Just like the long-lived mythological phoenix, Gucci has cyclically regenerated, reaching its centenary in 2021, passing through family feuds, take-over attempts, a near-bankruptcy, a public listing, storybook turnarounds and even a murder — which has sparked the Ridley Scott film “House of Gucci” starring Lady Gaga — but the allure of the brand is enduring.

1. ● Posted On: October 31, 2022
● Posted By: Danh2k2
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2. Just like the long-lived mythological phoenix, Gucci has cyclically regenerated,
reaching its centenary in 2021, passing through family feuds, take-over attempts, a
near-bankruptcy, a public listing, storybook turnarounds and even a murder — which
has sparked the Ridley Scott film “House of Gucci” starring Lady Gaga — but the allure
of the brand is enduring.
An allure that was carefully crafted by the founder himself, Guccio Gucci, who in 1897
found work at London’s prestigious Savoy Hotel as a bellboy. Famously, the tale goes
that he was inspired to create his company by the luxurious suitcases and trunks carried
by the aristocrats staying at the hotel. The original storyteller, Gucci associated the
brand with luxury and those aristocrats’ pastimes, such as horse-riding — hence the
brand’s signature horsebit decorative element.
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In 1921, Gucci’s first stores opened in Florence, where he founded the company. The
boutique in Rome’s luxury shopping street Via Condotti opened in 1938.
Gucci was not one to lose heart and, as a result of a League of Nations embargo
against Italy, he found alternatives to imported leather and other materials in the 1935-
1936 period, developing a specially woven hemp from Naples, printed with the first
signature print — a series of small, interconnecting diamonds in dark brown on a tan
background. This served to launch the brand’s first successful suitcases.
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7. Production of leather goods resumed after World War II, and Gucci’s son Aldo
introduced the pigskin, which became a signature house material. The first bamboo-
handled bag, inspired by the shape of a saddle, is thought to be produced in this period.
In addition to Aldo, Gucci and his wife Aida had two other sons, Vasco and Rodolfo.
In 1948, Maurizio Gucci was born to Rodolfo and his wife, Alessandra.
In 1951, Rodolfo opened the first Milan store, on Via Montenapoleone. Around this time,
the green-red-green web became a hallmark of the company.
In 1953, a pioneer if Italian design in the U.S., Aldo Gucci opened the first American
store in the Savoy Plaza Hotel on East 58th Street in New York. Guccio Gucci died at
age 72, 15 days after the New York store opening. The Gucci loafer with metal horsebit
was created that year and in 1985 it would be displayed at the Metropolitan Museum of
Art in New York, becoming part of the permanent collection.
The house’s crest became a registered trademark in 1955.
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In 1961, stores opened in London and Palm Beach and the bag that Jacqueline
Kennedy was seen with was renamed the Jackie, which would be relaunched in 1999 in
many colors and variations to great success, opening the era of the Gucci “It” bag.
In the early ‘60s, the GG logo was applied to canvas and used for bags, small leather
goods, luggage and the first pieces of clothing.
In 1966, the Flora scarf print was designed for Princess Grace of Monaco. The pattern
has become iconic for Gucci, revisited by creative directors Frida Giannini and, most
recently by Alessandro Michele in his Aria collection.
In 1972, Gucci opened a store in Tokyo and Maurizio Gucci, Rodolfo’s son, moved to
New York to work with his uncle Aldo until 1982. Around this time, the brand hit its
fashion stride. A store dedicated to clothing opened at 699 Fifth Avenue in New York,
while 689 Fifth Avenue focused on shoes, bags, luggage and accessories.
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