This document outlines a 4-phase consumer segment report for a cafe called Brainwash Cafe. Phase I targets "Contemporary Dads" who are well-rounded, knowledgeable and revolutionary. Phase II focuses on "New-Gen" customers who are tech-savvy, childish but flirty, and rebellious. Phase III profiles "Toned-down Ozzys" as raw, devoted to rock, and slightly creepy. Phase IV describes "Modern Cool-Guys" as casual, a bit edgy but more refined than the other segments.

1. PET PROJECT:
Brainwash Café
Consumer Segment Report
presented by:
• Nittayawan Bangkhomkhun
• Alan Arguelles
1122 Folsom Street,
San Francisco, CA 94103

2. Phase I:
"Contemporary Dad"
• well-rounded
• knowledgeable
• revolutionary

3. Phase II:
"New-Gen"
• tech-savvy
• childish (but flirty)
• rebellious

4. Phase III:
“Toned-down Ozzy”
• raw
• devotee (of rock)
• (slightly) creepy

5. Phase IV:
“Modern Cool-Guy”
• casual
• a bit edgy
• more refined
(among the others)