SlideShare a Scribd company logo
February 23, 2014
#hacksf @GSP
PRESENTED BY: TEAM 3
THE MARKETING, MESSAGING,AND PROMOTION
OF PUBLIC INFORMATION CAMPAIGN THAT
EFFECTIVELY REACHES THE MOST UNDERSERVED
AND VULNERABLE SEGMENT OF SF RESIDENTS,
FACING HARRASMENT AND/OR EVICTION.
CHALLENGE
+ FEARFUL AND INTIMIDATED THE MAJORITY OF
THEIR DAY IS SPENT WITHIN THEIR
NEIGHBORHOODS
+ SEE FAMILY, PEERS, AND ETHNIC MEDIA AS
KEY RESOURCES
+ STRONG MOBILE PHONE USAGE (CALL/TEXT)
TARGET:
VULNERABLE SEGMENT
A HIGHLY-TARGETED AND
CULTURALLY-SENSITIVE AWARENESS CAMPAIGN,
THAT ENCOURAGES TARGET GROUP TO
EMPOWER THEMSELVES
BY REACHING OUT FOR EVICTION ASSISTANCE.
SOLUTION
MESSAGING IDEA
It’s your home and we will
help you stay.
EXECUTION:
WE WILL HELP YOU STAY
CAMPAIGN
EXECUTION:
CREATIVE MESSAGING
LANGUAGE-SPECIFIC TEXT MESSEGES
WEBSITE
A ONE-STOP-HUB FOR ALL THE INFORMATION AND INTRODUCE
EDC’S VAST NETWORK TO HELP THEM STAY IN THEIR HOMES
STAYSF.WEBFLOW.ORG
LANGUAGE-SPECIFIC BUS SHELTER ADS
ETHNIC-SPECIFIC PUBLICATIONS
OTHER ADDT’L OPPORTUNITIES
REBRANDING IDEAS
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction Defense
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
TEAM3
http://tinyurl.com/nuf355d
Featured on <re/code>:
RESULT:

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