IVOH We First Slides

689 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
689
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

IVOH We First Slides

  1. 2. @simonmainwaring #WeFirst Global Recession
  2. 3. @simonmainwaring #WeFirst Consumer Distrust
  3. 4. @simonmainwaring #WeFirst Connected Citizens
  4. 5. @simonmainwaring #WeFirst
  5. 6. @simonmainwaring #WeFirst
  6. 7. Consumers want a better world, not just better widgets. @simonmainwaring #WeFirst
  7. 8. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring #WeFirst
  8. 9. 1. Community Building @simonmainwaring #WeFirst
  9. 10. @simonmainwaring Brand Content/Values: Expedition 206 ‘Open Happiness’ #WeFirst
  10. 11. @simonmainwaring Brand/Consumer/Causes: Pepsi Refresh Project #WeFirst
  11. 12. @simonmainwaring Brand Community Architecture : Nike & Livestrong Foundation #WeFirst
  12. 13. @simonmainwaring Brand Community Architecture: Nike & Livestrong #WeFirst
  13. 14. 2. Contributory Consumption @simonmainwaring #WeFirst
  14. 15. Build Community Through Contribution @simonmainwaring #WeFirst
  15. 16. @simonmainwaring Contributory Consumption: Zynga uses the sale of virtual goods for earthquake relief #WeFirst
  16. 17. @simonmainwaring Contributory Consumption: Daillly uses the sale of virtual goods for Tsunami relief #WeFirst
  17. 18. 3. Brand Collaboration @simonmainwaring #WeFirst
  18. 19. @simonmainwaring Brand Cooperation: Brands support First Lady’s ‘Let’s Move’ Initiative #WeFirst
  19. 20. @simonmainwaring Brand Collaboration: Nike GreenXChange #WeFirst
  20. 21. @simonmainwaring Brand Coalitions: Patagonia-led coalition of apparel brands addressing sustainability #WeFirst
  21. 22. 4. Where to next? @simonmainwaring #WeFirst
  22. 23. @simonmainwaring Brand Goodwill: Nordstrom enters NYC with charity store #WeFirst
  23. 24. @simonmainwaring For Profit/Cause Integration: TOMS Shoes and Eyewear #WeFirst
  24. 25. @simonmainwaring Brand Accountability: BrandKarma.com #WeFirst
  25. 26. @simonmainwaring Brand/Customer Partnerships: Socialvest online/mobile platform #WeFirst
  26. 27. PC Magazine, July 2011 “ Apple Apps Selling 9 Times Faster Than McDonald's Burgers .” @simonmainwaring #WeFirst
  27. 28. @simonmainwaring In-store Brand Accountability: GoodGuide customer app #WeFirst
  28. 29. @simonmainwaring Kiip = Social Gaming as OS + Social Currency + Mobile Content #WeFirst
  29. 30. 5. We First Capitalism @simonmainwaring #WeFirst
  30. 31. @simonmainwaring #WeFirst
  31. 32. Thank You. Twitter: @simonmainwaring Book: wefirstbook.com For these SLIDES and the We First VIDEO, email [email_address]

×