The Imagen Group provides marketing and communications strategies to help organizations engage and connect with Hispanic consumers. They utilize integrated marketing approaches across social media and traditional outlets. The company has strong ties to the Hispanic market and Spanish media. Their services include strategic consulting, public relations, social media marketing, content creation, and crisis communications. They help companies tap into the large $1.5 trillion Hispanic consumer market while bridging cultures and languages.

1. BridgingTwo Cultures Two Languages ConnectingYou to Hispanic Consumers
The Imagen Group provides visibility strategy solutions for organizations that want to
engage, persuade and mobilize Hispanic consumers through“Passion Branding.”
Vision for high return, social media and traditional media opportunities -- utilizing
integrated marketing and communications strategies that strengthen organizational
market position and corporate perception, impact legislation and community
engagement --enhance revenue growth. Strong ties to the Hispanic market and
Spanish language media outlets.
Bridging two cultures, two languages -- enabling companies to tap into
the $1.5 trillion Hispanic market.
Company Overview/Core Competencies
• Strategic Consulting
• Public Relations
• Media Relations
• Multi-Cultural Marketing (Hispanic)
• Educational Marketing
• Social Media Marketing
• Online Content Marketing
• Multimedia Content Creation
• Content Management for Digital Distribution
• Corporate Identity & Reputation Management
• Crisis Communications & Issues Management
• Personal Branding
• Media & Communications Training
• Thought Leadership Positioning & Marketing
• Cause Related Marketing, Corporate Social Responsibility
• Automotive
• Consumer Goods
• Education
• Entertainment
• Financial Services
• Health/Medical
• Labor Unions
• Local and State Government
• Non-Profit
• Professional Service Firms
Past Performance/Clients
Differentiator/Value Proposition
Strategy development led by a seasoned, bilingual,
marketing and public relations executive who has
utilized her“Out of the Box”strategy for the last 10 years
to successfully lead teams in multicultural marketing,
social media strategy, corporate communications,
media relations, crisis management, community and
government relations. Strong ties to the Hispanic
market and Spanish language media outlets.
Angelica knows the importance of connecting with
your audience. She spent 10 year in front of the camera
as a reporter and news anchor. As the lead anchor, she
was recognized for being instrumental in helping the
news outlets attain the highest ratings in the country
among key demographics.
“As a former journalist, I am still
passionate about storytelling
and making a difference in
the community. This sets the
foundation needed for the
team at The Imagen Group
to effectively serve clients
and enable you to share your
organization’s story and create
a brand that stands out.”
was recognized for being instrumental in helping the
news outlets attain the highest ratings in the country
among key demographics.
“As a former journalist, I am still
passionate about storytelling
and making a difference in
the community. This sets the
foundation needed for the
team at The Imagen Group
to effectively serve clients
and enable you to share your
organization’s story and create
a brand that stands out.”
Angelica Urquijo
Chief Strategist
BridgingTwo Cultures Two Languages ConnectingYou to Hispanic Consumers
phone: (626)765.3553
email: Info@theimagengroup.com
www.theimagengroup.com