Just like the long-lived mythological phoenix, Gucci has cyclically regenerated, reaching its centenary in 2021, passing through family feuds, take-over attempts, a near-bankruptcy, a public listing, storybook turnarounds and even a murder — which has sparked the Ridley Scott film “House of Gucci” starring Lady Gaga — but the allure of the brand is enduring.

1. ● Posted On: October 31, 2022
● Posted By: Danh2k2
● Comments: 0

2. Having explored the fabulously wealthy dysfunctional Gettys in All the Money in the
World, Ridley Scott has now turned his attention to another fabulously wealthy
dysfunctional family, the Guccis. The center of the story is Patrizia Reggiani (Lady
Gaga), a sort of Italian Becky Sharp determined to let nothing stop her social ascent.
Her dreams appear to be realized when she marries Maurizio (Adam Driver), the shy
heir to the Gucci fortune, and urges him to oust his relatives and take control of the
company. Maurizio becomes the ruthless operator she dreamed he could be, as the
drama becomes “Macbeth, but make it fashion,” but she soon finds herself on the wrong
end of his newfound steel, and she orders a hit on him.
Is this all how it really happened? The real story is more convoluted, if just as
outlandish. Below, we’ve consulted several contemporary news articles, the docuseries
Lady Gucci, and Sara Gay Forden’s book, The House of Gucci, to find out what’s true
and what’s artistic license in the true crime saga.
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[Read: Is House of Gucci a Godfather-esque Epic or the Best Comedy of 2021?]
Patrizia’s Background
Rodolfo Gucci, and Jeremy Irons as Rodolfo Gucci

3. Rodolfo Gucci, and Jeremy Irons as Rodolfo Gucci. Photo illustration by Slate. Photos
by Indeciso42 at the Italian Wikipedia project and MGM.
When the foxy, flashy Patrizia meets Maurizio, she is working as an office administrator
for her father’s trucking company. Maurizio’s elegant father, Rodolfo (Jeremy Irons), is
horrified by the idea that this might be a serious alliance, dismissing Patrizia’s family
business as small and probably Mafia-connected.
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6. ● Posted On: October 31, 2022
● Posted By: Danh2k2
● Comments: 0
Just like the long-lived mythological phoenix, Gucci has cyclically regenerated,
reaching its centenary in 2021, passing through family feuds, take-over attempts, a
near-bankruptcy, a public listing, storybook turnarounds and even a murder — which
has sparked the Ridley Scott film “House of Gucci” starring Lady Gaga — but the allure
of the brand is enduring.
An allure that was carefully crafted by the founder himself, Guccio Gucci, who in 1897
found work at London’s prestigious Savoy Hotel as a bellboy. Famously, the tale goes
that he was inspired to create his company by the luxurious suitcases and trunks carried
by the aristocrats staying at the hotel. The original storyteller, Gucci associated the
brand with luxury and those aristocrats’ pastimes, such as horse-riding — hence the
brand’s signature horsebit decorative element.
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In 1921, Gucci’s first stores opened in Florence, where he founded the company. The
boutique in Rome’s luxury shopping street Via Condotti opened in 1938.
Gucci was not one to lose heart and, as a result of a League of Nations embargo
against Italy, he found alternatives to imported leather and other materials in the 1935-
1936 period, developing a specially woven hemp from Naples, printed with the first
signature print — a series of small, interconnecting diamonds in dark brown on a tan
background. This served to launch the brand’s first successful suitcases.
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11. Production of leather goods resumed after World War II, and Gucci’s son Aldo
introduced the pigskin, which became a signature house material. The first bamboo-
handled bag, inspired by the shape of a saddle, is thought to be produced in this period.
In addition to Aldo, Gucci and his wife Aida had two other sons, Vasco and Rodolfo.
In 1948, Maurizio Gucci was born to Rodolfo and his wife, Alessandra.
In 1951, Rodolfo opened the first Milan store, on Via Montenapoleone. Around this time,
the green-red-green web became a hallmark of the company.
In 1953, a pioneer if Italian design in the U.S., Aldo Gucci opened the first American
store in the Savoy Plaza Hotel on East 58th Street in New York. Guccio Gucci died at
age 72, 15 days after the New York store opening. The Gucci loafer with metal horsebit
was created that year and in 1985 it would be displayed at the Metropolitan Museum of
Art in New York, becoming part of the permanent collection.
The house’s crest became a registered trademark in 1955.
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In 1961, stores opened in London and Palm Beach and the bag that Jacqueline
Kennedy was seen with was renamed the Jackie, which would be relaunched in 1999 in
many colors and variations to great success, opening the era of the Gucci “It” bag.
In the early ‘60s, the GG logo was applied to canvas and used for bags, small leather
goods, luggage and the first pieces of clothing.
In 1966, the Flora scarf print was designed for Princess Grace of Monaco. The pattern
has become iconic for Gucci, revisited by creative directors Frida Giannini and, most
recently by Alessandro Michele in his Aria collection.
In 1972, Gucci opened a store in Tokyo and Maurizio Gucci, Rodolfo’s son, moved to
New York to work with his uncle Aldo until 1982. Around this time, the brand hit its
fashion stride. A store dedicated to clothing opened at 699 Fifth Avenue in New York,
while 689 Fifth Avenue focused on shoes, bags, luggage and accessories.
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13. In fact, Patrizia’s original name was not Reggiani but Martinelli, and she spent her first
12 years in a poor suburb of Milan being raised by her single mother, a dishwasher,
until her mother married wealthy entrepreneur Ferdinando Reggiani (he later adopted
Patrizia and changed her name). Reggiani may not have been as rich as the Guccis,
but he was better off than the film suggests. He owned a haulage business, but there is
no suggestion he had anything to do with the Mafia (beyond what anyone in that
business in ’60s Italy would encounter). Micaela Goren Monti, a childhood friend,
suggested in the documentary Lady Gucci that this early experience of poverty made
Patrizia determined never to slip back. “Her difficult childhood left an everlasting
impression on her that she can be poor again. Her life was different from mine and our
school friends. We’re part of Milan’s upper class. We were young girls and we thought
that we could live on love alone. We’re the ’60s generation. For Patrizia, it was
important to find the right person. And the right person would need to be a big name,
and come with a very fat wallet.”
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14. As for whether Patrizia was working in her father’s office when she met Maurizio, that’s
not quite true, at least according to Patrizia. After being sentenced in 1997 for
masterminding the hit on her ex-husband, Reggiani was offered early release in 2011,
but she turned it down because, according to the Italian press, a condition of her parole
was that she had to to find a job. “I’ve never worked in my life,” she told her lawyer.
“And I don’t intend to start now.”
Interestingly, Italian newspapers reported that Ferdinando’s son Vincenzo Reggiani told
police that he believed Patrizia and her mother had conspired to kill his father as
Ferdinando lay seriously ill in 1973 because they thought Patrizia was about to be
disinherited, saying, “I believe this was not the first time Patrizia has committed murder.”
An inquiry into Ferdinando’s death was opened but did not result in any charges.
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