The document discusses a case study of building an open source search engine. It describes how an open source search engine was implemented for a company to address issues with decreasing click-through rates and lack of technical knowledge. Elasticsearch was chosen as it allows for real-time search and analytics, is distributed and highly available. The implementation involved using Zookeeper for node management, caching for performance improvements, and custom plugins for functions like scoring. This allowed the company to gain technical capabilities, provide differentiated search, reduce costs, and better manage search quality and service integration.