016 "Turning Viewers into Customers" - Kimbe MacMasterPowered by Search
Video is the next best thing to being there in person. Seriously, video helps you connect emotionally and build relationships, which, aside from giving you the warm and fuzzies, also helps marketers build trust, move prospects through the funnel faster, close bigger deals, and secure longer-term, loyal customers. And yes, even B2B marketers make decisions based on personal benefit and emotional connection. Join this session to learn how to harness the power of video to elicit emotions in even the toughest B2B decision makers, build stronger, one-to-one relationships with personalized video, and learn more about them with interactive video to give them more of what they want (and need!) to convert. Because, after all: the play button is the most compelling call to action on the web.
Blogging – you’ve been told it’s a good idea but why? And more importantly how?
In this webinar, you’ll learn why blogging should be central to your online marketing strategy. But we’ll keep the theory to a minimum and give you a practical guide to blogging success.
You’ll also get tips from top accounting bloggers and there’s free blog content for everyone who registers for the webinar. See you there!
What you’ll Learn
- Why blog?
- How to get ideas for blog posts
- Writing tips from our content team
- Recycling your blog content for a marketing boost
- Pro tips from top accounting bloggers
Writing PHP – The WordPress Way! by Rahul Bansal @WordCamp Mumbai 2017rtCamp
These slides cover common mistakes PHP programmers often make when they join the WordPress ecosystem.
There are few PHP functions for which WordPress has its API. One common case is use of PHP’s curl() function instead of using wp_remote_*() functions.
Using WordPress equivalent has its benefits.
Approaches To WordPress Theme DevelopmentCatch Themes
Here I have shared my WordPress Theme Development and review experiences. In this process, I have used and learned about various approaches to WordPress theme development. Such as Starting from Scratch, Editing an Existing Theme, Parent and Child, Theme Framework and Starter Theme. I am sharing with you about TwentyEleven, Catch Box, Simple Catch, Genesis, Hybrid, Edin, Goran, Bones, Underscores, Components and other themes.
How to Build your own Medium using WordPress.comNagesh Pai
From my talk delivered at WordCamp Kochi. Some idea on how you can create your own medium, to spread your ideas. Begin with zero investment, create value and then scale up towards a full blown medium
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
Introduce yourself - I am Vivek, work with rtCamp, Pune. Lead the Sales division, and manage Key Accounts manager. WP 8 years ago.
Majority of my work experience involves client communication.
Over the years, while working with all the emails, Skype calls, Communication on Slack channels, Jira tickets, scrum meetings I tried to find thumbrule or set of rules that could help to manage clients and deliver results.
I came across best practices- I have implemented them, used them and learnt from them.
To simplify, I have categorised most my learnings into five basic questions. This talk will cover these questions and I hope they help you too. This talk would be useful for anybody who is into client facing activities.
You need to understand WHO is your client
Who is your client -
not who as in “name of the client” but who it actually is?
Your regular client communciatin look somehting like this mails, Slack, Trello etc. Who is your client among all this communication?
Your regular client communciatin look somehting like this mails, Slack, Trello etc. Who is your client among all this communication?
Your regular client communciatin look somehting like this mails, Slack, Trello etc. Who is your client among all this communication?
Your client is the team behind all that communication. Those small display pictures. The humans,
Image Credit - http://media.istockphoto.com/photos/multi-ethnic-people-portraits-picture-id498012796?k=6&m=498012796&s=170667a&w=0&h=YBT4Qhrar3mdX_109yULTOuXpv_-oN87jaYMOy4qhuc=
I took this picture a while ago to give an idea that your client is someone like you and me.
You need to understand that you are dealing with actual people, with emotions, with different backgrounds, different understandings.
Understand who all are in client’s team.
Is he a marketer who can talk authoritatively on a content strategy but doesn’t know about technical stuff. Or the tech person who knows the tech stuff but does not have 2-5 years vision of the product.
To explain how this helps -
So on one of our project, the person I was dealing with was the Editor of the a leading magazine. Other than feature developmentm, We were also working to optimise their site performance. I told her we are going to use CDN for static resources` == PAUSE. That was the silence I got. Se then I knew her print backrgound, so I explained that to buy a copy of that magazine she can just go to the nearest store instead of going all the way to the press where the magazine is printed, Saving time.
Understanding perspective allows you to tailor your communication to better give value. I read this somewhere - Line of emails are greater than lines of codes - hence you should emphasise more on this.
Find more about this person, reach out on Twitter and social media to know more.
You can go to sleep now :P
What is client’s business?
Does his/her customers expect from his business?
His business’ or product’s niche, the competitors
Why has he reached you
What he expects from you
Understanding his business from the customer’s perspective
Answering these will get you into the client's shoes
Perspective from his point of view / his customer’s Point of View
Image the product was yours answering WHAT will help you with this.
let your imagination flow- what would make you happy? This is the same thing that will make the client happy!
How many of you have that friend, who is always 5 minutes away? You call again and same response.
You feel less important when someone keeps you waiting without notifying - it kills the predictability of the plan.
Don’t let your clients ask for updates - Set expectations when they can expect a demo, delivery, daily update a performance report.
Be prompt and send updates.
If you are late then let them know. You will surely make next plan had your friend callled you himsefl and said that he wil lbe late by 5 minutes.
Don’t let your clients ask for updates - Set expectations when they can expect a demo, delivery, daily update a performance report.
Be prompt and send updates.
If you are late then let them know. You will surely make next plan had your friend callled you himsefl and said that he wil lbe late by 5 minutes.
Don’t let your client wonder if you are working on a critical bug request they sent a while ago.
Maybe you didn’t send an update or understand what the client wants
Maybe you didn’t deliver what was exoected
Or maybe the things that went wrong was out of your control
Just say “sorry”! Even if it’s not your fault and move on and hope they will eventually come around
So you have answered the questions and done oyur homework
But how do you ensure that both you and your cleint get value out of it?
Through my experiences I have found the following
YOU NEED TO LEAD your client!
WAKE UP CALL
Your client is not a line of text- but he’s not a God either
You don;t need to bow to ideas that will prove bad for the project
You are the LEAD of the porject -so you need to go in the direction that is best for the proejct
Use your Experience and expertise to make the best call!
Maybe postpone the time line or next version release
Someone supernatural? No.
If you do, then you also have to be one to Say “NO”
Say Sorry. Doesn’t mean it’s your mistake.
The rule of thumb is to empathize
Put yourself in the clients shoes
You show that you are on their side because the business is their bread and butter
People forget - the most human flaw
And how to make sure you avaoid this?
Document voice calls? Email
Summarize and get them approved
How to ensure that you handle your clients such that they get max value for it
It lights a bulb :P
Be a part of your client’s success because - Your customer is your best salesman