The MBS in Internationalisation (MBSI) at Waterford Institute of Technology (WIT) School of Business is a full-time/part-time taught postgraduate business programme – focusing on the vital areas of Global Business. Double Degree Graduates from the MBSI masters in WIT are conferred with 2 degrees - the MBSI degree at WIT Ireland and the MIB degree at Brest Business School, France.

1. MBS Internationalisation (MBSI)
Double Degree
Level 9
Postgraduate
The MBS in Internationalisation (MBSI) at Waterford Institute of Technology (WIT) School of Business is a
full-time/part-time taught postgraduate business programme – focusing on the vital areas of Global Business.
Graduates from the MBSI masters in WIT are conferred with 2 degrees - the MBSI degree at WIT Ireland
and the MIB degree at Brest Business School, France.

2. Key Members of the Lecturing Team
Dr. Clare Gately B. Comm; MBS; PhD
Organization Memberships: Resource Specialist with the United Nations Institute of Training and Research (UNITAR);
CNBC Advisor to ‘Disruptor 50’ Advisory Council (2017 - to date); Adjunct faculty at EDHEC Business School, France;
Academic Director of MSc. in Entrepreneurship and Innovation (EDHEC Business School, 2016 - 2018); Coordinator of
GMBA Entrepreneurship Track, (EDHEC Business School 2017 - to date); Coach and Mentor to early stage ventures
(2000 - to date); CEO and Co-Founder of funded start-up Josh Medical Ltd.; Competition and Business Plan Judge of
Queen’s Entrepreneurs’ Competition, Canada (2017 to date).
MBS Internationalisation Module:
International Entrepreneurship
This module centres on taking action to initiate, develop and internationalise commercial and not-for-profit start-ups in a
sustainable and impactful manner. Participants will apply start-up methodologies such as design thinking, lean start-up and
lean analytics to test and validate scalable business models. By the end of the module participants will have a resource tool
kit to build a new venture in a corporate or stand alone context.
Dr. Sheila O Donohue B. Comm, MBS, PhD
Sheila is a Senior Lecturer in Finance in the School of Business and has extensive teaching experience on both
undergraduate and postgraduate programmes. She has also taught in Malaysia and has spent time undertaking research
at universities in the UK and in Australia. She is an experienced supervisor and is the Co-ordinator of the AIB Centre for
Finance and Business Research. Sheila has a track record in securing research funding. She presently has a number of
research collaborators both within the School, in UCD and internationally in the UK, Italy and in Germany. Sheila has also
significant administration experience and is the current Programme Leader of the MBS (Economics and Finance) and
Postgraduate Certificate in Economics and Finance. In 2016 she was the recipient of the Postgraduate Research Supervision
Excellence Award in WIT. She also recived a National Teaching Hero Award in 2016 presented by the National Forum for
the Enhancement of Teaching and Learning in Higher Education. In 2018 she was appointed Associate Editor of the Journal
of Risk Finance
MBS Internationalisation Module:
Governance and Ethics (Research Paper)
This module will provide students with an in-depth understanding and knowledge of the key concepts, theoretical perspectives, systems, mechanisms and dilemmas
underpinning governance and business ethics. The module is designed to enable students to analyse and navigate the complex issues and dilemmas that emerge
from the relationships and interactions between organisations (of various types) and their internal and external stakeholders including the social and political aspects
of these interactions.
Dr. Sean Byrne BA ACMA MBS PhD
I am a lecturer in the Department of Accounting & Economics in the School of Business and I am joint Programme
Coordinator for the Doctorate in Business Administration (DBA). I really enjoy lecturing in the field of research methods and
in my base discipline management accounting in which I worked for many years before entering higher education. I have
spent some time managing and supervising undergraduate and postgraduate dissertation processes and projects. This has
been very rewarding and it gives me great pleasure to see students’ rigourous research work culminating in completed
dissertations. I have a keen interest in researching management accounting practices, roles and education
MBS Internationalisation Modules:
Research Methods:
The aim of this module is to enable learners acquire a critical understanding of the components of, and alternative approaches to,
the research process and to equip students with the knowledge and skills required to prepare and justify a research project. It
includes critically reviewing academic literature, developing viable research questions, determining an appropriate research
design and sampling strategy having evaluated alternatives, and preparing data collection and ethical protocols.
Applied Research Methods (Research Paper):
The aim of this module is to enable learners to acquire a critical understanding of the components of, and alternative approaches to the preparation and
presentation of quantitative and qualitative data and to equip students with the knowledge and skills required to analyse and interpret quantitative and qualitative
data. This will include analysis, evaluation and application of systematic approaches to quantitative and qualitative data analysis. The module considers
appropriate approaches to maintaining quality in the context of quantitative and qualitative data analysis. The module demonstrates the multifaceted nature of the
analysis process though its application in specialised data analysis software packages.
Dr. Paul Morrissey BA, MBSi, PhD.
Experienced Marketing lecturer with extensive teaching, research and professional experience. I am also programme
director for WIT’s Master of Business Studies (Marketing, Management, and HRM streams) and the Master of Business
Studies in Sales and Marketing Practice
MBS Internationalisation Modules:
Strategic Digital Marketing
This module introduces students to the key digital marketing and e-commerce management issues facing decision makers in
this dynamic environment. It examines how the internet has changed the relationship between businesses and customers
and aims to provide students with skills, concepts, frameworks, and experiences that are essential in developing digital
marketing strategies for organisations. Students will learn how to plan, design, execute and track effective digital marketing
campaigns and how these campaigns can be effectively integrated with other marketing communications tools.
Contemporary Sales and Marketing Practice
This module examines the key contemporary issues in marketing and critically evaluates the theoretical and practical
responses to these developments. It facilitates learners in acquiring a rich comprehension of the contemporary marketing issues influencing marketing managers
and provides them with the opportunity to apply their understanding of the issues to the strategic marketing planning process.

3. Testimonials
“Working with large multinational companies on a daily basis and traveling internationally to visit new and potential
customers is a big part of my role at Carten-Fujikin Europe.
The MBSI Double Degree programme at WIT I can easily say has aided me in my role. I have gained significant knowledge
and expertise in a range of key business areas on an International level, taught by a group of lecturers, who really are second
to none.
As a Part-time student, the MBSI programme was very welcoming and adaptable to my needs. The international study trip
abroad to Brest, France was a real highlight, containing an accurate balance between academic material and practical
experience that was really quite impressive.
I would highly recommend this course to future graduates.”
Rebecca Caulfield,
Sales Manager (Biotech, Pharma, Food & Beverage)/Marketing Manager, Carten-Fujikin Europe
“Key responsibilities include identifying key stakeholders, developing contacts, facilitating meeting requests, supporting
government delegations, researching local policies and regulations, drafting spot reports on recent events, and
programming diplomatic outreach in 2nd and 3rd tier cities. Primary sectors of focus include automobiles, railways,
shipping, ports, aviation, customs, international trade, export controls, product safety, and labor.
The MBSI masters opened the door of the international business world to me. It helped me to establish an international
vision of the business world -and to connect me to many different resources. I not only benefited from the teaching faculty
- but also learnt a lot from my fellow students. “
Ada Rong,
US Consulate General in Shanghai, Economic Specialist
“The MBSI programme at WIT has leveraged my career by providing me with the necessary tools to succeed in the
marketplace at an international level. The proximity between students and lecturers is a definite advantage of the
programme, and the study trip to Brest, France is a one of a kind experience – students can learn, network and enjoy the
French culture at the same time! I definitely recommend this course to all prospective students.”
Adriano Bassoi,
Manager / Financial Advisor, Deloitte, Ottawa, Ontario, Canada
‘The choice we make decide the life we lead. The choice to study at WIT Graduate Business School has been a life
changing era for me, the best ever choice.
I am Arindam Pal from Bangalore India. I have completed my M.Sc studies [MBSI] at Waterford Institute of Technology,
Ireland(2014-15 Batch) which has played a significant role towards achieving my goals.
In this current competitive environment one has to be market ready and the Master’s Program at WIT has helped me to
achieve that. It’s important to differentiate yourself and a Master’s degree in International Business (MBSI) is a great way to
do so.
The MBSI course has exposed me to an ocean of knowledge about business functions and how it operates at global scale.
The MBSI course is well designed and has helped me to improve conceptual, technical and human skills, both the
qualitative and quantitative skills. Studying in WIT campus in Waterford, Ireland is a great experience where one gets the
opportunity to study literature and also apply the same to in various occasions like solve-it competition, clubs and more.
The leadership series where business professional shared their experiences has helped me immensely to relate what we
were learning in class.
To be a successful business professional it’s important to understand the culture and the opportunity to study for a week in France has helped me to be more cultured
professional.
Furthermore the dual degree aspect of the MBSI program is a unique and enriching concept for a business student. The MBSI dual degree gives opportunity to study
from Waterford Institute of Technology, Ireland (WIT) and from Brest Business School, France (BBS). This opportunity has helped me to learn from peers and
professors from all over the world. Also the opportunities are not limited, the opportunity to serve as WIT International student Ambassador has been an enriching
experience for me.
The facility of the WIT campus has everything to accommodate the needs of a student both educational like libraries and social like sports complex. The Waterford
city offers a great cultural extravaganza and numerous internship opportunities. The close proximity of the city to Dublin has helped me to gain an internship
experience in a firm during summer break which was great.
The study opportunity abroad has helped me to follow my passion and I found a place in Facility Management profession at my home country India. Currently I am
a Corporate Real Estate and Facility Management lead for a rapidly growing multinational company. The learnings from MBSI has helped me to blend the cultural
aspect and business management aspect (strategic and operational) into my daily work environment of facility management and office workspace design.
In brief I can say that say that the choice to study MBSI at WIT, Ireland has been an enriching and life changing opportunity.
Special thanks to Prof. Declan Cahill, MBSI Programme Director at WIT & Ms. Sinead Day, International Manager at WIT.”
Arindam Pal,
MBSI, WIT Alumni 2014-2015

4. Master of Business in Internationalisation
MBSI Modules
Semester 1 Semester 2 Semester 3
International Strategy International Economic Environment
Research Paper Series 1: Applied
Research Methods Paper
International Entrepreneurship International Business Negotiations
Seminar Series International Study Trip Research Paper Series 2:
International Business
and Politics PaperResearch Methods Marketing & International Business
Contemporary Sales & Marketing
Strategy
Strategic Digital Marketing
Research Paper Series 3:
Governance and Ethics Paper
Knowledge Management Managing Corporate Creativity
The Programme
The MBS in Internationalisation (MBSI) at Waterford Institute of Technology (WIT) School of Business is a full-time/part-time taught
postgraduate business programme – focusing on the vital areas of Global Business. The mission of the programme is to drill down into
the international strategic posture of organizations - via the study of their Global Environment - including - Entrepreneurial / Economic
/ Strategic / Marketing (International and Digital).
Career opportunities
The programme will benefit graduates looking for a career in international business. It will also support students who are interested in
entrepreneurial business and those setting up new ventures in knowledge-based or high technology industries in international markets.
Who should apply
The course is suitable for pre-experience graduates who wish to build on their prior learning and have an aspiration to reach
managerial positions in international companies. Applicants should possess an honours degree from a recognised third level Institution.
Applicants whose first language is not English must submit evidence of competency in English, please refer to our website for details.
Entry Details
• A H1 or 2.1 overall award in a strong specialist Business
undergraduate degree or a General Business undergraduate
degree.
• Students from a non-business degree (example - BA in
Hospitality Management) must have taken relevant business
modules during one year of their studies.
• In some instances graduates who have achieved a 2nd class
honours grade 2 in the degrees listed above and who can
demonstrate a high level of performance in the business
related subjects may be considered for interview and short
listing.
Fees
For information on fees please visit our website at
www.wit.ie/pgfees
Applications
Applications for this programme are made online by going to
www.pac.ie (code WD502)
Contacts
Academic queries contact
Mr. Declan Cahill
Programme Director
E: dcahill@wit.ie
Prof. Denis Harrington
Head of Graduate Business
E: graduatebusiness@wit.ie
Admissions queries contact
Ms. Margo O’Dowd
Graduate Business Administrator
T: +353 (0)51 302424
E: mmodowd@wit.ie
For more detailed information
please visit our website at
www.wit.ie/wd502