The document compares and contrasts working styles and perspectives between Western and Thai cultures. It notes that Western culture is more individualistic and ability-oriented while Thai culture is more social and relationship-oriented. It also discusses potential conflicts that can arise from cultural differences, such as perceptions of nepotism from Western perspectives or unfriendliness from Thai perspectives, as well as the "culture shock" and inability to cooperate that can result. Adaptation is suggested as a way to overcome these differences.

1. International Business:
Different Culture’s Working
Styles
Nine Singhara

2. Working Styles
Western Thai
Individualistic Social
Ability-Oriented Relationship-Oriented
Competitive Collaborative
Value personal skills and Value community ties and
success relationships between co-
workers

3. Perspectives
Western → Thai Thai → Western
Nepotism/Cronyism Unfriendly
Ineffective Selfish
Process Model: Interactive Situation (Psychological Context)

4. Conflicts
Negativity
Discomfort – “Culture Shock”
Inability to effectively cooperate

5. Adaptation