Guest blogging can establish you as an expert and help build your brand reputation and influencer network if done properly. While much past guest blogging has been low-quality link building, the tactic is not dead if blogs are approached authentically to share relevant content for the host site's readers. Metrics like referrals, comments, increased followers, and traffic can measure the success of a guest blogging campaign if posts are promoted to the blogger's own audience.

1. GUESTBLOGGING:ALIVEANDKICKING

2. •
• “It’s just gotten too spammy.” – Matt Cutts ,
Google’s Head of Webspam
• Most guest blogging is low quality; therefore,
not good for users
• Many people use it for link building
WHY IS GUEST BLOGGING VIEWED
NEGATIVELY?

3. WHY SHOULD WE GIVE GUEST
BLOGGING ANOTHER TRY?
• Establishes you as an expert
• Builds brand reputation
• Builds an influencer network/community
and extends your reach

4. WHAT METRICS CAN YOU MEASURE
WHEN GUEST BLOGGING?
• Referrals from site
• Event goals from these referrals
• Number of comments the post received
• If number of followers increases due to post
• Article ranking for subject-related keywords
• Referral and direct traffic increases when
article was posted

5. HOW SHOULD YOU APPROACH GUEST
BLOGGING?
• Avoid using a generic template
• Make Clear:
o Why you’re approaching them
o Why the post would interest their audience
o That you are not looking for links
o How you would promote the post to your audience
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