This document discusses human-to-human gamification and the Dramagame genre of games. It describes Dramagame's unique multiplayer story games that enable conversation and interactions as gameplay. Examples provided include Lateral Gallery and Agile Avenue games used for innovation, coaching, meetings, and exploring business practices. User feedback highlights how these games generated more new ideas than traditional meetings and helped players learn new qualities of colleagues.

1. (H2H)3D
Passion and Results by Human-to-Human Gamification
Elina Arponen elina.arponen@dramagame.com @yonder_ @dramagame #h2h3d

2. Unique multiplayer story game
Opened at Steam in July 2014
Over 90 000 users
Over 500 000 views for fan made youtube films
Presented By Tribe Studios Ltd

3. "This concept is amazing, this is really what videogames world needed. … This is the future of video gaming. “ “Just played @VelvetSundown, I think it brings a whole new lvl of multiplayer & story telling to gaming, check it out: http://velvetsundown.com ”

4. Games?
•”Unnecessary obstacles we volunteer to tackle” Jane McGonigal
•”Creative behaviour within given set of boundaries”
Gaming demography
•Average player age is 31 years
•48% of players are female

5. Measuring Gameplay
•Intellect challenges
•Reaction speed challenges
•Social challenges

6. Games for Business
•Games as co-operative business tools
•Games for practicing business processes
•Games for exploring new business practices and possibilities
•Games for learning and training
•Games for marketing and engaging audiences
•Games for ...

7. Benefits from games
•Engagement
•Intense focus
•Detailed data
•Global reach
•Safe to make mistakes
•Differentiate
•...

8. The Dramagame Genre
•Conversation and human-to-human interactions as a gameplay mechanic
•Short multi-player, virtual world experiences designed to simulate social situations
•Enable to handle tens of millions of variations with open or closed endings

9. CASE Lateral Gallery with Altogame Ltd.

10. How does it work?
Lobby-chat:
•Define your real-life question
Virtual Gallery:
•Play with the team (2 – N players)
Debrief:
•Experiences and results
•Review the Game log

11. Lateral Gallery use cases
1.Innovation tool
2.Group coaching / Coaching
3.Meeting tool
4.Sharing vision and values
5.Crowd innovation
6.... And use your imagination...

12. CASE Agile Avenue with Altogame Ltd.

13. Agile Avenue use cases
1.Learn agile ways of working
2.Plan your next sprint
3.Practise roles and events
4.Carry out mental exercises (e.g. for upcoming new challenges)
5.... And use your imagination...

14. CASE Linda Trainer with Muutostaito

15. User feedback from Lateral Gallery
CEO’s feedback: ”In 45 minutes of playing the game we were able to innovate more new ideas than in traditional management meetings during one year."
“I learned totally new qualities of my colleague with whom I have been working together more than 15 years. I didn’t know that he is so empathic and nice."
"The game generated action- orientated ideas and we will continue to utilize AltoGame in our innovation work."
CEO: ”I would like to play everyday”

16. Going to the future
•A breakfast seminar Wednesday 10th of September
•https://dramagame.wufoo.com/forms/aamiaisseminaari/
•Including Sonja Ängeslevä, writer of ”Level Up: Työrutiinit Peliksi”

17. Thank you!
Elina Arponen
elina.arponen@dramagame.com
@yonder_
@dramagame
#h2h3d
https://dramagame.wufoo.com/forms/aamiaisseminaari/