The document discusses strategies for enhancing customer relationships and emphasizes the importance of adding value to retain clients. Key suggestions include proactive communication, expressing gratitude, sharing relevant resources, providing freebies, and listening to customer feedback. The author, Justine Parsons, encourages businesses to focus on maintaining current client satisfaction rather than solely pursuing new leads.

1. How to
Add Value
to
Customer Relationships
Given the amount of time and effort it takes to gain a customer,
why is it so many businesses focus on new leads?

2. No business is perfect
We all make mistakes
with our clients

3. So it’s critical that we add value
where we can, as often as possible

4. Here are some ways to do this…

5. When you stuff up, go the extra mile
to put it right … quickly.
Do you have a client you know isn’t the happiest
right now?
1

6. Communicate with your clients
when you’re not selling to them.
Call or connect with a client each day.
2

7. A little thank you goes a long way.
Send your top 5 clients a thank you card and
voucher today.
3

8. Regularly send your clients links to
articles of interest.
The fact you think about them can really make
their day.
4

9. Keep your eyes open for tools
that solve problems or add value to your clients.
What have you come across recently that you
could share today?
5

10. Do freebies now and then.
How can you do something for nothing that
doesn’t undermine your offering but makes your
clients feel like they’ve been gifted?
6

11. Add something to a product or
service, for nothing.
Have a good look at what you offer. What
changes can you make today – or work towards
offering in the near future?
7

12. Introductions are gold.
Who in your network would benefit from linking
up? Make an introduction at least once a week.
8

13. LISTEN to your customers!
This tip is a given but often overlooked.
It makes your customers feel valued, special …
and heard.
9

14. Be generous with resources
How can you share the masses of information
you have – a resource library is a must have!
10

15. What are you doing to add
value?

16. Who Am I?
I’m Justine Parsons, proud owner of Your Virtual
Assistant
It’s my job to make your business run smoother and be
more productive
/yourvaconz
nz.linkedin.com/company/your-virtual-assistant-limited
/+YourvaCoNz_1998

17. For the full
article…
http://www.yourva.co.nz/add-value-to-customer-relationships/