The Journey of Luxury
•
0 likes•133 views
The document discusses luxury brands and how the definition of luxury is changing. It provides brief histories of several iconic luxury brands including Armani, Christian Dior, Gucci, Versace, and Chanel. These brands helped define and redefine aspirations through their trendsetting designs in areas like clothing, accessories, and fragrances. The document notes that luxury brands will need to broaden their reach beyond a select few to more customers while still maintaining an exclusive image. It will be a challenging transformation as luxury brands channel themselves through new models to permeate the masses.
Report
Share
Report
Share
Download to read offline
Recommended
Calvin klein final
A presentation covering the deep aspect and functioning of the brand Calvin Klein.
Made for college project. Data maybe
Michael kors and versace
Michael Kors and Versace merger, company profiles, reson behind aquisition, financial decisions, financial implications of acquisition, about capri holdings ltd., risks and uncertainities, publicities of acquisition
Gucci Analysis
The document provides an overview of the luxury fashion brand Gucci. It discusses how Gucci was founded in 1921 in Italy as a luggage company and grew to become a premier luxury brand known for its extravagant designs. The document outlines Gucci's logo, history, product range including bags, accessories, and clothing for men and women, achievements and awards, promotion strategies, partnerships, and current context as a top luxury brand with over 500 stores worldwide and strong sales growth in recent years.
Adesola fashion
This document introduces several fashion designers: Karen Millen founded her brand in 1981 in the UK; Christopher Kane is a Central St Martins graduate known for his edgy designs and celebrity clients; Naeem Khan comes from a family of Indian designers; Anna Molinari founded the brand Blumarine in 1977; Matthew Williamson also graduated from Central St Martins and launched his luxury brand; Nanette Lepore launched her boho-inspired brand in 1992 known for bold colors, prints, ruffles and lace.
Magazine covers ethnicity
Pride Magazine is the largest and most successful magazine targeting Afro-Caribbean women in the UK. It has been published since 1991 and is the only stable magazine in this niche market, attracting mainstream advertisers. With a circulation over 30,000 copies per month, it is seen as the most effective way to reach the Afro-Caribbean community in the UK. It is also the only remaining black-owned media company of its size in the UK.
Fashion calendars
1. The fashion calendar used to have two main seasons that coincided with environmental seasons, but globalization led to the addition of many more seasons and collections to cater to international buyers and clients. This put pressure on brands and designers.
2. Many designers have questioned the industry's need for speed and cited exhaustion from producing up to six collections per year. Some brands are experimenting with new models like see-now-buy-now to reduce waiting periods for consumers.
3. Collaborations have become popular as a way for brands to expand their customer base and attract new audiences. Successful collaborations include those between luxury brands and fast fashion retailers.
Popular brand of world
Popular brand of world.
1.In the 1970s, BRAC was examining any and all possibilities for alternative forms of productive livelihood, especially for women, and the proper commercialization of arts and crafts turned out to be a promising option.
2.Walton is one of the highest taxpayers in Bangladesh and has a strong impact on the country's economy.WALTON Group of Industries was founded by S.M Nurul Alam Rezvi in 1977 as a trading company.
3.Lux toilet soap was launched in the United States in 1925 and in the United Kingdom in 1928.
4.Coca Cola was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler.
5. Igloo brings pure joy to thousands of kids every day.Igloo is the GCC’s leading ice cream brand for kids and families, offering ‘ice cream fun for everyone’ since 1970.
6.MOJO is the no 1 local cola brand in Bangladesh which is dominated the market since 2006 . Akij food & Beverage Ltd.
7.Automobili Lamborghini S.p.A. is an Italian brand and manufacturer of luxury sports cars. Lamborghini's production facility and headquarters are located in Sant'Agata Bolognese, Italy.
Miumiu
all you need to know about the brand MIUMIU (by palak chhabra)
history, product range, price range, CSR, designer
Recommended
Calvin klein final
A presentation covering the deep aspect and functioning of the brand Calvin Klein.
Made for college project. Data maybe
Michael kors and versace
Michael Kors and Versace merger, company profiles, reson behind aquisition, financial decisions, financial implications of acquisition, about capri holdings ltd., risks and uncertainities, publicities of acquisition
Gucci Analysis
The document provides an overview of the luxury fashion brand Gucci. It discusses how Gucci was founded in 1921 in Italy as a luggage company and grew to become a premier luxury brand known for its extravagant designs. The document outlines Gucci's logo, history, product range including bags, accessories, and clothing for men and women, achievements and awards, promotion strategies, partnerships, and current context as a top luxury brand with over 500 stores worldwide and strong sales growth in recent years.
Adesola fashion
This document introduces several fashion designers: Karen Millen founded her brand in 1981 in the UK; Christopher Kane is a Central St Martins graduate known for his edgy designs and celebrity clients; Naeem Khan comes from a family of Indian designers; Anna Molinari founded the brand Blumarine in 1977; Matthew Williamson also graduated from Central St Martins and launched his luxury brand; Nanette Lepore launched her boho-inspired brand in 1992 known for bold colors, prints, ruffles and lace.
Magazine covers ethnicity
Pride Magazine is the largest and most successful magazine targeting Afro-Caribbean women in the UK. It has been published since 1991 and is the only stable magazine in this niche market, attracting mainstream advertisers. With a circulation over 30,000 copies per month, it is seen as the most effective way to reach the Afro-Caribbean community in the UK. It is also the only remaining black-owned media company of its size in the UK.
Fashion calendars
1. The fashion calendar used to have two main seasons that coincided with environmental seasons, but globalization led to the addition of many more seasons and collections to cater to international buyers and clients. This put pressure on brands and designers.
2. Many designers have questioned the industry's need for speed and cited exhaustion from producing up to six collections per year. Some brands are experimenting with new models like see-now-buy-now to reduce waiting periods for consumers.
3. Collaborations have become popular as a way for brands to expand their customer base and attract new audiences. Successful collaborations include those between luxury brands and fast fashion retailers.
Popular brand of world
Popular brand of world.
1.In the 1970s, BRAC was examining any and all possibilities for alternative forms of productive livelihood, especially for women, and the proper commercialization of arts and crafts turned out to be a promising option.
2.Walton is one of the highest taxpayers in Bangladesh and has a strong impact on the country's economy.WALTON Group of Industries was founded by S.M Nurul Alam Rezvi in 1977 as a trading company.
3.Lux toilet soap was launched in the United States in 1925 and in the United Kingdom in 1928.
4.Coca Cola was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler.
5. Igloo brings pure joy to thousands of kids every day.Igloo is the GCC’s leading ice cream brand for kids and families, offering ‘ice cream fun for everyone’ since 1970.
6.MOJO is the no 1 local cola brand in Bangladesh which is dominated the market since 2006 . Akij food & Beverage Ltd.
7.Automobili Lamborghini S.p.A. is an Italian brand and manufacturer of luxury sports cars. Lamborghini's production facility and headquarters are located in Sant'Agata Bolognese, Italy.
Miumiu
all you need to know about the brand MIUMIU (by palak chhabra)
history, product range, price range, CSR, designer
Ignition five 04.04.11
Kraft monitored tweets mentioning Mac & Cheese and selected five tweets to include in commercials filmed and posted on YouTube and Facebook within 24 hours. The brand manager said this approach may be repeated if successful and immediacy is increasingly important in marketing.
Volkswagen launched a Tetris-style game in shopping centers to demonstrate the spacious boot of its new Golf Wagon model and stimulate interest. Consumers competed to pack Tetris shapes in the boot as quickly as possible.
Carlsberg launched a competition in Sweden called "Unbottle Yourself" through a mobile app, challenging people to complete outgoing "missions" and win prizes like iPads. The goal is to make Swedes less reserved.
History of Pakistani Fashion
Pakistani fashion has evolved significantly over the past several decades from a few pioneering designers to a large prolific industry. In the 1960s, most women's clothing was not produced through an organized industry, though Sughra Kazmi was one of the first recognized couturiers. Maheen Khan established herself as a seamstress in the late 1960s in Lahore and later became a renowned designer. TeeJays emerged in the 1970s as Pakistan's biggest fashion brand by promoting their clothing on popular TV shows. The 1980s saw more designers and labels emerge as fashion became more liberated from conservative influences. In the 2000s, the graduation of young designers from fashion schools helped professionalize and market Pakistani fashion globally.
Ad Campaign Guess
School Assignment: Detailed proposal for a new cosmetic line to add to the GUESS? franchise. I was working there at the time and thought this would be a perfect addition to the brand, especially since they had covered mens/womens clothing, accessories, cologne, perfume, it felt only nature that cosmetics would be the next step.
Brand: Diesel; Archetype: Outlaw
Presentation on Archetype.
There are 12 types of Archetype. Among those I chose Outlaw as my archetype.Archetypes are often used in myths and storytelling across different cultures.So,Using these archetypes to build strong BRANDS.
If you were a brand which archetype would tell your story?
Enjoy this Presentation on a totally unique Topic..
Vogue australia march_2016
The document provides an overview of articles featured in the March 2016 issue of Vogue Australia magazine. It includes the cover story featuring actress Elle Fanning wearing a Chanel dress. Other articles summarized are about grunge fashion trends from the 1990s, ingenues with an edge in current fashion, a focus on Cuban fashion, and a trunk show exhibition in Paris paying tribute to Louis Vuitton luggage and travel. The issue also includes sections on beauty trends like smoky eyes, accessories, arts and culture pieces, and fashion shoots and stories and interviews.
maybelline brand study
Maybelline is an American makeup brand founded in 1915 by Tom Lyle Williams and currently owned by L'Oreal. It has expanded globally and offers a variety of affordable products targeted towards teens with different packaging options.
Bazaar SassBide
Sass & Bide is an Australian fashion label known for its unique blend of luxury and accessibility. It offers a wide range of clothing, accessories, and footwear that appeal to all ages and styles. While starting as a vintage clothing seller, it has expanded globally with stores in New York and partnerships with retailers like Myer. The label's creative directors emphasize inclusiveness and drawing from diverse influences to design pieces reflecting beauty in nature. Sass & Bide's versatile designs and growth strategy have allowed it to succeed financially while maintaining creative control.
chloe presentation
Chloe's 2016 spring/summer advertising campaign features models traveling through Buenos Aires, Argentina. The target market is young professional women in their 20s with disposable income interested in fashion. Through natural-looking photos set in sunny locations, the campaign aims to portray a carefree, adventurous lifestyle and sell the Chloe brand image. Models are shown relaxing in loose, bohemian-style Chloe clothing. The campaign utilizes Instagram, Facebook, and other social media to raise awareness of the collection and brand among its target audience.
Catalogue
Moguls Breeches and pyjamas, originally worn by the English upper class, were actually derived from clothing adopted from Indian Muslims during British occupation of India. While considered very English, the styles and words have their roots in South Asia. Similarly, the clothing brand Walls of Benin is influenced by the mixture of African and European cultures. It aims to reflect the beauty and depth of African print textiles while also having a positive social and economic impact on the African continent through sustainable production practices.
Vogue australia october_2016
This issue of Vogue celebrates music, fashion and art. It features portraits of artists at Splendour in the Grass festival styled in rebellious, celebratory looks. Profiles include five young Australian musicians photographed in Gucci's bohemian styles. John Olsen's art exhibition opens alongside reflections from his son Tim. Grace Coddington signals a new chapter as her career evolves. Kendall Jenner graces the colorful cover in Gucci, reflecting this season's invitation to break from black into summer hues.
13 Brands You Always Thought Were Foreign But Are Actually Indian
Many luxury brands that consumers assume are foreign are actually Indian-owned or produced, including Chandon sparkling wine which is made from grapes grown near Mumbai. Jaguar cars are owned by Tata Motors, an Indian conglomerate, and leather goods brand HiDesign is based in India. Other Indian brands masquerading as foreign include clothing retailers Allen Solly and Peter England, liquor brand Amrut Single Malt, and motorcycle maker Royal Enfield.
marketing management
Allen Solly was founded in 1744 and produced men's clothing. It aimed to break conventions with its "Friday Dressing" concept of relaxed corporate wear. It became popular in India and was later acquired by other companies. Allen Solly now produces various clothing lines for men and women, including shirts, trousers, t-shirts, and accessories, targeting young professionals. It continues to focus on unconventional styles.
RISE OF KINGFISHER BEER IN INDIA
1) The bottled alcohol industry in India began in the colonial era with local production of 'taadi' for specific villages. The first brewery was established in 1830 and glass bottle manufacturing followed in the late 1820s.
2) United Breweries was formed in 1915 through the merger of several small breweries. It initially produced bulk beer for British troops. Kingfisher beer was first launched in the 1980s and became highly successful through strategic marketing and sponsorship deals.
3) Kingfisher faces challenges from state-level alcohol prohibitions, elections-related bans, bottle collection issues, excise duties hikes without corresponding price increases, and events like demonetization that temporarily reduce sales. It has adapted by
Coty
Coty is the largest fragrance company in the world and also manufactures beauty products. Founded in 1904 by Francois Coty in Paris, it has grown to employ over 8,500 people worldwide. Coty creates fragrances for prominent celebrities and designers and owns brands like Calvin Klein, Marc Jacobs, Rimmel, and OPI. While headquartered in Paris and New York, Coty has manufacturing locations across Europe and in North Carolina, and sells its products globally through prestige retailers and mass merchants.
Brand Analysis of EMPORIO ARMANI ,Louis Vuitton CALVIN KLEIN
This document analyzes and compares three popular luxury brands: Emporio Armani, Louis Vuitton, and Calvin Klein. It discusses the reasons for their success, including their innovative marketing strategies, creative elements, and management approaches. Some common factors that have helped build their brands include effective advertising campaigns featuring celebrities and the strategic use of new technologies. The document also provides financial data and performs SWOT analyses for each brand.
miu miu visual essay
This document provides an overview of the fashion brand Miu Miu and its marketing strategies over time. It discusses how Miu Miu has evolved from being overshadowed by Prada in its early years to establishing its own identity. The document analyzes some of Miu Miu's controversial ad campaigns that used young models in potentially sexualized ways and how the brand has moved away from this. It also explores how Miu Miu's marketing has incorporated film, photography and storytelling to creatively promote the brand.
Hd press kit
HD Homme is a clothing line founded by self-taught designer Hussein Dhalla in Toronto, Canada. The line aims to distinguish itself through sophisticated designs that embody strength, class, and standing out from the crowd with refinement. HD Homme clothing is meant to allow the wearer to feel as though he owns the night. Contact information and press mentions are also provided.
Walls of Benin - Vlisco Collaboration
Chi Atanga grew up in Manchester, England to Cameroonian parents, exposed to both African and Western music. He is a natural entrepreneur who sees fashion as a way to do good for Africa. Through a series of chance meetings, Chi's journey has taken him to several countries in Africa and Europe to develop his brand that promotes African creativity and builds sustainable production on the African continent.
Richard branson
Richard Branson is an English businessman who founded the Virgin Group, which now controls over 400 companies. He began his first business, Student magazine, at age 16 and has built the Virgin brand rapidly since starting his first record shop in 1972. Virgin has since expanded into airlines, music, mobile phones, broadband, and more. Branson prioritizes making work fun and taking risks. He is also known for his humanitarian initiatives and advocacy on issues like drug policy and climate change through organizations like The Elders.
sass & bide // Brand Case Study
Sarah-Jane Clarke and Heidi Middleton founded the fashion label Sass & Bide in 1999 after meeting in college and bonding over their love of vintage clothing. They started by selling customized jeans in London markets. The brand grew in popularity in the early 2000s and they debuted at Australian Fashion Week. In 2013, Sass & Bide opened their first international flagship store in New York as part of their expansion to the US market. The label focuses on creating pieces that celebrate a free spirit through a mix of cultural influences and are committed to empowering women through sustainable production.
Maria Grazia Chiuri for Christiam Dior
Maria Grazia Chiuri is the first female creative director of Dior. She studied fashion design in Rome and had a long career at Fendi and Valentino with Pier Paolo Piccioli before being appointed to lead Dior in 2016. As creative director, Chiuri has made Dior's message about female empowerment and brought attention to the role of women in fashion. Her feminist-inspired designs celebrate women and have been commercially successful.
Maria Grazia Chiuri For Christian Dior
Maria Grazia Chiuri is the first female creative director of Dior. She studied fashion design in Rome and worked with Pier Paolo Piccioli at Fendi and Valentino, where they helped launch iconic bags and the popular Rockstud shoe line. As Dior's creative director since 2016, Chiuri has focused on championing feminism and female empowerment through her designs and runway shows, celebrating the power of women. She draws inspiration from various cultures, time periods, and art forms to create feminine, bold, and experimental collections for Dior.
More Related Content
What's hot
Ignition five 04.04.11
Kraft monitored tweets mentioning Mac & Cheese and selected five tweets to include in commercials filmed and posted on YouTube and Facebook within 24 hours. The brand manager said this approach may be repeated if successful and immediacy is increasingly important in marketing.
Volkswagen launched a Tetris-style game in shopping centers to demonstrate the spacious boot of its new Golf Wagon model and stimulate interest. Consumers competed to pack Tetris shapes in the boot as quickly as possible.
Carlsberg launched a competition in Sweden called "Unbottle Yourself" through a mobile app, challenging people to complete outgoing "missions" and win prizes like iPads. The goal is to make Swedes less reserved.
History of Pakistani Fashion
Pakistani fashion has evolved significantly over the past several decades from a few pioneering designers to a large prolific industry. In the 1960s, most women's clothing was not produced through an organized industry, though Sughra Kazmi was one of the first recognized couturiers. Maheen Khan established herself as a seamstress in the late 1960s in Lahore and later became a renowned designer. TeeJays emerged in the 1970s as Pakistan's biggest fashion brand by promoting their clothing on popular TV shows. The 1980s saw more designers and labels emerge as fashion became more liberated from conservative influences. In the 2000s, the graduation of young designers from fashion schools helped professionalize and market Pakistani fashion globally.
Ad Campaign Guess
School Assignment: Detailed proposal for a new cosmetic line to add to the GUESS? franchise. I was working there at the time and thought this would be a perfect addition to the brand, especially since they had covered mens/womens clothing, accessories, cologne, perfume, it felt only nature that cosmetics would be the next step.
Brand: Diesel; Archetype: Outlaw
Presentation on Archetype.
There are 12 types of Archetype. Among those I chose Outlaw as my archetype.Archetypes are often used in myths and storytelling across different cultures.So,Using these archetypes to build strong BRANDS.
If you were a brand which archetype would tell your story?
Enjoy this Presentation on a totally unique Topic..
Vogue australia march_2016
The document provides an overview of articles featured in the March 2016 issue of Vogue Australia magazine. It includes the cover story featuring actress Elle Fanning wearing a Chanel dress. Other articles summarized are about grunge fashion trends from the 1990s, ingenues with an edge in current fashion, a focus on Cuban fashion, and a trunk show exhibition in Paris paying tribute to Louis Vuitton luggage and travel. The issue also includes sections on beauty trends like smoky eyes, accessories, arts and culture pieces, and fashion shoots and stories and interviews.
maybelline brand study
Maybelline is an American makeup brand founded in 1915 by Tom Lyle Williams and currently owned by L'Oreal. It has expanded globally and offers a variety of affordable products targeted towards teens with different packaging options.
Bazaar SassBide
Sass & Bide is an Australian fashion label known for its unique blend of luxury and accessibility. It offers a wide range of clothing, accessories, and footwear that appeal to all ages and styles. While starting as a vintage clothing seller, it has expanded globally with stores in New York and partnerships with retailers like Myer. The label's creative directors emphasize inclusiveness and drawing from diverse influences to design pieces reflecting beauty in nature. Sass & Bide's versatile designs and growth strategy have allowed it to succeed financially while maintaining creative control.
chloe presentation
Chloe's 2016 spring/summer advertising campaign features models traveling through Buenos Aires, Argentina. The target market is young professional women in their 20s with disposable income interested in fashion. Through natural-looking photos set in sunny locations, the campaign aims to portray a carefree, adventurous lifestyle and sell the Chloe brand image. Models are shown relaxing in loose, bohemian-style Chloe clothing. The campaign utilizes Instagram, Facebook, and other social media to raise awareness of the collection and brand among its target audience.
Catalogue
Moguls Breeches and pyjamas, originally worn by the English upper class, were actually derived from clothing adopted from Indian Muslims during British occupation of India. While considered very English, the styles and words have their roots in South Asia. Similarly, the clothing brand Walls of Benin is influenced by the mixture of African and European cultures. It aims to reflect the beauty and depth of African print textiles while also having a positive social and economic impact on the African continent through sustainable production practices.
Vogue australia october_2016
This issue of Vogue celebrates music, fashion and art. It features portraits of artists at Splendour in the Grass festival styled in rebellious, celebratory looks. Profiles include five young Australian musicians photographed in Gucci's bohemian styles. John Olsen's art exhibition opens alongside reflections from his son Tim. Grace Coddington signals a new chapter as her career evolves. Kendall Jenner graces the colorful cover in Gucci, reflecting this season's invitation to break from black into summer hues.
13 Brands You Always Thought Were Foreign But Are Actually Indian
Many luxury brands that consumers assume are foreign are actually Indian-owned or produced, including Chandon sparkling wine which is made from grapes grown near Mumbai. Jaguar cars are owned by Tata Motors, an Indian conglomerate, and leather goods brand HiDesign is based in India. Other Indian brands masquerading as foreign include clothing retailers Allen Solly and Peter England, liquor brand Amrut Single Malt, and motorcycle maker Royal Enfield.
marketing management
Allen Solly was founded in 1744 and produced men's clothing. It aimed to break conventions with its "Friday Dressing" concept of relaxed corporate wear. It became popular in India and was later acquired by other companies. Allen Solly now produces various clothing lines for men and women, including shirts, trousers, t-shirts, and accessories, targeting young professionals. It continues to focus on unconventional styles.
RISE OF KINGFISHER BEER IN INDIA
1) The bottled alcohol industry in India began in the colonial era with local production of 'taadi' for specific villages. The first brewery was established in 1830 and glass bottle manufacturing followed in the late 1820s.
2) United Breweries was formed in 1915 through the merger of several small breweries. It initially produced bulk beer for British troops. Kingfisher beer was first launched in the 1980s and became highly successful through strategic marketing and sponsorship deals.
3) Kingfisher faces challenges from state-level alcohol prohibitions, elections-related bans, bottle collection issues, excise duties hikes without corresponding price increases, and events like demonetization that temporarily reduce sales. It has adapted by
Coty
Coty is the largest fragrance company in the world and also manufactures beauty products. Founded in 1904 by Francois Coty in Paris, it has grown to employ over 8,500 people worldwide. Coty creates fragrances for prominent celebrities and designers and owns brands like Calvin Klein, Marc Jacobs, Rimmel, and OPI. While headquartered in Paris and New York, Coty has manufacturing locations across Europe and in North Carolina, and sells its products globally through prestige retailers and mass merchants.
Brand Analysis of EMPORIO ARMANI ,Louis Vuitton CALVIN KLEIN
This document analyzes and compares three popular luxury brands: Emporio Armani, Louis Vuitton, and Calvin Klein. It discusses the reasons for their success, including their innovative marketing strategies, creative elements, and management approaches. Some common factors that have helped build their brands include effective advertising campaigns featuring celebrities and the strategic use of new technologies. The document also provides financial data and performs SWOT analyses for each brand.
miu miu visual essay
This document provides an overview of the fashion brand Miu Miu and its marketing strategies over time. It discusses how Miu Miu has evolved from being overshadowed by Prada in its early years to establishing its own identity. The document analyzes some of Miu Miu's controversial ad campaigns that used young models in potentially sexualized ways and how the brand has moved away from this. It also explores how Miu Miu's marketing has incorporated film, photography and storytelling to creatively promote the brand.
Hd press kit
HD Homme is a clothing line founded by self-taught designer Hussein Dhalla in Toronto, Canada. The line aims to distinguish itself through sophisticated designs that embody strength, class, and standing out from the crowd with refinement. HD Homme clothing is meant to allow the wearer to feel as though he owns the night. Contact information and press mentions are also provided.
Walls of Benin - Vlisco Collaboration
Chi Atanga grew up in Manchester, England to Cameroonian parents, exposed to both African and Western music. He is a natural entrepreneur who sees fashion as a way to do good for Africa. Through a series of chance meetings, Chi's journey has taken him to several countries in Africa and Europe to develop his brand that promotes African creativity and builds sustainable production on the African continent.
Richard branson
Richard Branson is an English businessman who founded the Virgin Group, which now controls over 400 companies. He began his first business, Student magazine, at age 16 and has built the Virgin brand rapidly since starting his first record shop in 1972. Virgin has since expanded into airlines, music, mobile phones, broadband, and more. Branson prioritizes making work fun and taking risks. He is also known for his humanitarian initiatives and advocacy on issues like drug policy and climate change through organizations like The Elders.
sass & bide // Brand Case Study
Sarah-Jane Clarke and Heidi Middleton founded the fashion label Sass & Bide in 1999 after meeting in college and bonding over their love of vintage clothing. They started by selling customized jeans in London markets. The brand grew in popularity in the early 2000s and they debuted at Australian Fashion Week. In 2013, Sass & Bide opened their first international flagship store in New York as part of their expansion to the US market. The label focuses on creating pieces that celebrate a free spirit through a mix of cultural influences and are committed to empowering women through sustainable production.
What's hot (20)
13 Brands You Always Thought Were Foreign But Are Actually Indian
13 Brands You Always Thought Were Foreign But Are Actually Indian
Brand Analysis of EMPORIO ARMANI ,Louis Vuitton CALVIN KLEIN
Brand Analysis of EMPORIO ARMANI ,Louis Vuitton CALVIN KLEIN
Similar to The Journey of Luxury
Maria Grazia Chiuri for Christiam Dior
Maria Grazia Chiuri is the first female creative director of Dior. She studied fashion design in Rome and had a long career at Fendi and Valentino with Pier Paolo Piccioli before being appointed to lead Dior in 2016. As creative director, Chiuri has made Dior's message about female empowerment and brought attention to the role of women in fashion. Her feminist-inspired designs celebrate women and have been commercially successful.
Maria Grazia Chiuri For Christian Dior
Maria Grazia Chiuri is the first female creative director of Dior. She studied fashion design in Rome and worked with Pier Paolo Piccioli at Fendi and Valentino, where they helped launch iconic bags and the popular Rockstud shoe line. As Dior's creative director since 2016, Chiuri has focused on championing feminism and female empowerment through her designs and runway shows, celebrating the power of women. She draws inspiration from various cultures, time periods, and art forms to create feminine, bold, and experimental collections for Dior.
Winner Wears Prada
Linda Evangelista, Christy Turlington, Naomi Campbell, and Cindy Crawford famously walked down the runway at a Gianni Versace show in 1991 while lip-syncing to "Freedom" by George Michael. They became known collectively as the "Supermodels" and helped open up the previously closed fashion industry. In the late 1950s, Grace Kelly used a boldly designed Hermes bag, known as the "Kelly Bag", to conceal her early pregnancy, which shot the bag to international fame. Norma Kamali is known for her streamlined one-piece swimsuits, made famous on Charlie's Angels by Farrah Fawcett, which launched Kamali into fame.
Fashion around the world
The document discusses the fashion magazine genre that the author has chosen to focus on, a teen fashion magazine. It provides details on typical features and contents of a fashion magazine, such as fashion news, photoshoots, and beauty reports. It also discusses how the fashion industry is often portrayed superficially in media but is actually a large global industry. The target market for fashion is defined as considering factors like age, gender, price point, and style preferences. Biographies are provided of famous fashion designers from around the world such as Yves Saint Laurent, Pierre Cardin, Tom Ford, Christian Dior, Ralph Lauren, Donatella Versace, Calvin Klein, and Coco Chanel.
Top Fashion Brands Icons of Style and Innovation.pptx
Fashion is a dynamic and ever-evolving industry, with certain brands leading the charge in setting trends, crafting luxury, and defining global style. The following brands are widely recognized as the titans of fashion, revered for their innovative designs, commitment to quality, and cultural impact. Let’s delve into what makes each of these fashion brands stand out in the world of haute couture and ready-to-wear fashion.
The designer culture-chanel
1) Chanel has stood the test of time by focusing on consumption and brand identity. They sell a luxury lifestyle through their classic yet continually innovative designs.
2) Chanel maintains its leadership in the fashion industry through signature pieces like quilted bags that are deemed timeless classics.
3) Chanel appeals to both the elite through extremely high prices that signal status, as well as younger crowds through mass-market appeal of their classic styles updated for new trends.
Dissertation report
This document provides an overview of fashion history from several regions and designers. It discusses the history of French, British, American, and Italian fashion design. For French design, it mentions Yves Saint Laurent and Givenchy. For British design, it discusses Alexander McQueen and John Galliano. American design highlights Calvin Klein. Italian houses covered include Versace, Prada, and Giorgio Armani. The document also provides a brief introduction to fashion history in Pakistan.
Atelier Mode
The document summarizes women's fashion in France from 1940-2000 in 3 sentences or less per decade:
1940s-1950s: Fashion was strictly controlled during WWII with pencil skirts and utility fabrics, then Dior's "New Look" defined the 1950s with an hourglass silhouette emphasizing femininity.
1960s: The miniskirt became iconic as women's liberation took hold, and designers like Courreges popularized a more geometric, space-age aesthetic.
1970s: Bold, colorful fashions emerged as hippies, punks, and disco dominated, including floral prints, bell bottoms, and platform shoes.
Profiles of Iconic Fashion Personalities.pdf
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
DubaiSS15
Valentino will present its couture collection in three cities - New York in December as it opens its Fifth Avenue store, Paris in January during Couture Week as usual, and Rome in July to coincide with the opening of a flagship store in the Italian city. This break from the traditional couture schedule is seen as a signal that brands are focusing on putting themselves where customers are. Commentators note that Valentino's decision to show in multiple locations, even if just for a season, will give other fashion houses pause to consider taking couture shows on the road.
Nina Ricci Final
Nina Ricci is a French luxury fashion house founded in 1932 in Paris by Maria "Nina" Ricci and her son Robert. They are known for feminine, romantic designs. In the 1940s, they helped raise money for war relief through fashion exhibitions. They launched a successful perfume, L'Air du Temps, in 1948. The brand reached great success and notoriety over the decades. Today, they produce ready-to-wear clothing, perfumes, cosmetics, watches and leather goods for women and men. Nina Ricci eyes expanding their market share in India's growing fragrance industry.
monastic-chic
This document discusses the recent trend of "monastic chic" in fashion, with designers drawing inspiration from religious imagery. It provides opinions from several designers on what this trend means and whether it will last. Some see it as a reflection of society questioning faith or debating spirituality, while others view it as more intuitive or a commentary on the times. The document also profiles recent runway shows and collections that featured these religiously-inspired styles.
international fashion designer.docx
This document profiles 10 influential fashion designers:
1. Coco Chanel revolutionized women's fashion in the early 20th century with her simple, comfortable designs like the Chanel suit and little black dress.
2. Calvin Klein became famous for his jeans and casual yet elegant styles.
3. Donatella Versace has led the Versace brand successfully as artistic director since her brother Gianni Versace's death.
4. Giorgio Armani is known for his luxurious yet relaxed men's and women's lines.
Christian Dior Company History
Christian Dior was a famous French fashion designer born in 1905. He studied political science but was more interested in art. He opened his own fashion house in 1946 called Christian Dior and presented his first collection called Corolle. Dior is known for revolutionizing women's fashion with innovative designs that emphasized the natural curves of a woman's body. Some of his most famous designs were the H line in 1954 and the A line in 1955. Dior had a significant impact on the international fashion industry before his death in 1957. His company continued to succeed and expand under his granddaughter's leadership.
Post 1: Saint Laurent collection SS16 review- victoria mora da silva
A review of the Saint Laurent Spring 2016 ready to wear with references of brand heritage; fashion history and cultural context.
Chanel
Chanel S.A. is a French luxury fashion house founded in 1909 by Coco Chanel. Some key points:
- Coco Chanel revolutionized fashion by bringing simplicity and functionality to women's clothing.
- Iconic Chanel products include the 2.55 quilted leather handbag and No. 5 perfume.
- The brand maintains its luxury status under the creative direction of Karl Lagerfeld and operates boutiques worldwide.
- Chanel is known for its timeless designs, emphasis on quality, and positioning of elegance and class within reach of social elites.
Fashion central international feb 2016 issue published online
The article discusses Priyanka Chopra's interest in working in a Pakistani movie if offered a good project. It notes she has said she is an entertainer and would not turn down a good offer. It also discusses her role in the movies Bajirao Mastani and Quantico, and her nomination for a People's Choice Award for her role in Quantico as her first nomination in that category.
Fashion central international feb 2016 issue published online
It Covering All major Fashion activities in the world.All International fashion Shows and Cat walks.Fashion mag also covering Celebrity Gossips,beauty tips,Lifestyle,Travel and Men's corner.
Chanel: Perfume Advertisement
Chanel was founded in 1909 by Coco Chanel and is known for revolutionizing fashion by replacing corseted silhouettes with more functional yet flattering designs. Chanel is recognized as one of the most successful fashion brands, known for the little black dress, No. 5 perfume, and Chanel suits. No. 5 was created in 1924 and was groundbreaking for combining floral and musky scents, appealing to modern women. Iconic celebrities like Nicole Kidman have represented Chanel and its perfume in simple yet elegant advertising campaigns.
The greatest designers
Aceasta prezentare a fost realizata in cadrul Atelierului de educatie media, din cadrul proiectului "Biblioteca de aplicatii" al Bibliotecii Judetene "Alexandru D. Xenopol" Arad
Similar to The Journey of Luxury (20)
Top Fashion Brands Icons of Style and Innovation.pptx
Top Fashion Brands Icons of Style and Innovation.pptx
Post 1: Saint Laurent collection SS16 review- victoria mora da silva
Post 1: Saint Laurent collection SS16 review- victoria mora da silva
Fashion central international feb 2016 issue published online
Fashion central international feb 2016 issue published online
Fashion central international feb 2016 issue published online
Fashion central international feb 2016 issue published online
The Journey of Luxury
- 1. The New Age of Luxury! In this age luxury is getting re-defined in every which way; be it the cars we drive or the hospitality we enjoy or the food we relish... the bar of luxury is getting a notch up... At some level it can be attributed to the un-dying spirit of humans to want more while others may say that it’s a capitalist’s tool of getting more out of you.... Since the readers here are fashion aficionados let’s look at the brands which defined and redefined aspirations and created an unflinching base of loyal customers.. Presenting the top ones It has to be Italian! Founded in mid 70’s for menswear line it now has belts, bags, fragrances, knitwear, sunglasses and jackets. Endorsed by Megan Fox, Rihanna and Cristiano Ronaldo the brand was in news for campaigning against anorexia among the model fraternity. Salman Khan wore Armani in his movie Ready. Started just after the World War II, this brand has played a central role is making Paris the fashion capital of the world. Christian Dior revolutionized women’s clothing and now delves in accessories and fragrances as well... Mila Kunis endorses the fragrance lines of Dior. Recently the Kapoor sisters were seen wearing Dior gowns Italian! Goes back as 1921 when fashion designer Guccio Gucci built The House of Gucci and since then influenced the whole world with its trendsetting designs especially in leather goods and accessories. Their endorsers include Charlotte Casiraghi, the daughter of Princess Caroline of Monaco. Besides a lot of Indian celebrities have adorned Gucci, namely Bipasa Basu, Varun Dhawan and Ayushmann Khurana Established in 1978, Gianni Versace’s grandeur bought instant popularity to the brand and The Versace Fashion Company extended its business lines in clothes, accessories, cosmetics and home furnishings. Kaia Gerber endorsed Versace after her supermodel mother Cindy Crawford showing the generational depth of the brand. When one speaks of high fashion clothes, accessories and luxury goods, this brand maintains its top slot throughout its history; from 1909 till the very date. Made famous of its Perfume No 5, the classic chanel suit and the little black dress. Recently Sonam Kapoor became the only bollywood actress to wear a specially designed gown by Chanel. While this covers a bit of history but the big question is what lies ahead. Luxury needs to free itself from the shackles of a select ‘few’ and reach to the more ‘new’. It’s destined for transformation, channelling itself through models to percolate to the masses and yet raising its bar time and again for being ‘exclusives’ ; Its a tough but exciting road ahead of them. K & U is a premium apparels brand for children between the age group of 3 to 15 years. Operational as a designer label since 2009 the brand is known for its design specific to Indian sensibilities and delicate need of children www.KandUkids.com