This executive MBA program is a partnership between the University of Minnesota Carlson School of Management and the Vienna University of Economics and Business. It provides a unique 360 degree global vision through expert insights into management practices in developed and emerging markets across three continents. The 14-month program involves interactive classes in Vienna and international residencies exposing students to leading professors, managers, and policymakers. It is designed for working professionals and can be completed with only 40 days away from work. Graduates earn both a US and European MBA degree and join an extensive alumni network of over 75,000 professionals worldwide.

1. Executive MBA
(Global)

2. Master your
vision.
And sharpen it.

3. 3
Bodo B. Schlegelmilch Michael J. Houston
This Executive MBA is an internationally orientated, The faculty of the Executive MBA consists of renowned
cutting-edge partnership between the University of international professors and top executives. They
Minnesota and the Vienna University of Economics provide the latest scientifically-based knowledge and
and Business (WU Vienna), Europe’s largest business in-depth views of state-of-the-art applications of man-
university. The program provides a unique 360° global agement models, allowing you to profit from exceptional
vision with expert insights into management and teaching and real-world business experience.
leadership practice in developed and emerging markets
on three continents. Our Executive MBA is one of only a few worldwide to
have been awarded the prestigious ‘triple crown’ of MBA
In addition to interactive classes in Vienna, three inter- accreditation, by A ACSB, EQUIS and AMBA, confirming
national residencies expose you to the latest thinking our place among the world’s elite business universities.
of leading international professors, senior managers The outstanding quality of our executive education has
and policy makers. recently been reconfirmed by the Financial Times, where
the WU Executive Academy has been ranked among the
The Executive MBA is specifically designed to meet top European Business Schools.
today’s real-world challenges in demanding industries
or business functions. It enables you to apply up-to-date After completing of the program, graduates join a
knowledge and management tools in your workplace vast international network of 75,000 alumni from
even as you study. The program provides you with all the both universities working in diverse companies and
skills necessary to maximise your potential to become institutions around the world.
a world-class leader. In a challenging but nurturing
environment, it builds a deep understanding of core The end result is a blend of an American and European
business subjects in all major functional areas, while MBA, allowing you to profit from exceptional teaching
emphasizing the skills and abilities needed to recognize by an internationally renowned faculty, cutting-edge
and adapt to emerging trends and new technologies. research and real-world business experience.
During only 14 months and with only 40 days away from We welcome your interest in the program and invite
your job, you study and work on projects in CEE, Asia you to explore what this unique program can do for
and the U.S.A. before earning both a U.S. and a European you and your career. An MBA is a serious investment
MBA degree. For part of the program, you work in a in your future, and we are confident that this program
virtual team project with other Executive MBA students will exceed your expectations.
located on three continents.
Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt. Prof. Michael J. Houston, Ph.D.
Dean Associate Dean of International Programs
WU Executive Academy, WU Vienna Carlson School of Management, University of Minnesota

4. 14 months,
3 continents,
2 degrees

5. 5
Table of Contents
Welcome 3
Why Choose this MBA? 7
Your Universities 8
Unbeatable Location 11
Timeline Overview 12
360° Global Vision 15
Cutting-Edge Curriculum 16
Work with the Best 18
Module Overview 20
Student Profiles 22
Alumni Voices 23
Support Services 24
Post-Graduation Benefits 25
Application and Admission 27
Find out More 29
Meet the Team 31

6. Carlson School of Management, Minneapolis, U.S.A.

7. 7
Why Choose this MBA?
ELITE ‘TRIPLE CROWN’ ACCREDITATION WORLDWIDE ALUMNI NET WORK
The WU Executive Academy’s Executive MBA belongs As an Executive MBA graduate, you join two vast alumni
to only approximately 30 MBA programs worldwide to networks of the WU Executive Academy and the Carlson
have been awarded the prestigious triple-crown of MBA School of Management. Cross-cultural business relation-
accreditation (AACSB, AMBA, EQUIS). ships give alumni and their companies access to an
extended global network and a set of exclusive alumni
DUAL DEGREE services.
The Executive MBA combines the resources and knowl-
edge of two leading global business schools: the Carlson DYNAMIC PEER GROUP
School of Management, University of Minnesota and the Carefully selected participants with diverse backgrounds
WU Executive Academy, Vienna University of Economics and perspectives contribute to the quality of the pro-
and Business (WU Vienna). Participants in the program gram to the same extent that the faculty do. Creating new
benefit from this powerful partnership and graduate with ideas, reflecting on one’s current work and exchanging
two degrees. insights with like-minded international colleagues adds
immeasurable value to the program.
WORLD-CLASS FACULT Y
Our multicultural faculty consists of both world-renowned FLEXIBLE FORMAT
professors and internationally acclaimed top execu- The program structure of the Executive MBA is specifi­
tives. Besides WU Vienna and the Carlson School of cally designed to accommodate the needs of hard-­
Management, in recent years professors joined us from working executives. The modular structure, with only
the University of South Carolina (U.S.A.), the University 40 days off-the-job, allows managers to participate in
of Bath (U.K.), the St. Petersburg State University (Rus- a world-class MBA program whilst developing their
sia) and Simon Fraser University (Canada) among others, individual careers.
providing the latest scientifically-based knowledge and
a profound understanding of cutting-edge management ADDED VALUE FOR EMPLOYERS
tools. Recruiting and retaining top talent is vital for truly
forward-thinking companies. They understand that
TRULY INTERNATIONAL PROGR AM professional development is absolutely essential for top
The exclusive program setting, with cross-cultural teams, executives being groomed for positions of increased
top faculty and international residencies, reflects the responsibility. The return on that investment?
reality of today’s international business world. Executives who bring the full force of their knowledge
and abilities to bear for their company’s future success.
RESIDENCIES ON 3 CONTINENTS
In the course of residencies in 4 countries on 3 continents, STATE-OF-THE-ART TECHNOLOGY
(Russia, India, China, U.S.A.) participants gain in-depth Participants in the program have access to “Learn@WU”,
knowledge of business theory and practice in both one of the leading e-learning platforms with more than
emerging and mature markets. Numerous company visits 45,000 e-learning materials and over 32,000 users. More-
give the participants the unique opportunity to gain over, students benefit from state-of-the-art, technology-
insider information on local management strategies. based learning methods.

8. Your Universities
The Executive MBA is the product of a powerful partnership between two leading global business universities:
Carlson School of Management at the University of Minnesota and the WU Executive Academy of the Vienna
University of Economics and Business. This collaboration brings together leading perspectives and expertise
from both sides of the Atlantic to create one of the finest Executive MBA programs in the world. Graduates are
awarded degrees by both universities and enjoy privileged access to two vast networks of faculty and alumni.
CARLSON SCHOOL OF MANAGEMENT, Within the University of Minnesota, the Carlson School
UNIVERSIT Y OF MINNESOTA International Programs Office oversees the EMBA pro-
Positioned where the University of Minnesota and gram and also manages other global Executive MBA pro-
downtown Minneapolis connect, the Carlson School grams in China and Poland.
of Management is both a real and a symbolic
gateway between the academic and business worlds.
Its location in the Twin Cities of Minneapolis and St. Paul,
home to one of the United States’ most vibrant business
communities, means that the Carlson School offers a
mix of top-notch education and practical experience
found at few other business schools.
The School’s graduate degree programs consistently rank
among the top 20 U.S. programs, and its internationally
renowned faculty is top ranked in research productivity
among U.S. business schools. The Carlson School’s
Graduate Business Career Center offers a wide range
of services and programs to help students succeed in
the competitive U.S. market. Furthermore, the University
of Minnesota is one of the largest public, ‘land grant’
institutions in the U.S.A.

9. 9
Carlson School of Management, WU Vienna
WU EXECUTIVE ACADEMY, VIENNA UNIVERSIT Y OF Current achievements of the WU Executive Academy:
ECONOMICS AND BUSINESS › Financial Times Business School Ranking (2009):
The WU Executive Academy is part of the Vienna # 34 in Europe
University of Economics and Business (WU Vienna). › Financial Times Executive MBA Ranking (2009):
This prestigious parent institution has earned its fine # 41 worldwide
international reputation with over 100 years of consistent › Frankfurter Allgemeine Zeitung MBA Ranking (2005):
excellence in the field of business education. Today, the # 1 Alumni satisfaction in German-speaking countries
Vienna University of Economics and Business is Europe’s › Handelsblatt MBA Ranking (2006):
largest business university. Among the Top 50 MBAs worldwide
› Ziarul Financiar MBA Ranking (2010):
The executive education portfolio of the WU Executive # 1 MBA in Romania
Academy includes MBA/MBL/LLM programs, university
certificate programs, corporate programs and seminars. Each year as many as 3,500 executives, experts and high
In recent years, it has become one of the leading provid- potentials from over 50 countries graduate from our
ers in Central and Eastern Europe. programs. At present, residencies and programs are
conducted in more than 15 countries on three continents.
As part of the WU, the WU Executive Academy is EQUIS
(European Quality Improvement System) accredited. Being part of the WU Vienna, the WU Executive Academy
EQUIS is an internationally recognized accreditation provides access to the expertise of some 400 faculty
system offered by the European Foundation of Manage- members and countless experts in over 200 partner
ment. Moreover, the outstanding quality of the MBA universities worldwide. The knowledge provided is of
programs has been recognized by AMBA (Association of immediate practical relevance and is kept up-to-date
MBAs) awarding its renowned global accreditation. through our scientific research activities.
With this, the WU Executive Academy is one of only two The faculty of the WU Executive Academy consists of
business universities in the German-speaking world to both internationally renowned professors and top execu-
meet the high quality standards of both accreditations. tives. Together, they provide the latest scientifically-
based knowledge and in-depth views of state-of-the-art
applications of management models.

10. Vienna, Austria

11. 11
Unbeatable Location
AUSTRIA GATEWAY TO EUROPE AND THE MIDDLE EAST
Austria is one of Europe’s most attractive destinations, The Vienna International Airport (VIE) is a major hub for
renowned for its history, culture, architecture and all of Europe and the Middle East, in particular the CEE
hospitality. For centuries it has been home to some of region, covering over 40 destinations. For commuting
the world’s finest artists, composers, scientists and, of students, Vienna is the ideal location, easily accessible by
course, leading economists. plane from most European cities in less than 2 hours.
As a wonderfully diverse country, Austria offers endless HOME TO INTERNATIONAL COMPANIES
cultural, leisure and business activities and impresses AND ORGANIZATIONS
with its lively cities, breathtaking landscape, culinary Vienna’s geographical position in the heart of Europe
diversity and exceptional wines. makes it a multicultural metropolis and an important
location for international companies and organizations.
VIENNA This is why many multinational companies like Alcatel,
The capital of the Habsburg monarchy for over six Coca-Cola, McDonalds, Henkel, Beiers­ orf and Siemens
d
centuries and an impressive repository of culture and have located their CEE headquarters in Vienna. More-
heritage, today Vienna is a vibrant and exciting place over, the Austrian capital is home to various UN agen-
to live and study. In Mercer’s recent ‘Quality of Living cies, such as the In­ us­ rial Development Organization
d t
Survey’, Vienna ranked 1st among the world‘s cities, with (UNIDO), the UN Refugee Agency (UNHCR), the UN
exceptional safety records, a superb education system, Office on Drug and Crime (UNODC), and the Interna-
excellent recreational possibilities and optimum political/ tional Atomic Energy Agency (IAEA). The head­ uarters
q
economic stability. of OPEC and OSCE are also located in Vienna.
Vienna offers a perfect blend of unique charm, imperial EXCLUSIVE LEARNING ENVIRONMENT
tradition and stunning modern architecture. A walk Most modules of the Executive MBA take place at the
along the Ringstrasse boulevard with its splendid build- historical halls of Palais Schönborn. Located at the very
ings and historic palaces is an indescribable experience. center of Vienna, it is only 30 minutes away from the
Vienna is home to one of the world’s leading opera Vienna International Airport and meets the highest inter-
houses and is internationally acclaimed for its cultural national standards of executive education requirements.
and social events such as the New Year’s Concert of the Palais Schönborn provides state-of-the-art technology,
Vienna Philharmonic and numerous balls. After visiting combining modern didactic design with a unique histori-
some of Europe’s finest museums, traditional cafés are a cal atmos­ here. Moreover, Palais Schönborn is home
p
good place to relax and enjoy typical Viennese charm. to the Museum of Young Art (MOYA), the first museum
exclusively dedicated to Young Art.

12. Timeline Overview
MARCH – JUNE
AUGUST – DECEMBER
JULY
Post- Module Pre - Module Post- Module Pre - Module Post- Module
VIENNA ST. PETERSBURG VIENNA
Vienna University of Economics St. Petersburg State University Vienna University of Economics
and Business › Economies in Transition and Business
› Orientation (1 day) and Company Visits (5 days) › Managerial Accounting (4 days)
› Managing People and Organizations › Strategic Marketing Management
(4 days) (4 days)
› Data Analysis and Decision Making › Financial Management (4 days)
(4 days) › Business, Government and
› Financial Accounting Macroeconomics (4 days)
(4 days) › Operations Management (4 days)
› Start of Virtual Team Project

13. 13
MARCH – APRIL
MAY – JUNE
JANUARY
Pre - Module Post- Module Pre - Module Post- Module Pre - Module
GUANGZHOU VIENNA NEW YORK MINNEAPOLIS
Lingnan (University) College Vienna University of Economics University of Minnesota
› Managing Globalization and Business › Strategies for a Global Company
and Company Visits (5 days) › Advanced Financial Management and Company Visits (9 days)
for Global Markets (4 days) › Presentation of Virtual Team Project
HYDER ABAD › Negotiation and Conflict
Indian School of Business Management (4 days) Graduation ceremony (1 day)
› Information Technology
Management and Company Visits VIENNA
(5 days) Vienna University of Economics
and Business
Graduation ceremony (evening)

14. Guangzhou, China

15. 15
360° Global Vision
3 INTERNATIONAL RESIDENCIES over the world. The university commits itself to promot-
The Executive MBA’s curriculum extends well beyond ing diversity, offers state-of-the-art teaching facilities
the walls of a classroom. In the course of international and was recently ranked as the No. 1 Joint Executive MBA
residencies in 4 countries (U.S.A., Russia, India China) Program in China.
on 3 continents, participants have the exclusive opportu- http://www.lingnan.net
nity to visit local companies, meeting top executives and
gaining insights into context-specific business practices Indian School of Business, Hyderabad, India
and interacting with world-renowned guest speakers. The Indian School of Business (ISB) is a research-orientated,
independent management institution that grooms future
Participants benefit from diversity in market structures leaders for India and the world. Its association with the
and local business cultures in the countries they visit, WU Executive Academy, Kellogg School of Management,
building a solid foundation for their own future business the Wharton School, and London Business School make
activities in emerging and mature markets. it one of its kind in Asia. The school offers postgraduate
programs; short-duration, high-powered executive
›› CEE Residency: St. Petersburg education programs for CEOs and senior executives;
›› Asia Residency: Guangzhou Hyderabad and a research fellowship program. The original and
›› U.S.A. Residency: New York Minneapolis distinctive research of its faculty members ensures that
the program content is contemporary and global in its
GLOBAL PARTNER UNIVERSITIES perspective, and develops the students’ understanding
In addition to numerous company visits, selected MBA of modern management opportunities and challenges.
modules are taught by top faculty at leading universities in www.isb.edu
the respective country. In meetings with multiculturally-
minded colleagues, international professors and Graduate School of Management,
executives, Executive MBA participants generate new St. Petersburg State University, Russia
ideas, reflect on their current work and exchange insights, Established in 1724, the School is part of the oldest Russian
while simultaneously expanding their global network. university and has the mission of becoming a world-class
business school. It offers a diverse portfolio of degree
Lingnan (University) College, Guangzhou, China and non-degree programs and serves as the most important
The Lingnan (University) College, founded in 1888, is one centre of management education in Russia.
of the leading Chinese universities, with an outstanding http://www.gsom.pu.ru/en/
international faculty and multinational graduates from all

16. Cutting-Edge Curriculum
T WO-TIER STRUCTURE VIRTUAL TEAM PROJECT
The Executive MBA curriculum consists of a two-tier The Virtual Team Project unites Executive MBA par-
structure: Business Core and Global Leadership. ticipants of four world-class business schools: The WU
The Business Core part provides in-depth know-how and Vienna (Austria), the Carlson School of Management
a conceptual framework of general management to help (U.S.A.), the Warsaw School of Economics (Poland) and
participants share a common knowledge base. the Lingnan (University) College (China).
The Global Leadership part combines a solid foundation Students brought together in virtual teams not only
in critical management practices with courses in essential work on a highly demanding topic but also face the
skills for senior-level executives, such as Managing inherent challenges of working across cultures and in
Globalization, Negotiation and Strategies for a Global three different time zones. Each team works on a
Company. project aimed at introducing a product or service to
a new overseas market.
BEST PR ACTICE
The Executive MBA has been designed with the demands During the U.S.A. residency, all virtual teams gather to
of current business practices in mind. Moreover, it present their respective business plans at the end of
prepares participants for future challenges and helps the Executive MBA program in Minneapolis.
their companies survive in highly unpredictable global
business environments.
Virtual Team
Project
INTEGRATION
Economies Business, Managing
in Transition Government Globalization
Russia and Macro- China
Economics
Information Advanced Negotiations Strategies
Technology Financial Mgmt. and Conflict for a Global
Management for Global Management Company
India Markets U.S.A.
GLOBAL LEADERSHIP
Managing People Financial Strategic Data Analysis Operations Financial Managerial
and Accounting Marketing and Management Management Accounting
Organizations Management Decision Making
BUSINESS CORE

17. 17
Dr. Ferdinand Piëch, Dr. Claus J. Raidl, Dr. Christoph Leitl
“Innovation is an all-important subject in today’s corporate world. Today, a company’s innovative strength
is a decisive competitive factor. The MBA program at the WU Vienna has set itself the goal of already
satisfying these challenges during the training of our future managers.”
Dr. Ferdinand Piëch
Chairman of the Supervisory Board, Volkswagen AG
“The immediate relevance of this curriculum for the daily work of a manager makes this Executive MBA
the best choice for advanced executive training.”
Dr. Claus J. Raidl
CEO, Böhler-Uddeholm AG
“This MBA program is the perfect blend of science and business and is positioned in direct competition with
the world’s finest executive education programs. It is based on the latest research results and at the same time
applicable to real management issues and connected with corporate leaders.”
Dr. Christoph Leitl
President, Federal Economic Chamber, Austria

18. Work with the Best
The faculty members are the heart of all our programs. They bring fresh perspectives and new ideas to all facets
of the business world. They share a passion for knowledge development and constantly encourage their students
to strive for higher standards.
Our Executive MBA faculty comprises some of the finest Prof. Dileep Rao
business minds in the world, drawn from an expert pool Carlson School of Management, Minneapolis, U.S.A.
of pro­ essors from the WU Vienna, the Carlson School of
f Strategies for a Global Company
Management and prestigious partner universities around
the globe. Prof. Christos Ioannidis
University of Bath, U.K.
Our faculty members are leaders in current business Business, Government and Macroeconomics
research and their latest findings are duly published in
leading international journals. DISTINGUISHED GUEST SPEAKERS
Top managers from some of the world’s most successful
Their combined experience and international expertise companies and organizations enrich our Executive MBA
enables the faculty to present an integrated, global man- with their valuable insights.
agement perspective emphasizing the application
of theory to practice. Current and past guest speakers include:
›› Raymond Beier, Partner, Pricewaterhouse Coopers
FACULT Y (SELECTION)* ›› Helmut Eichert, Managing Director, Oracle Austria
Prof. Johnny Rungtusanatham ›› Hikmet Ersek, Chief Operating Officer, Western Union
Carlson School of Management, Minneapolis, U.S.A. ›› Ken Hjelm, Director International Business
Operations Management Development, 3M
›› Paul Herzfeld, Executive Vice President,
Prof. Chuck Kwok Casinos Austria
Moore School of Business, Columbia, U.S.A. ›› Karen Parkhill, Managing Director, J.P. Morgan Chase
Advanced Financial Management for Global Markets ›› Klaus Patig, former Member of the Managing Board,
Commerzbank AG
Prof. Arnold Schuh ›› Lucio Rizzi, President, General Mills
WU Vienna, Austria ›› Brendan Ryan, Vice Chairman, DraftFCB Worldwide
Economies in Transition ›› Peter Schneckenleitner, Media Relations,
Deutsche Lufthansa AG
Prof. Leyland Pitt ›› Heinz Sernetz, Member of the Managing Board,
Segal Graduate School of Business, Vancouver, Canada Raiffeisen Investment AG
Strategic Marketing Management ›› Al Stroucken, CEO, H.B. Fuller
›› Friedrich Wille, Owner, Frey-Wille
Senior Lecturer Charles Caliendo ›› Siegfried Wolf, CEO, Magna International
Carlson School of Management, Minneapolis, U.S.A. ›› Norbert Zimmermann, CEO Berndorf AG
Accounting
* Faculty members are subject to change.

19. 19
Prof. Engelbert Dockner, Prof. Christopher Nachtsheim
“I really enjoy teaching fi nancial management on the Executive MBA program. It provides me with the
opportunity to interact with very experienced executives and discuss and solve challenging business cases
that require both a sound knowledge of financial economics and a solid corporate background. Moreover,
the way this program is set up and the incredible diversity of executives enrolled generates a unique learning
environment that makes this MBA program so special. I am proud to be part of this outstanding venture.”
Prof. Engelbert Dockner
WU Vienna, Austria
Financial Management
“I have had the privilege of teaching statistics in the Executive MBA program every year for nearly a decade,
and I have enjoyed it immensely. The students bring a wealth of experience and a deep understanding of
managing enterprises in an international environment. They are extremely bright, motivated, and a lot of fun
to work with. I have benefi ted deeply from my interactions with the Executive MBA students, and my
experiences in Vienna have changed the way I teach back home in Minnesota. I hope the Executive MBA
experience has been as rewarding for my students as it has been for me.”
Prof. Christopher Nachtsheim
Carlson School of Management, University of Minnesota, U.S.A.
Data Analysis and Decision Making

20. Curriculum
MANAGING PEOPLE AND ORGANIZATIONS MANAGERIAL ACCOUNTING
Theories and frameworks for analyzing the behavior of Learn how to analyze internal accounting data for use in
individuals, groups and the organization itself. Take management decisions in addition to the study of planning
decisions and develop action plans that enable managers and control. Understand how various types of costing
to provide effective leadership of people in organiza- systems such as activity based costing can be used to better
tions. Concepts and principles associated with the function understand profitability. Understand transfer pricing,
of human resource management, such as personnel variance analysis, and incremental costing decisions and
selection, reward and compensation systems, and how accounting information can be used to make better
collective bargaining. management decisions.
DATA ANALYSIS (STATISTICS) AND OPER ATIONS MANAGEMENT
DECISION MAKING The operations management function in different types
Managers need to understand both the power and limita- of organizations with emphasis on productive, innovative
tions of numerical data for their decision making process. and competitive operations. Examine and apply the
Understand and learn 1) exploratory data analysis, concepts and principles related to the management of
2) basic inferential procedures, 3) statistical process control, quality and innovation within service and manufacturing
4) regression analysis and 5) decision models. organizations.
FINANCIAL ACCOUNTING FINANCIAL MANAGEMENT
Understand external accounting systems used by companies Theory and practice of finance from an analytical approach.
to measure their economic performance and financial Apply the basic financial concepts of risk, return and
position. Understand basic accounting rules and how these valuation to the decisions that a manager engaged in a small
rules determine how financial information is reported business or corporate financial officer must make about
on a company’s financial statements. Analyze corporate the sources and uses of funds during changing financial
financial reports to discover the impact of significant markets.
economic events from the financial statements of a company.
BUSINESS, GOVERNMENT AND MACROECONOMICS
ECONOMIES IN TR ANSITION The roles of government and business in society, alternative
Examine driving forces that are shaping the competitive systems of economics and political values, and the social
environment, including technological, political and ethical political, economic and cultural conflicts affecting the
forces. Theoretical considerations to analyze these forces business sector.
and businesses’ responses to specific issues. The coursework
will include projects/cases that are of current interest to MANAGING GLOBALIZATION
companies in Eastern Europe. Develop international strategies for companies wishing to
CEE Residency in Russia expand to global markets. Emphasis on analyzing oppor-
tunities and how the international environment constrains
decision-making. Learn how to implement global strate-
gies, including managing strategic alliances and networks.
Asia Residency in China

21. 21
INFORMATION TECHNOLOGY MANAGEMENT ADVANCED FINANCIAL MANAGEMENT FOR
Managing information resources and technology. Gain GLOBAL MARKETS
exposure to various information technologies. See how Learn and apply advanced concepts for corporate
information systems can support business processes, financial decisions at executive level, including those relat-
examine their applications, explore the competitive ed to investment, corporate finance and global markets.
advantages associated with information technology and
address organizational and managerial implications. NEGOTIATIONS AND CONFLICT MANAGEMENT
Learn how information and communica­ ion technology
t Identify typical challenges and difficulties inherent to nego-
can help create new business models. tiation. Learn broad strategies to effectively manage these
Asia Residency in India challenges and improve your skills as an effective negotia-
tor and conflict manager.
STR ATEGIC MARKETING MANAGEMENT
Examine the management challenge of developing and STR ATEGIES FOR A GLOBAL COMPANY AND
implementing the most appropriate combination of vari- VIRTUAL TEAM PROJECT
ables to implement a company’s strategy in target markets. Multiple perspectives on global strategy are brought
Develop skills in applying analytical perspectives, concepts together in this integrative course. Theory and practice
and decision-making, pricing and communication programs. are bridged by involvement of faculty and corporate
executives, site visits to global companies and student
projects.
U.S.A. Residency in New York and Minneapolis
MODULE STRUCTURE
The Executive MBA consists of consecutive modules. Each module has a three-tier structure: Pre-Module, Core-Module
and Post-Module. You will receive a grade for each module (including Pre- and Post-Module). The proportions may vary
according to professor - for example: 20% Pre-Module, 50% Core-Module, 30% Post-Module.
PRE-MODULE CORE-MODULE POST-MODULE
e-learning, 2 weeks in-class, 4 days e-learning, 2 weeks
Preparation of topic In-class time Application of newly gained knowledge
› Readings › Benchmarking sessions › Evaluation of theories
› Case studies › Individual and group presentations › Case studies
› Essays › Individual and/or group case work › Papers and assignments
› Other › Breakout sessions › Other
› Case discussions
› Lecture sessions
› Other

22. Student Profiles
AVER AGE CLASS PROFILE BY INDUSTRY
0 5 10 15 20
17% IT/ Telecommunication
13% Industry
12% Banking/Finance/Insurance
10% Commerce
9% Consulting/HR Consulting
7% Energy Industry
7% Pharmaceutics
5% Construction Engineering
5% Governmental NGO
3% Tourism/Recreation/Hotel
3% Health Care/Hospitals
3% Consumer Goods
3% Traffic/Transport
1% Real Estate
1% Media/Advertising/PR
1% Social Sector
1% Education
1% Law
AVER AGE CLASS PROFILE BY FIELD OF OPER ATION AVER AGE CLASS PROFILE
0 10 20 30 40
36% General Management › Age: 38 Years
18% Marketing/Sale › Working Experience: 13 Years
13% Finance/Controlling
› Management Experience: 6 Years
7% Operations
5% Consulting › International Students: 60 %
4% Strategic Management/Business › Female/Male: 30%/ 70%
3% IT
› Class Size: 30– 40 Participants
3% Research Development
3% Human Ressources
3% Administration
1% Civil/Foreign Services
1% Self-employed

23. 23
Alumni Voices
Yury Zheymo, MBA
Andrea Herrmann, MBA
Mohamed Chemloul, MBA
“ he Executive MBA provides a complete international business vision, with the expertise and real-world tools
T
that managers need to thrive. The program content was taught in such a way that I was able to apply the new ex-
pertise to my own work, sharpening practical management skills as I studied. The international residencies were
particularly interesting, first hand experience of a dynamic global economy and its complex interdependencies.
In addition to my peers, I profited from meeting and networking with top executives from other countries. ”
Yury Zheymo, MBA
Director, Internal Audit, MegaFon, Russia
“ he WU Executive Academy MBA offers a unique combination of experienced and multi-cultural management
T
students, a great mixture of case studies, group discussions and project work, as well as the Virtual Team Proj-
ect - an intense cross-cultural experience. In particular the field-trip to India and China broadened my under-
standing of the global economy, providing me with vital insights into the similarities and differences of these
huge emerging markets. My next career step came faster than I expected. As a direct result of my strengthened
general management skills and new expertise in global leadership, I was promoted to Chief Financial Officer of
the Western Union International Bank.”
Andrea Herrmann, MBA
CFO, Western Union International Bank
“ y job brings me into contact with clients from all over the world. The Executive MBA revealed to me the
M
forces governing international business relationships. In particular, the globalization topics helped take my
expertise to the next level. The WU EMBA program is where experience meets theory and where different
people with different horizons extend their networks. Today, I am richer not only because I acquired additional
knowledge, but also because of the expansion of my personal network of business contacts.”
Mohamed Chemloul, MBA
Worldwide Customer Support Director, NXP Semiconductors

24. Support Services
Making your life easier; because we are well aware of E-LEARNING ENVIRONMENT
the many responsibilities faced by our hard-working The WU Vienna is also at the forefront when it comes
MBA students, we place special emphasis on handling as to the application of cutting-edge technologies to
many administrative details as possible on your behalf. enhance our unique learning experience.
Our state-of-the-art e-learning platform ‚Learn@WU‘ is
OUR SERVICES one of the largest in the world, featuring over 45,000
›› Registration procedures at the university e-learning materials and more than 32,000 users. Within
›› Textbooks and class materials are provided in the this platform, a customized virtual classroom is provided
classroom exclusively to our MBA participants to facilitate all pre-
›› Customized online collaborative tools to facilitate and post-module assignments.
group assignments, faculty communication and
student interaction anywhere in the world CAREER RESOURCES
›› Access to all university student services This Executive MBA offers numerous benefits for
(library, internet access, etc.) students and alumni. For further details, please refer
›› Coffee breaks during the modules to page 25, “Post-Graduation Benefits”.

25. 25
Post-Graduation Benefits
DOUBLE YOUR ALUMNI NET WORK ›› Access to ‘CarlsonConnect’, an interactive networking
During your studies, you benefit from countless oppor- site designed specifically for alumni of the Carlson
tunities to connect with other business leaders inside and School of Management. CarlsonConnect offers
outside the classroom. EMBA (Global) alumni an opportunity to network
with fellow Carlson graduates around the world,
These connections extend far beyond graduation. find jobs, and stay connected to the global Carlson
As an Executive MBA graduate, you join two vast alumni School community.
networks with over 75,000 members worldwide – the ›› Online access to the University of Minnesota libraries
combined alumni associations of the University of and the ‘Business Source Premier Alumni Edition
Minnesota and of the WU Vienna. This network provides Database’ covering publications in nearly every
the perfect foundation for establishing durable profes- area of business including marketing, management,
sional and personal relationships, building your own accounting, finance and economics.
network of contacts and strategically pursuing your ›› And many more
career objectives.
COMPANIES RECRUITING FROM THE VIENNA
ALUMNI BENEFITS UNIVERSIT Y OF ECONOMICS AND BUSINESS
As alumni you enjoy continued exclusive benefits: Accenture, Austrian Airlines, BMW, Böhler-Uddeholm,
›› Alumni events help you to establish, maintain and Booz Company, Coca-Cola, Colgate-Palmolive,
deepen personal and professional ties with other senior Danone, Deloitte, Economist, Egon Zehnder, Electrolux,
international executives from varying professional Emerson, Estee Lauder, Henkel, HP, IBM, IKEA,
backgrounds. Johnson Johnson, JP Morgan Chase, KPMG,
›› Preferential access to national and international career MAN, McDonald’s, McKinsey Company, Microsoft,
opportunities. Mondi, Morgan Stanley, Nike, OMV, Pfizer,
›› Invitations to panel discussions, conferences, guest PricewaterhouseCoopers, Procter Gamble, Raiffeisen
speaker events, seminars and other lifelong learning Zentralbank, Red Bull, Rockwell Automation Power,
activities. Samsung, Siemens, The Boston Consulting Group,
Unilever, Telefonica, T-Systems, Verbund, Western Union
and many more.

26. Alumni Voices
Liselotte Schöll, MBA
Jochen Borenich, MBA
Iain Coles, MBA
Dusica Lukac, MBA
“ he Executive MBA has broadened my personal horizons immensely. It was the Virtual Team Project in particular
T
which sharpened my sensibilities in working with people from different backgrounds and points of view. For me
as a lawyer, the general management focus of the program enabled me to hold new exciting positions within my
company: From Assistant to the Management Board to Head of Group HR Mobility Management.”
Liselotte Schöll, MBA
Mobility and Contract Manager, Telekom Austria Group
“ specially in the highly competitive and innovation-driven IT- and telecommunications industry, it was very
E
difficult to find an MBA program to suit my ambitious educational needs as a senior manager. The didactic design,
international focus of the program, and outstanding faculty sustainably enriched my professional career.
Being triple accredited, the WU Executive MBA is one of the finest MBA programs worldwide.”
Jochen Borenich, MBA
Member of the Executive Board, Kapsch BusinessCom
“ he VEMBA program has certainly exceeded my expectations. I chose it for the well-rounded selection of study modules,
T
the multiple accreditations and the strong international rankings. What I did not fully anticipate was the quality of the
lecturers, the intensity and community of my peers or the exceptional experiences that I gained during the field trips.”
Iain Coles, MBA
CEO, Global Consulting Partners
“f you are looking for a program that will challenge your boundaries and force you to grow and mature into a
I
top professional, the Executive MBA is exactly what you are looking for. Technical skills will be brushed up and
sharpened by excellent professors and alongside your class-colleagues, changing you with a soft hand and
making you even more fit for the global business arena. If you want an interesting ride and even more interest-
ing options afterwards, welcome on board.”
Dusica Lukac, MBA
Regional Senior Restructuring Manager CEE, Investkredit Investmentbank AG

27. 27
Application and Admission
APPLICATION REQUIREMENTS The structure of the program and its close collaboration
To apply for the Executive MBA (Global), you must meet in study groups promote enduring professional contacts
the following requirements: and personal friendships.
›› Undergraduate degree, equivalent to a bachelor’s degree
›› Minimum of five years of relevant work experience APPLICATION DEADLINES
›› Proficiency in written and spoken English Since the program often fills to capacity, please submit
›› Completed application forms your application as early as possible.
›› Curriculum Vitae Qualified applicants are admitted on a rolling basis.
›› 2 letters of recommendation A non-refundable deposit of 10% of the tuition fee is
payable upon confirmation of admission, to reserve your
Each Executive MBA participant is expected to have a per- place on the program.
sonal computer and to be familiar with MS Office software.
ADMISSION CRITERIA – WHAT WE LOOK FOR APPLICATION CHECKLIST
Student diversity is essential to the quality of the Execu-
tive MBA Program. We select all our MBA participants Completed application form:
with great care, considering cultural and academic back- (Download at: www.executiveacademy.at/emba)
ground, skills and work experience. O
fficial transcript of university grades
and high school diploma
Among our criteria are: C
urriculum Vitae
›› Solid career progression R
ecent digital photograph
›› Management and leadership skills 2
letters of recommendation
›› Ability to commit to a challenging program C
ompany and/or Sponsor letter (where applicable)
›› Interpersonal and communication skills lear copy of valid passport
C
›› A clear career vision A
pplication fee (EUR 200.–)
›› Ambition and drive payable upon submission of application
ADMISSION
Completed Admission Admission Admission Admitted
Application Decision Interview Decision
› Admission Denied › Admission Denied
› Waitlisted
› Future Potential

28. Alumni Voices
Alexander Resch, MBA
Damir Sprem, MBA
Philippe Pezet, MBA
“ ttaining a master degree had always been one of my long-term goals. Having said that, participating in the WU
A
Executive Academy’s Executive MBA whilst working full-time required dedication and sustained hard work. The
benefits of the program, however, especially learning from the experience of my fellow students justified the
sacrifices I had to make. I would recommend this program unreservedly to anyone seeking an international
management education for the next step up in their career. The Executive MBA represents an invaluable asset
for senior managers in today’s global economy.”
Alexander Resch, MBA
Member of the Management Board and Chief Risk Officer, VÚB BANKA
“ he reality of global business is seldom more apparent than with an airline. To excel in this environment requires
T
real-world, up-to-date knowledge. By that I mean a deep practical understanding of leadership, negotiation
techniques, strategic decision-making and financial analysis and management. My MBA peers and I, together
with faculty, dissected the decisions managers make, the strategies behind them and what the outcomes were.
The Virtual team project was an experience with direct parallels to my working life. Seeing how my peers met its
challenges has proved of immense value.”
Damir Sprem, MBA
Executive Vice President Finance, Croatia Airlines
“ rom what I have experienced in the course of my studies the WU Executive MBA is definitely an investment
F
that offers high returns due to the one-of-a-kind networking opportunities, both with faculty and managers
from leading companies worldwide. Moreover, the three field trips provided ‘hands-on’ experiences in the
most dynamic international markets. Today, I am CEO of a premium kitchen manufacturer and fully convinced
that the knowledge and tools acquired during the program were a highly valuable professional asset and
played a strong and decisive role in the competitive advantage of my candidacy.”
Philippe Pezet, MBA
President/CEO of Bulthaup U.S.A. Inc.

29. 29
Find out More
FINANCING OPTIONS COME AND MEET US
The WU Executive Academy is committed to helping The decision to pursue the Executive MBA program is
dedicated and deserving students meet their educational a real commitment. To help you make the right decision,
and career goals by offering financing options such as we provide you with regular opportunities to meet our
payment by installment and scholarships. faculty, alumni, students and staff, to gain real insights
into our program and to ask any questions you might
SCHOLARSHIPS have.
Throughout the year the WU Executive Academy offers
merit-based MBA scholarships to promote academic OPEN DAYS
excellence and leadership. These scholarships are The best way to assess the quality of an MBA program
awarded to applicants who can demonstrate a track is to gain first-hand experience of it. The WU Executive
record of outstanding achievement. Further information Academy offers prospective students the unique chance
on scholarships, application process and deadlines is to participate in selected MBA modules and interact with
available on our website. current students and faculty members. Please contact us
for an individual arrangement.
INDIVIDUAL CORPOR ATE SPONSORSHIP
Companies often provide financial support or grant MBA FAIRS
edu­ ational leave to their employees for the purposes
c The WU Executive Academy regularly presents its MBA
of continuing education. We would be happy to assist portfolio at international MBA fairs.
you in preparing a proposal for your employer to obtain
sponsorship for the Executive MBA program, and look MBA INFO-SESSIONS
forward to presenting the program to your employer. Throughout the year the WU Executive Academy holds
regular MBA Info-Sessions. During these sessions, faculty
For more information, refer to our website: members, alumni and program managers provide you
www.executiveacademy.at/financing with in-depth information on our MBA programs and
look forward to answering your individual questions.
For details visit our website:
www.executiveacademy.at/fairs

30. Graduation in Minneapolis, U.S.A.

31. 31
Meet the Team
Sabine Prillmann,
Matthew L. Goode
The Executive MBA team from the WU Executive Academy and the Carlson School of Management looks forward to
meeting you. Please do not hesitate to contact us if you have any questions or need additional information.
WU EXECUTIVE ACADEMY CARLSON SCHOOL OF MANAGEMENT
Sabine Prillmann, Program Manager Matthew L. Goode, Program Director
Executive MBA (Global) Global Executive MBA
Nordbergstrasse 15 321 19th Avenue South, 2-210
1090 Vienna, Austria Minneapolis, MN 55455, U.S.A.
T: +43-1-313 36-4327 T: +1-612-626-8727
E-Mail: emba@wu.ac.at E-Mail: mgoode@umn.edu

32. WU Executive Academy
Vienna University of Economics and Business (WU Vienna)
Nordbergstrasse 15
1090 Vienna, Austria
Executive MBA (Global)
Sabine Prillmann
T: +43-1-313 36-4327
F: +43-1-313 36-790
emba@wu.ac.at
www.executiveacademy.at/emba
Carlson School of Management
University of Minnesota
Matthew L. Goode
T: +1-612-626-8727
F: +1-612-624-8248
E-Mail: mgoode@umn.edu
www.carlsonschool.umn.edu
Media owner: WU Executive Academy,
Nordbergstrasse 15, 1090 Vienna, Austria
Layout: Werner Weißhappl; Status: 10/2010
All information provided in this brochure
is subject to misprints and changes.