The document discusses various ways that brands are integrating social causes and citizen engagement into their business models. It provides examples of brands partnering with non-profits, using sales of products to support causes, forming industry coalitions to address issues like sustainability, and empowering customers to hold brands accountable through mobile apps and online platforms. The examples illustrate an emerging trend of "contributory consumption" where customers support causes through their purchasing decisions.

1. @simonmainwaring [email_address]

2. @simonmainwaring #WeFirst 1. Global Recession

3. @simonmainwaring #WeFirst 2. Consumer Distrust

4. @simonmainwaring #WeFirst 3. Connected Citizens

5. @simonmainwaring #WeFirst

6. @simonmainwaring #WeFirst

7. @simonmainwaring #WeFirst

8. @simonmainwaring #WeFirst

9. @simonmainwaring #WeFirst

10. @simonmainwaring #WeFirst

11. @simonmainwaring #WeFirst Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values

12. @simonmainwaring #WeFirst Contributory Consumption: Zynga using the sale of virtual goods for emergency relief

13. @simonmainwaring #WeFirst Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability

14. @simonmainwaring #WeFirst Brand Goodwill: Nordstrom enters NYC with charity store

15. @simonmainwaring #WeFirst For Profit/Cause Integration: TOMS Shoes and Eyewear

16. @simonmainwaring #WeFirst Non-Profit Brand Storytellers: charity: water

17. @simonmainwaring #WeFirst Brand/Non-Profit Partnerships: Made For Good

18. @simonmainwaring #WeFirst Brand Accountability: BrandKarma.com

19. @simonmainwaring #WeFirst Brand/Customer Partnerships: Socialvest online/mobile platform

20. @simonmainwaring #WeFirst Brand Collaboration: Nike Environmental Design Tool

21. @simonmainwaring #WeFirst Citizen Activism: #OperationCupOfTea

22. @simonmainwaring #WeFirst Mobile Brand Accountability: GoodGuide customer app

23. @simonmainwaring #WeFirst Kiip: Social Gaming as OS + Social Currency + Mobile Content

24. Thank You. @simonmainwaring [email_address] For these slides and free We First video, email: [email_address]