This document provides guidance on effective blogging for a media studies course. It introduces blogging and blogging tools, and encourages students to start their own blogs. The document outlines several benefits of blogging, including deeper learning, collaboration, and developing reflective skills. It then describes some common blogging pitfalls to avoid, such as including irrelevant content, relying too heavily on text, clustering posts, providing insufficient detail, using informal language, and having inconsistent quality throughout the project. Finally, it emphasizes the importance of organization, detail, terminology, multimedia tools, frequent posts, consistency, documenting the entire journey, and providing strong first posts to set up a successful blog.