This document outlines 5 steps to future-proof a website against rapid technological changes: 1) Research and consult experts to understand options; 2) Ensure the site is mobile-responsive; 3) Keep the site simple and only include necessary features; 4) Focus on meeting users' needs; 5) Continually invest in maintenance and future development to adapt to changes. The goal is to minimize the need to completely rebuild the site over time through strategic planning and ongoing investment.

1. 5STEPSTOFUTUREPROOFYOURWEBSITE

2. THE TRUTH:
A WEBSITE IS NOT FOR LIFE.

3. I KNOW, IT’S SAD

4. RAPIDTECHNOLOGICALCHANGEHASMADEWHATYOUUSE
OBSOLETE.
PICKEDTHEWRONGSYSTEM/SUPPLIER.
BUSINESSHASCHANGEDANDTHEWEBSITENOLONGER
DELIVERSTHERIGHTIMPRESSIONORAUDIENCE
WHY?

5. I DON’TWANTTOCONTINUALLY
REDOMY WEBSITE

6. NEITHERDOWE (ANDWEDOITFORALIVING).
YOUCANTAKESTEPSTOMINIMISETHECYCLE.
1. Research and consult.
2. Be mobile.
3. Less is more.
4. Focus on users.
5. Continually invest.

7. 1. RESEARCHANDCONSULT
If you don’t know where to begin or find it daunting,
undertake consultancy. They can help you see light at
the end of the tunnel.

8. 1. RESEARCHANDCONSULT
Always ask for a demo of any Content Management Systems
you are considering.

9. 2. BEMOBILE
This is not a trend.
A responsive site or mobile
site is best for users.
Check your analytics for
mobile traffic.

10. 3. LESS IS MORE
Bloated websites create
confusion. Always ask:
• Is it really necessary?
• How will it benefit my
users?
• Will they actually use it?

11. 4. FOCUSONUSERS
Remember who will be using the site and ultimately buying
from it. Today’s users are time poor and expect simplicity.

12. 5. CONTINUALLYINVEST
A website is not a one-off,
static project – it will always
be affected by external
changes so be prepared for
future development.

13. A FINALPLEA
Don’t pick a supplier for your new website on price. If you pay
peanuts, you’ll get…

14. WANTMORE?READTHEFULLARTICLE:HTTP://BIT.LY/1R2RRKJ

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BASEDINLONDONANDTHEGCC
OVER25FULL-TIMESTAFF
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