Gulf Traveller is a new airline launching on June 1, 2003 that will operate out of Abu Dhabi using Boeing 767 aircraft. It will serve routes in South and Southeast Asia, the Middle East, and East Africa with a focus on leisure destinations. Gulf Traveller aims to offer full service at economy prices by having more flight attendants per passenger than other airlines and culturally sensitive service and entertainment options. It will be linked to Gulf Air's network and rewards program.