The document discusses the development of Tú Eres América, an initiative to create products and services for Hispanic populations in the US and their families in Latin American countries. Tú Eres América will leverage various media platforms and a multi-channel business model to provide services like remittances, insurance, loans, legal assistance, and education programs. It highlights the large potential market given the size and impact of the Hispanic population in the US.

1. Developing Products and Services for the Hispanic Population in the U.S.
Market and their Families in Latin American Countries
The information presented in this document is confidential and proprietary to Radio 1 Network and Santa Fe
Communications Group (“SFCG”) and for use solely by the individual to whom it is addressed and subject to non-
disclosure/non-circumvent restrictions contained herein.
Strictly Private and Confidential

2. The Opportunity
2
□ Tú Eres América is a Santa Fe Communications Group initiative to create a complete product and service offering specifically designed for
the Hispanic population in the US and there families in Latin American Countries
Tú Eres América promotes social development to the largest minority population in the US and their families in Latin American
Countries
Tú Eres América Business Model
Radio
Print Media
Internet
TV
Community Events
Digital Media
Call Center
Contact Center
Service Center
Operations
Sales
Customer Service
Payments Reception
Information,
Advertising &
Promotion
Sales Management
Collection
Telemarketing
B2B Sales
24/7 Support
Transactions
Closing
Products & Services
 Repatriation
 Health Assistance
 Disability
 Remittances
 Insurance
 Legal Assistance
 Personal Loans
 Debit Card Services
 Education cross border
programs
Diffusion Means in the
US and Latin American
Countries

3. Tú Eres América Project Highlights
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Relevant Social and Economic Impact in US and Latin American Countries
Impressive Track Record and Industry Pioneer
US Hispanic Population Potential Reach
Extremely Attractive Market Potential
Proven and Experienced Management Team
JV and Strategic Partners
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4. Impact of Hispanic Population in the US “at a Glance”
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+US$24.7 billion in remittances in 2015 to Mexico
+ 14 million potential families
98% of Remittances to Mexico come from the US
1% Increase in remittances diminishes Poverty Index in Mexico
Remittances represent +2% of the GDP in Mexico
The Hispanic population in the US has a relevant impact on Latin American countries.

5. Hispanic Market Opportunity
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Hispanic Market in the US
□ Hispanics are the largest minority in the United States. There
are more than 50mm inhabitants
□ Hispanics represent approximately 16% of the total US
population
□ Hispanics accounted for more than 56% of the total US
population growth in the last 10 years and have more than
US$1trillion of purchasing power
□ 76% live in 9 states, Texas and California account for 46.5% of
the entire population
□ Hispanics are projected to represent 30% of the US
population by 2050
14.6
22.4
35.3
50.5
1980 1990 2000 2010
Hispanic US Population (mm)
Under banked and Unbanked Market in the US
□ As of 2013, there are more than 33mm people unbanked and
55mm under banked people in the US
□ According to KPMG, in 2012 there were 33mm unbanked and
55m under banked people in the US
□ This segment has grown 12% over the last 4 years due to the
economic and mortgage crisis
□ 47% of Hispanics are either unbanked or under banked
representing more than 25mm people
□ US born Hispanics are more likely to be unbanked (75%) than
under banked (25%); however, 80% of the foreign born
Hispanics are unbaked
□ Hispanics are twice as likely to have never had a checking /
savings account than other US unbanked or under banked
people (43% vs. 21%)
□ 42% of unbanked and/or under banked Hispanics are more
likely to use alternative methods to conduct financial
transactions such as grocery stores and supermarkets
Source: KPMG. Nielsen, US Census Bureau.

6. Tú Eres América Products – Housing
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Construction and Financing of Housing in Mexico
 We provide housing solutions to Mexican immigrants in the US to
build and finance their home in Mexico
 We offer several prototypes to fit different needs and
requirements
 Houses are delivered between 3 to 6 months, ready to use
 All houses delivered are guaranteed against installations
malfunctions, waterproofing and hidden defects
 Tú Eres America also helps you find the right loan for your house
in the US, either to buy or refinance your mortgage
Marketing Strategies
 Consumer Events
 Radio / Internet
 POS at Sigue Stores (Phase 2 at Supermarkets)
 Street teams at Sigue Stores (Phase 2 at Supermarkets)

7. Tú Eres América Products – Insurance & Repatriation
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• Protect your
Family
• Unemployment
• Protect your
Automobile • Prevent Accidents
• Protect your home
With Insurance at your fingertips you will find the insurance you need,
within your budget and according to your real needs. Protect your family in
Mexico and the US, with multiple toppings at your pocket:
 Accidents
 Protect Your Automobile
 For Unemployment
 For Sickness
 For Travel & Vacation
 For your Home
 Repatriation
 Among others…
Marketing Strategies
 Consumer Events
 Radio / Internet
 POS at Sigue Stores (Phase 2 at Supermarkets)
 Street teams at Sigue Stores (Phase 2 at Supermarkets)

8. Tú Eres América Products – Loans
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Payday Loan / Cash Advance
 If you need a little extra money before your next paycheck, try a
fast & easy cash advance. We’ll help you get the money you need.
So you can keep moving forward.
 Get money in minutes
 Clearly defined fees & terms
 Simple, short-term advance
 Payday Loans from $50.00 to $255.00 in California
 Tú Eres America also helps you find the right loan for your house,
either to buy or refinance your mortgage
 Coming soon… Tú Eres America will also provide Personal Loans,
Title Loans and other financial services products.
Marketing Strategies
 Consumer Events
 Radio / Internet
 POS at Sigue Stores (Phase 2 at Supermarkets)
 Street teams at Sigue Stores (Phase 2 at Supermarkets)

9. Tú Eres América Products – Legal Assistance
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• Criminal Matters
& Deportation
• Expunge Your
Criminal Record
• Court Defense
& Tickets
•Tourist, Business
& Employment Visas
• Real Estate
& Construction Law
• Immigration
& Family Law
Many Hispanics are intimidated by the thought of hiring a lawyer.
 Language barrier.
 Lack of knowledge about the legal system.
 Trust.
Abogados Tú Eres América is there to help them find the best solution to
their legal issue.
 Over 3,500 attorneys in the network.
 Spanish speaking service.
 Trust in Tú Eres America brand.
Marketing Strategies
 Consumer Events
 Radio / Internet
 POS at Sigue Stores (Phase 2 at Supermarkets)
 Street teams at Sigue Stores (Phase 2 at Supermarkets)

10. Tú Eres América Products – Tu Eres Educacion
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Non-for profit strategy to connect Mexicans living in the US with their
communities in Mexico in order to improve the Education system through
the EXEB (Empresarios por la Educacion Basica) Foundation.
The Immigrant will be able to support that school in his community in
Mexico by a donation, which amount will be matched by EXEB and Sigue.
Every $1 will become $3.
Tu Eres Educacion will be developed under the umbrella of Tu Eres America,
increasing the potential market to offer the other Tu Eres America products.
Marketing Strategies
 Consumer Events
 PSAs on TV
 Radio / Internet
 POS at Sigue Stores (Phase 2 at Supermarkets)
 Street teams at Sigue Stores (Phase 2 at Supermarkets)

11. SFCG | Tú Eres América Company Profile
11

12. Company Profile
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Tú Eres América
□ Hispanic market oriented company, specialized on creating an
offering products that best fit the everyday needs
□ Focused on giving guidance to Hispanics to guarantee and
improve:
 Quality of life
 Personal finance
 Safety
 Health
 Community
Tú Eres América is a platform of useful information, inspiration, qualified products, services and solutions to empower the
Hispanic population in the US.
Tú Eres América Group
□ Tú Eres América is an initiative of Santa Fe Communications
Group, a leading company with 3 decades communicating
and linking different key sectors of the Hispanic market
□ Santa Fe Communications and Radio 1 Network have
extensive experience working in the Hispanic media,
marketing, and public relations sectors. The company has
been a pioneer in and a witness of the remarkable growth of
the Hispanic market in the U.S
□ The company has executed projects in important marketing
branches including production of radio, television, special
events, and sales marketing programs. A number of these
projects have been first to market

13. Company Profile
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□ El Premio de la Gente (The People's Award) - The first people's choice awards
program ever done for the Latin music genre and which included a public
voting for their favorite artists at national retail store chains and subsequently
on-line as well. Top advertisers such as Coca-Cola, Safeway, and General
Motors sponsored the program.
□ Caminos al Éxito (Roads to Success) - One of the first self-improvement
programs for Hispanic women and families ever produced in California. The
program included seminars on education, career development, and finance.
□ Laboratorios América (America Labs)- A joint venture early in the rise of the
Hispanic marketplace which utilized radios stations covering Northern Mexico,
California, Oregon, Washington Arizona and New Mexico to sell medicinal
products direct to the Hispanic consumer.
□ Salud Sobre Ruedas (Health on Wheels) - One of the first marketing programs
to take the health and wellness theme into Hispanic communities. The
program received the recognition from the U.S. Surgeon - Dr. Richard
Carmona.
□ Únete con la Gota de la Vida (Join the Drop of Life) - A "marketing with a
higher cause" program done in partnership with City of Hope to increase the
database of bone marrow donors from the Hispanic market and to raise funds
for cancer research. The program has had a 10-year duration and has raised
over $2M dollars for City of Hope.
□ Al Éxito TV - 102 one hour TV episodes series first of its kind on NBC Spanish
independent station in Los Angeles ADI area over $10 Million in sold
advertisement and sponsorship packages. Over 2,000,000 new transactions
generated in 2 years same number of stores.
Santa Fe Communications and Radio 1 Network have extensive experience working in the Hispanic media, marketing, and
public relations sectors. The company has been a pioneer in and a witness of the remarkable growth of the Hispanic market
in the U.S.

14. Strategic Partners
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□ Radio 1 Network (R1N) is part of Santa Fe Communications
Group and reaches the largest minority in the US in an
effective, efficient and engaging manner
□ R1N has direct reach through 297 radio stations to 51% of the
53.4 million US Hispanic population
□ The network covers major metropolitan markets as well as
smaller DMAs not well reached by other networks
Through strategic alliances with Sigue and Radio 1 Network, Tú Eres América has the potential to reach millions of Hispanic
people in the US.
SigueRadio 1 Network
□ The Sigue family of companies has been dedicated to
providing excellence in money transfer services
□ Sigue offers a range of products and services that allow
customers to transfer cash to family and friends in an easy,
fast and convenient manner
□ Sigue’s database contains real-time information and socio-
demographics of over 4 million customers in the US and
Mexico with over 12,000 points of sale in the US
□ Sigue is the #1 sender of remittances between the US and
Mexico, with 1 to 1.5 million transactions each month

15. Radio 1 Network
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Network of close to 300 radio stations nationwide can reach over 28,625,056 (51%) of all Hispanic consumers
• Covers major metropolitan markets as well as smaller DMAs not well reached by other networks
• Radio Uno Network has the Potential to Deliver 51% of the US Hispanic Market… At a Fraction Of The Cost!

16. Strategic Partners
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□ Esperanza USA and La Luz del Mundo: more than 8 million evangelicals
members
□ Catholic and Christian organizations: more than 5 million members.
□ Mexican Federations: with over 2.5 million members
□ Strategic segmentation of databases
□ Events organizations in churches (grassroots)
□ TV, newspaper and digital platforms
□ Outreach to the Hispanic community in all regions
Through strategic alliances with religious organizations and federations, Tú Eres América has the potential to reach over 15
million of Hispanics in the US.

17. Putting the Jigsaw Pieces Together
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We have put all the
pieces together to
create a powerful,
successful and
replicable business
Social Impact
Life Improvement
JVs and
Strategic
Partnerships
Experienced
Management
Customer-
Oriented
Team
Maximize
possibilities for
Hispanics and
Hispanics living
in the US
Market and
Business
Potential
Communication
Capabilities and
Reach
Customer-
Oriented
Products and
Services
Market Needs
Life-
Changing
Advisory
Dynamic
Value
Added
Offering
Innovative and
Unique Concept
Wide Range of
Products and
Services
Customer
Satisfaction
Adequate Use of
Proceeds
Attractive
Projections
Communications &
Marketing Strategy

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