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Gung Ho
Presentation By:
A Japanese car company,
Assan Motos, buys a plant
located in the small town of
Hadleyville, Pennsylvania.
Hunt Stevenson (Michael
Keaton) must act as a mediator
to control the cultural clash
between American workers and
Japanese managers.
Synopsis
Shame and Honor
Bushido – “Way of the Warrior”
It is a code of conduct that many samurai
follow.
One must show a great deal of loyalty,
humility, courage and respect.
In the 11th century, if Bushido was not
demonstrated by a Japanese samurai,
the result was harakiri.
Harakiri – death by cutting one’s own
stomach. This was considered an
honorable death.
Shame and Honor
American Culture – We deal with guilt, not shame.
We care more about our individual freedoms instead of
our society as a whole.
Japanese Culture – Once shame is placed on a family,
It cannot be removed until society says otherwise.
What others believe is much more important in the Japanese
culture. They must save face if shamed.
47 Ronin
Example of Shame
Ribbons of Shame
In this scene, Oishi is in
the management training
class.
He has shamed his company
and his family. He is required
to wear Ribbons of shame.
These ribbons represent how
much shame he has brought
upon himself and his loved ones.
The Japanese symbols placed
on these ribbons detail their
mistakes and what they’re being
shamed for.
Gung Ho
Ribbons of Shame
In America, we value individualism and
respectfully, Japan respects the group.
There’s a term that the Japanese use that
is translated through their culture called
amae.
It’s a dynamic concept that is shown early
on in their lives and are later translated
into workplaces
(i.e. the company depends on me, I
depend on the company. Inderdepence
which is the complete opposite of
individualism (pg. 176)
Cultural Values
甘え
Amae
America
We want to feel special:
On various occasions, the men feel like even
If they come close to their goal they should
have a reward.
The workers want their bosses to understand
them when they need to leave work early
because of a child’s event or if they are sick.
(oral surgery scene with child)
(Bike building scene)
They want them to be more empathetic.
Cultural Values
In this next clip, Mr. Stevenson makes a deal with Kaz that guarantees
that his men will make just as many cars as the Japanese can.
When Hunt goes back and tells the men what he has purposed the men
to do, they are so enthused by beating the “Japanese” that they
disregard the amount of cars they must make in order to beat the
Japanese. Until a man in the crowd says, well what if we don’t get that
much?
Low Context Vs. High Context Culture
Low Context –
High Context -
The norm for Japanese women is to excuse themselves when
men have “business” to discuss.The non verbals that the
Japanese exhibit to the American women and how the American
women doesn’t get the hint! There’s a line where she says, “I’m
not bothering anyone right?” “See, it’s okay!”
Japanese Cultural Norm: “Women”
Haptic Communication
Japanese culture : Don’t like to touch
other than family and friends -
Personal displays of affection are
frowned upon
American Culture : Americans give
high fives and pats on back and hand
shakes - People kiss and touch in
public
Haptic Communication –
Communication through sense of
touch.
Proxemics Communication
Japanese culture : Only close with friends
and family - Not accepting to outsiders.
American Culture : Close to family and
friends. Accepting to outsiders. Americans
need space.
Proxemics – The physical
distance people put between
themselves and others.
Chronemics Communication
Japanese culture : Always
punctual and correct - being
early is on time.
American culture : Being 5
minutes late is acceptable -
Time is flexible.
Chronmeics – The use and value of time in communication.
Objectics Communication
Japan : take shoes off due to respect -
handle objects with care
American: Only take shoes off to relax or feel
comfortable - Use objects to get stuff done
Example in movie when they roll out the red
carpet from airplane and they all take shoes
off
Oculesics Communication
Japan: people tend to look
down - won’t make eye
contact
American: Eye contact is
important - Always looking
around and acknowledging
others
ParaLanguage Communication
Japan: Monotone when giving speeches - Take orders without
questioning
American: Loud and energetic when speaking - Talk back and ask
questions
Kinesics Communication
Japan: when meeting someone you bow- Facial expressions are the
same
American: Shake hands - Facial expressions are important to smile.

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Gung Ho

  • 2. A Japanese car company, Assan Motos, buys a plant located in the small town of Hadleyville, Pennsylvania. Hunt Stevenson (Michael Keaton) must act as a mediator to control the cultural clash between American workers and Japanese managers. Synopsis
  • 3. Shame and Honor Bushido – “Way of the Warrior” It is a code of conduct that many samurai follow. One must show a great deal of loyalty, humility, courage and respect. In the 11th century, if Bushido was not demonstrated by a Japanese samurai, the result was harakiri. Harakiri – death by cutting one’s own stomach. This was considered an honorable death.
  • 4. Shame and Honor American Culture – We deal with guilt, not shame. We care more about our individual freedoms instead of our society as a whole. Japanese Culture – Once shame is placed on a family, It cannot be removed until society says otherwise. What others believe is much more important in the Japanese culture. They must save face if shamed.
  • 6. Ribbons of Shame In this scene, Oishi is in the management training class. He has shamed his company and his family. He is required to wear Ribbons of shame. These ribbons represent how much shame he has brought upon himself and his loved ones. The Japanese symbols placed on these ribbons detail their mistakes and what they’re being shamed for.
  • 8. In America, we value individualism and respectfully, Japan respects the group. There’s a term that the Japanese use that is translated through their culture called amae. It’s a dynamic concept that is shown early on in their lives and are later translated into workplaces (i.e. the company depends on me, I depend on the company. Inderdepence which is the complete opposite of individualism (pg. 176) Cultural Values 甘え Amae
  • 9. America We want to feel special: On various occasions, the men feel like even If they come close to their goal they should have a reward. The workers want their bosses to understand them when they need to leave work early because of a child’s event or if they are sick. (oral surgery scene with child) (Bike building scene) They want them to be more empathetic. Cultural Values
  • 10. In this next clip, Mr. Stevenson makes a deal with Kaz that guarantees that his men will make just as many cars as the Japanese can. When Hunt goes back and tells the men what he has purposed the men to do, they are so enthused by beating the “Japanese” that they disregard the amount of cars they must make in order to beat the Japanese. Until a man in the crowd says, well what if we don’t get that much?
  • 11.
  • 12. Low Context Vs. High Context Culture Low Context – High Context -
  • 13. The norm for Japanese women is to excuse themselves when men have “business” to discuss.The non verbals that the Japanese exhibit to the American women and how the American women doesn’t get the hint! There’s a line where she says, “I’m not bothering anyone right?” “See, it’s okay!” Japanese Cultural Norm: “Women”
  • 14. Haptic Communication Japanese culture : Don’t like to touch other than family and friends - Personal displays of affection are frowned upon American Culture : Americans give high fives and pats on back and hand shakes - People kiss and touch in public Haptic Communication – Communication through sense of touch.
  • 15. Proxemics Communication Japanese culture : Only close with friends and family - Not accepting to outsiders. American Culture : Close to family and friends. Accepting to outsiders. Americans need space. Proxemics – The physical distance people put between themselves and others.
  • 16. Chronemics Communication Japanese culture : Always punctual and correct - being early is on time. American culture : Being 5 minutes late is acceptable - Time is flexible. Chronmeics – The use and value of time in communication.
  • 17. Objectics Communication Japan : take shoes off due to respect - handle objects with care American: Only take shoes off to relax or feel comfortable - Use objects to get stuff done Example in movie when they roll out the red carpet from airplane and they all take shoes off
  • 18. Oculesics Communication Japan: people tend to look down - won’t make eye contact American: Eye contact is important - Always looking around and acknowledging others
  • 19. ParaLanguage Communication Japan: Monotone when giving speeches - Take orders without questioning American: Loud and energetic when speaking - Talk back and ask questions
  • 20. Kinesics Communication Japan: when meeting someone you bow- Facial expressions are the same American: Shake hands - Facial expressions are important to smile.