Case Study on Haldiram.

1. The Recipe for Success:
Analyzing Haldiram's
Marketing Mi through
the 4 P's Framework

2. Introduction
Haldiram's is a well-known Indian
food company that specializes in
producing a wide range of
traditional Indian snacks,sweets,
and ready-to-eat meals.Established
in 1
937 as a small retail sweets and
namkeen (savory snacks)shop in
Bikaner,Rajasthan,by Shri Ganga
Bhishen Agarwal,Haldiram's has
since grown into one of India's most
prominent and beloved FMCG
(Fast-Moving Consumer Goods)
brands.

3. Product
Fig- Different products of Haldiram's
Haldiram's is renowned for its diverse
Product portfolio that includes a variety of
snacks such as bhujia, namkeen ,chips, and
sweets like rasgulla, gulab jamun , and more.
They also offer a range of ready-to-eat meals,
including curries, rice dishes, and snacks that
cater to Indian and international tastes.

4. Price
Haldiram's pricesitsproducts
competitively,while maintaining quality.
It offers different pricing strategies,such
asbundling and value packs,to attract
price-sensitive customers.Haldiram's also
offers premium productsat higher prices
to cater to customerslooking for a luxury
experience.

5. Promotion
Haldiram's usesa mixof traditional and
modern promotional strategies to reach
its target audience. It uses TV
commercials,print ads,and billboards to
reach a wider audience. Italso uses social
media and influencer marketing to target
younger audiences.Haldiram's also
participatesin eventsand sponsorshipsto
increase brand awareness.
Fig- Above Images show different promotion methods

6. Place
Haldiram's hasa strong distribution
network,with itsproducts available in
multiple channels,such asretail stores,
online platforms,and itsown outlets.It
also has a global presence,with its
productsavailable in multiple countries.
Haldiram's also ensuresthat itsproducts
are available in different formats,such as
single-serve and familypacks.
Fig- AHaldiram's outlet in Delhi

7. ProductStrategy
Haldiram's product strategy
focuses on innovation,quality,and
variety.It constantly introduces
new products and flavors to keep
up with changing customer
preferences.It also maintains
quality standards by using high-
quality ingredients and modern
manufacturing processes.
Haldiram's also offers a wide variety
of products to cater to different
tastes and preferences.

8. PriceStrategy
Haldiram's price strategy focuses on
offering value to customers while
maintaining profitability.It uses
different pricing strategies,such as
bundling and value packs,to attract
price-sensitive customers.Haldiram's
also offers premium products at
higher prices to cater to customers
looking for a luxury experience.It also
uses dynamic pricing to adjust prices
based on demand.

9. Promotion Strategy
Haldiram's promotion strategy
focuses on creating brand awareness
and loyalty.It uses a mix of traditional
and modern promotional strategies,
such as TV commercials,print ads,
social media,and influencer
marketing. Haldiram's also
participates in events and
sponsorships to increase brand
visibility and create a positive brand
image.

10. Place Strategy
Haldiram's place strategy focuses on ensuring
that its products are easily accessible to
customers.It has a strong distribution network,
with its products available in multiple channels,
such as retail stores, online platforms, and its
own outlets.Haldiram's also has a global
presence,with its products available in multiple
countries.It also ensures that its products are
available in different formats,such as single-
serve and family packs.

11. Conclusion
Haldiram's has achieved success by focusing on its product,
price, promotion, and place strategies. Its product strategy
focuses on innovation, quality, and variety. Its price strategy
offers value to customers while maintaining profitability.Its
promotion strategy creates brand awareness and loyalty. Its
place strategy ensures that its products are easily accessible
to customers. By using the 4 P's framework, Haldiram's has
created a strong brand image and a loyal customer base.

12. Thank You